Informa TechTarget Portal (Priority Engine) Reviews & Product Details

It is really easy to create lists and look for prospects. Review collected by and hosted on G2.com.

Certain things like creating lists are not very intuitive. The user interface could be improved too. Review collected by and hosted on G2.com.

Getting the insight into what possible prospects are interested in and the types of content they like to engage with. Review collected by and hosted on G2.com.

No real dislikes at this point! I am happy with the overall experience. Review collected by and hosted on G2.com.

What I enjoy most about priority engine is the simplicity of its use. It is a quick platform to familiarize oneself with. It provides regular updates on accounts buying teams and what they're currently in the market for. Review collected by and hosted on G2.com.

The platform could do a better job at offering more depth within its functionality. While it provides current and relevant data, there is not much more to the platform. Another dislike I have is it could do a better job integrating with other commonly used sales platforms such as SalesForce and Outreach. Review collected by and hosted on G2.com.

The targeting parameters are quite granular. I felt reasonably sure that I was getting in front of IT professionals who fit our demographic qualifications. The customer support team was also very responsive and helpful, always providing timely feedback and recommendations. Review collected by and hosted on G2.com.

The engagement of the leads we received was next to none. The caveat is that we stuck these leads directly into email nurtures, some sending 1 email a week, some sending 1 email every 3 weeks. Our sales team did nothing with these leads, unless they started a trial of the product or solicited a demo (both of which never happened with these leads). We got very little engagement and saw 0 business results from 20k contacts over a year period. I know Priority Engine is working for others though, and I imagine it's working very well for those who have both their sales + marketing teams working the leads. If we ever sign up again, that is what we'll do. But since we only used it for marketing lead gen, I have to say Priority Engine didn't work well at all, and we tried several strategies to engage these leads. For context, we targeted leads we knew had interest in our field of service, many of which should have had purchasing intent for a solution like ours. So more middle-of-funnel or bottom leads. Review collected by and hosted on G2.com.

What I like best about Priority Engine is how suffocated the platform is. Not only do you have the ability to gather all the detailed information in one place but you can easily utilize other platforms with Priority Engine. I use Priority Engine daily! Review collected by and hosted on G2.com.

What I dislike about Priority Engine is subjective, I wish I was able to migrate personal profiles from PE to Salesforce without having to engage the Call To Action and do a manual search by email for the profile. Review collected by and hosted on G2.com.

The analytics and updated information on the contacts Review collected by and hosted on G2.com.

I wish it was more real time with the data Review collected by and hosted on G2.com.

Priority engine has been my compass for targeted outreach to new accounts. It has helped a ton in being able to target the right prospects, prioritize trending accounts researching our businesses products and use cases, as well as go into my net new sales calls with prospects with a better understanding of their key business initiatives. Review collected by and hosted on G2.com.

Honestly the product has all the features I need to conduct my outreach with a purpose. If anything I would like to be able to upload more targeted contacts...but I'm at the mercy of my organizations budget and subscription :) Review collected by and hosted on G2.com.

I like the availability of the information that I need. Review collected by and hosted on G2.com.

Some accounts are not available sometimes, it was greyed out. Review collected by and hosted on G2.com.

Short, succinct, meaningful daily communication Review collected by and hosted on G2.com.

The end user information not always up to date Review collected by and hosted on G2.com.

The thing I like most about Priority Engine is the fact we can get all the scoops on companies that we are working. Showing information when people get promoted, move roles, company interests, view on companies technologies and thats just the start. I know I am currently in the works of working with Joe to get my account lists uploaded into TT which I think will make it that much better. Review collected by and hosted on G2.com.

I don't think I have used it enough to "dislike" the Priority Engine. At first it was frustrating because my home page would be full of random accounts that were not mine making the process of cross referencing that much more cumbersome. However, when my account lists get added to my account I feel this will enhance and make the user experience that much better. Review collected by and hosted on G2.com.