Informa TechTarget Portal (Priority Engine) Reviews & Product Details

Informa TechTarget Portal is a modular solution that enables GTM teams to more effectively access in-market audiences tailored to their needs. Leveraging the industry’s most precise and actionable first-party intent data, each module is conceived for specific uses. Informa TechTarget’s data and intelligence enable alignment across your GTM, from strategy through sales, so each user group can be more effective in their jobs. Why GTM Teams Choose Informa TechTarget Portal • Access the Largest Trusted Buyer Network: Tap into 50M+ permissioned members across 220 media properties. Our exclusive first-party intent data is directly observed from buy-cycle content engagement, offering unmatched granularity and context. • Purpose-Built for Your Teams: Each module is tailored to the unique needs of Strategy, Demand Generation, and Sales. Whether enriching databases, powering outreach, or informing planning, every insight is grounded in real buyer behavior. • Unified GTM Intelligence: A centralized location for all GTM teams streamlines execution, accelerates speed to ROI, and aligns strategies across your organization. Portal Modules: Tailored Intelligence for Every Team • Strategic Insights: Start smarter strategies with dynamic, real-time market intelligence. Validate and optimize GTM plans, understand buyer behavior trends, and get expert-driven analysis and personalized recommendations. • Demand: Reach more of the buying group with precision. Identify in-market buyers at engaged accounts across trusted editorial destinations, and drive campaign performance with real-time insights. • Intent Data: Accelerate pipeline with high-value account and prospect targeting. Focus on the most active researchers, your most engaged accounts, and unlock granular account- and prospect-level insights seamlessly integrated into your systems. • Intent Data for Sales: Empower sellers with actionable insights for precise and productive outreach. Identify your most active accounts, the buying group members, and what each individual cares about, so you can book more meetings and secure more revenue. Available for reps directly in-tool and within their workflows.

Seller

Informa TechTarget

Discussions

Informa TechTarget Portal (Priority Engine) Community

Solution Type

All-in-One

Overview by

Sarah Geissler (Product Marketing Manager)

Used by Pure Storage FlashArray and 2 others

Beta

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

View More Pricing Information

Informa TechTarget Solutions

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Brian M.

Inside Sales Account Manager

Mid-Market (51-1000 emp.)

Originally submitted 10/16/2023

"Easy to Navigate and digest info"

4/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

PE provides helpful analytics and intelligence. Whether it is companies I am targeting or it bubbles up companies that are showing intent and I should be targeting. It helps me "boil the ocean." Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

Sometimes it only has personal email addresses for prospects, but other than that, I have yet to find any downsides. Review collected by and hosted on G2.com.

Verified User in Computer & Network Security

Enterprise (> 1000 emp.)

5/30/2024

"A great intent tool"

3.5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

I love that Tech Target is a database where users consent to be outreached. I think the intent data is relevant and extremely helpful in lead qualification. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

I wish there was a way to search through leads, as well as accounts. Review collected by and hosted on G2.com.

Response from Caitlin Shanly of Informa TechTarget Portal...

Thank you for submitting a review for Priority Engine! If you are looking for a specific person, job title, or demographic detail, you can use the Advanced Filter option to search for them in Priority Engine. You can also use the Advanced Filter option or search bar to search for specific accounts. If you need more information or have additional questions, I recommend checking out the Priority Engine Knowledge Base or reaching out to your Customer Success Manager.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

5/23/2024

"Solid platform for finding the right prospects"

4/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

Viewing the buying team, what they're currently researching, and the tech stack for the organization really helps in determining the right companies and people to market to. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

Accurate contact information is hard to verify with any kind of platform like this, but Priority Engine does a relatively good job with accuracy. Review collected by and hosted on G2.com.

Shannan M.

Mid-Market (51-1000 emp.)

10/12/2023

"A tool to accelerate prospecting and find your HVT's"

4/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

This tool has been an amazing resource for me to find High value targets, understand my market audience, and see how people research.

I think it is more reliable in some sense to some of my inbound leads and helps me to tailor my messaging based off of current interests from key words, how they prefer to view content, and it has helped me discover new personas in the AI space Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

I wish it was updated more often, I also wish there was a way to pull a list together in TT to export into something like Sales Nav so I could do a bi-weekly list of targets in a more automated way. Review collected by and hosted on G2.com.

Heather B.

Customer Success Manager

Mid-Market (51-1000 emp.)

2/27/2024

"Priority Engine is a great tool for prospecting"

5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

Very easy to navigate and use. Was able to easily upload my prospects and start to gather intent details. Has lots of features that I use and the integration to CRM is beneficial. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

here are prospects that don't have details or intent Review collected by and hosted on G2.com.

Justin M.

Account Development Executive

Enterprise (> 1000 emp.)

5/30/2024

"Great tool for discovering new prospects that are actually interested in your company"

4.5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

Being able to see who is viewing your content is a fantastic advantage when it comes to prospecting Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

Exporting leads is a bit cumbersome. I would prefer a direct connect to SL Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

8/22/2024

"Targeted segments that needs attention"

5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

Its ability to get you insights on accounts and contacts in real time makes the investment worth it. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

There is nothing as such which I have come across. Review collected by and hosted on G2.com.

Verified User in Computer & Network Security

Enterprise (> 1000 emp.)

4/16/2024

"An invaluable tool in our prospecting"

4.5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

Easy to use, nice UI, amazing support team who are so responsive. Consistently helpful insights and generally good data! Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

The account journey feature is a bit clunky. Sometimes there are issues with favourited accounts/prospects not loading. Review collected by and hosted on G2.com.

Tom M.

Enterprise (> 1000 emp.)

3/5/2024

"Helpful to Target accounts"

4/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

It is helpful that priority engine shows you which accounts are looking at your company website, interacting with ads, etc. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

I do not think the projects are vetted well enough. I've had a few groups show on Priority Engine that they are actively looking into a new HRIS platform, then once I reach out they tell me that is not the case. Review collected by and hosted on G2.com.

Michael P.

Global Sales Enablement Partner

Enterprise (> 1000 emp.)

10/12/2023

"Fantastic Way to Gain insight into prospects and contact info"

5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

As an integrator of the software, as well as a user, I love that our teams can find up to date intent data that leads to real time insights and talking points for our sales teams to act upon Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

Need to get Salesforce integration / direct import ASAP. This is a huge feature request from my end. Review collected by and hosted on G2.com.

What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?

Priority Engine gives our sales teams insights into their target accounts, as well as up to date intent data to know exactly what a person is interested in, and talking points to bring to the conversation. This allows our sales teams to be up to date on what topics to talk about, and appeal to the prospects even better. Review collected by and hosted on G2.com.