Informa TechTarget Portal (Priority Engine) Reviews & Product Details

Informa TechTarget Portal is a modular solution that enables GTM teams to more effectively access in-market audiences tailored to their needs. Leveraging the industry’s most precise and actionable first-party intent data, each module is conceived for specific uses. Informa TechTarget’s data and intelligence enable alignment across your GTM, from strategy through sales, so each user group can be more effective in their jobs. Why GTM Teams Choose Informa TechTarget Portal • Access the Largest Trusted Buyer Network: Tap into 50M+ permissioned members across 220 media properties. Our exclusive first-party intent data is directly observed from buy-cycle content engagement, offering unmatched granularity and context. • Purpose-Built for Your Teams: Each module is tailored to the unique needs of Strategy, Demand Generation, and Sales. Whether enriching databases, powering outreach, or informing planning, every insight is grounded in real buyer behavior. • Unified GTM Intelligence: A centralized location for all GTM teams streamlines execution, accelerates speed to ROI, and aligns strategies across your organization. Portal Modules: Tailored Intelligence for Every Team • Strategic Insights: Start smarter strategies with dynamic, real-time market intelligence. Validate and optimize GTM plans, understand buyer behavior trends, and get expert-driven analysis and personalized recommendations. • Demand: Reach more of the buying group with precision. Identify in-market buyers at engaged accounts across trusted editorial destinations, and drive campaign performance with real-time insights. • Intent Data: Accelerate pipeline with high-value account and prospect targeting. Focus on the most active researchers, your most engaged accounts, and unlock granular account- and prospect-level insights seamlessly integrated into your systems. • Intent Data for Sales: Empower sellers with actionable insights for precise and productive outreach. Identify your most active accounts, the buying group members, and what each individual cares about, so you can book more meetings and secure more revenue. Available for reps directly in-tool and within their workflows.

Seller

Informa TechTarget

Discussions

Informa TechTarget Portal (Priority Engine) Community

Solution Type

All-in-One

Overview by

Sarah Geissler (Product Marketing Manager)

Used by Pure Storage FlashArray and 2 others

Beta

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

View More Pricing Information

Informa TechTarget Solutions

(3)

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Sue B.

Strategic FinServ / LifeScience Account Manager at Dataiku

Enterprise (> 1000 emp.)

3/5/2024

"Tech Target gives you insight into what your customers are interested in."

4.5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

Beyond that they write a reach out email for you!!!!! You can click the generate email and even if you don't use their email verbatim, you can use the talking points to fire off a cold call instantly to the prospect! It is a great prospecting tool that does 80-90% of the work for you. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

When you get anonymous leads. You're then left to guess who might be interested in your product or service. Review collected by and hosted on G2.com.

Brandon R.

Account Development Executive

Enterprise (> 1000 emp.)

5/23/2024

"Great Tool for Prospecting"

5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

I love how easy the UI is. It allows you to navigate the platform so the plenty of ease. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

I do not like that I have to send my list to Priority Engine for them to upload, rather than being able to load it myself. Review collected by and hosted on G2.com.

Aayushi T.

Marketing Specialist, ABM - US Market

Enterprise (> 1000 emp.)

Originally submitted 2/29/2024

"Love it for its intent data."

5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

The intent data and account journey tab is awesome to use and I leverege it for ABM. Love the intentmail feature now Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

I wish I can download data via excel sheet with less credits or dollars Review collected by and hosted on G2.com.

Response from Caitlin Shanly of Informa TechTarget Portal...

Hello Aayushi, Thank you for submitting a review of Priority Engine! We are glad you find the intent data and Account Journey feature helpful. Regarding exporting data via Excel, only Priority Engine Administrators are authorized to manage exports. We recommend reaching out to the Priority Engine Administrator within your organization if you have questions about exporting data.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

5/23/2024

"Consistent and up to date"

4/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

Information on upcoming projects and existing vendors has been the most useful information. On a marketing perspective, it helps to know if my AE's have seen or reviewed the data, this is to make sure that my time is utilized on a TAM account they haven't worked on Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

For tech vendors would be date of usage or if the contract dates are supplies. This information would greatly help companies like mine to see a timeline of engagement of the account with other vendors Review collected by and hosted on G2.com.

Julia H.

Account Executive

Enterprise (> 1000 emp.)

5/23/2024

"Priority Engine"

5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

I like that it shows me who exactly is looking at the site - makes my prospecting so much easier. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

Sometime is shows companies that are not in my territory. Review collected by and hosted on G2.com.

Ryan T.

IT Consultant

Mid-Market (51-1000 emp.)

5/23/2024

"Business intelligence tools at their best!"

5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

Very user-friendly, and great business intelligence tool! Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

I don't know that I know how to use all the tools, but integration with databases would be ideal. I am going to research and find out if there is a way to do this. Review collected by and hosted on G2.com.

John G.

Enterprise (> 1000 emp.)

10/23/2023

"Priority Engine is a powerful tool that condenses much buyer intent data into a well organized UI"

4.5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

Some of the best Priority Engine use cases are for business development representatives covering a large territory. They can easily sort through hundreds of accounts to decipher those that are ripe for solutions their organization has to offer. As they investigate an account, they can further uncover the key players in the organization and see what their research habits are. Starting with Priority engine is simple and little training is needed. They have excellent customer success/support reps that are always helpful. Our organization does not yet have the SFDC integration but we are currently pursuing it. Once that is done we can further link other tools to Priority Engine for increased ability to search and segment accounts. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

Priority Engine is primarily account focused, so when needed to research individuals the workflows can be less than ideal. Review collected by and hosted on G2.com.

Response from Caitlin Shanly of Informa TechTarget Portal...

Hi John, Thank you for reviewing Priority Engine! We're glad you are finding the tool to be a valuable addition to your strategy. While Priority Engine offers a wealth of account-level insights, the tool also grants you access to directly observed, real Prospect-Level Intent, so you can fill your database with opt-in prospects who are actively researching your solutions and uncover insights about these individuals to fuel more personalized and productive outreach. For more information and best practices on engaging Priority Engine prospects, please check our Priority Engine Knowledge Base or contact your TechTarget Customer Success Manager.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

8/20/2024

"Great Data and Insight"

5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

The upside of using Priority Engine is the access to real time data that you can leverage to build pipeline. Also the Contact information is very accurate. It is very easy to use and I log in everyday. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

Currently I have no dislikes. I think if you have the budget it is worth learning more about. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

8/20/2024

"Most of the information seems inaccurate."

2.5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

The additional inbound contacts/companies it provides me Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

I feel like the information is most often incorrect or not reliable Review collected by and hosted on G2.com.

Response from Caitlin Shanly of Informa TechTarget Portal...

Thank you for submitting a review for Priority Engine! The data in Priority Engine refreshes each week to show you the latest available data for you to action on. If you are finding specific instances of outdated information, please inform your TechTarget Customer Success Manager so they can help.