---
title: Informa TechTarget Portal (Priority Engine) Reviews
meta_title: 'Informa TechTarget Portal (Priority Engine) Reviews 2026: Details, Pricing,
  & Features | G2'
meta_description: Filter 453 reviews by the users' company size, role or industry
  to find out how Informa TechTarget Portal (Priority Engine) works for a business
  like yours.
aggregate_rating:
  rating_value: 4.3
  review_count: 453
  scale: '5'
date_modified: '2026-07-29'
parent_category:
  name: Account-Based Data
  url: https://www.g2.com/categories/account-based-data
---

# Informa TechTarget Portal (Priority Engine) Reviews
**Vendor:** Informa TechTarget  
**Category:** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers)  
**Average Rating:** 4.3/5.0  
**Total Reviews:** 453
## About Informa TechTarget Portal (Priority Engine)
Informa TechTarget Portal is a modular solution that enables GTM teams to more effectively access in-market audiences tailored to their needs. Leveraging the industry’s most precise and actionable first-party intent data, each module is conceived for specific uses. Informa TechTarget’s data and intelligence enable alignment across your GTM, from strategy through sales, so each user group can be more effective in their jobs. Why GTM Teams Choose Informa TechTarget Portal • Access the Largest Trusted Buyer Network: Tap into 50M+ permissioned members across 220 media properties. Our exclusive first-party intent data is directly observed from buy-cycle content engagement, offering unmatched granularity and context. • Purpose-Built for Your Teams: Each module is tailored to the unique needs of Strategy, Demand Generation, and Sales. Whether enriching databases, powering outreach, or informing planning, every insight is grounded in real buyer behavior. • Unified GTM Intelligence: A centralized location for all GTM teams streamlines execution, accelerates speed to ROI, and aligns strategies across your organization. Portal Modules: Tailored Intelligence for Every Team • Strategic Insights: Start smarter strategies with dynamic, real-time market intelligence. Validate and optimize GTM plans, understand buyer behavior trends, and get expert-driven analysis and personalized recommendations. • Demand: Reach more of the buying group with precision. Identify in-market buyers at engaged accounts across trusted editorial destinations, and drive campaign performance with real-time insights. • Intent Data: Accelerate pipeline with high-value account and prospect targeting. Focus on the most active researchers, your most engaged accounts, and unlock granular account- and prospect-level insights seamlessly integrated into your systems. • Intent Data for Sales: Empower sellers with actionable insights for precise and productive outreach. Identify your most active accounts, the buying group members, and what each individual cares about, so you can book more meetings and secure more revenue. Available for reps directly in-tool and within their workflows.



## Informa TechTarget Portal (Priority Engine) Pros & Cons
**What users like:**

- Users value the **real-time intent data** from Priority Engine, enhancing outreach and enabling more relevant conversations with prospects. (17 reviews)
- Users love the **ease of use** of the Informa TechTarget Portal, simplifying prospecting and enhancing productivity effortlessly. (15 reviews)
- Users value the **detailed lead insights** from Informa TechTarget Portal (Priority Engine), enhancing engagement and data-driven decision-making. (15 reviews)
- Users value the **accurate and organized contact information** provided by Informa TechTarget Portal (Priority Engine). (13 reviews)
- Users value the **valuable intent data** from Priority Engine, enhancing engagement and understanding of prospect priorities. (13 reviews)
- Users appreciate the **real-time buyer intent insights** of Informa TechTarget Portal, enhancing outreach effectiveness and conversation relevance. (12 reviews)
- Accuracy of Information (11 reviews)
- Accuracy (7 reviews)
- Salesforce Integration (7 reviews)
- Automation (6 reviews)

**What users dislike:**

- Users face **incorrect information** issues, leading to confusion and difficulty in accessing project details effectively. (6 reviews)
- Users find that the **data accuracy** of the Informa TechTarget Portal can lead to wasted outreach efforts due to inconsistencies. (5 reviews)
- Users experience **data inaccuracy** with contact information, leading to wasted outreach efforts and unresponsive leads. (5 reviews)
- Users often face **inaccurate data** in the Informa TechTarget Portal, leading to potential misinformation and relevance issues. (5 reviews)
- Users find the **inaccurate intent data** frustrating, as it leads to wasted outreach efforts and missed opportunities. (5 reviews)
- Integration Issues (4 reviews)
- Not Intuitive (4 reviews)
- Users face challenges due to **outdated information** that complicates connections and affects project clarity. (4 reviews)
- Cluttered Layout (3 reviews)
- CRM Issues (3 reviews)

## Informa TechTarget Portal (Priority Engine) Reviews
  ### 1. TTPE Review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** November 08, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

Specific data and research/interest points for prospects.

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

Can sometimes be innacurate and might rely too much on ZoomInfo.

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

Targeted prospecting.

**Official Response from Caitlin Shanly:**

> Hello! Thank you for taking the time to submit a review for Priority Engine. In regards to the data available in Priority Engine, TechTarget takes data quality seriously. We use a rigorous 5-step data validation process on every contact before they ever enter Priority Engine. To ensure data is always accurate and up-to-date we are continuously cleansing and appending data. Through this process, we methodically confirm live email addresses, contactable phone numbers, valid company info, and recent activity across our entire database. If you would like more information about our contact verification process, please reach out to your Customer Success Manager.

  ### 2. The tool is wonderful when it comes to understanding what potential prospects are looking at.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.)

**Reviewed Date:** August 16, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

The insights that it provides. It allows you to have meaningful conversations with prospects on things that matter to them. It keeps it relevant.

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

Sometimes the search function seems to be a bit slow or inaccurate.

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

Mentioned it at the top but it helps provide relevant information that prospects are interested in that you can use to have meaningful conversations

  ### 3. I implemented Priority Engine for our team.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 08, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

I liked that the integration was organized. It did require more effort but because of the organization it was easy and manageable.

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

I disliked that the standard fields for Priority Engine were not included in the managed package that was installed.

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

Priority Engine is accelerating our ability to identify customers in our ICP.

  ### 4. Super helpful!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Francesca S. | Buisness Development Representative, Enterprise (> 1000 emp.)

**Reviewed Date:** May 26, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

I love how tech target always has updated, reliable information on who to prospect and companies to go after. I use it consistently to help with my LinkedIn outreach and it's amazing!

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

Sometimes (very infrequently)  the information is not fully up to date. For example, it sometimes says a prospect was recently looking at our website when it was actually a couple months ago.

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

There are so many benefits! It's very hard to get leads anywhere else besides tech target. I always feel for the most part the information I receive is very accurate and to the point.

  ### 5. Great tool for anyone in a sales role!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Joel H. | IT Services Specialist - Ransomware Containment, Managed IT Services and Cloud Solutions, Enterprise (> 1000 emp.)

**Reviewed Date:** October 19, 2021

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

Ability to locate essential information for prospecting in a timely manner. Drilling down to the specific, pertinent details to make the most of my time. Also, having Kristen Nendza as our AM has been crucial to not only my but others' successes. Simply said...she's AWESOME!

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

Inability to export lists as with ZoomInfo, which I know is due to our subscription. However, I'm working diligently, along with Kristen's help, to show my leadership the value TTPE brings in hopes to upsell our subscription.

**Recommendations to others considering Informa TechTarget Portal (Priority Engine):**

Fantastic tool for prospecting accounts, contacts and ability to see web traffic on RUS site and prospect tech stack.

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

Drill down on specific verticals and key contacts within said verticals.

  ### 6. Great tool!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 16, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

What is most helpful about TechTarget is the information about who is actively researching your company and use cases for your solution!

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

What I dislike is how slow it can make my laptop run when using it

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

It helps narrow down my search for prospects and saves me time to work on other necessary tasks.

  ### 7. Pretty good so far

**Rating:** 3.0/5.0 stars

**Reviewed by:** Ella B. | Sales Development Representative, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 16, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

Very helpful to find accounts current technologies and interests in the market

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

The UI is difficult to navigate and understand. Wish the platform was more user friendly.

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

Targeting our specific ICP and accounts that are in the market for our solution as well as up to date information about what techs they are using

  ### 8. Great Pipeline Resource!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Paul W. | Sales Director, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 24, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

Tech Target is a solid resource to help me cover accounts & geography in my selling areas within the targeted accounts and personas which we need to be engaging

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

Nothing yet ... still learning to use the tool

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

we believe this tool is getting us in touch with prospects who are better qualified to engage with us

  ### 9. Useful Intent Data, Good tool for prospecting.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Glenn C. | Member, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 25, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

The quality of intent data and recommended buyers.

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

Platform is a little clunky.  However you don't even need to use it if you integrate with Salesforce or your marketing automation platform

**Recommendations to others considering Informa TechTarget Portal (Priority Engine):**

Don't use too many intent platforms

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

Identifying total addressable market, seeing who is the most likely to pick up a call from a salesperson

  ### 10. Tech Target

**Rating:** 5.0/5.0 stars

**Reviewed by:** Caesar R. | Account Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 10, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

I like that we are sent emails of priority accounts. I do not have to do much digging when it is sent right to my inbox. Fast and easy access. It allows me to stay focused on the top accounts vs digging in the tool.

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

One downfall i have noticed is the fact that some of the contacts are not valid. I have to do some digging on LinkedIn to verify they are still at the company.

**Recommendations to others considering Informa TechTarget Portal (Priority Engine):**

Use this program/ software! its east and amazing for lead gen!

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

It is helping me to fill in some of the blanks of who is accessing our content. I have not benefited financially yet. I am more productive. I am unaware if business performance has improved.

  ### 11. Business Development

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 16, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

Untapped contacts and quality contact info(such as correct phone numbers), overall.

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

Being able to upload contacts to salesforce is not a seamless process at, all.

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

Helping identify contacts that we might have not come across. Help identify areas of interest in our contacts for targeted approach.

  ### 12. Why Use Priority Engine

**Rating:** 3.5/5.0 stars

**Reviewed by:** Martin K. | T, Enterprise (> 1000 emp.)

**Reviewed Date:** March 17, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

The thing I like about Priority Engine is the insights into current customer interests and new contacts now at the customer.

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

For me the downside is that if a customer does not subscribe to Priority Engine there is no data to look at.

**Recommendations to others considering Informa TechTarget Portal (Priority Engine):**

Understand what you need and how Priority Engine delivers that info.

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

When trying to acquire new accounts finding new contacts and current interests that Priority Engine report are key. Seeing these has helped me send a focused intro email.

  ### 13. good insight

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** August 18, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

site visitors page sorted by most recent, has great filters so you feel confident about your outreach

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

sometimes it says they were on site and they say they werent

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

solving getting more insight on the tech that they use and are searching for

**Official Response from Caitlin Shanly:**

> Thank you for taking the time to review Priority Engine! Priority Engine's Inbound Converter identifies the accounts visiting your company’s website. We provide the buying team members at those accounts who are actively researching and have opted in to be contacted, but that does not mean they were on your site. 

  ### 14. Great info for intent and detail in what they are researching.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 08, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

The details and specifics of what prospects are researching in cyber security. I like how you can see competitors and the buying team involved.

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

Sometimes the contact info with LinkedIn links isn't integrated.

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

What prospects are researching us.

  ### 15. Incredible Resource for Prospecting!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mollie B. | BDR, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 19, 2021

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

The best part of Priority Engine is the ability to see what companies are visiting our website, and exactly what kind of content they are looking at. This allows me to pinpoint exactly who I need to be targeting in that organization in order to increase pipeline for my sales team.

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

The only thing that I can think of has already been resolved with the new release, but it used to be very time consuming to gather data from this tool. There didn't used to be an option for filtering, so I would have to go through each individual record & compare it to my CRM to determine. It would sometimes take me hours to figure out who was a "new" person that I needed to reach out to.

**Recommendations to others considering Informa TechTarget Portal (Priority Engine):**

If you are looking for a tool that provides almost all of the information one could ever need to start prospecting, this is it. You will have access to what companies are vising your website, who is downloading your whitepapers, what technology stack they have, and all of their contact information - all in once place. It is a valuable resource for any BDR/SDR team, and I can't recommend it enough!

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

Priority Engine helps me focus my time and energy on companies that I know for a fact have seen our website. I know  the exact content they are looking at, which points me in the right direction of what services and technologies to highlight services. This makes it incredibly easy for me to find the right people, I have noticed an increase in responses & successful meetings after using Priority Engine.

  ### 16. Excellent Resource

**Rating:** 5.0/5.0 stars

**Reviewed by:** Laurie M. R. | Enterprise Account Executive, Enterprise (> 1000 emp.)

**Reviewed Date:** May 24, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

Seeing what my prospects are reseraching

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

Need more contact information like mobile numbers

**Recommendations to others considering Informa TechTarget Portal (Priority Engine):**

Don't give it to your reps and then take it away.

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

I am learning what my suspects are interested in which helps me cold calling.

**Official Response from Caitlin Shanly:**

> Hi Laurie, Thank you for your review. Good news! Mobile phone numbers are now available in Priority Engine! This addition was launched in April 2022. Priority Engine's expanded mobile phone coverage delivers 50% contact coverage globally, which is more than double the industry standard coverage of 20%. The addition of mobile phone numbers in Priority Engine will allow you to expand your reach and increase your likelihood to connect!

  ### 17. Priority Engine has allowed me to improve in my job capabilities

**Rating:** 3.5/5.0 stars

**Reviewed by:** Hannah D. | Business Development Representative, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 10, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

The most helpful features are the fact that it updates daily with intent data targetting and helps me find the perfect customer profile to reach out to. It gives us ideas of what the customer is most interested in and what the company is specifically researching.

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

The only thing I dislike is that sometimes the buyer members aren't the ideal customer profile.  They may have researched a topic that we provide but they aren't in the right industry.

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

Priority Engine allows me to open up a phone call with something that I know the company has shown interest in.  It allows me to have more beneficial and productive phone calls.

  ### 18. Useful site tracking data

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 18, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

Some contacts are not up to date. The contact info needs up keep

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

The service is expensive and that is the only thing

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

They are giving us sales leads

  ### 19. I would like to see the actual prospects and not just a list of potential buyers.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 16, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

I like that it shows us the intent of the company and what they are looking at.

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

I dont like that we cant always see the actually prospect that is researching us. Too much guessing.

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

at the enterprise level, it is challenging to narrow down the prospect that is engaging with our material, but it is nice to know the intent of the engagement.

  ### 20. Makes sales life easier!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Research | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 09, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

Love the information provided to sales reps

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

Sometimes not always accurate data provided

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

Helps me understand customer needs better if I can't get them on the phone right away

  ### 21. SMB 300-1,000 Employees

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** May 31, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

I like the insights into prospect's tech stack

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

More often than night the accounts I am looking for have no data in Priority Engine.

**Recommendations to others considering Informa TechTarget Portal (Priority Engine):**

None at this time.

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

Providing insights into the tech stack has been key in allow me the opportunity to reference that tech in cold calls as conversation starters.

  ### 22. Depends on your industry

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 16, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

Companies who are looking into us and their needs

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

Most of the time not the decision maker for our product (digital signage) 

Their needs are to broad
-digital transformation, like everyone wants that but not specific enough

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

Helps us target companies but not helpful in buying team especially large companies

  ### 23. Situationally successful

**Rating:** 3.0/5.0 stars

**Reviewed by:** Carly H. | business development rep, Enterprise (> 1000 emp.)

**Reviewed Date:** October 19, 2021

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

I love how specific the information is in TechTarget, contact information, first and last name, etc.

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

I dislike how it filters by state and not zip codes. I have only a handful of zip codes in California that I work, and unfortunately, it takes a long time to weed those out among all of the other California accounts that are not mine.

**Recommendations to others considering Informa TechTarget Portal (Priority Engine):**

Email your specific accounts to an admin at Priority Engine so they can upload them and give you a better 360 view of your accounts if your working out of zipcodes instead of full states.

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

I'm solving who exactly is researching for solutions, not just which company is researching. I can use more targeted information on the correct people.

  ### 24. Terrific application and easy to use.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Linda A. | Sr. Manager Regional Marketing, Enterprise (> 1000 emp.)

**Reviewed Date:** May 31, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

Easy to find account information and use to create new business

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

I do not dislike anything in this program

**Recommendations to others considering Informa TechTarget Portal (Priority Engine):**

This becomes part of the sales toolkit to increase sales. It makes them more knowledgeable day 1.

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

PE is helping us create new business and find quality leads

  ### 25. This tool gives me consistent hope

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 16, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

Daily updated information on who is researching in my company's swim lane.

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

Sometimes the data is incomplete and the identified personas are not buyers or users of my company's products.

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

Providing new companies to prospect into that have shown interest in my company's swim lane.

  ### 26. Priority Engine Allows you to use the language of your prospects

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 24, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

seeing the words searched by companies and leads and they tech stack

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

that accounts can only be aligned by territory so if you share a state you have to see accounts that arent yours

**Recommendations to others considering Informa TechTarget Portal (Priority Engine):**

Do it.

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

finding leads and understanding the problem they are trying to solve

  ### 27. Sales Expert utilizing many tools

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lisa K. | Energy and Utility Industry Executive, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 19, 2021

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

It helps me stay up to date on the new searches that contacts in my accounts are searching for so that I can engage much earlier in the sales process.  It also helps me tailor my message to get meetings.

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

That our company does not leverage the full functionality that Priority Engine has to offer.  If our company leveraged the data extract service it would save me a lot of time.

**Recommendations to others considering Informa TechTarget Portal (Priority Engine):**

I would recommend getting the full package and using all of the Priority Engine functionality.

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

Early identification of target client needs, then I can tailor my pitch based on what they are searching for and I am able to get a better response rate.

  ### 28. the best account manager/ service I have ever experienced

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** October 19, 2021

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

Priority engine gives me a directional sense of which accounts in research mode, which is great intelligence and has worked for me from a demand gen perspective. You have to check that the profiles are actually at the companies on LinkedIn, and it's not clear what goes into the engagement scores or which person visits specific pages on your website - but you know that someone is and you can use it to engage with anyone at the prospect - which is great! And the talking points are incredible pieces of content to leverage for higher engagement rate.

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

inaccurate profiles, masked site visitors

**Recommendations to others considering Informa TechTarget Portal (Priority Engine):**

show the names of website visitors. Explain why contacts are rated the way they are. Show if they visited your site. show that they visited "Request a Demo" page or a industry specific solution page

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

understand who to prospect and who to contact within a company to create a sales opportunity
understand what topics to engage the prospect with
understand who to engage at the prospect
have opened an opp from it this month

  ### 29. Great way to find warm leads!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 24, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

I love that I am sent hot leads and recent searching prospects to my inbox for easy discovery.

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

I wish it were easier to filter out accounts that are current customers.

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

I am able to find warmer leads and set more meetings.

  ### 30. The data in tech target is not good. Bad emails and phone numbers

**Rating:** 1.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 16, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

Gives you insight into what people are interested in.

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

The leads are terrible. Information is not up to date or accurate.

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

It gives me insight into who is viewing my website and they information they are looking for.

  ### 31. Priority Engine Review

**Rating:** 4.5/5.0 stars

**Reviewed by:** Montae R. | Account Executive, Enterprise (> 1000 emp.)

**Reviewed Date:** May 31, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

I love knowing when my prospects are starting to look.

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

Sometimes the information is not accurate.

**Recommendations to others considering Informa TechTarget Portal (Priority Engine):**

Use daily to help with prospecting.

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

Knowing when my prospects are looking allows me to have a more informed conversation.

  ### 32. Tech Target Review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Wireless | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 16, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

How helpful it is to see where accounts are lacking and what they are looking for

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

The refresh rate for new contacts is low

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

Its helping us view what potential customers are actually researching into

**Official Response from Caitlin Shanly:**

> Thank you for taking the time to review Priority Engine! The data in Priority Engine is refreshed weekly. We recommend logging in at the beginning of each week to identify new data and contacts.

  ### 33. Great tool

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 21, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

Tech target provides insight that makes outbound prospecting much easier and more worthwhile.

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

Wouldn't say I dislike anything about Tech target itself, but could partner with sites like Qualified to enhance performance

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

No problems, the main benefit is getting to reach out to people who are more likely to be interested in your product/service

  ### 34. Lauren Raleigh tech-target review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lauren R. | Account Development Rep, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 24, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

Usefulness of information, being able to prioritize prospecting easily

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

Limited information

Whos making searches, anything in particular they are searching for

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

Sometimes it does not refresh. Benefits are being able to prioritize account prospecting using tech-target's information

**Official Response from Caitlin Shanly:**

> Hi Lauren, Thank you for your review! I wanted to let you know that the data in Priority Engine refreshes on a weekly basis. I recommend logging into Priority Engine each week to ensure you are seeing the most recent data.

  ### 35. SDR

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 24, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

Insights and specific information on what companies are researching

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

the inability to see who is looking. I'd like to know who to reach out to

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

Solving for missing pieces of information.

  ### 36. Very helpful resource for prospecting

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Wireless | Enterprise (> 1000 emp.)

**Reviewed Date:** August 16, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

The fact that the contacts are updated frequently

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

It would be helpful if the contact lists can be exportable

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

Not aware of any current problems

**Official Response from Caitlin Shanly:**

> Thank you for taking the time to review Priority Engine! Only Priority Engine users with an "Administrator" role can manage and export contact lists. I recommend reaching out to your internal Priority Engine account owner for more information.

  ### 37. It is pretty good overall

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** August 16, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

Has good contacts and information to take a look at.

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

Not always the most accurate in determining who is visiting the sites.

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

Correct agency POC

  ### 38. Intent data at the contact level.. finally!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** May 27, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

Intent data at the contact level that allows our sales team to identify who to go after and target. Real time account highlights.

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

Only out of the box reporting with little customization. Also need to send your target account lists to techtarget to upload into the system.

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

It allows our sales team to identify which contacts are surging around relevant intent signals.

  ### 39. Tech Target provides good insight, but could be more integrated with CRM's.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 24, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

Shows what business areas companies are researching, and provides weekly updates

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

A good amount of companies expressing interest are already open opportunities, which defeats the purpose of prospecting those acounts from a BDR perspective.

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

Gauging the interest of net-new prospects is one problem Priority Engine helps solve. It also helps with providing key decision makers

  ### 40. Excellent intent-based lead gen

**Rating:** 4.5/5.0 stars

**Reviewed by:** Anurag A. | Marketing Operations Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 19, 2021

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

Hyper-targeted lists for promoting regional events

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

Not being able to check pre-existing records in the integrated marketing automation tool (hubspot)

**Recommendations to others considering Informa TechTarget Portal (Priority Engine):**

Highly recommend as a channel to generate warm leads (utilizing intent triggers) for sales outreach.
Region-specific lists are also handy to invite new contacts to engage with your brand and build new connections.

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

Creating a qualified pipeline for sales with details on intent-based entry points that are a priority for the business. TechTarget proves to be a strong partner on this front.

  ### 41. accurate and easy to use

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 31, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

the accuracy, 20% of my teams opps come from techtarget

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

mass import to outreach with prospects already in crm

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

half of sales is luck and timing and theres no way to know when and who to reach out to - TT solves that

  ### 42. Getting to the right leads faster with Priority Engine

**Rating:** 5.0/5.0 stars

**Reviewed by:** Abigail K. | B, Enterprise (> 1000 emp.)

**Reviewed Date:** October 26, 2021

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

The transparency around who is researching what and their contact information available all in once place

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

Inability to verify whether the "additional prospects" listed are actually researching or just titles that relate to the topics being researched widely at the company

**Recommendations to others considering Informa TechTarget Portal (Priority Engine):**

If you want more data and insights into buyer intent, Priority Tech Target is the right tool

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

Accurate lead information/prospecting volume. Benefits are finding the right names/numbers/emails for the right people!

  ### 43. Helpful tool for both sales and marketing teams

**Rating:** 4.5/5.0 stars

**Reviewed by:** Max . | VP, Global Marketing, Information Technology and Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 20, 2021

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

One of the biggest advantages of the platform is the contact-level intent data that you get. It's very helpful to be able to see what each lead is researching, as well as what the overall account is researching. The CSMs you work with are very helpful and are happy to jump on a call to talk through anything you need.

We use the tool for both the marketing and sales teams. Our marketing team funnels the lower intent leads into nurtures specific to what the prospects are researching, and the higher intent leads are sent to our sales team.

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

It was a little more difficult than I thought it should be with getting the Salesforce integration stood up. There were multiple bugs that we had to work through, but we were able to solve them.

If your company has tight security standards, you won't be able to integrate it with HubSpot as there is no way to throttle the permissions it has - it's pretty much full admin access or none at all. This makes it so that we can't have the leads automatically pushed into our system.

**Recommendations to others considering Informa TechTarget Portal (Priority Engine):**

Work with your CSM to think through the lists you should create. There is a ton of information that you can use to split them out.

Also, upload your customer domains as soon as you start so that you don't waste credits exporting leads/accounts that are already customers.

If you're enrolling the leads into nurtures, create lists by topics they're searching and have custom nurtures for each of them.

Start the implementation with Salesforce early because our experience had some issues.

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

Finding prospects that fit our ideal client profile that are in-market. It allows us to feed both our marketing and sales engines with leads that aren't just cold leads pulled from ZoomInfo or LinkedIn.

  ### 44. The best place for industry insight and warm technology leads. Hands Down.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Justin F. | Marketing Lead Generation Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 20, 2021

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

My company and I are current users and have been with Priority Engine for just under a year. The service is fantastic and has been a key componet of our marketing and sales strategy.

What I like most about priority engine is not only can you search for interested propsects based on things they are actually searching for, but the campaigns they run for your business is really high quality.

We provide encrypted backup and ransomware protection for fortune 2000 companies.This space is one of the most difficult and saturated markets to work in. Having an edge is crucial for getting new customers. Priority Engine prospects that come in are one of the highest converting prospects that come into our sales pipeline. Thanks to Priority Engine, we are seeing weekly conversions of qualified prospects and our sales team loves the tool.

10/10

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

While we have highly converting prospects, sometimes the leads that come in don't match the criteria you place. Sometimes we will get competitors. But we are allowed to exchange these out so really it's just a minor inconvience.

Additionally, because of the way they do their campaigns you have to have a decent appointment setter to make sure leads convert. However this is standard for most high ticket sales conversations in a competitive market and can vary based on other factors like brand awareness, ideal customer budgets, and industry knowledge.

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

The biggest issue we were having was converting customers outside of partnership relationships. We had some success with email marketing, but we the pandamic hit it put a big damper in that process. We were building our SEO strategy but we needed a more targeted way to catch potential customers while they were in the shopping process.

With priority engine, we get notifications when customers are looking for potential services. We also are running a content campaign through them and are now seeing weekly, qualified conversions because of it.

  ### 45. Finds target personas easily

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Security and Investigations | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 31, 2022

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

The UI and the automated emails that are

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

Nothing to dislike at this time everything is nice in the UI

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

Finding target personas who are actively engaging on our website. Linking those profiles to our CRM is very nice

  ### 46. Using TechTarget as a BDR for better quality leads

**Rating:** 4.0/5.0 stars

**Reviewed by:** Spencer B. | Business Development Representative, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 18, 2021

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

You are able to see which people are looking at your website and downloading your content. We were also able to submit a suppression list of current customers to focus solely on net-new opportunities. Target lists are easy to build and customize depending on your requirements. I was able to build out 3-4 different lists relatively quick and set up automatic exports.

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

The only downside to TechTarget is not being able to export contacts by themselves. If I find a specific contact I, I have to manually type their information into HubSpot as an integration hasn't been built out like Salesforce. My biggest recommendation would have their team build out the 'one-click export feature for other CRM systems besides Salesforce. Our onboarding as a little rough. Shortly after we went live, our account rep no longer worked at TechTarget and the new one assigned to us was fantastic and we were able to set up additional training.

**Recommendations to others considering Informa TechTarget Portal (Priority Engine):**

Ask about their plans to build out other integrations. I think this is a way to grow their userbase

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

I have only started using TechTarget last week but am eager to see results come in. With TechTarget I feel like I am able to target buyers more frequently instead of wasting time calling into those who aren't the right person. With the few calls I've had with people, it seems I was a little late and they already have specific vendors selected, but they could have been researching the weeks prior where I wasn't using the tool.

  ### 47. Great Customer Experience

**Rating:** 4.0/5.0 stars

**Reviewed by:** Kara B. | Marketing Operations Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 18, 2021

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

The team at TechTarget is very hands-on and attentive to all of our needs. They respond quickly to any inquiries and offer solutions when we have issues with either usability or understanding the leads we are receiving. The team is quick to hop on a call to discuss if the matter cannot be solved over email. TechTarget is also very knowledgeable in our area of business and helps us with developing scripts for our internal sales reps.

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

This is not a specific TechTarget issue, more so an issue with a LOB that we are trying to gain more traction in. We have set up campaigns to qualify leads in this segment, however, we are learning that it is increasingly difficult for us to qualify these leads.

**Recommendations to others considering Informa TechTarget Portal (Priority Engine):**

Know your business landscape and the customer personas that you want to target. TechTarget is very good at what they do, but you also need to know your customer inside and out in order to get the best value from their services.

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

integrating the CRM with campaigns to better allocate resources with internal sales on who to call/email/market to.

  ### 48. Great tool for research on strategic accounts

**Rating:** 4.5/5.0 stars

**Reviewed by:** Tom F. | Enterprise Account Executive II, Enterprise (> 1000 emp.)

**Reviewed Date:** October 19, 2021

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

I like that it shows a company's tech stack and who to target

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

Sometimes it lacks info on big name accounts that I would expect would have more information

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

Being able to go into cold prospecting/meetings with ammo and feel confident of where they stand currently. Also great to know which leads are warmer than others based on intent data

  ### 49. Great tool!!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mike R. | Sales Development Rep, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 19, 2021

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

The insight it gives you on top accounts

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

Some of the personas given, are most certianly not the best folks to reach out too. For example - finance folks given when we're looking for people with IT decisionmaking power

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

Outbounding, and the benefit is just knowing more about the orgs ur hitting on

  ### 50. Helping to fill out cold calls

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 21, 2021

**What do you like best about Informa TechTarget Portal (Priority Engine)?**

Easy to find information for calls! The way it makes the information easy to find is a huge win when looking at accounts to prospect

**What do you dislike about Informa TechTarget Portal (Priority Engine)?**

I would love to be more updated information. If this was updated more often, it would help cold calls be even easier

**Recommendations to others considering Informa TechTarget Portal (Priority Engine):**

Use this tool! Its an amazing resource for finding more information you might not have known about before

**What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?**

Finding easy talking points using PE. Also the benefits are similar! When you have info provided by PE it makes a call 100x easier


## Informa TechTarget Portal (Priority Engine) Discussions
  - [What is the ETA for allowing you to search by Zip or areas like NYC area?](https://www.g2.com/discussions/42568-what-is-the-eta-for-allowing-you-to-search-by-zip-or-areas-like-nyc-area) - 1 comment, 1 upvote
  - [What is the best way to account map with priority engine?](https://www.g2.com/discussions/26279-what-is-the-best-way-to-account-map-with-priority-engine) - 1 comment, 1 upvote
  - [How is the data validated to ensure its accuracy?](https://www.g2.com/discussions/how-is-the-data-validated-to-ensure-its-accuracy) - 1 comment, 1 upvote
  - [Can we intergrate with SF.com?](https://www.g2.com/discussions/can-we-intergrate-with-sf-com) - 1 comment, 1 upvote

- [View Informa TechTarget Portal (Priority Engine) pricing details and edition comparison](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews?page=5&section=pricing&secure%5Bexpires_at%5D=2026-07-31+16%3A51%3A54+-0500&secure%5Bsession_id%5D=95acf76a-71cf-4f34-a534-1642a811dc7f&secure%5Btoken%5D=87198ea24dec9b6ada02b95e1c908220c0648404fded11137bd4581df4b454f9&format=llm_user)
## Informa TechTarget Portal (Priority Engine) Integrations
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  - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
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  - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews)
  - [Outreach](https://www.g2.com/products/outreach/reviews)
  - [Salesloft](https://www.g2.com/products/salesloft/reviews)

## Informa TechTarget Portal (Priority Engine) Features
**Data Availability**
- Contact Data Availability
- Company Data Availability
- Industry Research Availability
- Technographic Data Availability

**Data Availability**
- Contact Data Availability
- Account Data Availability
- Offline Data

**Agentic AI - Marketing Account Intelligence**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction

**Data Accuracy**
- Contact Data Accuracy
- Company Data Accuracy
- Technographic Data Accuracy

**Lead Intelligence**
- Market Insights 
- Account-level Insights 
- Lead Analysis 

**Platform Additional Functionality**
- Integrations
- Topic Customization
- Natural Language Processing (NLP)
- Alerts
- Real-time Intent

**Lead Management**
- Segmentation 
- Predictive Scoring 
- Account Identification 

**Agentic AI - Sales Intelligence**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Platform**
- Internationalization
- User, Role, and Access Management
- Performance and Reliability
- Reporting/Dashboards
- APIs

**Marketing Campaigns**
- Omni-Channel Tracking 
- Media Attribution 
- Opportunity Timeline 
- Customization 

**Data Availability - Marketing Account Intelligence **
- Technographic Data Availability

**Data Accuracy - Marketing Account Intelligence **
- Technographic Data Accuracy

**Features**
- Lead Builder
- Integration to CRM/Marketing Automation
- Data Segmentation/Filtering
- Search
- Connections
- Reporting

## Top Informa TechTarget Portal (Priority Engine) Alternatives
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