--- title: Informa TechTarget Portal (Priority Engine) Reviews meta_title: 'Informa TechTarget Portal (Priority Engine) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 453 reviews by the users' company size, role or industry to find out how Informa TechTarget Portal (Priority Engine) works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 453 scale: '5' date_modified: '2026-07-28' parent_category: name: Account-Based Data url: https://www.g2.com/categories/account-based-data --- # Informa TechTarget Portal (Priority Engine) Reviews **Vendor:** Informa TechTarget **Category:** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers) **Average Rating:** 4.3/5.0 **Total Reviews:** 453 ## About Informa TechTarget Portal (Priority Engine) Informa TechTarget Portal is a modular solution that enables GTM teams to more effectively access in-market audiences tailored to their needs. Leveraging the industry’s most precise and actionable first-party intent data, each module is conceived for specific uses. Informa TechTarget’s data and intelligence enable alignment across your GTM, from strategy through sales, so each user group can be more effective in their jobs. Why GTM Teams Choose Informa TechTarget Portal • Access the Largest Trusted Buyer Network: Tap into 50M+ permissioned members across 220 media properties. Our exclusive first-party intent data is directly observed from buy-cycle content engagement, offering unmatched granularity and context. • Purpose-Built for Your Teams: Each module is tailored to the unique needs of Strategy, Demand Generation, and Sales. Whether enriching databases, powering outreach, or informing planning, every insight is grounded in real buyer behavior. • Unified GTM Intelligence: A centralized location for all GTM teams streamlines execution, accelerates speed to ROI, and aligns strategies across your organization. Portal Modules: Tailored Intelligence for Every Team • Strategic Insights: Start smarter strategies with dynamic, real-time market intelligence. Validate and optimize GTM plans, understand buyer behavior trends, and get expert-driven analysis and personalized recommendations. • Demand: Reach more of the buying group with precision. Identify in-market buyers at engaged accounts across trusted editorial destinations, and drive campaign performance with real-time insights. • Intent Data: Accelerate pipeline with high-value account and prospect targeting. Focus on the most active researchers, your most engaged accounts, and unlock granular account- and prospect-level insights seamlessly integrated into your systems. • Intent Data for Sales: Empower sellers with actionable insights for precise and productive outreach. Identify your most active accounts, the buying group members, and what each individual cares about, so you can book more meetings and secure more revenue. Available for reps directly in-tool and within their workflows. ## Informa TechTarget Portal (Priority Engine) Pros & Cons **What users like:** - Users value the **real-time intent data** from Priority Engine, enhancing outreach and enabling more relevant conversations with prospects. (17 reviews) - Users love the **ease of use** of the Informa TechTarget Portal, simplifying prospecting and enhancing productivity effortlessly. (15 reviews) - Users value the **detailed lead insights** from Informa TechTarget Portal (Priority Engine), enhancing engagement and data-driven decision-making. (15 reviews) - Users value the **accurate and organized contact information** provided by Informa TechTarget Portal (Priority Engine). (13 reviews) - Users value the **valuable intent data** from Priority Engine, enhancing engagement and understanding of prospect priorities. (13 reviews) - Users appreciate the **real-time buyer intent insights** of Informa TechTarget Portal, enhancing outreach effectiveness and conversation relevance. (12 reviews) - Accuracy of Information (11 reviews) - Accuracy (7 reviews) - Salesforce Integration (7 reviews) - Automation (6 reviews) **What users dislike:** - Users face **incorrect information** issues, leading to confusion and difficulty in accessing project details effectively. (6 reviews) - Users find that the **data accuracy** of the Informa TechTarget Portal can lead to wasted outreach efforts due to inconsistencies. (5 reviews) - Users experience **data inaccuracy** with contact information, leading to wasted outreach efforts and unresponsive leads. (5 reviews) - Users often face **inaccurate data** in the Informa TechTarget Portal, leading to potential misinformation and relevance issues. (5 reviews) - Users find the **inaccurate intent data** frustrating, as it leads to wasted outreach efforts and missed opportunities. (5 reviews) - Integration Issues (4 reviews) - Not Intuitive (4 reviews) - Users face challenges due to **outdated information** that complicates connections and affects project clarity. (4 reviews) - Cluttered Layout (3 reviews) - CRM Issues (3 reviews) ## Informa TechTarget Portal (Priority Engine) Reviews ### 1. Best tool for sales reps! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Facilities Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I like the level of detail PE provides when I'm looking into accounts. I really like how PE continues to innovate and add new features that help me in my day to day prospecting! **What do you dislike about Informa TechTarget Portal (Priority Engine)?** There is not anything I can think of that I dislike about PE. I've been using this tool for years and it keeps getting better **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** figuring out which people I need to talk to. Learning about the teams and helping write email drafts ### 2. Great Insights! **Rating:** 4.5/5.0 stars **Reviewed by:** Natalie C. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I like the level of detail provided for each of my accounts when it comes to their numbers of prospects, buying and researching behavior, and especially how it relates to my company's content. I like how it also integrates with Salesforce and our internal information. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Some of the linked information isn't always correct--their LinkedIn may be wrong, or if I open the LinkedIn, the prospect may have moved on several months ago. So, I think the information could be slightly more up-to-date. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** I have a lot of greenfield accounts where I don't know too much about the prospects, company as a whole, and the company behavior, so Priority Engine provides a great place to start getting acquainted with my accounts. ### 3. Good Prospecting Details **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2025 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Provides good prospect data(names, interest, topics) **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Lacks integration to SFDC to move prospect details **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Targeted personas and interest **Official Response from Caitlin Shanly:** > Thank you for submitting a review for Priority Engine! Priority Engine can be integrated with Salesforce so prospect exports can be delivered directly into your CRM. I recommend reaching out to your organization's Priority Engine Administrator or Informa TechTarget Customer Success Manager so they can work with you to plot the best course of action based on your current systems and workflow. ### 4. Easy to navigate **Rating:** 4.5/5.0 stars **Reviewed by:** Mary B. | Business Development Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** It's easy to keep my accounts in order. The weekly updates help me stay focused and target accounts that are hot right now. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** I'd say 2/5 contacts do not have correct contact information. However, using with 6sense and sales navigator, it's easy to find the information! **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It helps me to confirm correct contacts and shows me what products they are interested in so I can personalize my calls to each person. ### 5. Priority Engine provides valuable account insights **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 29, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Priority Engine provides insights on accounts that I am interested in researching for my company. I appreciate the weekly email updates that provide highlights on the most recent active accounts and what they are researching. Navigating each account is easy to do. The account journey, buying team, top interests, and tech stack stabs are straightforward. The buying team button is great and shows a summary of each buying team member with a link to their LinkedIn, job title, contact info, top interests, and rating. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** The "search accounts" button is not the most easy to use. Instead of typing a company name and expecting a page with a list of results, it takes me directly to the first account. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Priority Engine is helping me to gain knowledge on the accounts I am prospecting. By highlighting current interests, providing a list of technologies, and the buying team currently in place, I am able to gain a better understanding of each account and how I can target them in my outreach. ### 6. Mostly smooth experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Research | Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** - informative - information on current tech projects of the companies/accounts - Tech stack - Top interests **What do you dislike about Informa TechTarget Portal (Priority Engine)?** - Log in issues: error message during log in / only logs me in after several attempts - Some companies are not in the database / no information for some companies **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** - Account tech intel - Leads - Tech stack - Projects - Top interests ### 7. Insightful product but not sure about how accurate information can be **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 24, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** The IntentMail is really good for personalizing for you and can be an awesome aid. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** I often times get top prospects on the site from folks who are the wrong persona interly **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It is solving the problem of not having enough information on a propsect, it's arming me with information to make the sales process easier for me and the prospect. ### 8. It has been good for the most part. Lots of intent data on the website. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** It constantly is adding new prospects, interests and data. Gives the ability to see the timeline of prospects buying process and where they might be now. AI added email composition. Easy to use UX **What do you dislike about Informa TechTarget Portal (Priority Engine)?** The website often bugs out and doesnt load at all. I will be looking at a prosepct and all of a sudden just error message after error message and days before it is restored. Additionally, it often times the leads are accurate just way deeper into the buying journey than expected. I also hate that it doesn not return me to the prospect i was looking at when i go backwards **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** business development. I havent had the best luck with the tool, but that doesnt mean it doesnt work for other members of the team. I have gotten meetings, but wouldnt say that it has been just a flourish of meeting after meeting ### 9. New insights into target accounts **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Seeing the intel on the companies we are targeting and having leads auto-imported to Salesforce saves on admin work. Sales likes the alerts and details on the accounts and at the individual level. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Integration to Salesforce works well but is a fairly big lift with a good amount of work to get it functioning properly. Once set it's fairly automatic. One downside is we can't yet automatically assign imported leads to Salesforce campaigns, hopefully in the future we can. Deeper integration to Demanbase would also be helpful. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Giving insight into what target accounts are actively looking for our solutions before they reach out directly. ### 10. I am an SDR and I use Tech Target regularly **Rating:** 5.0/5.0 stars **Reviewed by:** Jon P. | Sr. Sales Development Representative, Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I use it most for account updates, and to drill down into an accounts tech stack or online search journey. Very easy to use and the team is very helpful! **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Can't think of anything! The team is also very helpful and can do alot of things within the app **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** They're solving the need to have account knowledge before reaching out about your product you're selling. ### 11. Tech Target gives you insight into what your customers are interested in. **Rating:** 4.5/5.0 stars **Reviewed by:** Sue B. | Strategic FinServ / LifeScience Account Manager at Dataiku, Enterprise (> 1000 emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Beyond that they write a reach out email for you!!!!! You can click the generate email and even if you don't use their email verbatim, you can use the talking points to fire off a cold call instantly to the prospect! It is a great prospecting tool that does 80-90% of the work for you. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** When you get anonymous leads. You're then left to guess who might be interested in your product or service. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Priority Engine solves the problem of uncovering what specifically if top of mind for your customer and often clues you into what competitors they are considering. ### 12. Great Tool for Prospecting **Rating:** 5.0/5.0 stars **Reviewed by:** Brandon R. | Account Development Executive, Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I love how easy the UI is. It allows you to navigate the platform so the plenty of ease. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** I do not like that I have to send my list to Priority Engine for them to upload, rather than being able to load it myself. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** One of the problems PE solves is providing accurate contact information, as well as buyer intent. ### 13. Love it for its intent data. **Rating:** 5.0/5.0 stars **Reviewed by:** Aayushi T. | Marketing Specialist, ABM - US Market, Enterprise (> 1000 emp.) **Reviewed Date:** February 29, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** The intent data and account journey tab is awesome to use and I leverege it for ABM. Love the intentmail feature now **What do you dislike about Informa TechTarget Portal (Priority Engine)?** I wish I can download data via excel sheet with less credits or dollars **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Intent data and marketing intelligence, also serving us as a key component of ABM strategy **Official Response from Caitlin Shanly:** > Hello Aayushi, Thank you for submitting a review of Priority Engine! We are glad you find the intent data and Account Journey feature helpful. Regarding exporting data via Excel, only Priority Engine Administrators are authorized to manage exports. We recommend reaching out to the Priority Engine Administrator within your organization if you have questions about exporting data. ### 14. Consistent and up to date **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Information on upcoming projects and existing vendors has been the most useful information. On a marketing perspective, it helps to know if my AE's have seen or reviewed the data, this is to make sure that my time is utilized on a TAM account they haven't worked on **What do you dislike about Informa TechTarget Portal (Priority Engine)?** for tech vendors would be date of usage or if the contract dates are supplies. This information would greatly help companies like mine to see a timeline of engagement of the account with other vendors **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** data on smaller knowledge and quality of the information ### 15. Priority Engine **Rating:** 5.0/5.0 stars **Reviewed by:** Julia H. | Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I like that it shows me who exactly is looking at the site - makes my prospecting so much easier. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Sometime is shows companies that are not in my territory. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It is hard to identify who is exactly looking at my companies site. With priority engine there is no issues! ### 16. Business intelligence tools at their best! **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan T. | IT Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Very user-friendly, and great business intelligence tool! **What do you dislike about Informa TechTarget Portal (Priority Engine)?** I don't know that I know how to use all the tools, but integration with databases would be ideal. I am going to research and find out if there is a way to do this. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Business insight to future plans. ### 17. Priority Engine is a powerful tool that condenses much buyer intent data into a well organized UI **Rating:** 4.5/5.0 stars **Reviewed by:** John G. | Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Some of the best Priority Engine use cases are for business development representatives covering a large territory. They can easily sort through hundreds of accounts to dicipher those that are ripe for solutions their organization has to offer. As they investigate an account, they can further uncover the key players in the organization and see what their research habits are. Starting with Priority engine is simple and little training is needed. They have excellent customer sucess/support reps that are always helpful. Our organization does not yet have the SFDC integration but we are currently purusing it. Once that is done we can further link other tools to Priority Engine for increased ability to search and segment accounts. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Priority Engine is primarily account focused, so when needed to research individuals the workflows can be less than ideal. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Priority Engine is helping our outbound sales team find the best accounts to target. In addition, it provides actionable insight so we are not blind in reaching out to them. **Official Response from Caitlin Shanly:** > Hi John, Thank you for reviewing Priority Engine! We're glad you are finding the tool to be a valuable addition to your strategy. While Priority Engine offers a wealth of account-level insights, the tool also grants you access to directly observed, real Prospect-Level Intent, so you can fill your database with opt-in prospects who are actively researching your solutions and uncover insights about these individuals to fuel more personalized and productive outreach. For more information and best practices on engaging Priority Engine prospects, please check our Priority Engine Knowledge Base or contact your TechTarget Customer Success Manager. ### 18. Great Data and Insight **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** The upside of using Priority Engine is the access to real time data that you can leverage to build pipeline. Also the Contact information is very accurate. It is very easy to use and I log in everyday. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Currently I have no dislikes. I think if you have the budget it is worth learning more about. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It is helping me spend time with the hand rasiers vs going in cold on every engagement. ### 19. Most of the information seems inaccuracte. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** The additional inbound contacts/companies it provides me **What do you dislike about Informa TechTarget Portal (Priority Engine)?** I feel like the information is most often incorrect or not reliable **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It provides me with additional prospects and companies so I have warmer leads than just outbound. **Official Response from Caitlin Shanly:** > Thank you for submitting a review for Priority Engine! The data in Priority Engine refreshes each week to show you the latest available data for you to action on. If you are finding specific instances of outdated information, please inform your TechTarget Customer Success Manager so they can help. ### 20. Quick feedback **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Quick feedback, instant data coming in for review. Specific data points for targeted prospecting **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Occasional contacts/titles that don't belong in the industry **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Finding buyer intent, identifying new prospects within an account ### 21. Easy to Navigate and digest info **Rating:** 4.0/5.0 stars **Reviewed by:** Brian M. | Inside Sales Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** PE provides helpful analytics and intelligence. Whether it is companies I am targeting or it bubbles up companies that are showing intent and I should be targeting. It helps me "boil the ocean." **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Someitmes it only has personal email addresses for prospects, but other than that, I have yet to find any downsides. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It takes a software to do what a human can't. The analytics and breadth of information is very valuable to me. ### 22. A great intent tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I love that Tech Target is a database where users consent to be outreached. I think the intent data is relevant and extremely helpful in lead qualification. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** I wish there was a way to search through leads, as well as accounts. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Priority Engine helps me to focus on higher quality leads. I can narrow my focus and in return, produce higher quality outreaching attempts. **Official Response from Caitlin Shanly:** > Thank you for submitting a review for Priority Engine! If you are looking for a specific person, job title, or demographic detail, you can use the Advanced Filter option to search for them in Priority Engine. You can also use the Advanced Filter option or search bar to search for specific accounts. If you need more information or have additional questions, I recommend checking out the Priority Engine Knowledge Base or reaching out to your Customer Success Manager. ### 23. Solid platform for finding the right prospects **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Viewing the buying team, what they're currently researching, and the tech stack for the organization really helps in determining the right companies and people to market to. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Accurate contact information is hard to verify with any kind of platform like this, but Priority Engine does a relatively good job with accuracy. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Priority Engine helps us find the right companies and people to market/sell to. ### 24. A tool to accelerate prospecting and find your HVT's **Rating:** 4.0/5.0 stars **Reviewed by:** Shannan M. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** This tool has been an amazing resource for me to find High value targets, understand my market audience, and see how people research. I think it is more reliable in some sense to some of my inbound leads and helps me to tailor my messaging based off of current interests from key words, how they prefer to view content, and it has helped me discover new personas in the AI space **What do you dislike about Informa TechTarget Portal (Priority Engine)?** I wish it was updated more often, I also wish there was a way to pull a list together in TT to export into something like Sales Nav so I could do a bi-weekly list of targets in a more automated way. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It is helping me to pinpoint potential pains and points of interest. ### 25. Priority Engine is a great tool for prospecting **Rating:** 5.0/5.0 stars **Reviewed by:** Heather B. | Customer Success Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Very easy to navigate and use. Was able to easily upload my prospects and start to gather intent details. Has lots of features that I use and the integration to CRM is beneficial. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** here are prospects that don't have details or intent **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Finding out intent data for prospects and making research easier ### 26. Great tool for discovering new prospects that are actually interested in your company **Rating:** 4.5/5.0 stars **Reviewed by:** Justin M. | Account Development Executive, Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Being able to see who is viewing your content is a fantastic advantage when it comes to prospecting **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Exporting leads is a bit cumbersome. I would prefer a direct connect to SL **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** We need intellegence on who is looking at our Webinars ### 27. Targeted segments that needs attention **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Its ability to get you insights on accounts and contacts in real time makes the investment worth it. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** There is nothing as such which I have come across. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Problems of us knowing our customers and their intent better ### 28. An invaluable tool in our prospecting **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** April 16, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Easy to use, nice UI, amazing support team who are so responsive. Consistently helpful insights and generally good data! **What do you dislike about Informa TechTarget Portal (Priority Engine)?** The account journey feature is a bit clunky. Sometimes there are issues with favourited accounts/prospects not loading. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Prospect information, intent signals and an overview of the tech stack, so we can deliver more informed messaging and get in front of the right people. ### 29. Helpful to Target accounts **Rating:** 4.0/5.0 stars **Reviewed by:** Tom M. | Enterprise (> 1000 emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** It is helpful that priority engine shows you which accounts are looking at your company website, interacting with ads, etc. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** I do not think the projects are vetted well enough. I've had a few groups show on Priority Engine that they are actively looking into a new HRIS platform, then once I reach out they tell me that is not the case. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Helping me find accounts that may be interested in evaluating their HRIS platform so i can target them with outreach. ### 30. Fantastic Way to Gain insight into prospects and contact info **Rating:** 5.0/5.0 stars **Reviewed by:** Michael P. | Global Sales Enablement Partner, Enterprise (> 1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** As an integrator of the software, as well as a user, I love that our teams can find up to date intent data that leads to real time insights and talking points for our sales teams to act upon **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Need to get Salesforce integration / direct import ASAP. This is a huge feature request from my end. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Priority Engine gives our sales teams insights into their target accounts, as well as up to date intent data to know exactly what a person is interested in, and talking points to bring to the conversation. This allows our sales teams to be up to date on what topics to talk about, and appeal to the prospects even better. ### 31. Very happy with Priority Engine **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** It is really easy to create lists and look for prospects. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Certain things like creating lists are not very intuitive. The user interface could be improved too. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** PE helps us find the right prospects to connect to by sending campaigns and nurture workflows. ### 32. I am very happy with the qaulity information and insight I get from Priority Engine. **Rating:** 4.0/5.0 stars **Reviewed by:** Ryan Y. | Enterprise (> 1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Getting the insight into what possible prospects are interested in and the types of content they like to engage with. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** No real dislikes at this point! I am happy with the overall experience. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It is helping to solve the question of what the account/contact are interested in. ### 33. Great Intel on Breaking into New Accounts **Rating:** 5.0/5.0 stars **Reviewed by:** JT S. | Bartender / Lead Server / Hourly Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** What I enjoy most about priority engine is the simplicity of its use. It is a quick plaform to familiarize ones self with. It provides regular updates on accounts buying teams and what they're currently in the market for. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** The platform could do a better job at offering more depth within its functionality.While it provides current and relavent data, there is not much more to the platform. Another dislike I have is it could do a better job integrating with other commonly used sales plaforms such as SalesForce and Outreach. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** The current problem that the platform is attempting to solve is obtaining new intel on companys' buying team, update's on personal changes, and what tools/technologies a company is currently in the market for. All of these features benefit myself by allowing me to carefully craft my outreach and unique approach to potential customers and prospects in a fashion that will resonate positively with them. ### 34. Not a great lead generator for marketing alone, but great for sales + marketing. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** The targeting parameters are quite granular. I felt reasonably sure that I was getting in front of IT professionals who fit our demographic qualifications. The customer support team was also very responsive and helpful, always providing timely feedback and recommendations. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** The engagement of the leads we received was next to none. The caveat is that we stuck these leads directly into email nurtures, some sending 1 email a week, some sending 1 email every 3 weeks. Our sales team did nothing with these leads, unless they started a trial of the product or solicited a demo (both of which never happened with these leads). We got very little engagement and saw 0 business results from 20k contacts over a year period. I know Priority Engine is working for others though, and I imagine it's working very well for those who have both there sales + marketing teams working the leads. If we ever sign up again, that is what we'll do. But since we only used it for marketing lead gen, I have to say Priority Engine didn't work well at all, and we tried several strategies to engage these leads. For context, we targeted leads we knew had interest in our field of service, many of which should have had purchasing intent for a solution like ours. So more middle-of-funnel or bottom leads. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It was solving our need for new leads with demonstrated interest in our area of service. On this, they delivered. However, those leads never converted. This was either because I didn't properly engage them, Priority Engine leads were bad, or a mix of both. I'm leaning towards it was our fault for not engaging them with marketing and sales and giving PE some grace. I'm sure it's working for others, but it didn't work for our marketing leads use case. ### 35. Priority Engine Helps Predictive Data Flow Easier **Rating:** 5.0/5.0 stars **Reviewed by:** Megan W. | Healthcare & Life Science Solutions Advocate, Enterprise (> 1000 emp.) **Reviewed Date:** October 17, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** What I like best about Priority Engine is how suffocated the platform is. Not only do you have the ability to gather all the detailed information in one place but you can easily utilize other platforms with Priority Engine. I use Priority Engine daily! **What do you dislike about Informa TechTarget Portal (Priority Engine)?** What I dislike about Priority Engine is subjective, I wish I was able to migrate personal profiles from PE to Salesforce without having to engage the Call To Action and do a manual search by email for the profile. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** A problem Priority Engine is solving gives me a visualization of buyer intent and how to use that information in my daily work flows. ### 36. Great lead generation tool **Rating:** 4.5/5.0 stars **Reviewed by:** Shalini K. | Director of Customer Success -Advisor, Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** The analytics and updated information on the contacts **What do you dislike about Informa TechTarget Portal (Priority Engine)?** I wish it was more real time with the data **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** By getting more visibility into our market share and expand the outreach ### 37. THE BEST PROSPECTING TOOL OUT THERE **Rating:** 5.0/5.0 stars **Reviewed by:** Kyle C. | Enterprise (> 1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Priority engine has been my compass for targeted outreach to new accounts. It has helped a ton in being able to target the right prospects, prioritize trending accounts researching our businesses products and use cases, as well as go into my net new sales calls with prospects with a better understanding of their key business initiatives. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Honestly the product has all the features I need to conduct my outreach with a purpose. If anything I would like to be able to upload more targeted contacts...but I'm at the mercy of my organizations budget and subscription :) **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Hyper focused and targeted outreach to trending accounts ### 38. It was very useful. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I like the availability of the information that I need. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Some accounts are not available sometimes, it was greyed out. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Insights that give me knowledge. ### 39. The best prospecting tool I use **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick E. | Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Short, succinct, meaningful daily communication **What do you dislike about Informa TechTarget Portal (Priority Engine)?** The end user information not always up to date **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Time to specific pertinent prospects ### 40. Tech Target increasing number of high value targets. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Research | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** The thing I like most about Priority Engine is the fact we can get all the scoops on companies that we are working. Showing information when people get promoted, move roles, company interests, view on companies technologies and thats just the start. I know I am currently in the works of working with Joe to get my account lists uploaded into TT which I think will make it that much better. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** I don't think I have used it enough to "dislike" the Priority Engine. At first it was frustrating because my home page would be full of random accounts that were not mine making the process of cross referencing that much more cumbersome. However, when my account lists get added to my account I feel this will enhance and make the user experience that much better. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Solving the problem of the 'WHY". Why does the company need Alation (my company). Going into TechTarget we can see what topics are top of mind, review website visits and even see when they download a piece of collateral or whitepaper. On top of that, we can see the technologies they are currently using to determine our approach.... If they are using a competitor we take X approach... If they have no solution in the space at all we take Y approach. **Official Response from Caitlin Shanly:** > Thank you for taking the time to review Priority Engine! We're so glad that you are finding the tool helpful. Priority Engine offers the capability to create filtered views for your specific target account lists and sales territories, which makes it easier to quickly surface your assigned accounts. As you mentioned, once your account lists are uploaded and configured in the tool, it will be easier to surface your assigned/target accounts. Feel free to reach out to your Customer Success Manager or visit the Priority Engine Knowledge Base for more information and tips on navigating the tool. ### 41. TechTarget helps me Find Customers When and Where they Should be. **Rating:** 5.0/5.0 stars **Reviewed by:** Karmen F. | Enterprise (> 1000 emp.) **Reviewed Date:** October 21, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I absolutely love the fact that Priority Engine, synonymous with TechTarget, is that the info they provide is relevant, real and current. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** What I don't like about Priority Engine seems to sometimes all of the features might not be available at anytime without notice or explanation. Additionally, they can sometimes give so much info it can be difficult to prioritize whichmmmmmmmnd **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Prospecting and the need to continuously uncover new opportunities that ultimately generate revenue ### 42. TT Priority Engine - Great tool to identify Purchase Intent **Rating:** 5.0/5.0 stars **Reviewed by:** Shashank S. | Enterprise (> 1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** 1. Individual Intent Topic feature - It helps in mapping content messaging for buyer personas 2. Account journey stats - we can align our website journey with Account journey stats which help in lead scoring and account qualificaiton process **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Nothing as such except the UI Console could be better, they can refer other ABM data plaforms. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** PE help us indentifying purchase intent for individuals which can map in nurture campagins to get desire engagements from Buyer persona. ### 43. Cold Calling Prospects Using Priority Engine **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Great way to research prospects to learn about their interactions and what they are interested in. Also a great way to learn about their tech stack as it helps with learning about accounts. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Data validity with accounts personas, buying team isn't particularly accurate, Finding Jnr positions, Automated cross check via Linkedin would be a valuable to get more accurate data. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** learnng about the prospect and understanding their tech stack, also another opinion for number sourcing. ### 44. Intuitive System **Rating:** 5.0/5.0 stars **Reviewed by:** Ashley H. | Enterprise (> 1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I love that I can add the accounts I want to watch and that it gives me up to date data on what my customers are interested in! **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Absolutely nothing! I love how easy Priority Engine is to use! **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** On some accounts I can see not only that customers are looking at our website but what they are interested in and that helps me gear the content I send toward THEIR priorities! ### 45. Great Sales Tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** love seeing insite into accounts I am targeting! **What do you dislike about Informa TechTarget Portal (Priority Engine)?** i think notifications could be more frequent for when my targeted accounts are looking up Paycom **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** it is helping me be more strategic on my accounts ### 46. Sometimes behind **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I can get credible info on technology used. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Some of the information is outdated. When you try to reach out they are no longer there. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It help with finding the correct prospects ### 47. Easy tool to use, insightful **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Priority Engine has been a great tool for prospecting and making decicsions on which accounts to go after. It is very intuitive and learning the tool has been easy. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** The only downside of the tool is that there is sometimes outtdated data. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** A day to day problem is figuring out which Accounts have activity that is relevant to our product. Priority Engine helps cut that time down. ### 48. Current, accurate, and up-to-date info! **Rating:** 5.0/5.0 stars **Reviewed by:** Jeff W. | Enterprise (> 1000 emp.) **Reviewed Date:** October 19, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I love how accurate and current the information is **What do you dislike about Informa TechTarget Portal (Priority Engine)?** I wish it was easier to export names of prospects and instead of a manual copy/paste **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Tech Target takes the guesswork and heavy lifting out of prospect interest in products and solutions. This helps cut down on research time and reach out to more qualified leads. **Official Response from Caitlin Shanly:** > Hi Jeff, Thank you for reviewing Priority Engine. We are happy to hear that you're finding the tool helpful! Priority Engine does offer the ability to export lists of prospects and accounts, but only Administrators are authorized to manage exports. Please reach out to the Priority Engine Administrator on your team or your TechTarget Customer Success Manager for more information. ### 49. I like how intuitive the Priority Engine is. It provides me with valuable information. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** It provides me with valuable insight into my prospects technology needs/interests. This allows me to be more concise in my outreach to them. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** I would like the ability to upload my own lists on demand. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** The Priority Engine allows me to see what interests are at the top of mind of my prospects. This allows me to tailor my outreach to them in a specific way, which gives me credibility. Then, once a client responds, I am able to create a potential business oppotunity that will drive revenue for my company and therefor, myself. ### 50. Good tool for prospecting **Rating:** 4.5/5.0 stars **Reviewed by:** Justin S. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I like that I'm able to find prospects who are actively researching certain IT topics or focused on certain projects. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Nothing that I can think of at the moment **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It helps with doing research on the companies I'm prospecting into and having context about what they're researching so I know what to include in my outreach. ## Informa TechTarget Portal (Priority Engine) Discussions - [What is the ETA for allowing you to search by Zip or areas like NYC area?](https://www.g2.com/discussions/42568-what-is-the-eta-for-allowing-you-to-search-by-zip-or-areas-like-nyc-area) - 1 comment, 1 upvote - [What is the best way to account map with priority engine?](https://www.g2.com/discussions/26279-what-is-the-best-way-to-account-map-with-priority-engine) - 1 comment, 1 upvote - [How is the data validated to ensure its accuracy?](https://www.g2.com/discussions/how-is-the-data-validated-to-ensure-its-accuracy) - 1 comment, 1 upvote - [Can we intergrate with SF.com?](https://www.g2.com/discussions/can-we-intergrate-with-sf-com) - 1 comment, 1 upvote - [View Informa TechTarget Portal (Priority Engine) pricing details and edition comparison](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-28+19%3A37%3A07+-0500&secure%5Bsession_id%5D=7353a465-8e15-4022-a2b6-4a626aa8432e&secure%5Btoken%5D=8184d31d3584063ab864ad8777bd25d95158472a06c2706bc927f4a06d76a390&format=llm_user) ## Informa TechTarget Portal (Priority Engine) Integrations - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) - [Outreach](https://www.g2.com/products/outreach/reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) ## Informa TechTarget Portal (Priority Engine) Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - APIs **Marketing Campaigns** - Omni-Channel Tracking - Media Attribution - Opportunity Timeline - Customization **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Segmentation/Filtering - Search - Connections - Reporting ## Top Informa TechTarget Portal (Priority Engine) Alternatives - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,876 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.3/5.0 (1,444 reviews)