Informa TechTarget Portal (Priority Engine) Reviews & Product Details

Informa TechTarget Portal is a modular solution that enables GTM teams to more effectively access in-market audiences tailored to their needs. Leveraging the industry’s most precise and actionable first-party intent data, each module is conceived for specific uses. Informa TechTarget’s data and intelligence enable alignment across your GTM, from strategy through sales, so each user group can be more effective in their jobs. Why GTM Teams Choose Informa TechTarget Portal • Access the Largest Trusted Buyer Network: Tap into 50M+ permissioned members across 220 media properties. Our exclusive first-party intent data is directly observed from buy-cycle content engagement, offering unmatched granularity and context. • Purpose-Built for Your Teams: Each module is tailored to the unique needs of Strategy, Demand Generation, and Sales. Whether enriching databases, powering outreach, or informing planning, every insight is grounded in real buyer behavior. • Unified GTM Intelligence: A centralized location for all GTM teams streamlines execution, accelerates speed to ROI, and aligns strategies across your organization. Portal Modules: Tailored Intelligence for Every Team • Strategic Insights: Start smarter strategies with dynamic, real-time market intelligence. Validate and optimize GTM plans, understand buyer behavior trends, and get expert-driven analysis and personalized recommendations. • Demand: Reach more of the buying group with precision. Identify in-market buyers at engaged accounts across trusted editorial destinations, and drive campaign performance with real-time insights. • Intent Data: Accelerate pipeline with high-value account and prospect targeting. Focus on the most active researchers, your most engaged accounts, and unlock granular account- and prospect-level insights seamlessly integrated into your systems. • Intent Data for Sales: Empower sellers with actionable insights for precise and productive outreach. Identify your most active accounts, the buying group members, and what each individual cares about, so you can book more meetings and secure more revenue. Available for reps directly in-tool and within their workflows.

Seller

Informa TechTarget

Discussions

Informa TechTarget Portal (Priority Engine) Community

Solution Type

All-in-One

Overview by

Sarah Geissler (Product Marketing Manager)

Used by Pure Storage FlashArray and 2 others

Beta

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

View More Pricing Information

Informa TechTarget Solutions

(3)

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Karmen F.

Enterprise (> 1000 emp.)

10/21/2023

"TechTarget helps me Find Customers When and Where they Should be."

5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

I absolutely love the fact that Priority Engine, synonymous with TechTarget, is that the info they provide is relevant, real and current. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

What I don't like about Priority Engine seems to sometimes all of the features might not be available at anytime without notice or explanation. Additionally, they can sometimes give so much info it can be difficult to prioritize whichmmmmmmmnd Review collected by and hosted on G2.com.

Shashank S.

Enterprise (> 1000 emp.)

10/12/2023

"TT Priority Engine - Great tool to identify Purchase Intent"

5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

1. Individual Intent Topic feature - It helps in mapping content messaging for buyer personas

2. Account journey stats - we can align our website journey with Account journey stats which help in lead scoring and account qualification process Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

Nothing as such except the UI Console could be better, they can refer other ABM data platforms. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

3/6/2024

"Cold Calling Prospects Using Priority Engine"

2.5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

Great way to research prospects to learn about their interactions and what they are interested in. Also a great way to learn about their tech stack as it helps with learning about accounts. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

Data validity with accounts personas, buying team isn't particularly accurate, Finding Jnr positions, Automated cross check via Linkedin would be a valuable to get more accurate data. Review collected by and hosted on G2.com.

Ashley H.

Enterprise (> 1000 emp.)

10/12/2023

"Intuitive System"

5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

I love that I can add the accounts I want to watch and that it gives me up to date data on what my customers are interested in! Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

Absolutely nothing! I love how easy Priority Engine is to use! Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

5/28/2024

"Great Sales Tool!"

5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

love seeing insite into accounts I am targeting! Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

i think notifications could be more frequent for when my targeted accounts are looking up Paycom Review collected by and hosted on G2.com.

Verified User in Computer & Network Security

Mid-Market (51-1000 emp.)

3/5/2024

"Sometimes behind"

3.5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

I can get credible info on technology used. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

Some of the information is outdated. When you try to reach out they are no longer there. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

2/27/2024

"Easy tool to use, insightful"

4/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

Priority Engine has been a great tool for prospecting and making decisions on which accounts to go after. It is very intuitive and learning the tool has been easy. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

The only downside of the tool is that there is sometimes outdated data. Review collected by and hosted on G2.com.

Jeff W.

Enterprise (> 1000 emp.)

10/19/2023

"Current, accurate, and up-to-date info!"

5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

I love how accurate and current the information is Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

I wish it was easier to export names of prospects and instead of a manual copy/paste Review collected by and hosted on G2.com.

Response from Caitlin Shanly of Informa TechTarget Portal...

Hi Jeff, Thank you for reviewing Priority Engine. We are happy to hear that you're finding the tool helpful! Priority Engine does offer the ability to export lists of prospects and accounts, but only Administrators are authorized to manage exports. Please reach out to the Priority Engine Administrator on your team or your TechTarget Customer Success Manager for more information.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

10/12/2023

"I like how intuitive the Priority Engine is. It provides me with valuable information."

5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

It provides me with valuable insight into my prospects' technology needs/interests. This allows me to be more concise in my outreach to them. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

I would like the ability to upload my own lists on demand. Review collected by and hosted on G2.com.

What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?

The Priority Engine allows me to see what interests are at the top of mind of my prospects. This allows me to tailor my outreach to them in a specific way, which gives me credibility. Then, once a client responds, I am able to create a potential business opportunity that will drive revenue for my company and therefore, myself. Review collected by and hosted on G2.com.

Justin S.

Mid-Market (51-1000 emp.)

10/12/2023

"Good tool for prospecting"

4.5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

I like that I'm able to find prospects who are actively researching certain IT topics or focused on certain projects. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

Nothing that I can think of at the moment Review collected by and hosted on G2.com.