Infinite Color Search by Hoppn Reviews & Product Details

With our patented color wheel experience, shoppers pinpoint any specific color and instantly find the closest match within a website. Our visual search is so powerful that it’s disrupting the need for a text-based search bar in many cases. Through our color merchandising algorithm, we increased checkout size by 1.56x for established brands, significantly above the industry average for search. Beyond a better user experience and higher sales, we have insights into the exact colors shoppers want in real-time. In a world where the colors of each season can make or break sales, having this data is a game-changer for designers and trend forecasters.