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 ![Infinite Color Search by Hoppn](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_38f2fa941e52777e4601e2930f7a30ee/infinite-color-search-by-hoppn.png "Infinite Color Search by Hoppn")
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# Infinite Color Search by Hoppn Discussions

With our patented color wheel experience, shoppers pinpoint any specific color and instantly find the closest match within a website. Our visual search is so powerful that it’s disrupting the need for a text-based search bar in many cases. Through our color merchandising algorithm, we increased checkout size by 1.56x for established brands, significantly above the industry average for search. Beyond a better user experience and higher sales, we have insights into the exact colors shoppers want in real-time. In a world where the colors of each season can make or break sales, having this data is a game-changer for designers and trend forecasters.

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