InAppStory Features
Authoring Tools (6)
Ad Templates
Offers pre-made ad templates that can be filled in.
HTML5 Authoring
Allows users to make ads using HTML5.
Automated Ad Creation
Auto-creates ads using templating and/or data.
Lanugage Translation
Provides tools to produce ads in multiple languages.
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
WYSIWYG Editor
What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface
Additional Functionality (166)
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Autoresponders
Create and automatically send premade copy in response to customer messages
Landing Pages/Web Forms
Create landing pages or online forms designed to capture new leads and prospects
Campaign Analytics
Track and interpret campaign performance metrics
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Campaign Scheduling
Set campaign schedules by selecting start, pause, and end dates
Contact Management
Manage, organize, and store contact information
Text-to-Win
Messaging system designed for contests and sweepstakes
CRM
Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Data Import/Export
Import and export data to and from software applications
Contextual Targeting
Real-Time Data
Receive data and information in real time
Mobile Access
Access software remotely via mobile devices
API
Application programming interface that allows for integration with other systems/databases
Coupons
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Real-Time Analytics
Analyze and gain insights into data in real-time
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Event Triggered Actions
Predefined actions automatically performed on the occurance of specific events
Real-Time Reporting
Active reporting of data and metrics
Contact Database
Centralized database of stakeholders and their contact information such as names, address, phone number etc.
Customizable Branding
Add customized logos and colors to align with company branding
Reminders
Timed notification for any upcoming task, deadline, appointment, or activity
Communication Management
Manage and track all internal and external communication conducted via calls, email, text, or chat
Customer Experience Management
Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.
Customer Database
A collection of customer information such as contact details, demographics, previous interactions, etc.
Content Creation
The ability to create unique content
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
API
Application programming interface that allows for integration with other systems/databases
Gamification
Games or game-like elements to track progress and reward accomplishments
Customizable Reports
Alter the layout and content of reports
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Email Management
Manage, store and organize emails within the system or via third-party apps
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Surveys & Feedback
Gauge satisfaction and receive information for improvement and success
Real-Time Data
Receive data and information in real time
Activity Tracking
Track and document all activities across devices, networks, and other systems
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Customizable Fields
Customize data fields to support various needs and use cases
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Customer History
Access previous interactions or concerns to maintain customer relationships
Real-Time Reporting
Active reporting of data and metrics
Customizable Branding
Add customized logos and colors to align with company branding
Widgets
An extended application or connector that enables users to perform additional services with their current set of tools
Tagging
Attach digital tags to documents and assets for identification, search, or monitoring purposes
Customer Portal
A website or login for customers to access information
Churn Management
Identify customers at risk of migration and activate strategies to retain them
Feedback Management
Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service
Event Triggered Actions
Predefined actions automatically performed on the occurance of specific events
Multi-Channel Communication
Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.
Sentiment Analysis
Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral
Multi-Language
Manage and support multiple languages
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Live Chat
Ability to chat online in real time
Employee Engagement
Tools to improve and measure employee satisfaction and involvement
Assessment Management
Creation, administration, and evaluation of assessments or tests
Rewards Management
Strategize and implement rewards for returning customers, employees and other members
Performance Management
Organize and manage the accomplishments and development of employees or performance of applications or systems
For Sales Teams/Organizations
Caters to sales teams
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
For Training/Education
Used for training or educational purposes
Learning Management
Organize and track educational activities
Goal Setting/Tracking
Establish measurable goals and objectives and track their progress over a specific period of time
Training Management
Track employee/learner's progression through training programs
Badge Management
Create, manage, and print wearable badges
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Dashboard Creation
Creation and customization of dashboards
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Mobile Access
Access software remotely via mobile devices
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Employee Reward Programs
Builds a system of recognition and rewards to encourage employee performance and link outcomes to business needs
Contest Management
Organize and manage interactive contests or challenges
Interactive Content
Allow the audience to interact or engage with the content
Personalization
Adjust communications based on previous interactions or personal preferences
Data Import/Export
Import and export data to and from software applications
Progress Tracking
Reporting on how each user, task or process has advanced since its initiation
Customer Experience Management
Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Workflow Management
Create, design and manage workflows for repetitive tasks
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Task Management
Create, manage and track all task activities and progression
Progress Tracking
Reporting on how each user, task or process has advanced since its initiation
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
In-App Training
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Gamification
Games or game-like elements to track progress and reward accomplishments
Knowledge Base Management
Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support
Audience Targeting
Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
Customizable Fields
Customize data fields to support various needs and use cases
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Customizable Reports
Alter the layout and content of reports
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Launch Management
Content Library
Centralized repository to store content and assets
API
Application programming interface that allows for integration with other systems/databases
User Onboarding
Guide new users to understand and become proficient in using a product or service
Customizable Branding
Add customized logos and colors to align with company branding
Event Triggered Actions
Predefined actions automatically performed on the occurance of specific events
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Self Service Portal
Online portal through which end users can access the system, manage tasks, or obtain information
Data Quality Control
Establish guidelines about how much and what kind of data can be stored in the repository
Data Import/Export
Import and export data to and from software applications
Employee Onboarding
Process of familiarizing new employees with the company, their position, and responsibilities
Self Service Tools
Survey/Poll Management
Create and administer polls and surveys
Learning Management
Organize and track educational activities
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Interactive Content
Allow the audience to interact or engage with the content
Activity Tracking
Track and document all activities across devices, networks, and other systems
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Training Management
Track employee/learner's progression through training programs
Communication Management
Manage and track all internal and external communication conducted via calls, email, text, or chat
Surveys & Feedback
Gauge satisfaction and receive information for improvement and success
Content Creation
The ability to create unique content
Task Management
Create, manage and track all task activities and progression
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Role-Based Permissions
Set & manage permission levels based on user roles and restrict access to only authorized individuals
Activity Tracking
Track and document all activities across devices, networks, and other systems
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Publishing/Sharing
Share pre-configured sets of data organized and presented in a specific manner with the organization
Customizable Reports
Alter the layout and content of reports
Asset Library
Collection of all assets in the system
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Customizable Branding
Add customized logos and colors to align with company branding
Advertising Management
Manage advertising space and its sales within your network or publication
API
Application programming interface that allows for integration with other systems/databases
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Resource Management
Process of planning, scheduling and executing the optimal and effective use of human capital across projects
Secure Data Storage
Securely stores data to prevent data loss or breaches
Tagging
Attach digital tags to documents and assets for identification, search, or monitoring purposes
Single Sign On
Allow users to access multiple services after entering their login credentials once
Document Review
Review and analyze existing information across documents
To-Do List
A digital list of items that need to be completed
Time Tracking
Measure and track time including hours worked and paid time off (PTO)
Deadline Management
Specify or track the date/time a project, task, etc., is due for completion
Project Management
Plan and coordinate all the resources, costs and time needed to execute assignments
File Sharing
Public or private sharing of digital files such as documents, audio/video, images, and more
Real-Time Notifications
Notifications that are delivered to users as soon as an event occurs
Task Progress Tracking
Track the status and progress of tasks
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Approval Process Control
Manage the process of evaluating documents or requests submitted for approval
Workflow Management
Create, design and manage workflows for repetitive tasks
Client Management
Manage contact details and communication with clients
@mentions
An @mention is a way to tag or notify a specific person about a message/post
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Configurable Workflow
Configure existing workflows to meet your organization's needs
Status Tracking
Track the status over time for a request, process, asset, or transaction
Billing & Invoicing
Create, manage, and send invoices or bills to customers
Video Support
Supports various video file formats
Version Control
Track revisions and updates made to files and navigate between different versions
Project Tracking
Monitor the progress of projects from start to finish
Commenting/Notes
Leave comments and notes on documents for others to view
Digital Asset Management
Manage digital assets
Analysis (10)
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Application Attribution
Attributes app installs to the marketing campaigns and media sources that drove it.
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Campaign Analysis
Measures impact and effectiveness of mobile marketing campaigns.
Uninstall Tracking
Measures user-level uninstall insights.
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Multi-Channel Attribution
A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey
ROI Tracking
Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Activity Tracking
Track and document all activities across devices, networks, and other systems
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Platform Basics - Digital Adoption Platform (2)
Integration
Enables integration with web-based software, websites, or other software applications.
Communications
Provides cued prompts, messages, tooltips, notifications and branded tutorials.
Testing Tools (2)
Dynamic Versioning
Allows for multiple versions of a marketing campaign to be run simulanteously.
A/B Testing
Test changes to a screen by administering the change to a portion of visitors and measuring conversion.
Platform (11)
Optimization
Optimizes marketing campaigns for mobile devices.
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Integrations - Mobile Marketing
Integrates advertising/campaigns into mobile applications, games, and mobile browsers.
Internationalization
Facilitates global text message and mobile marketing campaigns.
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Public Leaderboard
Offers a public leaderboard for users to view current standings
Private Leaderboard
Offers a private leaderboard for administrators to view current standings
Analytics
Measure and report on user engagement with the platform
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Real-Time Analytics
Analyze and gain insights into data in real-time
Agentic AI - Creative Management Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Engagement (2)
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Coupons and Promotions
Sends out coupons and promotions to reward and entice mobile device users.
Social Promotion
Market event via social media tools
Agentic AI - Mobile Marketing (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Campaign Planning
Plan and strategize marketing campaigns
User Support (3)
User Segmentation
Organizes users into predefined groups and provides different responses based on group.
Multi-Language Support
Supports multiple languages.
Behavior-responsive Messaging
Provides responses based on user behavior and feedback.
Planning (2)
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Collaborative Editorial Calendars / Scheduling Content
Create editorial calendars that can be accessed by multiple users. Schedule content in advance to post at a later date.
Scheduling Integration
Create content plans or calendars for multiple users and schedule content in advance.
Publishing (1)
Execute Content Publication
Ability to publish content either from the source it was created or through a third party.
Publishing Tools (5)
Demand Side Platform Built-in
Provides a demand side platform within the software itself for ad distribution.
Demand Side Platform Integration
Offers integrations with outside demand side platforms for ad distribution.
Campaign Scheduling
Schedules marketing campaigns.
Task Scheduling
Track and manage the scheduling of tasks
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Analytics - Digital Adoption Platform (4)
Analytics
Manages user interactions and analyzes user behavior data within the software or application.
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Real-Time Analytics
Analyze and gain insights into data in real-time
Social Media (1)
Social Media Integration
Create and publication of content for social media platforms.
Integrations (3)
CRM Integration
Integration with CRM software to access and incorporate customer data
Social Media Integration
Integration with popular social networks for users to promote content or share their progress
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Marketing Gamification (6)
Templates
Offers templates or examples of commonly used competition or game structures
Simultaneous Competitions
Allows administrator to run multiple campaigns at the same time
Behaviors
Ability to define and track custom user behaviors
Rewards
Offers a variety of different rewards for completing actions
Customization
Allows administrator to create custom competitions and rewards based on marketing campaigns
Mobile App
Mobile app or mobile optimized site allows users to participate and view scores on their mobile devices
Functions - Digital Adoption Platform (3)
Customer self-service
Supports self-service features like troubleshooting, form completion, or knowledge base access.
In-app guidance
Provides in-app guidance on company-specific tools and workflows for onboarding.
Contextual Guidance
Interprets what a user is doing based on context and helps guide them through the process.
Campaigns (15)
Proximity Marketing
Collects geo-location data on mobile users to customize relevant campaigns.
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Bulk SMS
Provides templates for mass mobile messaging campaigns
Two-Way Text Messaging
Facilitates two-way text messaging to encourage consumer engagement and loyalty
Email Campaigns
Personalizes and optimizes email mobile marketing campaigns.
Audience Segmentation
Identifies the most granular audience segments based on actions, inactions, and user properties.
Campaign Segmentation
Group campaigns by project, client, or campaign for better management.
Drip Campaigns
Send automated marketing emails based on user actions over a predetermined period
Multi-Campaign
Manage multiple campaigns in one system
Email Marketing
Create and send email blasts/campaigns
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
Location-Based Marketing
SMS Marketing
Send promotional campaigns or transactional messages via text messages
Real-Time Notifications
Notifications that are delivered to users as soon as an event occurs
Mobile Alerts
Notifications via mobile devices
User Analysis (4)
Survey Implementation
Allows you to deploy NPS surveys to users.
Data Analysis
Analyzes user survey responses and information in the application.
Real-Time Data
Receive data and information in real time
Real-Time Notifications
Notifications that are delivered to users as soon as an event occurs
Walkthrough Type (2)
Audio-visual Walkthroughs
Supports audio and video-based walkthroughs.
Text Bubble Walkthroughs
Supports text bubble walkthroughs.
Agentic AI - Content Distribution (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Content Creation (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Generative AI (5)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text-to-Image
Provides the ability to generate images from a text prompt.
AI Text-to-Video
Provides the ability to generate video from a text prompt.
Agentic AI - Gamification (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Asynchronous Learning
Supports flexible learning at different times (i.e., learners can access course materials at their own pace)
Blended Learning
Supports learning paths that combine in-person classes with online/virtual courses
Self-paced Learning
Identifying your own learning needs, setting goals, finding the necessary resources, and evaluating your own knowledge
Agentic AI - Digital Adoption Platform (4)
Adaptive Learning
Improves performance based on feedback and experience
Asynchronous Learning
Supports flexible learning at different times (i.e., learners can access course materials at their own pace)
Blended Learning
Supports learning paths that combine in-person classes with online/virtual courses
Self-paced Learning
Identifying your own learning needs, setting goals, finding the necessary resources, and evaluating your own knowledge