[ InAppStory Reviews ](https://www.g2.com/products/inappstory/reviews) [ InAppStory Reviews ](https://www.g2.com/products/inappstory/reviews) # InAppStory Features ##### ## Analysis (4) Application Attribution Attributes app installs to the marketing campaigns and media sources that drove it. Campaign Analysis Measures impact and effectiveness of mobile marketing campaigns. Uninstall Tracking Measures user-level uninstall insights. Custom Dashboards Creates custom data views to suit every team member's needs. Show More ##### ## Campaigns (6) Proximity Marketing Collects geo-location data on mobile users to customize relevant campaigns. Push Notifications Pushes notifications or text messages to mobile devices Bulk SMS Provides templates for mass mobile messaging campaigns Two-Way Text Messaging Facilitates two-way text messaging to encourage consumer engagement and loyalty Email Campaigns Personalizes and optimizes email mobile marketing campaigns. Audience Segmentation Identifies the most granular audience segments based on actions, inactions, and user properties. Show More ##### ## Engagement (1) Coupons and Promotions Sends out coupons and promotions to reward and entice mobile device users. Show More ##### ## Platform (6) Optimization Optimizes marketing campaigns for mobile devices. Integrations - Mobile Marketing Integrates advertising/campaigns into mobile applications, games, and mobile browsers. Internationalization Facilitates global text message and mobile marketing campaigns. Public Leaderboard Offers a public leaderboard for users to view current standings Private Leaderboard Offers a private leaderboard for administrators to view current standings Analytics Measure and report on user engagement with the platform Show More ##### ## Authoring Tools (4) Ad Templates Offers pre-made ad templates that can be filled in. HTML5 Authoring Allows users to make ads using HTML5. Automated Ad Creation Auto-creates ads using templating and/or data. Lanugage Translation Provides tools to produce ads in multiple languages. Show More ##### ## Testing Tools (2) Dynamic Versioning Allows for multiple versions of a marketing campaign to be run simulanteously. A/B Testing Test changes to a screen by administering the change to a portion of visitors and measuring conversion. Show More ##### ## Publishing Tools (3) Demand Side Platform Built-in Provides a demand side platform within the software itself for ad distribution. Demand Side Platform Integration Offers integrations with outside demand side platforms for ad distribution. Campaign Scheduling Schedules marketing campaigns. Show More ##### ## User Analysis (2) Survey Implementation Allows you to deploy NPS surveys to users. Data Analysis Analyzes user survey responses and information in the application. Show More ##### ## User Support (3) User Segmentation Organizes users into predefined groups and provides different responses based on group. Multi-Language Support Supports multiple languages. Behavior-responsive Messaging Provides responses based on user behavior and feedback. Show More ##### ## Walkthrough Type (2) Audio-visual Walkthroughs Supports audio and video-based walkthroughs. Text Bubble Walkthroughs Supports text bubble walkthroughs. Show More ##### ## Marketing Gamification (6) Templates Offers templates or examples of commonly used competition or game structures Simultaneous Competitions Allows administrator to run multiple campaigns at the same time Behaviors Ability to define and track custom user behaviors Rewards Offers a variety of different rewards for completing actions Customization Allows administrator to create custom competitions and rewards based on marketing campaigns Mobile App Mobile app or mobile optimized site allows users to participate and view scores on their mobile devices Show More ##### ## Integrations (2) CRM Integration Integration with CRM software to access and incorporate customer data Social Media Integration Integration with popular social networks for users to promote content or share their progress Show More ##### ## Planning (2) Collaborative Editorial Calendars / Scheduling Content Create editorial calendars that can be accessed by multiple users. Schedule content in advance to post at a later date. Scheduling Integration Create content plans or calendars for multiple users and schedule content in advance. Show More ##### ## Publishing (1) Execute Content Publication Ability to publish content either from the source it was created or through a third party. Show More ##### ## Social Media (1) Social Media Integration Create and publication of content for social media platforms. Show More ##### ## Generative AI (5) AI Text Generation Allows users to generate text based on a text prompt. AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. AI Text-to-Image Provides the ability to generate images from a text prompt. AI Text-to-Video Provides the ability to generate video from a text prompt. Show More ##### ## Platform Basics - Digital Adoption Platform (2) Integration Enables integration with web-based software, websites, or other software applications. Communications Provides cued prompts, messages, tooltips, notifications and branded tutorials. Show More ##### ## Analytics - Digital Adoption Platform (1) Analytics Manages user interactions and analyzes user behavior data within the software or application. Show More ##### ## Functions - Digital Adoption Platform (2) Customer self-service Supports self-service features like troubleshooting, form completion, or knowledge base access. In-app guidance Provides in-app guidance on company-specific tools and workflows for onboarding. Show More ##### ## Agentic AI - Gamification (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Mobile Marketing (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Content Creation (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Creative Management Platforms (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Content Distribution (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Digital Adoption Platform (1) Adaptive Learning Improves performance based on feedback and experience Show More [ ![UserEvidence](https://images.g2crowd.com/uploads/product/hd_favicon/1a2f99ad72aa070dca439bb7748dd44f/userevidence-userevidence.svg "UserEvidence") Sponsored UserEvidence 4.9/5 (40) Visit Website ](javascript:void(0)) ## Top-Rated Alternatives [ ![Influitive](https://images.g2crowd.com/uploads/product/hd_favicon/d7f219a5dd1d2865c5e213dda903f704/jigsaw-interactive-influitive.svg "Influitive") Influitive 4.4/5 (388) ](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) [ ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush") Semrush 4.4/5 (3,861) ](https://www.g2.com/products/semrush/reviews) [ ![Fin](https://images.g2crowd.com/uploads/product/hd_favicon/5d5fd30de40ef30f077664aa44f9775a/fin.svg "Fin") Fin 4.5/5 (3,702) ](https://www.g2.com/products/fin/reviews) [ View All Alternatives ](https://www.g2.com/products/inappstory/competitors/alternatives) ##### Categories on G2 [ Content Creation ](https://www.g2.com/categories/content-creation)[ Mobile Marketing ](https://www.g2.com/categories/mobile-marketing)[ Digital Adoption Platform ](https://www.g2.com/categories/digital-adoption-platform) [ Creative Management Platforms ](https://www.g2.com/categories/creative-management-platforms)[ Content Distribution ](https://www.g2.com/categories/content-distribution)[ Gamification ](https://www.g2.com/categories/gamification) Show More ##### Explore More [ Best pricing management tools for my app business ](https://www.g2.com/discussions/best-pricing-management-tools-for-my-app-business)[ Which financial audit software prevents missed control testing deadlines through automated task management and escalation? 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