HockeyStack Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the flexibility and detailed insights of HockeyStack, enhancing their marketing campaign performance analysis. (19 mentions)

Users value the flexible analytics of HockeyStack, which provides tailored insights for campaign performance and ROI. (18 mentions)

Users highlight the ease of use of HockeyStack, praising its simple setup and seamless integrations for analytics. (14 mentions)

Users commend HockeyStack's exceptional support team for their thorough and timely responses to all inquiries. (13 mentions)

Users value the attribution accuracy of HockeyStack, enabling clear insights into marketing performance and effectiveness. (11 mentions)

Users find the learning curve challenging, especially for beginners lacking experience with attribution tools. (11 mentions)

Users note a steep learning curve with HockeyStack, but find it manageable with guidance and resources available. (8 mentions)

Users find the complexity of HockeyStack can lead to a learning curve, but support is readily available. (5 mentions)

Users note missing features in HockeyStack, hoping for enhancements to improve the reporting experience and functionality. (5 mentions)

Users find the initial setup of HockeyStack to be quite time-consuming, requiring significant time and effort investment. (5 mentions)

5 Pros or Advantages of HockeyStack

1. Insights

Users appreciate the flexibility and detailed insights of HockeyStack, enhancing their marketing campaign performance analysis.

See 19 mentions

See Related User Reviews

NT

Norah T.

Mid-Market (51-1000 emp.)

5.0/5

"The Kind of Product I’d Be Excited to Help Scale"

What do you like about HockeyStack?

Following HockeyStack has been inspiring — the platform turns complex marketing and product data into clear, actionable insights. I especially appreci

F

Keith F.

Mid-Market (51-1000 emp.)

5.0/5

"HockeyStack transformed our GTM efficiency"

What do you like about HockeyStack?

HockeyStack's real-time insights have been a game-changer for our marketing strategy. Implementing it was straightforward, even with our complex data

2. Analytics

Users value the flexible analytics of HockeyStack, which provides tailored insights for campaign performance and ROI.

See 18 mentions

See Related User Reviews

NT

Norah T.

Mid-Market (51-1000 emp.)

5.0/5

"The Kind of Product I’d Be Excited to Help Scale"

What do you like about HockeyStack?

Following HockeyStack has been inspiring — the platform turns complex marketing and product data into clear, actionable insights. I especially appreci

F

Keith F.

Mid-Market (51-1000 emp.)

5.0/5

"HockeyStack transformed our GTM efficiency"

What do you like about HockeyStack?

HockeyStack's real-time insights have been a game-changer for our marketing strategy. Implementing it was straightforward, even with our complex data

3. Ease of Use

Users highlight the ease of use of HockeyStack, praising its simple setup and seamless integrations for analytics.

See 14 mentions

See Related User Reviews

F

Keith F.

Mid-Market (51-1000 emp.)

5.0/5

"HockeyStack transformed our GTM efficiency"

What do you like about HockeyStack?

HockeyStack's real-time insights have been a game-changer for our marketing strategy. Implementing it was straightforward, even with our complex data

CH

Candace H.

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Tool, and This Team Wants You to Succeed"

What do you like about HockeyStack?

Hockeystack provides our team powerful insights that no other tool we have found can uncover. There are unlimited use cases for this tool; every team

4. Helpful

Users commend HockeyStack's exceptional support team for their thorough and timely responses to all inquiries.

See 13 mentions

See Related User Reviews

RW

Rachel W.

Mid-Market (51-1000 emp.)

5.0/5

"Extremely Powerful Tool for Marketers and Beyond"

What do you like about HockeyStack?

The support team is unprecedented. Responses to questions or tickets for troubleshooting are extremely thorough as well as timely. No question too sma

F

Keith F.

Mid-Market (51-1000 emp.)

5.0/5

"HockeyStack transformed our GTM efficiency"

What do you like about HockeyStack?

HockeyStack's real-time insights have been a game-changer for our marketing strategy. Implementing it was straightforward, even with our complex data

5. Attribution Accuracy

Users value the attribution accuracy of HockeyStack, enabling clear insights into marketing performance and effectiveness.

See 11 mentions

See Related User Reviews

F

Keith F.

Mid-Market (51-1000 emp.)

5.0/5

"HockeyStack transformed our GTM efficiency"

What do you like about HockeyStack?

HockeyStack's real-time insights have been a game-changer for our marketing strategy. Implementing it was straightforward, even with our complex data

LH

Libby H.

Mid-Market (51-1000 emp.)

3.5/5

"A Really Impressive Reporting Tool"

What do you like about HockeyStack?

The customization, reporting potential, all the data sources in one place, the ability to view so many attribution models, integrating is fairly easy,

5 Cons or Disadvantages of HockeyStack

1. Learning Curve

Users find the learning curve challenging, especially for beginners lacking experience with attribution tools.

See 11 mentions

See Related User Reviews

RW

Rachel W.

Mid-Market (51-1000 emp.)

5.0/5

"Extremely Powerful Tool for Marketers and Beyond"

What do you dislike about HockeyStack?

The onboarding was a little clunky, but that was likely due to our team transitions. I think a more widespread, generic training at the start would ha

VA

Victor A.

Mid-Market (51-1000 emp.)

4.0/5

"A powerful tool that enables multi-touch attribution for Marketing teams"

What do you dislike about HockeyStack?

The problem of being a super flexible and customisable tool is that there isn't a lot of out-of-the-box features. Everything needs to be built from th

2. Steep Learning Curve

Users note a steep learning curve with HockeyStack, but find it manageable with guidance and resources available.

See 8 mentions

See Related User Reviews

CH

Candace H.

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Tool, and This Team Wants You to Succeed"

What do you dislike about HockeyStack?

Updating this section of my review due to the complete attention and care given from the Hockeystack team. This team truly cares about their product,

TD

Tyla D.

Mid-Market (51-1000 emp.)

5.0/5

"Single source of truth for all attribution and my most used tool as a B2B marketer"

What do you dislike about HockeyStack?

It can sometimes be confusing and takes a while to get your head wrapped around, but that is testament to how versatile the product is.

3. Complexity

Users find the complexity of HockeyStack can lead to a learning curve, but support is readily available.

See 5 mentions

See Related User Reviews

CH

Candace H.

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Tool, and This Team Wants You to Succeed"

What do you dislike about HockeyStack?

Updating this section of my review due to the complete attention and care given from the Hockeystack team. This team truly cares about their product,

A

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"Enhanced Marketing & Sales with Visibility into Unknown Interactions"

What do you dislike about HockeyStack?

The initial setup can be a bit complex, especially for teams without a dedicated analytics expert. Additionally, some of the more advanced features ha

4. Missing Features

Users note missing features in HockeyStack, hoping for enhancements to improve the reporting experience and functionality.

See 5 mentions

See Related User Reviews

LH

Libby H.

Mid-Market (51-1000 emp.)

3.5/5

"A Really Impressive Reporting Tool"

What do you dislike about HockeyStack?

The platform is a bit buggy, still need some refinement on how the platform is designed/laid out, wish to be able to add rich text modules on dashboar

VA

Victor A.

Mid-Market (51-1000 emp.)

4.0/5

"A powerful tool that enables multi-touch attribution for Marketing teams"

What do you dislike about HockeyStack?

The problem of being a super flexible and customisable tool is that there isn't a lot of out-of-the-box features. Everything needs to be built from th

5. Time-Consuming

Users find the initial setup of HockeyStack to be quite time-consuming, requiring significant time and effort investment.

See 5 mentions

See Related User Reviews

VA

Victor A.

Mid-Market (51-1000 emp.)

4.0/5

"A powerful tool that enables multi-touch attribution for Marketing teams"

What do you dislike about HockeyStack?

The problem of being a super flexible and customisable tool is that there isn't a lot of out-of-the-box features. Everything needs to be built from th

CH

Candace H.

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Tool, and This Team Wants You to Succeed"

What do you dislike about HockeyStack?

Updating this section of my review due to the complete attention and care given from the Hockeystack team. This team truly cares about their product,

G2 reviews are authentic and verified.

Here's how.

AM

Alex M.

Founder

Small-Business (50 or fewer emp.)

5/25/2021

"Valuable Insight at Your Fingertips"

5/5

What do you like best about HockeyStack?

My favorite thing about HockeyStack is how simplistic the dashboard is. My sessions, users, pageviews, and bounce rates are all on one screen. HockeyStack is also very easy to install - another of my favorite features. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

At the time of writing this review, HockeyStack Insights are in Beta. I look forward to seeing the full evolution of this aspect of the product. Review collected by and hosted on G2.com.

VW

Vance W.

Client Success Manager

Small-Business (50 or fewer emp.)

4/17/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"No-code analytics software with cookieless tracking"

5/5

What do you like best about HockeyStack?

1. No-code

2. Easy, simple set-up

3. Cookieless tracking

4. Forward-thinking founders Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

1. New to the market, so the product is still not as polished as established open-source analytics solutions Review collected by and hosted on G2.com.

Recommendations to others considering HockeyStack:

Cookieless tracking is the future of digital analytics - privacy is becoming more important in this day of age, and HockeyStack allows implementation of cookieless tracking within minutes. Review collected by and hosted on G2.com.

What problems is HockeyStack solving and how is that benefiting you?

1. Cookieless tracking

2. Website analytics

3. Easy set-up = more time saved Review collected by and hosted on G2.com.

RR

Red R.

Founder and Chief Marketer

Small-Business (50 or fewer emp.)

5/8/2021

"You don't need to Google Analytics to increase conversions. You just need HockeyStack."

5/5

What do you like best about HockeyStack?

Ease of use, innovative solutions, hardworking developers, honest founders, constant updates and upgrades etc. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

That so few people know about this GREAT product. Review collected by and hosted on G2.com.

HH

Henry H.

Digital Marketing & eCommerce Manager

Small-Business (50 or fewer emp.)

4/6/2021

"I'm jumping for joy"

5/5

What do you like best about HockeyStack?

Very simple to implement, cookieless tracking. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

Needs better interface for overview of data. Review collected by and hosted on G2.com.

Recommendations to others considering HockeyStack:

If you're looking for a lightweight script to get better insights of what's going on in your online business. Hockeystack is a great choice. Review collected by and hosted on G2.com.

What problems is HockeyStack solving and how is that benefiting you?

Not using google analytics except for google ads retargeting. Review collected by and hosted on G2.com.