HockeyStack Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the flexibility and detailed insights of HockeyStack, enhancing their marketing campaign performance analysis. (19 mentions)

Users value the flexible analytics of HockeyStack, which provides tailored insights for campaign performance and ROI. (18 mentions)

Users highlight the ease of use of HockeyStack, praising its simple setup and seamless integrations for analytics. (14 mentions)

Users commend HockeyStack's exceptional support team for their thorough and timely responses to all inquiries. (13 mentions)

Users value the attribution accuracy of HockeyStack, enabling clear insights into marketing performance and effectiveness. (11 mentions)

Users find the learning curve challenging, especially for beginners lacking experience with attribution tools. (11 mentions)

Users note a steep learning curve with HockeyStack, but find it manageable with guidance and resources available. (8 mentions)

Users find the complexity of HockeyStack can lead to a learning curve, but support is readily available. (5 mentions)

Users note missing features in HockeyStack, hoping for enhancements to improve the reporting experience and functionality. (5 mentions)

Users find the initial setup of HockeyStack to be quite time-consuming, requiring significant time and effort investment. (5 mentions)

5 Pros or Advantages of HockeyStack

1. Insights

Users appreciate the flexibility and detailed insights of HockeyStack, enhancing their marketing campaign performance analysis.

See 19 mentions

See Related User Reviews

Norah T.

Mid-Market (51-1000 emp.)

5.0/5

"The Kind of Product I’d Be Excited to Help Scale"

What do you like about HockeyStack?

Following HockeyStack has been inspiring — the platform turns complex marketing and product data into clear, actionable insights. I especially appreci

Keith F.

Mid-Market (51-1000 emp.)

5.0/5

"HockeyStack transformed our GTM efficiency"

What do you like about HockeyStack?

HockeyStack's real-time insights have been a game-changer for our marketing strategy. Implementing it was straightforward, even with our complex data

2. Analytics

Users value the flexible analytics of HockeyStack, which provides tailored insights for campaign performance and ROI.

See 18 mentions

See Related User Reviews

Norah T.

Mid-Market (51-1000 emp.)

5.0/5

"The Kind of Product I’d Be Excited to Help Scale"

What do you like about HockeyStack?

Following HockeyStack has been inspiring — the platform turns complex marketing and product data into clear, actionable insights. I especially appreci

Keith F.

Mid-Market (51-1000 emp.)

5.0/5

"HockeyStack transformed our GTM efficiency"

What do you like about HockeyStack?

HockeyStack's real-time insights have been a game-changer for our marketing strategy. Implementing it was straightforward, even with our complex data

3. Ease of Use

Users highlight the ease of use of HockeyStack, praising its simple setup and seamless integrations for analytics.

See 14 mentions

See Related User Reviews

Keith F.

Mid-Market (51-1000 emp.)

5.0/5

"HockeyStack transformed our GTM efficiency"

What do you like about HockeyStack?

HockeyStack's real-time insights have been a game-changer for our marketing strategy. Implementing it was straightforward, even with our complex data

Candace H.

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Tool, and This Team Wants You to Succeed"

What do you like about HockeyStack?

Hockeystack provides our team powerful insights that no other tool we have found can uncover. There are unlimited use cases for this tool; every team

4. Helpful

Users commend HockeyStack's exceptional support team for their thorough and timely responses to all inquiries.

See 13 mentions

See Related User Reviews

Rachel W.

Mid-Market (51-1000 emp.)

5.0/5

"Extremely Powerful Tool for Marketers and Beyond"

What do you like about HockeyStack?

The support team is unprecedented. Responses to questions or tickets for troubleshooting are extremely thorough as well as timely. No question too sma

Keith F.

Mid-Market (51-1000 emp.)

5.0/5

"HockeyStack transformed our GTM efficiency"

What do you like about HockeyStack?

HockeyStack's real-time insights have been a game-changer for our marketing strategy. Implementing it was straightforward, even with our complex data

5. Attribution Accuracy

Users value the attribution accuracy of HockeyStack, enabling clear insights into marketing performance and effectiveness.

See 11 mentions

See Related User Reviews

Keith F.

Mid-Market (51-1000 emp.)

5.0/5

"HockeyStack transformed our GTM efficiency"

What do you like about HockeyStack?

HockeyStack's real-time insights have been a game-changer for our marketing strategy. Implementing it was straightforward, even with our complex data

Libby H.

Mid-Market (51-1000 emp.)

3.5/5

"A Really Impressive Reporting Tool"

What do you like about HockeyStack?

The customization, reporting potential, all the data sources in one place, the ability to view so many attribution models, integrating is fairly easy,

5 Cons or Disadvantages of HockeyStack

1. Learning Curve

Users find the learning curve challenging, especially for beginners lacking experience with attribution tools.

See 11 mentions

See Related User Reviews

Rachel W.

Mid-Market (51-1000 emp.)

5.0/5

"Extremely Powerful Tool for Marketers and Beyond"

What do you dislike about HockeyStack?

The onboarding was a little clunky, but that was likely due to our team transitions. I think a more widespread, generic training at the start would ha

Victor A.

Mid-Market (51-1000 emp.)

4.0/5

"A powerful tool that enables multi-touch attribution for Marketing teams"

What do you dislike about HockeyStack?

The problem of being a super flexible and customisable tool is that there isn't a lot of out-of-the-box features. Everything needs to be built from th

2. Steep Learning Curve

Users note a steep learning curve with HockeyStack, but find it manageable with guidance and resources available.

See 8 mentions

See Related User Reviews

Candace H.

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Tool, and This Team Wants You to Succeed"

What do you dislike about HockeyStack?

Updating this section of my review due to the complete attention and care given from the Hockeystack team. This team truly cares about their product,

Tyla D.

Mid-Market (51-1000 emp.)

5.0/5

"Single source of truth for all attribution and my most used tool as a B2B marketer"

What do you dislike about HockeyStack?

It can sometimes be confusing and takes a while to get your head wrapped around, but that is testament to how versatile the product is.

3. Complexity

Users find the complexity of HockeyStack can lead to a learning curve, but support is readily available.

See 5 mentions

See Related User Reviews

Candace H.

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Tool, and This Team Wants You to Succeed"

What do you dislike about HockeyStack?

Updating this section of my review due to the complete attention and care given from the Hockeystack team. This team truly cares about their product,

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"Enhanced Marketing & Sales with Visibility into Unknown Interactions"

What do you dislike about HockeyStack?

The initial setup can be a bit complex, especially for teams without a dedicated analytics expert. Additionally, some of the more advanced features ha

4. Missing Features

Users note missing features in HockeyStack, hoping for enhancements to improve the reporting experience and functionality.

See 5 mentions

See Related User Reviews

Libby H.

Mid-Market (51-1000 emp.)

3.5/5

"A Really Impressive Reporting Tool"

What do you dislike about HockeyStack?

The platform is a bit buggy, still need some refinement on how the platform is designed/laid out, wish to be able to add rich text modules on dashboar

Victor A.

Mid-Market (51-1000 emp.)

4.0/5

"A powerful tool that enables multi-touch attribution for Marketing teams"

What do you dislike about HockeyStack?

The problem of being a super flexible and customisable tool is that there isn't a lot of out-of-the-box features. Everything needs to be built from th

5. Time-Consuming

Users find the initial setup of HockeyStack to be quite time-consuming, requiring significant time and effort investment.

See 5 mentions

See Related User Reviews

Victor A.

Mid-Market (51-1000 emp.)

4.0/5

"A powerful tool that enables multi-touch attribution for Marketing teams"

What do you dislike about HockeyStack?

The problem of being a super flexible and customisable tool is that there isn't a lot of out-of-the-box features. Everything needs to be built from th

Candace H.

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Tool, and This Team Wants You to Succeed"

What do you dislike about HockeyStack?

Updating this section of my review due to the complete attention and care given from the Hockeystack team. This team truly cares about their product,

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Sonat K.

Investment Committee Member

Mid-Market (51-1000 emp.)

8/30/2022

"Experienced effortless attribution for the first time in my life"

5/5

What do you like best about HockeyStack?

Everything was really smooth. Filled out a form, chose a time from the calendar link, did a 30-minute meeting where I got all information, got onboarded and set up everything in the last 2 minutes of the call, dashboards were made for me, decided to upgrade mid-trial.

I have never worked in a company where attribution & analytics was not a problem. It was most certainly a surprise when it just "clicked" and we could finally see the entire pipeline with all details & sources right in front of us. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

I haven't used a tool like this before, so I felt confused when starting the trial. The team had to support me with a lot of guiding content and we also did a Q&A call. But I fully ramped up within a few weeks. Review collected by and hosted on G2.com.

What problems is HockeyStack solving and how is that benefiting you?

HockeyStack helps us see which channels and ads bring us the most MRR, so that we can prioritize one over the other. They came to us at a time of cost cutting, so we turned off most of our ads when we saw they weren't bringing any revenue and funneled some of the spend to the top 5 campaigns.

We also recently onboarded our product team onto the platform to consolidate our reporting setup. Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

1/12/2023

"Super easy to visualize marketing funnel and know where to invest"

4.5/5

What do you like best about HockeyStack?

HockeyStack connects all your sources in one place and the setup is super easy. As the product is completely no code, our marketing team can create their own reports pretty easily without relying on another tool. Alternatives we considered were hard to set up. Also, support is top-notch. They create a Slack channel to answer questions ASAP. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

If there is no specific integration built for a tool, it might take a couple of days for them to build it. However, they don't charge you for it. Review collected by and hosted on G2.com.

What problems is HockeyStack solving and how is that benefiting you?

It allows us to understand which channels/sources are the most effective so that we can invest more in them and lets us see the entire funnel from start to finish. With this intel, we know how we should go to market and where we should invest more. As marketers need to do more with less, HockeyStack is mission-critical to have. Review collected by and hosted on G2.com.

Verified User in Airlines/Aviation

Small-Business (50 or fewer emp.)

Originally submitted 12/27/2022

"Sales, marketing, and innovation management"

3.5/5

What do you like best about HockeyStack?

Everything went perfectly. After completing a form and selecting a time from the calendar link, I attended a 30-minute meeting where I received all the necessary information. In the final two minutes of the call, I was onboarded and set up, dashboards were created for me, and I made the decision to upgrade mid-trial. I've never worked for a company where issues with analytics and attribution weren't present. When everything suddenly "clicked," allowing us to see the entire pipeline with all of the details and sources in front of us, it was most definitely a surprise. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

When I first started using it, the UI was a little rough, but they've worked hard to improve it in the last few months. Review collected by and hosted on G2.com.

What problems is HockeyStack solving and how is that benefiting you?

People in sales, marketing, and product management were unaware of one another's activities. Deals and leads were being lost in the shuffle. To determine the cause and address leaks, we used HockeyStack's funnel reporting and segmentation. Prior to the implementation of HockeyStack, we lacked visibility into the handoff between marketing -> sales and sales -> product, which was where the majority of leaks occurred and where HockeyStack was most useful. Review collected by and hosted on G2.com.

Erdem G.

Co Founder

Small-Business (50 or fewer emp.)

1/4/2023

"Please give credit"

4.5/5

What do you like best about HockeyStack?

Integrate ads data, deal data, and product engagement data into a unified dashboard and report on them at the company level. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

Some integrations with lesser known platforms weren’t built, but the team was quick to build them. Review collected by and hosted on G2.com.

What problems is HockeyStack solving and how is that benefiting you?

Our product is self-serve, allowing various stakeholders to sign up independently, complicating the process of identifying the origin of each company. We attempted to report this using Google Analytics, but it lacks company-level reporting capabilities. HubSpot offers pipeline reporting, but it requires extensive manual data entry and still doesn't provide product engagement insights. HockeyStack handles everything. Review collected by and hosted on G2.com.

Ozge O.

Manager

Small-Business (50 or fewer emp.)

9/5/2022

"Sales-marketing-product alignment"

5/5

What do you like best about HockeyStack?

- We don't need 3 different tools to track 1 person.

- It's very plug-and-play

- I don't need to talk to engineers or analysts to pull out a report Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

The UI was a bit unpolished when I first started using it, but they polished it a lot over the last few months. Review collected by and hosted on G2.com.

What problems is HockeyStack solving and how is that benefiting you?

Sales, marketing, and product people didn't know what each other was doing. A lot of deals and leads were falling through the cracks. We used HockeyStack's funnel reporting and segmentation to find out why and fix leaks. We didn't have visibility into the handoff between marketing -> sales and sales -> product before, and that was where most of the leaks were happening and where HockeyStack was most helpful. Review collected by and hosted on G2.com.

Osman K.

Co-founder & CEO

Small-Business (50 or fewer emp.)

8/29/2022

"Tracking content marketing performance is really easy"

5/5

What do you like best about HockeyStack?

Subscription revenue reporting on par with ProfitWell + tying that to marketing data is a superpower. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

Some of the lesser-known tools in our stack weren’t supported, so we overpaid a bit to get them custom-built. Review collected by and hosted on G2.com.

What problems is HockeyStack solving and how is that benefiting you?

We tried using HubSpot to understand which content drove the most MRR, but it wasn’t working at all. We switched to HockeyStack and that report started giving us data right after onboarding. We use it to understand different content categories’ impact on the bottom line and prioritize which pieces of content to publish next. Review collected by and hosted on G2.com.

Kerem C.

Founder

Small-Business (50 or fewer emp.)

1/25/2022

"Cookie-less Web Analytics Tool"

4/5

What do you like best about HockeyStack?

HockeyStack is the easiest way to measure website traffic without digging through statistics. Its friendly dashboard provides us with critical insights about our website visitors' behaviors. The best part is it is cookie-less. You'll be able to collect and analyze each scroll, click, and search with ease. No event tagging or manually entering data is necessary. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

We noticed data accuracy problems a few times. I believe their responsive team is working hard on the product and trying to improve the quality. We're also looking forward to see the AMP version of their script. Review collected by and hosted on G2.com.

What problems is HockeyStack solving and how is that benefiting you?

We track what happens on our website, in real-time. HockeyStack lets us monitor, measure, and ultimately improve user interaction, conversions, and engagement. We can see exactly what people are doing on our site. For instance, are they scrolling down the page? Are they clicking on any links? These are all questions that can be answered with HockeyStack. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

6/2/2022

"Perfect for Website or Product Analytics (Google Analytics, Heap, Mixpanel Alternative)"

5/5

What do you like best about HockeyStack?

No more third party cookies - perfect for GA alternative

Historical Event Tracking from Day 1

Automatic Event Tracking for Users, Goals, Audiences

Surveys popups

The Visual Funnels

Custom Dashboards for User Journey

Great Integrations and more coming soon! Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

The AI for Insights BETA is great for now but I think the insights can be more informative to help impact activity/engagement/conversions. Review collected by and hosted on G2.com.

Recommendations to others considering HockeyStack:

Figure out if you need to prioritize website analytics or product analytics or a hybrid. Review collected by and hosted on G2.com.

What problems is HockeyStack solving and how is that benefiting you?

Hockeystack is solving our issue on historical event tracking. For example, if we added an element to the website but did not add tracking to it, Hockeystack can retroactively provide engagement/activity insights on Day 1. Review collected by and hosted on G2.com.

Canberk B.

demand generation manager

Mid-Market (51-1000 emp.)

6/9/2022

"Amazing end-to-end attribution tool!"

5/5

What do you like best about HockeyStack?

The amount of insights you could get is unmatched. It basically shows your funnels in another perspective Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

You can create so many reports but sometimes you need to spend some time because the capabilities are almost unlimited. Review collected by and hosted on G2.com.

Verified User in Real Estate

Small-Business (50 or fewer emp.)

Originally submitted 6/19/2021

"Easy to use and very good value for what you get"

5/5

What do you like best about HockeyStack?

I've been using this for a few weeks now to try out the software. What I like about HockeyStack is it has a clean UI and very easy to set up and running in no time with just a single line of code with no cookies required. There's no plug-in and it saves the load time of my site.

Some analytics tools such as the funnel give a very good visual as well about my visitor activities. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

I haven't found any. Although it's not as sophisticated as Google Analytics, it serves my purpose and gives just what I need without the complexity.

I wonder if there's a way to reset the statistics after it has been set up and that would be helpful. Review collected by and hosted on G2.com.