--- title: HockeyStack Reviews meta_title: 'HockeyStack Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 84 reviews by the users' company size, role or industry to find out how HockeyStack works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 84 scale: '5' date_modified: '2026-11-12' parent_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution ---

HockeyStack Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the flexibility and detailed insights of HockeyStack, enhancing their marketing campaign performance analysis. (19 mentions)
Users value the flexible analytics of HockeyStack, which provides tailored insights for campaign performance and ROI. (18 mentions)
Users highlight the ease of use of HockeyStack, praising its simple setup and seamless integrations for analytics. (14 mentions)
Users commend HockeyStack's exceptional support team for their thorough and timely responses to all inquiries. (13 mentions)
Users value the attribution accuracy of HockeyStack, enabling clear insights into marketing performance and effectiveness. (11 mentions)
Users find the learning curve challenging, especially for beginners lacking experience with attribution tools. (11 mentions)
Users note a steep learning curve with HockeyStack, but find it manageable with guidance and resources available. (8 mentions)
Users find the complexity of HockeyStack can lead to a learning curve, but support is readily available. (5 mentions)
Users note missing features in HockeyStack, hoping for enhancements to improve the reporting experience and functionality. (5 mentions)
Users find the initial setup of HockeyStack to be quite time-consuming, requiring significant time and effort investment. (5 mentions)

5 Pros or Advantages of HockeyStack

5 Cons or Disadvantages of HockeyStack

HockeyStack Reviews (84)

Reviews

HockeyStack Reviews (84)

4.4
84 reviews
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BJ
Bhagyashree J.
Mid-Market (51-1000 emp.)
"Great product and easy to use for all things attribution"
4/5
What do you like best about HockeyStack?

Hockeystack makes attribution very easy and it was very easy to set-up. The support we received from the team is commendable. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

There are a few more basic things that the platform lacks in terms of visualizations such as descriptions, nested cards etc. but the team has been very open to suggestions and we should see these soon. Review collected by and hosted on G2.com.

Gabriel B.
GB
Gabriel B.
Marketing Manager
Mid-Market (51-1000 emp.)
"All analytics in one place and top class customer service"
5/5
What do you like best about HockeyStack?

It's incredible how flexible Hockeystack is since it allows us to have all our data in one place more than any other platform. Also, the team is amazingly helpful in assisting us with how to create reports according to our needs. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

Since Hockeystack is super flexible, it is not always too straightforward to put together some reports, but this is due mainly to the fact that you can do almost anything on the platform. Review collected by and hosted on G2.com.

DW
Duncan W.
Mid-Market (51-1000 emp.)
"Powerful, Customisable Tool to Help With Analytics"
5/5
What do you like best about HockeyStack?

HockeyStack is extremely customisable and lets you see as much or as little of the customer journey as you want. What is most impressive is how is is so powerful but doesn't feel overwhelming to use. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

While I said it isn't overwhelming, there are ways to use HockeyStack and utilize it that you may have not thought about at first, so for someone first using it, it might take some playing around to see what best works for you. Review collected by and hosted on G2.com.

Aziz M.
AM
Aziz M.
Mid-Market (51-1000 emp.)
"Time saving, Easy to use and Insightful"
4/5
What do you like best about HockeyStack?

Great tool for monitoring campaign performance across end to end customer journeys, all in a single view. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

Report creation can get a little confusing at Ad to CRM status level reports. Review collected by and hosted on G2.com.

Verified User in Computer Software
EC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"More than just tracking attribution"
4.5/5
What do you like best about HockeyStack?

Helping see and interpret our data differently when thinking about 'attribution', understanding what's working or not working, and decisions on which channels to invest in. HockeyStack's team is very supportive as well; the teams insights and collaboration is what makes it more than just tracking attribution Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

Dashboard loading time with its interface Review collected by and hosted on G2.com.

Verified User in Human Resources
AH
Verified User in Human Resources
Mid-Market (51-1000 emp.)
"Game-changing B2B attribution tool"
5/5
What do you like best about HockeyStack?

The detailed insights provided by Hockeystack are a game-changer for B2B marketers in helping to prove impact from marketing campaigns, in ways that no other platform can provide.

The Linkedin impression and engagement tracking in particular has helped us to finally prove indirect influence from our Linkedin campaigns.

The team are super helpful and responsive to questions and feedback. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

Nothing to dislike. The team is constantly adding new features to further improve the product. Review collected by and hosted on G2.com.

Mudasir A.
MA
Mudasir A.
CG Artist
Small-Business (50 or fewer emp.)
"Easy to use"
4/5
What do you like best about HockeyStack?

Great tool for monitoring campaign across end to end customers Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

Report creation is a little bit confusing at status level reports Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Lightweight and Powerful Analytics Tool"
5/5
What do you like best about HockeyStack?

Every marketer has a pretty large tech stack and several digital channels that they rely on — for us, it's Hubspot (MAP), Salesforce (CRM), Linkedin Ads, Google Ads...etc...etc. Hockeystack simplifies the analytics for us by bringing everything together, so we can run our own queries.

The install and integration process was easy, and we have biweekly calls with our awesome CSM who helps answer any questions we have and will sometimes help build out reports and dashboards. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

We have a non-standard definition of MQLs that is hard to capture, so we've had to use some work arounds, but on the flipside, product innovation at HockeyStack happens so fast! They are constantly adding new features and changes. Review collected by and hosted on G2.com.

Orcun S.
OS
Orcun S.
Head of Marketing
Logistics and Supply Chain
Small-Business (50 or fewer emp.)
"Whole funnel visualization"
5/5
What do you like best about HockeyStack?

Being able to track the entire pipeline end to end. We used HubSpot before and we couldn't see what happened before the lead filled out a form or before we went outbound. HockeyStack showed the hidden touchpoints before the person ever became a lead. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

Nothing so far. Except if you don't have experience using attribution tools, it may seem a little bit complex, but Hockeystack team assisted us in every step. And they got tons of content if you want to discover the tool at your own pace. Review collected by and hosted on G2.com.

Canberk B.
CB
Canberk B.
Global Head of Paid
Mid-Market (51-1000 emp.)
"the dark funnel is now lighter"
5/5
What do you like best about HockeyStack?

we can basically see the customer journey from the first LinkedIn impression to revenue, podcast attribution, effective marketing ROI, and everything. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

since it's very customisable, I sometimes feel the FOMO as if I'm not utilising the product with its full capabilities Review collected by and hosted on G2.com.