--- title: HockeyStack Reviews meta\_title: 'HockeyStack Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 81 reviews by the users' company size, role or industry to find out how HockeyStack works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 81 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution --- ### HockeyStack Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **flexible and detailed insights** from HockeyStack, enhancing their understanding of campaign performance and ROI. [(35 mentions)](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1391014&qs=pros-and-cons#reviews) Users love the **flexible and detailed analytics** from HockeyStack, providing tailored insights for effective marketing strategies. [(30 mentions)](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1390361&qs=pros-and-cons#reviews) Users appreciate the **ease of use** of HockeyStack, enabling seamless setup and integration for better analytics. [(27 mentions)](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1389525&qs=pros-and-cons#reviews) Users praise the **exceptional support** from HockeyStack, noting timely and thorough assistance for all inquiries. [(26 mentions)](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1391307&qs=pros-and-cons#reviews) Users praise the **unprecedented customer support** from HockeyStack, valuing timely, thorough responses to all inquiries. [(24 mentions)](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1390901&qs=pros-and-cons#reviews) Users find the **learning curve challenging** , particularly for newcomers unfamiliar with attribution tools, despite helpful support. [(24 mentions)](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1390605&qs=pros-and-cons#reviews) Users note a **steep learning curve** with HockeyStack, but support and resources help ease the process. [(20 mentions)](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1389479&qs=pros-and-cons#reviews) Users find HockeyStack's **complexity** can present a learning curve, but support helps ease the process. [(14 mentions)](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1390220&qs=pros-and-cons#reviews) Users struggle with a **difficult learning curve** , requiring significant time and effort to master HockeyStack's features effectively. [(11 mentions)](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1390680&qs=pros-and-cons#reviews) Users note a **steep learning curve** with HockeyStack, requiring time and exploration to fully understand its versatility. [(8 mentions)](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1391188&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of HockeyStack ##### 1. Insights Users appreciate the **flexible and detailed insights** from HockeyStack, enhancing their understanding of campaign performance and ROI. [ See 35 mentions ](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1391014&qs=pros-and-cons#reviews) See Related User Reviews ![Norah T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Norah T.") NT Norah T. Mid-Market (51-1000 emp.) 5.0/5 "The Kind of Product I’d Be Excited to Help Scale" What do you like about HockeyStack? Following HockeyStack has been inspiring — the platform turns complex marketing and product data into clear, actionable insights. I especially appreci ![Keith F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Keith F.") F Keith F. Mid-Market (51-1000 emp.) 5.0/5 "HockeyStack transformed our GTM efficiency" What do you like about HockeyStack? HockeyStack's real-time insights have been a game-changer for our marketing strategy. Implementing it was straightforward, even with our complex data ##### 2. Analytics Users love the **flexible and detailed analytics** from HockeyStack, providing tailored insights for effective marketing strategies. [ See 30 mentions ](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1390361&qs=pros-and-cons#reviews) See Related User Reviews ![Norah T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Norah T.") NT Norah T. Mid-Market (51-1000 emp.) 5.0/5 "The Kind of Product I’d Be Excited to Help Scale" What do you like about HockeyStack? Following HockeyStack has been inspiring — the platform turns complex marketing and product data into clear, actionable insights. I especially appreci ![Keith F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Keith F.") F Keith F. Mid-Market (51-1000 emp.) 5.0/5 "HockeyStack transformed our GTM efficiency" What do you like about HockeyStack? HockeyStack's real-time insights have been a game-changer for our marketing strategy. Implementing it was straightforward, even with our complex data ##### 3. Ease of Use Users appreciate the **ease of use** of HockeyStack, enabling seamless setup and integration for better analytics. [ See 27 mentions ](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1389525&qs=pros-and-cons#reviews) See Related User Reviews ![Keith F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Keith F.") F Keith F. Mid-Market (51-1000 emp.) 5.0/5 "HockeyStack transformed our GTM efficiency" What do you like about HockeyStack? HockeyStack's real-time insights have been a game-changer for our marketing strategy. Implementing it was straightforward, even with our complex data ![Candace H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Candace H.") CH Candace H. Mid-Market (51-1000 emp.) 4.5/5 "Powerful Tool, and This Team Wants You to Succeed" What do you like about HockeyStack? Hockeystack provides our team powerful insights that no other tool we have found can uncover. There are unlimited use cases for this tool; every team ##### 4. Helpful Users praise the **exceptional support** from HockeyStack, noting timely and thorough assistance for all inquiries. [ See 26 mentions ](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1391307&qs=pros-and-cons#reviews) See Related User Reviews RW Rachel W. Mid-Market (51-1000 emp.) 5.0/5 "Extremely Powerful Tool for Marketers and Beyond" What do you like about HockeyStack? The support team is unprecedented. Responses to questions or tickets for troubleshooting are extremely thorough as well as timely. No question too sma ![Keith F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Keith F.") F Keith F. Mid-Market (51-1000 emp.) 5.0/5 "HockeyStack transformed our GTM efficiency" What do you like about HockeyStack? HockeyStack's real-time insights have been a game-changer for our marketing strategy. Implementing it was straightforward, even with our complex data ##### 5. Customer Support Users praise the **unprecedented customer support** from HockeyStack, valuing timely, thorough responses to all inquiries. [ See 24 mentions ](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1390901&qs=pros-and-cons#reviews) See Related User Reviews RW Rachel W. Mid-Market (51-1000 emp.) 5.0/5 "Extremely Powerful Tool for Marketers and Beyond" What do you like about HockeyStack? The support team is unprecedented. Responses to questions or tickets for troubleshooting are extremely thorough as well as timely. No question too sma ![Keith F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Keith F.") F Keith F. Mid-Market (51-1000 emp.) 5.0/5 "HockeyStack transformed our GTM efficiency" What do you like about HockeyStack? HockeyStack's real-time insights have been a game-changer for our marketing strategy. Implementing it was straightforward, even with our complex data ### 5 Cons or Disadvantages of HockeyStack ##### 1. Learning Curve Users find the **learning curve challenging** , particularly for newcomers unfamiliar with attribution tools, despite helpful support. [ See 24 mentions ](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1390605&qs=pros-and-cons#reviews) See Related User Reviews RW Rachel W. Mid-Market (51-1000 emp.) 5.0/5 "Extremely Powerful Tool for Marketers and Beyond" What do you dislike about HockeyStack? The onboarding was a little clunky, but that was likely due to our team transitions. I think a more widespread, generic training at the start would ha ![Victor A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victor A.") VA Victor A. Mid-Market (51-1000 emp.) 4.0/5 "A powerful tool that enables multi-touch attribution for Marketing teams" What do you dislike about HockeyStack? The problem of being a super flexible and customisable tool is that there isn't a lot of out-of-the-box features. Everything needs to be built from th ##### 2. Steep Learning Curve Users note a **steep learning curve** with HockeyStack, but support and resources help ease the process. [ See 20 mentions ](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1389479&qs=pros-and-cons#reviews) See Related User Reviews ![Candace H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Candace H.") CH Candace H. Mid-Market (51-1000 emp.) 4.5/5 "Powerful Tool, and This Team Wants You to Succeed" What do you dislike about HockeyStack? Updating this section of my review due to the complete attention and care given from the Hockeystack team. This team truly cares about their product, ![Dominick C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dominick C.") DC Dominick C. Mid-Market (51-1000 emp.) 5.0/5 "Our Go To Solution For Business Critical Data" What do you dislike about HockeyStack? There is a learning curv to the dashboard constreuction but still hands over fists better than the new GA4.0. We have had to lean on their terrific su ##### 3. Complexity Users find HockeyStack's **complexity** can present a learning curve, but support helps ease the process. [ See 14 mentions ](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1390220&qs=pros-and-cons#reviews) See Related User Reviews ![Candace H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Candace H.") CH Candace H. Mid-Market (51-1000 emp.) 4.5/5 "Powerful Tool, and This Team Wants You to Succeed" What do you dislike about HockeyStack? Updating this section of my review due to the complete attention and care given from the Hockeystack team. This team truly cares about their product, ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 3.5/5 "Enhanced Marketing & Sales with Visibility into Unknown Interactions" What do you dislike about HockeyStack? The initial setup can be a bit complex, especially for teams without a dedicated analytics expert. Additionally, some of the more advanced features ha ##### 4. Difficult Learning Users struggle with a **difficult learning curve** , requiring significant time and effort to master HockeyStack's features effectively. [ See 11 mentions ](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1390680&qs=pros-and-cons#reviews) See Related User Reviews ![Candace H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Candace H.") CH Candace H. Mid-Market (51-1000 emp.) 4.5/5 "Powerful Tool, and This Team Wants You to Succeed" What do you dislike about HockeyStack? Updating this section of my review due to the complete attention and care given from the Hockeystack team. This team truly cares about their product, ![Rachel N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rachel N.") RN Rachel N. Mid-Market (51-1000 emp.) 4.0/5 "Solid attribution tool for marketing teams" What do you dislike about HockeyStack? Some of the inputs/syntax can be confusing, especially for new users who are still learning the tool. ##### 5. Learning Difficulty Users note a **steep learning curve** with HockeyStack, requiring time and exploration to fully understand its versatility. [ See 8 mentions ](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1391188&qs=pros-and-cons#reviews) See Related User Reviews ![Rachel N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rachel N.") RN Rachel N. Mid-Market (51-1000 emp.) 4.0/5 "Solid attribution tool for marketing teams" What do you dislike about HockeyStack? Some of the inputs/syntax can be confusing, especially for new users who are still learning the tool. ![Tyla D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tyla D.") TD Tyla D. Mid-Market (51-1000 emp.) 5.0/5 "Single source of truth for all attribution and my most used tool as a B2B marketer" What do you dislike about HockeyStack? It can sometimes be confusing and takes a while to get your head wrapped around, but that is testament to how versatile the product is. ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Mid-Market (51-1000 emp.) 2/22/2024 "Industry-leading attribution with top notch support" 5/5 What do you like best about HockeyStack? As a marketing team, we've always struggled with attribution. There was never a clear consensus on whether to do first touch or last touch, and none of our tools provided us with any other feasible options. We were also finding that other tools tended to have attribution bias. HockeyStack has been a great solution to this problem. We can generate more in-depth reports than ever with their great integrations and excellent support. The level of insight that HockeyStack provides into visitor activity is unmatched in the market. This is all paired with a strong set of report-building and intent-scoring features. Our marketing team now has a great set of high-level metrics and easy-to-understand OKR tracking while also being able to dive deeper into journeys when needed. HockeyStack has also helped our team by enabling us to generate and push leads more easily to our sales team and allowing them to dig deeper into a prospect's journey. Though the technology is great, I actually think that it's their service that sets them apart. We can rely on their team to be responsive and have 1 on 1 conversations with us whenever we need it. They're also always happy to work with anyone on our team to get them up to speed. They're also quick to investigate data inconsistencies and are responsive to product feedback. They also have a really great onboarding program that focuses on educating their users to be effective with the platform, and they put a lot of time into building out dashboards that your team needs. Review collected by and hosted on G2.com. What do you dislike about HockeyStack? I think the only downside to HockeyStack is that the product is quite complex and does take a bit of time to implement. There are a lot of nuances to the tool, and getting up to speed can take some time. Luckily, they walk you through it and are responsive when issues arise. We have also had occasional performance issues, but these are typically quickly resolved. Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? HockeyStack has solved many of our attribution problems. It's been instrumental in using different attribution models to better understand how our channels are performing so that we can optimize them. It has also taken a lot of the guesswork out of identifying users and defining their journeys so that we can provide better date to our sales team. HockeyStack has also given us dashboards that make sharing marketing metrics and key takeaways with stakeholders very easy. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Mid-Market (51-1000 emp.) 2/22/2024 "Thanks to this tool we can now see the full impact of Events and Paid Social" 4.5/5 What do you like best about HockeyStack? HockeyStack has uncovered channel and campaign performance insights that we weren't previously able to track. This data allowed our team to feel confident in making budgeting decisions for 2024. The Hockeystack team has been responsive and very helpful. We've learned a lot but also know we've only scratched the surface with this amazing tool. Review collected by and hosted on G2.com. What do you dislike about HockeyStack? There is a bit of a learning curve with Hockeystack. It took us a while to understand the reports and data structures within the tool. Once the foundation was built, things got a lot easier. Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? HockeyStack is giving us the full picture of channel and campaign performance. It gives our team actionable insights that we weren't previously getting. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Adam N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adam N.") AN Adam N. Mid-Market (51-1000 emp.) 2/22/2024 "B2B marketing measurement done right" 4.5/5 What do you like best about HockeyStack? - Once up to speed, you can build reports in seconds, providing insights that would take hours of analysis using traditional tools. Funnels, cohort analysis and model comparisons are very convenient to create. - Having every touchpoint streamlined to the company level really helps finding effective channels/campaigns/ads, while also pinpointing poor ones. - The team is very responsive, helping you through the onboarding - Frequent product updates Review collected by and hosted on G2.com. What do you dislike about HockeyStack? A steeper learning curve is required to understand Hockeystack's data structure and hierarchy, ensuring that your reports provide the answers to the questions you are seeking. Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? Multi touch marketing attribution Account-based analytics Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Elsa G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Elsa G.") EG Elsa G. Demand Generation Mid-Market (51-1000 emp.) 9/28/2023 "Finally a BI platform that marketers can use!" 5/5 What do you like best about HockeyStack? Tying pipeline and revenue to your marketing efforts has never been easier than with Hockeystack. This is a huge improvement from all the previous attribution platforms I worked with. I also appreciated the ease and speed of implementation, as well as the time the Hockeystack team invested in helping us build our dashboards and answering our questions. Review collected by and hosted on G2.com. What do you dislike about HockeyStack? I can't think of something I dislike about Hockeystack. Every time we reported missing functionality, the team already had it on their roadmap. Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? Hockeystack is making it easy for me and my team to report on marketing effectiveness, by tying it directly to pipeline and closed revenue. The platform is so flexible and allows us to measure pretty much anything we want (i.e uplifts), and it's easy enough to use that we can create reports ourselves. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Levi O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Levi O.") LO Levi O. Director, Content & Website Mid-Market (51-1000 emp.) 7/26/2023 "Uncovering hidden attribution and measuring content marketing's impact" 4.5/5 What do you like best about HockeyStack? Before Hockeystack, I could track content marketing's impact on opportunities and revenue to an extent, but I knew I were significant gaps in our attribution model. For one, we were only tracking "first-source" content - and still not thoroughly capturing all the opportunities generated from content efforts. With Hockeystack, I'm now able to track "first-source" content opportunities more accurately, track "content-touchpoints" for all content-influenced deals, and much more. Hockeystack's "users" feed is especially useful for us, as many of our leads aren't accurately tracked in SFDC. With Hockeystack, I can simply search for a company's website domain or individual lead's email in its tracking tool, and it provides me with a detailed, holistic journey of each page and action a user has taken from first landing on our website, booking a demo, and going through our sales journey. This greatly improved our marketing team's ability to attribute sources to new opportunities and closed deals. Additional pros of Hockeystack include: - It was simple to set up, with a single script in our website's header. - Its dashboards and reports are easy to create. - Its customer success and product teams are both responsive and helpful, creating us a Slack channel for all requests, using our feedback to prioritize product updates, and making sure we're getting value from the tool. Review collected by and hosted on G2.com. What do you dislike about HockeyStack? Hockeystack is a new SaaS platform, which means it has little support documentation when setting up dashboards. I typically like to learn a new product through in-depth documentation and Youtube tutorials. However, I overcame this through the simplicity of Hockeystack's report and dashboard creation features and our helpful customer success manager. Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? - Attribution for our content marketing's impact on opportunities and revenue. - Understanding what content drives the most impact. - Uncovering attribution gaps in our current tracking strategy. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Petra K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Petra K.") PK Petra K. Demand Generation Manager Mid-Market (51-1000 emp.) 10/3/2023 "LinkedIn Campaign Clarity" 4.5/5 What do you like best about HockeyStack? HockeyStack has brought unparalleled clarity to our LinkedIn campaigns' revenue attribution. With detailed insights, it's a game-changer for optimizing marketing efforts. Plus, their team's eagerness to help is truly exceptional. Highly recommended! Review collected by and hosted on G2.com. What do you dislike about HockeyStack? There's a slight learning curve to get started with HockeyStack, and we wish we had been provided with more educational onboarding materials when we first started with HockeyStack. Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? HockeyStack is solving the challenges of attribution ambiguity, inefficient resource allocation, and guesswork in marketing decisions. The benefits for us include improved ROI, cost savings, data-driven strategies, better collaboration, and opportunities for your team to enhance our skills. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Chris S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chris S.") CS Chris S. Sr. Demand Generation Manager Small-Business (50 or fewer emp.) 6/16/2023 "Freedom from GA, HubSpot Reports, and Manual Spreadsheets!" 4.5/5 What do you like best about HockeyStack? Before HockeyStack, we struggled to do two things: figure out the best metrics to be tracking and to track them in a way that wasn't overly manual. With HockeyStack, we were able to shed light on the dark funnel via hybrid attribution (both self-reported and software-based). We could also track all the relevant and vital metrics we see in Google Analytics but in a more unified way: the entire customer journey. The tool also enabled much more robust reporting on various aspects of our marketing efforts than HubSpot Reports, which we've found lacking. And HockeyStack took us out of manual Google Sheets and into easy-to-view dashboards that our executive team can use as well. Review collected by and hosted on G2.com. What do you dislike about HockeyStack? There's a bit of a learning curve with some of the custom reports and dashboards, but the HockeyStack team is available via a shared Slack channel and regular CS calls, so it wasn't hard to get up to speed. Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? We were lacking in our reporting capabilities in terms of effectively analyzing our Self-Reported Attribution, figuring out the best metrics to track, supplementing our HubSpot reporting that we found lacking, and getting out of manual spreadsheets. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic BJ Bhagyashree J. Mid-Market (51-1000 emp.) 9/26/2023 "Great product and easy to use for all things attribution" 4/5 What do you like best about HockeyStack? Hockeystack makes attribution very easy and it was very easy to set-up. The support we recieved from the team is commnedable. Review collected by and hosted on G2.com. What do you dislike about HockeyStack? There are a few more basic things that the platform in terms of vizualizations such as descriptions, nested cards etc. but the team has been very open to suggestions and we should see these soon. Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? Hockeystack helps us track user journey through multiple attribution models and it also is useful in tracking the influence of marketing campaigns thus enabling better budget allocation Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Gabriel B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gabriel B.") GB Gabriel B. Marketing Manager Mid-Market (51-1000 emp.) 6/26/2023 "All analytics in one place and top class customer service" 5/5 What do you like best about HockeyStack? It's incredible how flexible Hockeystack is since it allows us to have all our data in one place more than any other platform. Also, the team is amazingly helpful in assisting us with how to create reports according to our needs. Review collected by and hosted on G2.com. What do you dislike about HockeyStack? Since Hockeystack is super flexible, it is not always too straightforward to put together some reports, but this is due mainly to the fact that you can do almost anything on the platform. Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? At the moment we are bringing all of our information to HockeyStack. It's the best analytical tool I have ever used, bringing our analytic game to another level. I hope it can do the same for attribution, which we still have to tackle on our side. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic DW Duncan W. Mid-Market (51-1000 emp.) 10/6/2023 "Powerful, Customisable Tool to Help With Analytics" 5/5 What do you like best about HockeyStack? HockeyStack is extremely customisable and lets you see as much or as little of the customer journey as you want. What is most impressive is how is is so powerful but doesn't feel overwhelming to use. Review collected by and hosted on G2.com. What do you dislike about HockeyStack? While I said it isn't overwhelming, there are ways to use HockeyStack and utilize it that you may have not thought about at first, so for someone first using it, it might take some playing around to see what best works for you. Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? HockeyStack has been helping me view the customer journey as well as track certain actions more accurately after the cookie changes on European websites. Review collected by and hosted on G2.com. 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