As far as multi-touch attribution software goes, HockeyStack is the best. Hands down. You have the ability to understand which channels are contributing to MQLs, SALs and actual closed/won opportunities. It's helped us understand where to put more budget, where to put less and how we might optimize channels that are underperforming. I especially like the lift reports that help us understand the impact a particular piece of content, or campaign or channel has on a prospect becoming a SQL or closed/won opportunity. It's amazing! Review collected by and hosted on G2.com.

There's a steep learning curve here, for me at least. But, their support and customer success has given me the hand-holding I needed to get to a place where I'm proficient in the platform. Review collected by and hosted on G2.com.

HockeyStack is the perfect tool to create cross-platform reports to understand channel and content performance across different marketing activities.

The technical integration was super easy, and we received continuous, outstanding support from their team to help build our reports, answering all of our questions.

Their extensive market knowledge helps us look at signals and trends we would not have thought of otherwise.

The product has a lot of potential, as it constantly evolves - new features are coming out each month to improve UX and the range of use cases for customers. Review collected by and hosted on G2.com.

HockeyStack has its own logic for reports, filters, and segments that need some getting used to.

For this platform to become our go-to reporting solution, we are waiting for some additional features to be rolled out. But we know that they are on the roadmap. :) Review collected by and hosted on G2.com.

The fact that Hockeystack has its own light code to track every single buyer touchpoints, connecting web, ad platforms and CRM/MAT makes it very powerful. The best part is working with their team. They are experts at what they do and that goes a very long way! Review collected by and hosted on G2.com.

Nothing really, other than maybe a learning curve to learn to build reports, but still very short and attainable when comparing them to other traditional attribution software platform. Review collected by and hosted on G2.com.

There never seems to be a limitation on what we can use HockeyStack to track. As the numerous questions posed to marketing teams come up, we can turn to HockeyStack to answer business critical questions.

Integrations with our tech stack are seamless and easy to manage. Review collected by and hosted on G2.com.

There is a learning curve to the dashboard construction but still hands over fists better than the new GA4.0. We have had to lean on their terrific support team for help at times. Review collected by and hosted on G2.com.

So easy to implement! You just plug in your existing tech stack and boom - insights. I also love their customer service. They really collaborate with you to make sure you're getting the most out of the tool. Review collected by and hosted on G2.com.

Some of the inputs/syntax can be confusing, especially for new users who are still learning the tool. Review collected by and hosted on G2.com.

Hockeystack successfully aggregates data from a bunch of different systems (Hubspot, Google Ads, LinkedIn Ads etc) which enables you to build reports and metrics on basically anything related to marketing and sales performance. The onboarding is also stellar, a solution like this will always be a bit overwhelming to get started with, given the complexity of the problem you are trying to solve. But with the help of Hockeystacks CS team you never feel abandoned, they push progress on our defined timeline and hold us accountable for what we need to do. In 2 weeks we understood the impact of our marketing spend better and utilized this data to alter budgets, so to say we have received value in a short timeline is an understatement. Review collected by and hosted on G2.com.

I wouldn't buy Hockeystack and expect that it will solve all of your problems with little effort. Attribution is a tricky subject especially across 2+ data sources so it requires a person to invest some time to properly understand the tool, and how to use it for your specific business to get as much out of it as possible. With that said, when you have passed the initial step (understanding the product) then you will start to realize value very quickly by understanding your customers/prospects journeys better. Review collected by and hosted on G2.com.

The ability to rely on solid data! There is never any room for error when I am judging the performance of a campaign or ad because I know the data doesn't lie! Review collected by and hosted on G2.com.

It can sometimes be confusing and takes a while to get your head wrapped around, but that is testament to how versatile the product is. Review collected by and hosted on G2.com.

Connecting multiple sources like Ads, CRMs, and website into one reporting view is the core value. Key to us has been attribution on the contact and company level. Customer team has always been great to work with. Review collected by and hosted on G2.com.

This is probably the app that requires the most troubleshooting in our tech stack. It's insanely powerful, but often gets slowed by how cumbersome it can be to use. Lack of any visual customization boggles my mind on a visualization tool. Review collected by and hosted on G2.com.

Once reports and dashboards are set up, it makes checking in on our marketing metrics easy. We feel more in touch with our marketing KPIs because we are not just seeing them once a month. Everything is in one place.

The team is very receptive to feedback when things aren't working like we need/want. If they don't have a capability that we are looking for, they are willing to consider developing it. We have been given helpful advice for how we can improve our reports and the team is quick to respond when we are struggling to create a report. Review collected by and hosted on G2.com.

The initial set up has a bit of a learning curve. It is very intuitive to view the reports when created, but does require some learning to set up. Review collected by and hosted on G2.com.

Being able to see an entire prospect journey is incredibly useful to understand, from a marketing perspective, what works and what doesn't. This allows us to understand what helps us generate Pipeline Review collected by and hosted on G2.com.

There is a steep learning curve as it is a platform that can do a lot. Review collected by and hosted on G2.com.