--- title: HockeyStack Reviews meta\_title: 'HockeyStack Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 81 reviews by the users' company size, role or industry to find out how HockeyStack works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 81 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution --- ### HockeyStack Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **flexible and detailed insights** from HockeyStack, enhancing their understanding of campaign performance and ROI. [(35 mentions)](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1391014&qs=pros-and-cons#reviews) Users love the **flexible and detailed analytics** from HockeyStack, providing tailored insights for effective marketing strategies. [(30 mentions)](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1390361&qs=pros-and-cons#reviews) Users appreciate the **ease of use** of HockeyStack, enabling seamless setup and integration for better analytics. [(27 mentions)](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1389525&qs=pros-and-cons#reviews) Users praise the **exceptional support** from HockeyStack, noting timely and thorough assistance for all inquiries. [(26 mentions)](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1391307&qs=pros-and-cons#reviews) Users praise the **unprecedented customer support** from HockeyStack, valuing timely, thorough responses to all inquiries. [(24 mentions)](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1390901&qs=pros-and-cons#reviews) Users find the **learning curve challenging** , particularly for newcomers unfamiliar with attribution tools, despite helpful support. [(24 mentions)](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1390605&qs=pros-and-cons#reviews) Users note a **steep learning curve** with HockeyStack, but support and resources help ease the process. [(20 mentions)](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1389479&qs=pros-and-cons#reviews) Users find HockeyStack's **complexity** can present a learning curve, but support helps ease the process. [(14 mentions)](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1390220&qs=pros-and-cons#reviews) Users struggle with a **difficult learning curve** , requiring significant time and effort to master HockeyStack's features effectively. [(11 mentions)](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1390680&qs=pros-and-cons#reviews) Users note a **steep learning curve** with HockeyStack, requiring time and exploration to fully understand its versatility. [(8 mentions)](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1391188&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of HockeyStack ##### 1. Insights Users appreciate the **flexible and detailed insights** from HockeyStack, enhancing their understanding of campaign performance and ROI. [ See 35 mentions ](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1391014&qs=pros-and-cons#reviews) See Related User Reviews ![Norah T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Norah T.") NT Norah T. Mid-Market (51-1000 emp.) 5.0/5 "The Kind of Product I’d Be Excited to Help Scale" What do you like about HockeyStack? Following HockeyStack has been inspiring — the platform turns complex marketing and product data into clear, actionable insights. I especially appreci ![Keith F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Keith F.") F Keith F. Mid-Market (51-1000 emp.) 5.0/5 "HockeyStack transformed our GTM efficiency" What do you like about HockeyStack? HockeyStack's real-time insights have been a game-changer for our marketing strategy. Implementing it was straightforward, even with our complex data ##### 2. Analytics Users love the **flexible and detailed analytics** from HockeyStack, providing tailored insights for effective marketing strategies. [ See 30 mentions ](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1390361&qs=pros-and-cons#reviews) See Related User Reviews ![Norah T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Norah T.") NT Norah T. Mid-Market (51-1000 emp.) 5.0/5 "The Kind of Product I’d Be Excited to Help Scale" What do you like about HockeyStack? Following HockeyStack has been inspiring — the platform turns complex marketing and product data into clear, actionable insights. I especially appreci ![Keith F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Keith F.") F Keith F. Mid-Market (51-1000 emp.) 5.0/5 "HockeyStack transformed our GTM efficiency" What do you like about HockeyStack? HockeyStack's real-time insights have been a game-changer for our marketing strategy. Implementing it was straightforward, even with our complex data ##### 3. Ease of Use Users appreciate the **ease of use** of HockeyStack, enabling seamless setup and integration for better analytics. [ See 27 mentions ](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1389525&qs=pros-and-cons#reviews) See Related User Reviews ![Keith F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Keith F.") F Keith F. Mid-Market (51-1000 emp.) 5.0/5 "HockeyStack transformed our GTM efficiency" What do you like about HockeyStack? HockeyStack's real-time insights have been a game-changer for our marketing strategy. Implementing it was straightforward, even with our complex data ![Candace H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Candace H.") CH Candace H. Mid-Market (51-1000 emp.) 4.5/5 "Powerful Tool, and This Team Wants You to Succeed" What do you like about HockeyStack? Hockeystack provides our team powerful insights that no other tool we have found can uncover. There are unlimited use cases for this tool; every team ##### 4. Helpful Users praise the **exceptional support** from HockeyStack, noting timely and thorough assistance for all inquiries. [ See 26 mentions ](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1391307&qs=pros-and-cons#reviews) See Related User Reviews RW Rachel W. Mid-Market (51-1000 emp.) 5.0/5 "Extremely Powerful Tool for Marketers and Beyond" What do you like about HockeyStack? The support team is unprecedented. Responses to questions or tickets for troubleshooting are extremely thorough as well as timely. No question too sma ![Keith F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Keith F.") F Keith F. Mid-Market (51-1000 emp.) 5.0/5 "HockeyStack transformed our GTM efficiency" What do you like about HockeyStack? HockeyStack's real-time insights have been a game-changer for our marketing strategy. Implementing it was straightforward, even with our complex data ##### 5. Customer Support Users praise the **unprecedented customer support** from HockeyStack, valuing timely, thorough responses to all inquiries. [ See 24 mentions ](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1390901&qs=pros-and-cons#reviews) See Related User Reviews RW Rachel W. Mid-Market (51-1000 emp.) 5.0/5 "Extremely Powerful Tool for Marketers and Beyond" What do you like about HockeyStack? The support team is unprecedented. Responses to questions or tickets for troubleshooting are extremely thorough as well as timely. No question too sma ![Keith F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Keith F.") F Keith F. Mid-Market (51-1000 emp.) 5.0/5 "HockeyStack transformed our GTM efficiency" What do you like about HockeyStack? HockeyStack's real-time insights have been a game-changer for our marketing strategy. Implementing it was straightforward, even with our complex data ### 5 Cons or Disadvantages of HockeyStack ##### 1. Learning Curve Users find the **learning curve challenging** , particularly for newcomers unfamiliar with attribution tools, despite helpful support. [ See 24 mentions ](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1390605&qs=pros-and-cons#reviews) See Related User Reviews RW Rachel W. Mid-Market (51-1000 emp.) 5.0/5 "Extremely Powerful Tool for Marketers and Beyond" What do you dislike about HockeyStack? The onboarding was a little clunky, but that was likely due to our team transitions. I think a more widespread, generic training at the start would ha ![Victor A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victor A.") VA Victor A. Mid-Market (51-1000 emp.) 4.0/5 "A powerful tool that enables multi-touch attribution for Marketing teams" What do you dislike about HockeyStack? The problem of being a super flexible and customisable tool is that there isn't a lot of out-of-the-box features. Everything needs to be built from th ##### 2. Steep Learning Curve Users note a **steep learning curve** with HockeyStack, but support and resources help ease the process. [ See 20 mentions ](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1389479&qs=pros-and-cons#reviews) See Related User Reviews ![Candace H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Candace H.") CH Candace H. Mid-Market (51-1000 emp.) 4.5/5 "Powerful Tool, and This Team Wants You to Succeed" What do you dislike about HockeyStack? Updating this section of my review due to the complete attention and care given from the Hockeystack team. This team truly cares about their product, ![Dominick C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dominick C.") DC Dominick C. Mid-Market (51-1000 emp.) 5.0/5 "Our Go To Solution For Business Critical Data" What do you dislike about HockeyStack? There is a learning curv to the dashboard constreuction but still hands over fists better than the new GA4.0. We have had to lean on their terrific su ##### 3. Complexity Users find HockeyStack's **complexity** can present a learning curve, but support helps ease the process. [ See 14 mentions ](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1390220&qs=pros-and-cons#reviews) See Related User Reviews ![Candace H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Candace H.") CH Candace H. Mid-Market (51-1000 emp.) 4.5/5 "Powerful Tool, and This Team Wants You to Succeed" What do you dislike about HockeyStack? Updating this section of my review due to the complete attention and care given from the Hockeystack team. This team truly cares about their product, ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 3.5/5 "Enhanced Marketing & Sales with Visibility into Unknown Interactions" What do you dislike about HockeyStack? The initial setup can be a bit complex, especially for teams without a dedicated analytics expert. Additionally, some of the more advanced features ha ##### 4. Difficult Learning Users struggle with a **difficult learning curve** , requiring significant time and effort to master HockeyStack's features effectively. [ See 11 mentions ](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1390680&qs=pros-and-cons#reviews) See Related User Reviews ![Candace H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Candace H.") CH Candace H. Mid-Market (51-1000 emp.) 4.5/5 "Powerful Tool, and This Team Wants You to Succeed" What do you dislike about HockeyStack? Updating this section of my review due to the complete attention and care given from the Hockeystack team. This team truly cares about their product, ![Rachel N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rachel N.") RN Rachel N. Mid-Market (51-1000 emp.) 4.0/5 "Solid attribution tool for marketing teams" What do you dislike about HockeyStack? Some of the inputs/syntax can be confusing, especially for new users who are still learning the tool. ##### 5. Learning Difficulty Users note a **steep learning curve** with HockeyStack, requiring time and exploration to fully understand its versatility. [ See 8 mentions ](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1391188&qs=pros-and-cons#reviews) See Related User Reviews ![Rachel N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rachel N.") RN Rachel N. Mid-Market (51-1000 emp.) 4.0/5 "Solid attribution tool for marketing teams" What do you dislike about HockeyStack? Some of the inputs/syntax can be confusing, especially for new users who are still learning the tool. ![Tyla D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tyla D.") TD Tyla D. Mid-Market (51-1000 emp.) 5.0/5 "Single source of truth for all attribution and my most used tool as a B2B marketer" What do you dislike about HockeyStack? It can sometimes be confusing and takes a while to get your head wrapped around, but that is testament to how versatile the product is. ![Libby H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Libby H.") LH Libby H. Senior Marketing Operations Manager Mid-Market (51-1000 emp.) 11/1/2024 "A Really Impressive Reporting Tool" 3.5/5 What do you like best about HockeyStack? The customization, reporting potential, all the data sources in one place, the ability to view so many attribution models, integrating is fairly easy, lots of updates are coming quickly Review collected by and hosted on G2.com. What do you dislike about HockeyStack? The platform is a bit buggy, still need some refinement on how the platform is designed/laid out, wish to be able to add rich text modules on dashboards Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? Hockeystack is solving a lot of questions we have on performance of specific aspects of our website, which vendors work for us, what channel success looks like Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Victor A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victor A.") VA Victor A. B2B Campaign Manager Mid-Market (51-1000 emp.) 10/24/2024 "A powerful tool that enables multi-touch attribution for Marketing teams" 4/5 What do you like best about HockeyStack? Hockeystack is a very flexible tool - every single touchpoint or definition can be tailored so that it fits our business' needs. This means that once deployed, its data is relevant to us and provides useful insights that can help inform us of campaign performance and channel ROI. Review collected by and hosted on G2.com. What do you dislike about HockeyStack? The problem of being a super flexible and customisable tool is that there isn't a lot of out-of-the-box features. Everything needs to be built from the ground up, including segmentations, goal definitions, touchpoint definitions, etc. Therefore, the initial deployment can be quite a bit time-consuming. Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? Multi-touch attribution - which can't be done with our existing tools Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Emily S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily S.") ES Emily S. Director, Demand Generation Mid-Market (51-1000 emp.) 5/21/2024 "Powerful Insights at your Fingertips" 5/5 What do you like best about HockeyStack? With Hockeystack, we've been able to make thoughtful decisions around which marketing tactics are producing impactful results on pipeline and closed-won business. We use the tool on a daily basis to measure performance against goals, highlight themes/topics resonating with prospective buyers, and proof out the value of marketing investments. We also measure performance marketing influence, pacing, and holistic conversion rates throughout the funnel. Review collected by and hosted on G2.com. What do you dislike about HockeyStack? Since many stakeholders work outside the platform, it can be tough to embed or export reporting elsewhere for broader visibility. In the future it'd be fantastic to be able to embed reports in external presentations, or export .pngs to be embedded in slides. It can also be overwhelming sorting through many dashboards and reports, so enabling teams with folder functionality would be helpful as well! Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? Multi-touch attribution, and the ability to see conversion rates seamlessly throughout the funnel. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Rich E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rich E.") RE Rich E. Mid-Market (51-1000 emp.) 1/19/2024 "Finally a tool that gives a full pov of marketing performance" 5/5 What do you like best about HockeyStack? Over the years, I have had the pain of trying to get really good mixture of analytics and attribution when it comes to letting me know how much our marketing efforts are influencing and what impact its having. HockeyStack is the best for this to date and here is a few reasons why: 1 - HockeyStack, paints a much better strategic picture when it comes to understanding the impact of all our marketing efforts and it' connect to revenue. Not only does it help us understand what's working, it enables us to make quicker data driven decisions to scale quicker. 2 - HockeyStack brings all our paid efforts in one place. The marketing performance tracking by the platform gives us a view of influence and lift beyond metrics provide by other data providers and delivers insights which we can confidently action on some. 3 - Strategic Support and Collaboration . For us, this is a huge benefit. Our company is looking to scale at an sustainable pace and having Hockeystack is almost as an extension of our marketing team, which has been great. They take our data and collaborative with all our team in achieving our marketing goals. Not many providers offer such. 4 - We have seen good value with the intent feature offered by HockeyStack when it comes to indentifing our traffic and mathcing them to our ICP. This has saved us from more tool bloat in this area and our revenue team is now enabled to grab this data and act on it. Understanding where a potential customer is in the buying journey allows our BDRs and AE's to personalize their approach and focus their efforts on those prospects most likely to convert. This increases sales efficiency and effectiveness that consequently impacts revenue growth. Conclusion: HockeyStack proves to be an essential tool if you seek to improve your marketing and sales effectiveness through insights compelled by data. With its ability in detailed attribution analysis, performance tracking, strategic support as well as intent tracking, it's quickly becomming our best friend at a marketing level. Review collected by and hosted on G2.com. What do you dislike about HockeyStack? Potential users should set aside time not only for the initial setup with the HockeyStack team but as well for carrying out an ongoing collaboration which will help scale efforts strategically. It is time-consuming, but one that can bring immense benefit to those prepared to invest the initial hours or so required. One of the aspects of Hockeystack which I find somewhat of a dislike is the loading time for the reports. It provides priceless insights at the platform, though takes a little bit of time in generating reports and sometimes won't load at all. This causes certain delays to manifest during presentations, leaving room for awkward pauses and needs to be addressed. This is a small inconvenience compared to the overall benefits of the tool but this, definitely being an area, could be improved for user ease. Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? With Hockeystack, we can figure out a long standing pain point, identifying which of our marketing moves truly work and which don't, enabling us to scale smarter. It also helps point out which customers are interested and more likely to buy, hence making it easier for marketing and sales teams to focus on the right people. Essentially, it removes the guesswork from marketing and sales, making everything more effective and efficient. Review collected by and hosted on G2.com. Show More 3/13/2024 Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Mid-Market (51-1000 emp.) 8/20/2024 "Enhanced Marketing & Sales with Visibility into Unknown Interactions" 3.5/5 What do you like best about HockeyStack? The tool’s intuitive interface makes it easy to track user behavior and measure the impact of our marketing campaigns. The real-time data has helped us make quick, informed decisions, Highly recommend it for teams looking to level up their analytics game! Review collected by and hosted on G2.com. What do you dislike about HockeyStack? The initial setup can be a bit complex, especially for teams without a dedicated analytics expert. Additionally, some of the more advanced features have a learning curve. Lastly, while the tool integrates well with most platforms, I wish there was functionality to automatically push insights out of HockeyStack and into CRMs, Salesforce, etc. Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? HockeyStack is helping us solve the challenge of understanding user behavior across multiple touchpoints. We then push these previously identified interactions to our sales teams to have a more intent focused selling strategy. The insights in HockeyStack directly influence the accounts we target for ABM campaigns. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Thank You page ![justin b.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "justin b.") JB justin b. Mid-Market (51-1000 emp.) 2/23/2024 "Accurately Measure Marketing's Impact on Pipeline - Even If Your CRM Data Is Messy" 5/5 What do you like best about HockeyStack? Hockeystack makes it really easy to see the impact marketing has had on actual pipeline, not just form fills or website conversions. This is a game changer if you want how your marketing actually impacts sales - not just form fills and website conversions. And it works even if your CRM data is messy. With Hockeystack, I can see everything from impressions on Linkedin all the way through to closed-won, and all of the interactions and touches inbetween. It's so simple to install on your site and integrate with your marketing platforms. There have even been additional integrations that the team at Hockeystack has added when we've requested them. I use it everyday, and a lot of my strategy for ABM and growth in the upcoming year will be supported by Hockeystack. Review collected by and hosted on G2.com. What do you dislike about HockeyStack? There's a learning curve. You get a lot of value out of the box, but the awesomeness just gets better as you learn all that the product is capable of. Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? I want my marketing to generate pipeline, not leads. Before Hockeystack, I had huge blind spots in my funnel. I could see that a particular ad led to a particular form fill. But getting a comprehensive view of marketing impact, or seeing how outbound BDR efforts worked in conjunction with my ABM efforts, was nearly impossible. Now it's all there in Hockeystack for me to review. And if I have a question, I can usually build a report to answer it. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Kieron M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kieron M.") KM Kieron M. Contributor Small-Business (50 or fewer emp.) 2/23/2024 "Brings clarity to what marketing approaches are working - short and long term" 5/5 What do you like best about HockeyStack? I can quickly see what activities are having an impact, test and iterate. B2B sales cycles can take time, so over the longer term HockeyStack provides a detailed history of a buyer and their company's engagement with our content, website etc. This allows us to validate our approach but also opens our eyes to places where people are being positively impacted during their journey that we're not focusing on. Review collected by and hosted on G2.com. What do you dislike about HockeyStack? No real dislikes. The 'template' dashboards created by other marketers could be more accessible - I'd love to be able to one-click replicate a dashboard with the ability to then tweak for our business/use case - I'm pretty sure this is on the roadmap. Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? Before HockeyStack we would rely on self-reported attribution and LinkedIn Ads analytics to show ROI on LinkedIn Ads. This was limited as we missed a lot of influence our ads investment was having. That was our primary pain - but now HockeyStack is our primary analytics software to report on all marketing. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Brandon P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brandon P.") BP Brandon P. Mid-Market (51-1000 emp.) 2/22/2024 "HockeyStack is the real deal" 5/5 What do you like best about HockeyStack? As far as multi-touch attribution software goes, HockeyStack is the best. Hands down. You have the ability to understand which channels are contributing to MQLs, SALs and actual closed/won opportunities. It's helped us understand where to put more budget, where to put less and how we might optimize channels that are underperforming. I especially like the lift reports that help us understand the impact a particular piece of content, or campaign or channel has on a prospect becoming a SQL or closed/won opportunity. It's amazing! Review collected by and hosted on G2.com. What do you dislike about HockeyStack? There's a steep learning curve here, for me at least. But, their support and customer success has given me the hand-holding I needed to get to a place where I'm proficient in the platform. Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? It's solving several problems: - Identifying which channels really are leading to SQLs and closed/won opportunities (because we're not looking at last-touch attribution) - Helping us understand the user journey better - Giving insight into the parts of the user journey that really impact actual conversion Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Dorottya K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dorottya K.") DK Dorottya K. Performance Marketing Team Lead Mid-Market (51-1000 emp.) 2/22/2024 "Smooth onboarding and excellent support" 4/5 What do you like best about HockeyStack? HockeyStack is the perfect tool to create cross-platform reports to understand channel and content performance across different marketing activities. The technical integration was super easy, and we received continuous, outstanding support from their team to help build our reports, answering all of our questions. Their extensive market knowledge helps us look at signals and trends we would not have thought of otherwise. The product has a lot of potential, as it constantly evolves - new features are coming out each month to improve UX and the range of use cases for customers. Review collected by and hosted on G2.com. What do you dislike about HockeyStack? HockeyStack has its own logic for reports, filters, and segments that need some getting used to. For this platform to become our go-to reporting solution, we are waiting for some additional features to be rolled out. But we know that they are on the roadmap. :) Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? We needed a solution to measure the true impact of our marketing campaigns and initiatives on the revenue pipeline. HockeyStack helps us better understand channel and content performance, furthermore, visualizing different funnels is far superior to what other tools offer. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Christian D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Christian D.") CD Christian D. Enterprise (\> 1000 emp.) 5/7/2024 "Redefining attribution & measurement!" 5/5 What do you like best about HockeyStack? The fact that Hockeystack has its own light code to track every single buyer touchpoints, connecting web, ad platforms and CRM/MAT makes it very powerful. The best part is working with their team. They are experts at what they do and that goes a very long way! Review collected by and hosted on G2.com. What do you dislike about HockeyStack? Nothing really, other than maybe a learning curve to learn to build reports, but still very short and attainable when comparing them to other traditional attribution software platform. Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? Hockeystack not only allowed us to aggregate data from multiple sources, but it helped us generate the actionable insight through their powerful visualization capabilities. Review collected by and hosted on G2.com. 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