--- title: HockeyStack Reviews meta\_title: 'HockeyStack Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 81 reviews by the users' company size, role or industry to find out how HockeyStack works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 81 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution --- ### HockeyStack Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **flexible and detailed insights** from HockeyStack, enhancing their understanding of campaign performance and ROI. [(35 mentions)](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1391014&qs=pros-and-cons#reviews) Users love the **flexible and detailed analytics** from HockeyStack, providing tailored insights for effective marketing strategies. [(30 mentions)](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1390361&qs=pros-and-cons#reviews) Users appreciate the **ease of use** of HockeyStack, enabling seamless setup and integration for better analytics. [(27 mentions)](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1389525&qs=pros-and-cons#reviews) Users praise the **exceptional support** from HockeyStack, noting timely and thorough assistance for all inquiries. [(26 mentions)](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1391307&qs=pros-and-cons#reviews) Users praise the **unprecedented customer support** from HockeyStack, valuing timely, thorough responses to all inquiries. [(24 mentions)](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1390901&qs=pros-and-cons#reviews) Users find the **learning curve challenging** , particularly for newcomers unfamiliar with attribution tools, despite helpful support. [(24 mentions)](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1390605&qs=pros-and-cons#reviews) Users note a **steep learning curve** with HockeyStack, but support and resources help ease the process. [(20 mentions)](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1389479&qs=pros-and-cons#reviews) Users find HockeyStack's **complexity** can present a learning curve, but support helps ease the process. [(14 mentions)](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1390220&qs=pros-and-cons#reviews) Users struggle with a **difficult learning curve** , requiring significant time and effort to master HockeyStack's features effectively. [(11 mentions)](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1390680&qs=pros-and-cons#reviews) Users note a **steep learning curve** with HockeyStack, requiring time and exploration to fully understand its versatility. [(8 mentions)](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1391188&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of HockeyStack ##### 1. Insights Users appreciate the **flexible and detailed insights** from HockeyStack, enhancing their understanding of campaign performance and ROI. [ See 35 mentions ](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1391014&qs=pros-and-cons#reviews) See Related User Reviews ![Norah T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Norah T.") NT Norah T. Mid-Market (51-1000 emp.) 5.0/5 "The Kind of Product I’d Be Excited to Help Scale" What do you like about HockeyStack? Following HockeyStack has been inspiring — the platform turns complex marketing and product data into clear, actionable insights. I especially appreci ![Keith F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Keith F.") F Keith F. Mid-Market (51-1000 emp.) 5.0/5 "HockeyStack transformed our GTM efficiency" What do you like about HockeyStack? HockeyStack's real-time insights have been a game-changer for our marketing strategy. Implementing it was straightforward, even with our complex data ##### 2. Analytics Users love the **flexible and detailed analytics** from HockeyStack, providing tailored insights for effective marketing strategies. [ See 30 mentions ](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1390361&qs=pros-and-cons#reviews) See Related User Reviews ![Norah T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Norah T.") NT Norah T. Mid-Market (51-1000 emp.) 5.0/5 "The Kind of Product I’d Be Excited to Help Scale" What do you like about HockeyStack? Following HockeyStack has been inspiring — the platform turns complex marketing and product data into clear, actionable insights. I especially appreci ![Keith F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Keith F.") F Keith F. Mid-Market (51-1000 emp.) 5.0/5 "HockeyStack transformed our GTM efficiency" What do you like about HockeyStack? HockeyStack's real-time insights have been a game-changer for our marketing strategy. Implementing it was straightforward, even with our complex data ##### 3. Ease of Use Users appreciate the **ease of use** of HockeyStack, enabling seamless setup and integration for better analytics. [ See 27 mentions ](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1389525&qs=pros-and-cons#reviews) See Related User Reviews ![Keith F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Keith F.") F Keith F. Mid-Market (51-1000 emp.) 5.0/5 "HockeyStack transformed our GTM efficiency" What do you like about HockeyStack? HockeyStack's real-time insights have been a game-changer for our marketing strategy. Implementing it was straightforward, even with our complex data ![Candace H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Candace H.") CH Candace H. Mid-Market (51-1000 emp.) 4.5/5 "Powerful Tool, and This Team Wants You to Succeed" What do you like about HockeyStack? Hockeystack provides our team powerful insights that no other tool we have found can uncover. There are unlimited use cases for this tool; every team ##### 4. Helpful Users praise the **exceptional support** from HockeyStack, noting timely and thorough assistance for all inquiries. [ See 26 mentions ](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1391307&qs=pros-and-cons#reviews) See Related User Reviews RW Rachel W. Mid-Market (51-1000 emp.) 5.0/5 "Extremely Powerful Tool for Marketers and Beyond" What do you like about HockeyStack? The support team is unprecedented. Responses to questions or tickets for troubleshooting are extremely thorough as well as timely. No question too sma ![Keith F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Keith F.") F Keith F. Mid-Market (51-1000 emp.) 5.0/5 "HockeyStack transformed our GTM efficiency" What do you like about HockeyStack? HockeyStack's real-time insights have been a game-changer for our marketing strategy. Implementing it was straightforward, even with our complex data ##### 5. Customer Support Users praise the **unprecedented customer support** from HockeyStack, valuing timely, thorough responses to all inquiries. [ See 24 mentions ](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1390901&qs=pros-and-cons#reviews) See Related User Reviews RW Rachel W. Mid-Market (51-1000 emp.) 5.0/5 "Extremely Powerful Tool for Marketers and Beyond" What do you like about HockeyStack? The support team is unprecedented. Responses to questions or tickets for troubleshooting are extremely thorough as well as timely. No question too sma ![Keith F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Keith F.") F Keith F. Mid-Market (51-1000 emp.) 5.0/5 "HockeyStack transformed our GTM efficiency" What do you like about HockeyStack? HockeyStack's real-time insights have been a game-changer for our marketing strategy. Implementing it was straightforward, even with our complex data ### 5 Cons or Disadvantages of HockeyStack ##### 1. Learning Curve Users find the **learning curve challenging** , particularly for newcomers unfamiliar with attribution tools, despite helpful support. [ See 24 mentions ](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1390605&qs=pros-and-cons#reviews) See Related User Reviews RW Rachel W. Mid-Market (51-1000 emp.) 5.0/5 "Extremely Powerful Tool for Marketers and Beyond" What do you dislike about HockeyStack? The onboarding was a little clunky, but that was likely due to our team transitions. I think a more widespread, generic training at the start would ha ![Victor A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victor A.") VA Victor A. Mid-Market (51-1000 emp.) 4.0/5 "A powerful tool that enables multi-touch attribution for Marketing teams" What do you dislike about HockeyStack? The problem of being a super flexible and customisable tool is that there isn't a lot of out-of-the-box features. Everything needs to be built from th ##### 2. Steep Learning Curve Users note a **steep learning curve** with HockeyStack, but support and resources help ease the process. [ See 20 mentions ](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1389479&qs=pros-and-cons#reviews) See Related User Reviews ![Candace H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Candace H.") CH Candace H. Mid-Market (51-1000 emp.) 4.5/5 "Powerful Tool, and This Team Wants You to Succeed" What do you dislike about HockeyStack? Updating this section of my review due to the complete attention and care given from the Hockeystack team. This team truly cares about their product, ![Dominick C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dominick C.") DC Dominick C. Mid-Market (51-1000 emp.) 5.0/5 "Our Go To Solution For Business Critical Data" What do you dislike about HockeyStack? There is a learning curv to the dashboard constreuction but still hands over fists better than the new GA4.0. We have had to lean on their terrific su ##### 3. Complexity Users find HockeyStack's **complexity** can present a learning curve, but support helps ease the process. [ See 14 mentions ](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1390220&qs=pros-and-cons#reviews) See Related User Reviews ![Candace H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Candace H.") CH Candace H. Mid-Market (51-1000 emp.) 4.5/5 "Powerful Tool, and This Team Wants You to Succeed" What do you dislike about HockeyStack? Updating this section of my review due to the complete attention and care given from the Hockeystack team. This team truly cares about their product, ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 3.5/5 "Enhanced Marketing & Sales with Visibility into Unknown Interactions" What do you dislike about HockeyStack? The initial setup can be a bit complex, especially for teams without a dedicated analytics expert. Additionally, some of the more advanced features ha ##### 4. Difficult Learning Users struggle with a **difficult learning curve** , requiring significant time and effort to master HockeyStack's features effectively. [ See 11 mentions ](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1390680&qs=pros-and-cons#reviews) See Related User Reviews ![Candace H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Candace H.") CH Candace H. Mid-Market (51-1000 emp.) 4.5/5 "Powerful Tool, and This Team Wants You to Succeed" What do you dislike about HockeyStack? Updating this section of my review due to the complete attention and care given from the Hockeystack team. This team truly cares about their product, ![Rachel N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rachel N.") RN Rachel N. Mid-Market (51-1000 emp.) 4.0/5 "Solid attribution tool for marketing teams" What do you dislike about HockeyStack? Some of the inputs/syntax can be confusing, especially for new users who are still learning the tool. ##### 5. Learning Difficulty Users note a **steep learning curve** with HockeyStack, requiring time and exploration to fully understand its versatility. [ See 8 mentions ](https://www.g2.com/products/hockeystack/reviews?filters%5Bsentiment_snippet%5D=1391188&qs=pros-and-cons#reviews) See Related User Reviews ![Rachel N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rachel N.") RN Rachel N. Mid-Market (51-1000 emp.) 4.0/5 "Solid attribution tool for marketing teams" What do you dislike about HockeyStack? Some of the inputs/syntax can be confusing, especially for new users who are still learning the tool. ![Tyla D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tyla D.") TD Tyla D. Mid-Market (51-1000 emp.) 5.0/5 "Single source of truth for all attribution and my most used tool as a B2B marketer" What do you dislike about HockeyStack? It can sometimes be confusing and takes a while to get your head wrapped around, but that is testament to how versatile the product is. ![Cody R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cody R.") CR Cody R. Sr Marketing Analytics Manager Mid-Market (51-1000 emp.) 7/22/2025 "Driving Insights into Action" 5/5 What do you like best about HockeyStack? API & Integration Connecting our multiple platforms was easy and seamless, especially compared to tools used in the past that took weeks to integrate. Technical and Customer Support Support from HockeyStack has been amazing on both sides. They are quick to respond to inquiries and provide clear direction. HockeyStack has made several enhancements and upgrades to their platform based on our team’s feedback and input. Consolidated Insights in one Platform In the past, our team would span multiple tools to understand the insights and impact on the entire funnel. We are now able to see everything on one platform, both online and offline, and how they interact with our customers. HockeyStack has broken down silo’s and allowed the team to understand the full customer journey and the impacts on their functional areas. Optimization of Marketing Programs Due to insights we have never been able to generate easily, we are optimizing our marketing programs in real time. The attribution funnel and lift reports have helped us make meaningful changes to our Marketing channel and GTM tactics. Odin AI HockeyStack’s Odin has been a gamechanger for our team. As a team of one, Odin acts like an additional analyst for the team and can answer tactical day-to-day questions. Insights and recommended actions that would take days to generate are produced in minutes, allowing the greater flexibility to make adjustments quickly. This has opened up bandwidth to focus on strategic changes to our GTM strategy. Review collected by and hosted on G2.com. What do you dislike about HockeyStack? The initial configuration and setup have a steep learning curve. You'll need a strong SME during initial configuration to build your properties correctly. We're now 6 months in and navigating the platform much quicker. I would like to see upgraded features to chart types and graphs. Still, compared to other attribution tools we have used in the past, HockeyStack is a major upgrade on visualizations. Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? Full funnel attribution, buyer journeys, ROI, and impacts of various marketing programs to customers. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Enterprise (\> 1000 emp.) 7/11/2025 "Potent tool for analyzing Marketing programs' performance & solving reporting gaps" 5/5 What do you like best about HockeyStack? HockeyStack's data model & interface allows builders in the tool to create countless helpful views for examining Marketing programs' performance and interactions with any CRM changes. It is incredibly helpful to have email, paid, and web data in one interface that can speak to CRM data. Before HockeyStack, it was quite cumbersome or impossible for our team to have views into questions such as "what paid social campaigns are driving demos that then receive BDR follow up" or "what email assets, via driving web visits, are influencing the most pipeline" - and especially for either of these questions "do we see that engagements of these types tend to have higher conversion rates to pipeline than users who visit our website in general, or does this pipeline have a higher likelihood to convert to qualified pipeline"? While HockeyStack is geared towards Marketing attribution use cases, I also find a lot of value out of using the tool for other Sales/CRM reporting use cases such as BDR activity reporting and sales play efficiency, just because HockeyStack is able to solve for many of the object limitations that make intra-SFDC reporting challenging. I'll also note their customer support has been quite helpful in the year we've used them, I have all responses to my cases within 48 hours and many of them are quite complex. Review collected by and hosted on G2.com. What do you dislike about HockeyStack? While HockeyStack's platform is genuinely "no-code", you will need an adept technical user to manage the backend and enable channel-owners for your team to get value. HS' onboarding process will have them directly help you set up your initial infrastructure for how you define concepts like "channels", "campaigns", "assets", etc. (how do we define these attributes unique to our organizations naming conventions and utm structures within ad platforms, MAP, etc.), but as business processes ever-evolve, you are going to need a technical manager who can learn how the backend of this tool works, and that will take time. You will also need this technical owner to be keyed into how your organization defines goals like meetings booked, pipeline generation, pipeline qualification, product ACV, etc. to ensure your HS reporting aligns with any CRM reporting. This is not a dislike from my end per say, as I get a lot of satisfaction from being able to answer many of our business questions in this tool, but this is an important flag to teams who think after initial setup they can leave this tool to channel owners. I have seen many features released in the year we've been on HS that is reducing the time it takes to see value for new customers however. Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? Marketing channel,program, and asset attribution as it relates to answering "What Marketing efforts are working/not working to drive [X\*]" - \*New meeting generation, pipeline qualification, customer expansion opportunities, etc. - You name it. Process Adherence tracking with Sales teams - Using HockeyStack to measure and report on lead follow up, sales play success. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Small-Business (50 or fewer emp.) 7/11/2025 "Hockeystack is the best way to access my marketing & sales data" 5/5 What do you like best about HockeyStack? We had been struggling with many other tools, but we were able to implement Hockeystack in one week and start getting insights from their AI chatbot. Their support team is super invested in our success. I asked them some strategy questions, even outside of Hockeystack, and they have been very helpful. I feel like they are part of my team. Review collected by and hosted on G2.com. What do you dislike about HockeyStack? The platform is like a spaceship; it can do so many different things. I think I've barely scratched the surface of its possible use cases. Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? HockeyStack is solving the problem of understanding campaign effectiveness and optimizing marketing spend. By using HockeyStack, I can now clearly see which of my campaigns are generating the most deals, allowing me to focus my resources on what's working best. It also highlights underperforming campaigns, giving me the insights I need to improve their strategy and ultimately increase their return on investment. This directly benefits me by maximizing the efficiency of my marketing efforts and driving more successful outcomes. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Small-Business (50 or fewer emp.) 7/11/2025 "Best insights we got on our GTM!" 5/5 What do you like best about HockeyStack? I was the technical point of contact in a hockeystack implementation and was expecting a lot of headache in installing a managed package in our salesforce, configuring the field mapping, making sure everything is validated and set up for use by our team based on my past experience with dreamdata. the implementation was self serve, all integrations go by pretty fast. i spent one afternoon standing it up and then the team was able to start using the out of the box dashboards. Review collected by and hosted on G2.com. What do you dislike about HockeyStack? Our team has pretty complex data needs and the platform is a lot to take in, so i had to spend A LOT of time with the support team and dig a lot into the docs and webinars to figure out how to build all of the custom stuff out Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? Hockeystack helps us with campaign attribution and insights. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Tanmay S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tanmay S.") TS Tanmay S. Digital Marketing Manager Mid-Market (51-1000 emp.) 10/20/2025 "A solid GTM intelligence platform" 4.5/5 What do you like best about HockeyStack? HockeyStack's cookieless tracking technology is a legitimate competitive advantage. It works without cookies by default while still capturing the full buyer journey from first visit to closed-won. Review collected by and hosted on G2.com. What do you dislike about HockeyStack? You need to buy the account intelligence platform separately which can be expensive for many teams. Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? HockeyStack solves the attribution blind spot and it connects your entire tech stack to reveal what's actually driving pipeline, using multi-touch attribution models and marketing mix modeling to visualize the entire buyer journey from first visit to closed won Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic RW Rachel W. Performance Marketing Manager Mid-Market (51-1000 emp.) 11/19/2024 "Extremely Powerful Tool for Marketers and Beyond" 5/5 What do you like best about HockeyStack? The support team is unprecedented. Responses to questions or tickets for troubleshooting are extremely thorough as well as timely. No question too small or too complex goes unanswered. Review collected by and hosted on G2.com. What do you dislike about HockeyStack? The onboarding was a little clunky, but that was likely due to our team transitions. I think a more widespread, generic training at the start would have been helpful in the first few weeks to increase initial adoption across the team. Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? HockeyStack is helping us track what was previously considered the dark funnel. We have insights into activities I previously thought were immeasurable and unable to be tracked. With this information we have been able to justify ToFu marketing spend and also narrow in on what initiatives are working or not working. We have also been able to consolidate all digital spend into a single platform and view associated metrics for all ad types and platforms, which our previous BI tool wasn't fully able to do. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Keith F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Keith F.") F Keith F. Head of Growth Mid-Market (51-1000 emp.) 11/7/2024 "HockeyStack transformed our GTM efficiency" 5/5 What do you like best about HockeyStack? HockeyStack's real-time insights have been a game-changer for our marketing strategy. Implementing it was straightforward, even with our complex data sources, and it immediately began giving us valuable attribution insights. We love how it goes beyond surface-level metrics to reveal a deep understanding of each channel and campaign’s contribution to revenue. The dashboard is clear and lets us quickly dive into granular details whenever we need them. The customer success team deserves special mention—they are incredibly proactive, checking in regularly and offering thoughtful suggestions that actually make a difference. Their support, coupled with their deep product knowledge, has made our experience exceptional. Review collected by and hosted on G2.com. What do you dislike about HockeyStack? Getting all our data sources to align perfectly took a bit of work on our end, especially at the beginning. But the team was always available to help troubleshoot, and they ensured that everything worked smoothly in the end. Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? We now have a clear view of the ROI of every campaign, which allows us to optimize spending and reallocate resources toward what’s truly driving growth. The insights have improved our budget allocations and allowed us to be far more data-driven, which has had a direct impact on our bottom line. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Candace H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Candace H.") CH Candace H. Marketing Operations Manager Mid-Market (51-1000 emp.) 9/18/2024 "Powerful Tool, and This Team Wants You to Succeed" 4.5/5 What do you like best about HockeyStack? Hockeystack provides our team powerful insights that no other tool we have found can uncover. There are unlimited use cases for this tool; every team can find a way to utilize the data that comes from it. Reporting that used to take me months in our CRM can take me less than an hour in Hockeystack due to their design on the backend with timestamping. It has been a gamechanger and life saver with our rapidly evolving board metrics. When you go with Hockeystack, you're investing in not only the product, but the people too. Review collected by and hosted on G2.com. What do you dislike about HockeyStack? Updating this section of my review due to the complete attention and care given from the Hockeystack team. This team truly cares about their product, reputation, and customers. Their customer support is up there with how our current CRM's used to be a few years ago (those who know, know). Set up is a huge learning curve. Lily was amazing in helping us! But even if you get a great CSM, it took weeks for how things work to "click". If you are the one setting up the tool, be prepared to block off your calendar for at least a week to fully dive in. Find an internal champion (or a few) to learn the ropes and teach/help others as the logic some reporting is not as intuitive as other BI tools or metrics platforms. There are reports that appear to be working, but if you're in doubt check with their support team as you may still have set it up incorrectly due to the advanced backend they have runnning. As with every start up SAAS product, there are some bugs that need to be worked through, but Buğra and the rest of the team work over time to fix it all. Also, they are hiring more engineers every day and are rapidly working on improving the product. Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? With our CRM we struggled reporting across objects and Hockeystack makes it way easier. Also, seeing journeys for one company in one place saves us tons of time because we don't need to flip from one place to another. Hockeystack also brings all of our data to one tool so we can see actions like LinkedIn Engagements, Google Ad Engagements, etc, way more than we could before. Review collected by and hosted on G2.com. Show More 10/17/2024 Current UserValidated ReviewerSource: Organic ![Keith F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Keith F.") KF Keith F. Head of Growth Mid-Market (51-1000 emp.) 8/14/2024 "HockeyStack changes the game. I cannot recommend this product and team enough !" 5/5 What do you like best about HockeyStack? Based on my experience with attribution systems, there were two choices: • Hire a team of engineers to design, build, and implement a system (which will often be broken both intellectually and implementation-wise unless they are experienced in attribution systems). • Or engage HockeyStack, who has obsessed over the B2B attribution problem for years, to implement a flexible attribution system in 4 weeks for a fraction of the cost. The team was on top of things (Shirley & Buğra) and were super knowledgeable about both the product and B2B attribution; my speed was often the blocker on implementation, which was a refreshing experience! I believe the choice is clear for anyone in the B2B space. Review collected by and hosted on G2.com. What do you dislike about HockeyStack? I had occasional issues with the HubSpot \<\> HockeyStack integration; however, the team was always on top of it and immediately resolved any issues. Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? B2B Attributiuon Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Na'im M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Na'im M.") NM Na'im M. Mid-Market (51-1000 emp.) 10/2/2024 "The ins and outs of the HockeyStack Platform" 5/5 What do you like best about HockeyStack? HockeyStack was a suprisingly quick implementation (our SFDC instance is a bit of a hot mess, so I fully expected it to take longer). Attribution modeling in the platform is simply fantastic, the platform allows marketers to showcase the value-add of marketing activity. The platform is simultaneously able to provide at a glance KPIs and deep insights into channel, activity and tactical performance. The implementation and customer success teams are amazing. The core strength of HockeyStack is that their team is fully committed to successfully delivering value and it shows in every interaction you have. The leadership of the company is excellent, and they balance technical expertise with excellent communication and fast follow-up. Review collected by and hosted on G2.com. What do you dislike about HockeyStack? It took us a long time to pull the trigger on the tool, and we went back and forth on our own assumptions of timing. In hindsight, it was a waste of time as the tool was up in a couple of weeks, and we were building and delivering insights to the larger marketing team in a month. Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? The primary problem we are solving with the tool is delivering a efficient, effective marketing budget on a data-driven, go-to-market strategy that we can continuously measure for effect. We can see exactly which marketing activities and channels are contributing value to our org, how that value is added the amount of value created, and opportunities for improvement. The net result of these actions is better performance and better budgeting. Review collected by and hosted on G2.com. 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