Hitprobe is a web analytics and traffic quality monitoring solution designed to help marketers, advertisers, and growth teams track user behaviour, detect suspicious activity, and optimise digital performance. Hitprobe comfortably falls under the categories of marketing analytics, ad tech, and fraud prevention software and is used by businesses running paid advertising, particularly those managing PPC campaigns across platforms like Google, Meta, & Microsoft Ads. Hitprobe captures every click and user interaction on a website through a lightweight JavaScript tag that analyses incoming traffic using techniques such as device fingerprinting, IP reputation checks, and behavioural pattern recognition to surface insights on both legitimate and potentially harmful visits, including bots, click farms, VPN traffic, and repeat abusers. You can use Hitprobe to improve your traffic quality, reduce wasted ad spend, and provide a more accurate picture of on-site behaviour by filtering out fraudulent or low-quality visits before they influence analytics or attribution. Key features include: - Traffic quality scoring: Each visit is analysed and scored based on behaviour, IP, and device signals to highlight risks. - Click fraud detection and blocking: Automatic blocking of high-risk visitors using configurable rules and lists. - Simple, single-page reporting: Live dashboards that show sessions, click paths, referral sources, exit points, and flagged traffic, all in one place. - Custom filters and saved views: Users can create views tailored to specific ad campaigns, landing pages, or traffic segments. - No-code integrations: Export or sync data to CRMs, ad platforms, or internal systems without development work. Hitprobe is typically adopted by performance marketers, agencies, and digital teams who need deeper visibility into what’s really happening behind every click and conversion, beyond what traditional analytics platforms like GA4 can show.