--- title: Hitprobe Reviews meta_title: 'Hitprobe Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 18 reviews by the users' company size, role or industry to find out how Hitprobe works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 18 scale: '5' date_modified: '2026-06-24' parent_category: name: Web Security url: https://www.g2.com/categories/web-security --- # Hitprobe Reviews **Vendor:** Chalkboard Software Limited **Category:** [Bot Detection and Mitigation Software](https://www.g2.com/categories/bot-detection-and-mitigation) **Average Rating:** 4.5/5.0 **Total Reviews:** 18 ## About Hitprobe Hitprobe is a web analytics and traffic quality monitoring solution designed to help marketers, advertisers, and growth teams track user behaviour, detect suspicious activity, and optimise digital performance. Hitprobe comfortably falls under the categories of marketing analytics, ad tech, and fraud prevention software and is used by businesses running paid advertising, particularly those managing PPC campaigns across platforms like Google, Meta, & Microsoft Ads. Hitprobe captures every click and user interaction on a website through a lightweight JavaScript tag that analyses incoming traffic using techniques such as device fingerprinting, IP reputation checks, and behavioural pattern recognition to surface insights on both legitimate and potentially harmful visits, including bots, click farms, VPN traffic, and repeat abusers. You can use Hitprobe to improve your traffic quality, reduce wasted ad spend, and provide a more accurate picture of on-site behaviour by filtering out fraudulent or low-quality visits before they influence analytics or attribution. Key features include: - Traffic quality scoring: Each visit is analysed and scored based on behaviour, IP, and device signals to highlight risks. - Click fraud detection and blocking: Automatic blocking of high-risk visitors using configurable rules and lists. - Simple, single-page reporting: Live dashboards that show sessions, click paths, referral sources, exit points, and flagged traffic, all in one place. - Custom filters and saved views: Users can create views tailored to specific ad campaigns, landing pages, or traffic segments. - No-code integrations: Export or sync data to CRMs, ad platforms, or internal systems without development work. Hitprobe is typically adopted by performance marketers, agencies, and digital teams who need deeper visibility into what’s really happening behind every click and conversion, beyond what traditional analytics platforms like GA4 can show. ## Hitprobe Pros & Cons **What users like:** - Users find Hitprobe's **ease of use** evident through its intuitive interface and seamless navigation for tracking sessions. (8 reviews) - Users find the **easy setup** of Hitprobe invaluable, allowing seamless integration and quick onboarding for non-technical individuals. (8 reviews) - Users find Hitprobe's **setup ease** refreshing, praising its simple onboarding and seamless integration for all skill levels. (8 reviews) - Users find **easy integration** and setup with Hitprobe invaluable, facilitating smooth operations and substantial savings. (6 reviews) - Users value the **exceptional customer support** from Hitprobe, making setup and usage effortless for all experience levels. (5 reviews) - Features (5 reviews) - Tracking (5 reviews) - Implementation Ease (4 reviews) - Performance Improvement (4 reviews) - User Interface (4 reviews) **What users dislike:** - Users express disappointment in the **poor reporting** capabilities of Hitprobe, desiring more detailed analytics for the price. (6 reviews) - Users are disappointed with the **limited reporting** , wishing for more detailed analytics given the price of Hitprobe. (5 reviews) - Users find **pricing issues** with Hitprobe, feeling detailed reporting is lacking for the cost paid. (4 reviews) - Users feel the product is **expensive** , though they acknowledge the value it provides in risk management. (2 reviews) - Users find **feature issues** in Hitprobe, particularly with the analytics being difficult to navigate and lacking upgrades. (2 reviews) - Poor Customer Support (2 reviews) - Difficult Setup (1 reviews) - Fraud Management (1 reviews) - Limited Analytics (1 reviews) - Limited Compatibility (1 reviews) ## Hitprobe Reviews ### 1. Designed with simplicity in mind and seems very accurate to date! **Rating:** 4.5/5.0 stars **Reviewed by:** Elizabeth S. | Residential Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2025 **What do you like best about Hitprobe?** Its really easy to complete the onboarding process, use and understand and seems to be designed with simplicity in mind rather than being crammed full of confusing screens and data pivots. We leave it to run by itself behind the scenes and check in once or twice a week and haven't seen any issues slip through the cracks yet. **What do you dislike about Hitprobe?** The reporting needs improving so that you get a polished document with charts etc rather than a CSV file, but when we raised this with their customer support we were told this is coming shortly. **What problems is Hitprobe solving and how is that benefiting you?** Our industry can be fairly competitive and we suspected that some of our ad campaigns were subject to potential competitor clicks. Whilst it's hard to truly know if this is the case or not, since deploying Hitprobe we've seen a decrease in invalid ad spend, which was the primary goal. ### 2. Their new update definitely skyrockets the products potential **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2025 **What do you like best about Hitprobe?** As a small business owner who occasionally runs paid ads in a busy industry (retail), I wanted to be able to track my ads performance and have the peace of mind that bad clicks were taken care of for me. Since the latest update went live, I'm now able to use Hitprobe as more of a website performance analytics tool to see how my site is engaged with as well as spotting opportunities. **What do you dislike about Hitprobe?** Sometimes, the terminology used, its a technical product, so adding in some more help text or docs to explain what things mean would be helpful. **What problems is Hitprobe solving and how is that benefiting you?** It was primarily click fraud and invalid clicks, as I wanted to make our small ads budget go as far as possible, but now click fraud has taken a back seat and we're more interested in the performance analytics side of things. ### 3. Simple and effective with analytics that does exactly what you need **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** June 26, 2025 **What do you like best about Hitprobe?** Its generally simple to use and easy to extract the data that you need whilst blocking the clicks that you don't want to see. **What do you dislike about Hitprobe?** Pricing could be a little cheaper, but its fairly mid market. It would be good to be able to do more with organic or direct traffic too. **What problems is Hitprobe solving and how is that benefiting you?** We noticed irregular ad click spikes over the past few months coming from fairly random locations and wanted to look into the data more. Hitprobe allows us to create 'saved views' based on specific criteria and get alerted when these spikes get detected. It also blocks devices too which is good. ### 4. Small business friendly software with protection and analytics at its core **Rating:** 4.5/5.0 stars **Reviewed by:** Ben F. | Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2025 **What do you like best about Hitprobe?** As a small business that infrequently runs ads but wants to keep track of page traffic, Hitprobe gives us the ability to measure how we're performing in a busy market. It was easy to get started, the onboarding process was simple and the support team are always on hand to answer questions which from a non-technical person is always valued! **What do you dislike about Hitprobe?** Pricing could be cheaper, but you get what you pay for! **What problems is Hitprobe solving and how is that benefiting you?** I wanted software that could be used without the need for detailed technical knowledge and Hitprobe did exactly that, with the support docs and customer support team helping resolve the one little snag I had when setting up. The main issue/reason I wanted to try Hitprobe was I wasn't sure how my product page was performing on Facebook and Hitprobe gave some useful insights. We occasionally run Meta ads and for the short period we did whilst using Hitprobe, we got some great insights. ### 5. Reliable Click Fraud Protection with Valuable Traffic Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2025 **What do you like best about Hitprobe?** I've been using Hitprobe for a while now to help manage click fraud on my ad campaigns, and it's been really effective. The setup was easy, and it integrates well with Google, Meta, and Microsoft Ads. It also tracks organic traffic to any site using its JavaScript tag, which provides valuable insights beyond just ad clicks. The detailed analytics make it simple to spot suspicious activity, and I’ve seen a significant improvement in how my ad budget is utilised. Overall, it’s a solid tool for protecting campaigns and monitoring site traffic. **What do you dislike about Hitprobe?** The analytics can be a little fiddly at times, making it slightly tricky to navigate certain insights. However, I reached out to their customer service team, and they assured me that this is being looked at and is in the process of being resolved. It’s good to know they are actively improving the platform based on user feedback. **What problems is Hitprobe solving and how is that benefiting you?** Hitprobe detects and blocks fraudulent clicks in real time, ensuring my ads are only seen by genuine users, helping me maximise my budget and improve campaign efficiency. ### 6. Finally click fraud software that works **Rating:** 5.0/5.0 stars **Reviewed by:** Joe G. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2025 **What do you like best about Hitprobe?** I'm a bit of a technophobe so was worried about getting it all set up but it was a complete breeze. I had to jump through so many hoops when I used other click fraud software previously but this was so easy to get set up and the dashboard is amazing. I run a medium sized digital marketing agency so obviously we use a lot of ads for ourselves and for clients. We've now had this installed on a bunch of client account and the money its saved has been sizeable. Certainly paid for itself on the enterprise level. I'd probably recommend using a click fraud software with any serious ad campaign in this day and age. Easy integration, great support when needed and we found implementing it was easy not just for us, but for some of our clients too. Genuine money saver. **What do you dislike about Hitprobe?** You obviously have to get it set up - but compared to some of the competitors, this is quite easy and customer support is there too. **What problems is Hitprobe solving and how is that benefiting you?** For one client, hitprobe effectively found a bunch of (what we think) were competitor ad clicks. For our own agency, its cut out a lot of fake clicks too. ### 7. A great product that will soon be outstanding **Rating:** 4.0/5.0 stars **Reviewed by:** Andy C. | Portfolio Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2025 **What do you like best about Hitprobe?** We've been using Hitprobe since its launch, and it just works, saving our clients money on their ad spend. Most months, we get an update to the software with new features and improvements, so it's a product that is in active development right now, which is great. We've also suggested a couple of features that have been implemented! **What do you dislike about Hitprobe?** There are a couple of things that could be a little more polished (like the reporting), but I'm confident that throughout the course of the the next few months we'll see more updates improving these areas. **What problems is Hitprobe solving and how is that benefiting you?** Simple: saving our clients money on their Google Ad spend ### 8. hitprobe is amazing, and every person i refferred it to approves **Rating:** 5.0/5.0 stars **Reviewed by:** Marlon B. | VP of Growth and Strategy, Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2025 **What do you like best about Hitprobe?** hitprobe actually does what it says it does, i had gone through 4 different software so i was naturally thinking that hitprobe was also going to be bs. After using it for 1 week our traffic improved and it solved our bot problem. I also like that it creates exclusion audiences on its own. Its easy to use, and their customer support is very responsive. I am constantly using hitprobe to check IPs and device fingerprints. It was super easy to set up and integrate as well. I am inpressed. **What do you dislike about Hitprobe?** i didnt like you could only attach one domain per account... but they just changed that.. so its cool they listen to customers **What problems is Hitprobe solving and how is that benefiting you?** bot detection and fraud ### 9. Brilliant organic traffic tracking tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Cerys K. | Business Administrator, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2025 **What do you like best about Hitprobe?** We only wanted to track organic sessions (people searching for our site without the need for online ads), it does what it says on the tin, provides a lot of data per visit, is pretty easy to navigate and runs quietly in the background. **What do you dislike about Hitprobe?** Reporting needs upgrading to include better insights, analytics and presentation rather than just being in basic data format. **What problems is Hitprobe solving and how is that benefiting you?** Organic web searches - we needed better insights into where clicks came from, date and time trends etc and this tool helped us with that! ### 10. Great for a small business not looking for complexity! **Rating:** 4.5/5.0 stars **Reviewed by:** Patricia L. | Small business owner, Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2025 **What do you like best about Hitprobe?** Its really simple and easy to use and understand once you get your head around the jargon. **What do you dislike about Hitprobe?** The onboarding and setup process was pretty simple, but I do think it could be simplified more. **What problems is Hitprobe solving and how is that benefiting you?** I primarily advertise on Facebook and I wanted a tool that could help detect clicks that I ideally would block. There are a lot of similar small businesses on Facebook and I wanted to make sure I wasn't paying for repeat clicks that could be prevented. ### 11. One of the best Ad click protection tools we have used to date! **Rating:** 4.5/5.0 stars **Reviewed by:** Tom L. | Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2025 **What do you like best about Hitprobe?** Simple to navigate UI / UX, quick and simple onboarding, helpful customer support and good details in the analytics. **What do you dislike about Hitprobe?** Reporting could be a little more user friendly but i hear there are some updated pending. **What problems is Hitprobe solving and how is that benefiting you?** We run regular Ad campaigns, and this product is making sure our spend is used on genuine interest. We want to also protect ourselves against competitor clicks. We also have confidence we are getting the best ROI for our spend. ### 12. Seamless click fraud protection **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2025 **What do you like best about Hitprobe?** For us, we needed quick implementation without technical changes and Hitprobe offers that. Once set up, you can pretty much leave it to run in the background (once you've configured your threat setting requirements) and have the peace of mind and that the bad clicks stay out of your ad spend. **What do you dislike about Hitprobe?** It would be great if it supported other ad channels directly like LinkedIn etc, but we're told this is coming in the future. **What problems is Hitprobe solving and how is that benefiting you?** PPC channels lack of extensive detection and blocking tools. being able to track organic clicks and their activity on site allows us to focus on converting the good clicks, not worring about the bad onse, blocked by Hitprobe ### 13. Analytics galore **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** March 04, 2025 **What do you like best about Hitprobe?** Hitprobe provides us with incredibly detailed session analytics, making it easy for us to track ad clicks and user behaviour well beyond what Google or Meta allow us with their inbuilt tools. The ability to analyze both PPC and organic traffic with clear, actionable insights is a huge advantage for us. **What do you dislike about Hitprobe?** Pricing could be a little cheaper, but that said, it's a hybrid of web analytics and fraud defence, so its still a potential cost saving and risk management tool. **What problems is Hitprobe solving and how is that benefiting you?** We noticed an intermittent surge in ad clicks that we couldn't attribute to genuine interactions. It was meant to be a short term solution but we've decided to retain the product as it's become a fairly sticky bit of software that runs behind the scenes but still gives us the ability to generate reports and dig into the detail when we need. ### 14. An all rounder, but will be better when more is added! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2025 **What do you like best about Hitprobe?** Its pretty simple and intuitive to use once you get your head around the lingo, the changes to the risk and engagement levels are a nice touch and it's useful to leave running in the background. **What do you dislike about Hitprobe?** The reporting isn't great, for the price I'd love to see more detailed reporting. Analytics wise, its OK, but could be better. **What problems is Hitprobe solving and how is that benefiting you?** Online retail sales involves a lot of fake clicks, bots and scrapers and Hitprobe helps to detect and after the first click, block them to protect our ad spend. ### 15. Does what it says on the tin! **Rating:** 4.5/5.0 stars **Reviewed by:** Philip R. | Head of Sales, Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2025 **What do you like best about Hitprobe?** Intuitive UI which is straightforward to navigate. Easy to setup and activate! **What do you dislike about Hitprobe?** It's great to track organic clicks, though being able to track converted clicks further and the different types of conversions would be great **What problems is Hitprobe solving and how is that benefiting you?** We were concerned about bot traffic skewing our direct web performance analytics. We don't always run ads, but Hitprobe performs just as well for organic traffic. ### 16. Easy to use, useful insights and interesting product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** March 13, 2025 **What do you like best about Hitprobe?** We needed a product that could track website performance and raise potential risks, Hitprobe did exactly that. It was easy to set up and although we don't use online ads, we were interested in the organic traffic to specific website pages. **What do you dislike about Hitprobe?** There could be more organic site/tracking features, but that's only based on our use case. Also the reporting could be improved but we received communication that was coming. **What problems is Hitprobe solving and how is that benefiting you?** We had a short term project that required website page tracking and Hitprobe offers a pretty robust and seamless tracking method. The information over a 3 month period helped us to look at areas of the site that was performing well vs areas that wasn't so we could make changes internally. ### 17. Super easy to setup and fast customer support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Hitprobe?** For our team it was incredbly easy to setup. I did have a question about if I was adding the code in the right area and the team was very quick to respond. **What do you dislike about Hitprobe?** Overal we are super happy, but the amount of notifications could be reduced, I haven't seen if there's an option to reduce or limit these notifications. At the start it's great to see how much you're saving on fraud / competitor clicks, but I'm getting so many. **What problems is Hitprobe solving and how is that benefiting you?** Stopping competitors from clicking on our ads. ### 18. Best fraud prevention tool we've used **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2025 **What do you like best about Hitprobe?** Easy to use, clean UI, does the job, lets the whole team access it **What do you dislike about Hitprobe?** Nothing in particular, might be nice if it expended in to more areas like administering online ads and review detectiong/tracking **What problems is Hitprobe solving and how is that benefiting you?** I'm wasting ad spend less on click fraud - [View Hitprobe pricing details and edition comparison](https://www.g2.com/products/hitprobe/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-27+09%3A04%3A55+-0500&secure%5Bsession_id%5D=41bc0cc3-5f2c-4851-b715-8e8b719af124&secure%5Btoken%5D=58b060e7322ff4e836695f93d5db9a8d70244d2501e299aa6bd749e24052d8b3&format=llm_user) ## Hitprobe Integrations - [Slack](https://www.g2.com/products/slack/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Hitprobe Features **Trading** - Keyword Tracking - Refund Management - Integrations **Bot Detection & Classification - Bot Detection and Mitigation** - Bot Traffic Analytics - Good Bot Identification - Malicious Bot Detection **Threat Detection** - Threat Detection - IP Address Monitoring - Rules **Protection & Mitigation - Bot Detection and Mitigation** - Automated Bot Mitigation - API Abuse Protection - Account Takeover Protection **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking **AI-Powered Detection & Intelligence - Bot Detection and Mitigation** - AI-Powered Bot Detection - AI Agent & LLM Traffic Management - Adaptive AI Threat Response **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Hitprobe Alternatives - [HAProxy](https://www.g2.com/products/haproxy/reviews) - 4.7/5.0 (893 reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (756 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - 4.7/5.0 (711 reviews)