# BenchmarkONE Reviews **Vendor:** Polaris Software **Category:** [CRM Software](https://www.g2.com/categories/crm) **Average Rating:** 4.5/5.0 **Total Reviews:** 188 ## About BenchmarkONE Our all-in-one sales and marketing platform combines email marketing, CRM, and marketing automation to turn emails into conversations, website visitors into handshakes, and customers into raving fans. We also provide marketing agencies with an alternative solution for their small business clients. Find more revenue in your sales pipeline and prevent opportunities from falling through the cracks. Learn more with a free 15-minute discovery call today. ## BenchmarkONE Pros & Cons **What users like:** - Users praise the **ease of use** of BenchmarkONE, facilitating smooth tracking of contacts and efficient operations. (2 reviews) - Users enjoy the **easy contact management** features, making it simple to track and manage relationships effectively. (1 reviews) - Users value the **effective customer management** in BenchmarkONE, enhancing lead nurturing and operational efficiency for businesses. (1 reviews) - Users value the **easy access** of BenchmarkONE, facilitating a smooth setup and quick transition for their businesses. (1 reviews) - Users value the **easy setup** of BenchmarkONE, enabling a smooth transition and efficient management of customer relationships. (1 reviews) - Users value the **easy tracking** of contacts in BenchmarkONE, enhancing their overall experience despite some technological gaps. (1 reviews) - Lead Management (1 reviews) **What users dislike:** - Users report **call issues** with BenchmarkONE, noting that it affects email deliverability and phone line identification. (1 reviews) - Users report **email deliverability issues** with BenchmarkONE, leading to important messages ending up in spam folders. (1 reviews) - Users report **unreliable deliverability** with BenchmarkONE, causing emails to land in spam and affecting business communications. (1 reviews) ## BenchmarkONE Reviews ### 1. BenchmarkONE: User-Friendly All-in-One CRM & Marketing Automation with Great Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2026 **What do you like best about BenchmarkONE?** BenchmarkONE is a solid all-in-one CRM and marketing automation tool, especially well-suited for small businesses and agencies. It combines CRM, email marketing, and marketing automation into a single, user-friendly platform that requires no technical expertise most users are up and running within a few hours. Users consistently praise its intuitive interface, robust email marketing features, and highly responsive customer support, though it can run slow at times and lacks a few features like click-to-call and text messaging. With paid plans starting at $69 and a solid free tier available, it offers strong value for the price making it a smart choice if you want simplicity and functionality without breaking the bank. **What do you dislike about BenchmarkONE?** The main complaints I have are technical glitches particularly around video inclusion, data import, and creating and formatting new emails along with the system becoming noticeably slow at times. It also lacks some features users expect, like click-to-call, text messaging, and the ability to add deals directly from the Gmail sidebar. For growing businesses, the customization constraints can become frustrating, and the platform may not scale well enough for larger or more complex operations. **What problems is BenchmarkONE solving and how is that benefiting you?** BenchmarkONE makes it easy to disseminate data, create more targeted emails using tags, and set up drip marketing campaigns with minimal effort. By integrating CRM and marketing automation in a single platform, it enhances efficiency enabling users to build online forms, segment contacts, and engage prospects with relevant follow-ups seamlessly. Marketing campaigns can essentially be put on autopilot, freeing teams up to focus on sales and other priorities, while new leads from any platform are redirected to the dashboard in real time for immediate follow-up. For small businesses especially, this means spending less time juggling multiple tools and more time actually closing deals. ### 2. Blew up my email address **Rating:** 1.5/5.0 stars **Reviewed by:** Jim J. | President, Managing Partner, Staffing and Recruiting, Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2024 **What do you like best about BenchmarkONE?** Easy to use and track contacts. Good product that hasn't kept up with technology advances. **What do you dislike about BenchmarkONE?** It's email sending platform blew up my main email address resulting in most all emails ending up in spam. Also had an impact on my direct office phone line ID becoming potential spam. **What problems is BenchmarkONE solving and how is that benefiting you?** Good organization. Tracking contacts and prospects. ### 3. User Friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 10, 2023 **What do you like best about BenchmarkONE?** It's a wonderfull tool both in terms of integrations and collaborations. Highly recommended **What do you dislike about BenchmarkONE?** Latency and high data consumption. That's it **What problems is BenchmarkONE solving and how is that benefiting you?** It just makes your work much easier by just rasing the implementation. Multilevel integrations and also they are very user friendly. ### 4. BenchmarkONE: All-In-One Robust CRM Platform for managing Sales Marketing & Email Automation Demands **Rating:** 4.0/5.0 stars **Reviewed by:** Ramkumar N. | Salesforce Developer, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** August 01, 2022 **What do you like best about BenchmarkONE?** BenchmarkONE provides us the liberty to create any type of automation just with a few clicks. Its interface allows us to segment all our contacts properly so that we can organize our client interactions & improve our deliverables. We can also map our customer journey entirely so that we recognize what would be required to promote customer satisfaction & build business solutions. Integration with other tools also is comfortable & we feel satisfied with its automation features, landing pages and email campaigns for meeting our marketing goals. **What do you dislike about BenchmarkONE?** Nothing in particular to dislike about BenchmarkONE's support for our retail organization. We are impressed with the deep insights and forecast offered based on customer preferences, products and services which need more attention. We also feel good about its personalizing feature for sale in a single pane of glass, which effectively simplifies list creation for all our targeted marketing conversations. **What problems is BenchmarkONE solving and how is that benefiting you?** We had large requirements to manage our customers through a robust CRM tool and BenchmarkONE serves the requirements. Its email builder is helpful as it's customizable & we can also create templates that are frequently used for our business. All its utilities are streamlined properly so we never felt any difficulties in flipping back and forth between tons of email sequences on a daily basis. We can also define metrics for sending SMS or push notifications via its automation functionalities. We also seamlessly integrate BenchmarkOne with Zapier which is our external SMS system for delivering notifications. For marketing automation, we make use of its trigger events functionality so that we manage all prospects of our customers without missing anything crucial for our sales. ### 5. BenchmarkONE – A Sharp Marketing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Angelika E. | Marketing & Sales Lead, Retail (Brick and Mortar) Gift Cards, Enterprise (> 1000 emp.) **Reviewed Date:** July 14, 2022 **What do you like best about BenchmarkONE?** The notification feature of this platform is accurate and fast. The customer support system is responsive as compared to other applications. E-mails can be put by drag and drop feature which is easy to use. It is quite affordable for many users. It attracts many users’ by offering rich features. for the users as it cost low and offers all the new and updated features in a single place with just one click. **What do you dislike about BenchmarkONE?** It should be users’ choice and preference to make edits and campaigns. There is no mobile application for this platform at this time. Users cannot delete the tags and cannot merge the contacts as per their preference. **What problems is BenchmarkONE solving and how is that benefiting you?** The interface is fast, simple and flexible. It is extensible and easy to use and understand. It has several built-in features. The integration is updating with time. It is a reliable platform. ### 6. Review of an administrative administrator of BM1 **Rating:** 5.0/5.0 stars **Reviewed by:** Rhonda C. | Executive Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2022 **What do you like best about BenchmarkONE?** The sorting and ability to personalize your columns on your views. The filters are pretty thorough and aids in retrieving the right information that you are looking for. **What do you dislike about BenchmarkONE?** not being able to do any adhoc reports in the software **Recommendations to others considering BenchmarkONE:** If you are looking for a place to hold all your contacts, companies, contracts, deals and stats, BenchmarkOne will work for you. If you need to do email campaigns or promotions, it is very easy to select your audience and set up email templates and campaigns as well. I have trained several new users at my place of employment, who have never used a CRM before, and it was very easy to explain. **What problems is BenchmarkONE solving and how is that benefiting you?** WE are just now getting into segmenting them and identifying the service line contracts with each contact/company - very easy to customize the forms I think the performance will increase once this project is completed ### 7. Great tool to automate your sales process **Rating:** 3.0/5.0 stars **Reviewed by:** Matthew F. | Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2022 **What do you like best about BenchmarkONE?** Benchmark one does a beautiful job of helping automate your email prospecting. The dashboard helps track opens so you are able to make targeted phone calls following up to your emails. IT helps create a targeted approached to contacting customers! **What do you dislike about BenchmarkONE?** The new prvacy settings to apple made it harder to track specific prospect's open rates. Initially I was worried that this would cause a more significant issue; however, it has not been too impactful. **What problems is BenchmarkONE solving and how is that benefiting you?** Benchmark one helps me maximize my time during the day while prospecting. It has allowed me to spend more time going after bigger and more qualified leads instead of chasing ghosts. ### 8. Very good system, some things could be improved. **Rating:** 4.0/5.0 stars **Reviewed by:** Jackie P. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 01, 2021 **What do you like best about BenchmarkONE?** Email System, CRM and Marketing Automation all in one place. Love the ability to create forms. The interface is very user-friendly. **What do you dislike about BenchmarkONE?** It would be helpful if you could assign multiple contacts (email addresses) to multiple companies. Would also love the ability to have more marketing automation options, such as if someone doesn't open and email, then send them another email. I also have been having issues with bot activity and not being able to tell if someone actually opened or clicked on an email. **Recommendations to others considering BenchmarkONE:** Very good program for the price point. I don't think any other company offers all that Benchmark does at this price point. **What problems is BenchmarkONE solving and how is that benefiting you?** Saving a lot of time by streamlining our email process. Also saving time, not wasting time on prospects who are not interested. Having three different platforms (CRM, Email and Marketing Automation) made contact list maintenance a disaster. This solves that issue by housing everything in one place. ### 9. Awesome Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Skye S. | Executive Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2022 **What do you like best about BenchmarkONE?** As a brand new BenchmarkOne user, I came in with a lot of questions. The team has been fantastic in working with me and meeting my, and our company's needs. **What do you dislike about BenchmarkONE?** The service is not cheap; however, it has met our marketing needs thoroughly! **What problems is BenchmarkONE solving and how is that benefiting you?** Benchmark has allowed us to keep our clients and prospects organized, as well as reach out to a large number of leads in an efficient manner. ### 10. A great tool to organize clients, potential clients and donors. **Rating:** 5.0/5.0 stars **Reviewed by:** Trish N. | Executive Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2021 **What do you like best about BenchmarkONE?** We have only had BMO for three weeks. We have just started to see all it can do for our small non-profit. We have yet to integrate any of our other software programs such as Quickbooks etc. **What do you dislike about BenchmarkONE?** Everything is tailored for sales and potential sales that someone can make. **What problems is BenchmarkONE solving and how is that benefiting you?** Collecting all of our donors across the years and having everything in one place is extremely helpful. ## BenchmarkONE Discussions - [What is BenchmarkONE used for?](https://www.g2.com/discussions/what-is-benchmarkone-used-for) - [View BenchmarkONE pricing details and edition comparison](https://www.g2.com/products/benchmarkone/reviews/benchmarkone-review-302628?section=pricing&secure%5Bexpires_at%5D=2026-05-24+23%3A08%3A41+-0500&secure%5Bsession_id%5D=42899662-82e3-4b90-957b-22c6f8e4b829&secure%5Btoken%5D=54ffcf278f139e8835ac80f9df98cfb9e69b61a8f0ac333a5ae66f9333d9e2eb&format=llm_user) ## BenchmarkONE Features **Sales Force Automation** - Contact & Account Management - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Mobile & Social** - Mobile User Support **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Generative AI** - AI Text Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top BenchmarkONE Alternatives - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,147 reviews) - [LocaliQ](https://www.g2.com/products/localiq/reviews) - 4.5/5.0 (1,034 reviews) - [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) - 4.4/5.0 (938 reviews)