The CRM stays clean without anyone touching it. Calls and emails get parsed into the right fields automatically, contacts get deduped, and enrichment happens when the data lands instead of some quarterly cleanup project. Fair for what it replaces. The time reps get back on logging and follow up alone covers it, and the cleaner forecast is honestly worth more than the line item. It's not the cheapest tool in our stack but it's one of the few where nobody has asked what we're paying for. Review collected by and hosted on G2.com.
It's a newer product so you can feel the roadmap in places. Early on I spot checked the AI field updates until we tuned what it was allowed to write, and I'd like more granular control over which agents can touch which objects. Nothing that's been a blocker, and the team ships fast. Review collected by and hosted on G2.com.
