GTM Buddy Reviews & Product Details

Everything our solution consulting team needs (company profiles, decks, documents, past RFPs) sits in one place, so nobody wastes time searching or sharing outdated versions. The Digital Sales Room lets us give each prospect one link with only the assets relevant to them, and we can see what they've opened before the next call. AskAI pulls answers from content we've already written, which saves a lot of time on RFPs and repeat questions. New SCs also get up to speed faster because they can find the latest material on their own. Review collected by and hosted on G2.com.

It works well for most of our top use cases however in some scenarios like search sometimes misses the right document, especially when there are many similar decks or multiple versions of the same file. The interface takes some getting used to, and new team members need time before they find their way around comfortably. Review collected by and hosted on G2.com.

It's our one stop shop for the sales team to have marketing collateral, and track their outreach efforts. They can access in the flow of work through the Outlook integration - they can search and get recommendations. We have the ability to have internal and external documents, keep everything up to date, and we have the flexibility to rename files. We also love the collaboration of the deal rooms. Review collected by and hosted on G2.com.

There are some things that we've identified as needs/wants, however GTM Buddy is always willing to go to their developer teams and make changes for us. They have actually done quite a few requested amendments from us to the functionality. Review collected by and hosted on G2.com.

Two things stand out: the product itself and the people behind it.

On the product, GTM Buddy has been genuinely easy to adopt. The onboarding was smooth, the interface is clean enough that our team picked it up without a long training curve, and the AI-driven content surfacing means our go-to-market folks find the right material in the flow of work instead of digging through folders. Performance has been reliable since day one and the ROI showed up faster than we expected.

On the people, I have to call out Akansha from the GTMB team. She has been outstanding from the very first demo all the way through deployment and beyond technical support, hands-on product usage guidance, walkthroughs for our team, and answering questions late at night when we were up against deadlines. That level of ownership is rare. Sundar has also done an amazing job supporting us throughout.

And full credit to Sreedhar for building both a remarkable product and an outstanding team around it. The support experience alone would make me recommend GTM Buddy. Review collected by and hosted on G2.com.

Honestly, very little. If I had to pick something, there is so much capability in the platform that it takes a little time to discover everything it can do a few features we only found out about because Akansha pointed them out to us. More in-product tips or a short guided tour for new users would help teams get to full value on their own a bit faster. Nothing here has been a blocker for us. Review collected by and hosted on G2.com.

I love the team. They’re super helpful, take our feedback on board, and make improvements quickly based on our needs. Our regular meetings and Slack connection make it easy to get responses and support. GTM Buddy is easy to use and straightforward, and even though it’s comprehensive, everything is easy to find. The analytics dashboards are really helpful and easy to understand. I also like that it’s as robust as our previous tool while being simpler. The Google Drive sync keeps our content fresh, and being able to find and share content, recommendations, and answers directly in Gmail helps our team work more efficiently and quickly. The switch was seamless, with great support and training, and setup was super easy—pretty much one click. We moved our content across in two to three weeks. GTM Buddy feels easy, snappy, and it just works. Review collected by and hosted on G2.com.

I find it a little hard to keep the SalesLoft integration set up for every team member as teams change. If it isn’t set up for a specific user, the tracking can be a little faulty. It would be helpful if GTM Buddy automatically recognized who sent the cadence without needing to integrate every user each time the team changes. It’s a really minor issue. Review collected by and hosted on G2.com.

Personal libraries and digital sales floor rooms to keep track of important data, processes & helpful tips via teammates. It is simple to use to collaborate and ensure teammates have latest up to date information on all things important. I also enjoy how customizable it is in terms of setting up the rooms aesthetically with different layout options which makes for a more engaging experience and ease of use to find the information you need quickly. Tags are also incredibly useful. Review collected by and hosted on G2.com.

That it can get overfilled easily and also that files labelled internal can not be downloaded. Review collected by and hosted on G2.com.

GTM Buddy includes a wide range of features that other platforms either don’t offer or charge extra for. On top of that, it delivers strong core functionality that makes it straightforward to use for both sales leaders and sales enablement leaders. Its pricepoint, combined with the features, makes it a must-see if you're evaluating options in this software category. Their support team came out strong right away, and I thought that the support would at some point fall off, but I was wrong: During the two years I was a customer, the team was not only omnipresent, they were consistently the same team - unheard of today! Review collected by and hosted on G2.com.

The only challenge with GTM buddy is understanding its tagging system and how it works with searching and adding new content. It wasn't exactly what I was expecting; I wish it was a bit more intuitive. Review collected by and hosted on G2.com.

I really like the ability to give users instant feedback when sharing content, because it creates a much more interactive experience. I also appreciate how easy it is for users to give the content creator direct feedback on the document. That kind of input makes it possible to quickly update, improve, or adjust the content based on real user feedback. Review collected by and hosted on G2.com.

The admin UI/UX in the DSRs could be better. The behaviour when I try to change fonts and sizes, or insert images into text, is sometimes frustrating and slows me down. Review collected by and hosted on G2.com.

What I like about GTM Buddy is that it focuses on what actually helps close deals, not just content views or downloads.

The AI makes it easy for reps by bringing the right content directly into the CRM, so they don’t have to search for it themselves.

I also like how content engagement data helps PMM teams understand what’s working and what needs improvement.

Ask Buddy seems like a big time-saver because it reduces constant support requests from sales teams. And the AI Role Play feature is a smart way to improve messaging and talk tracks faster.

The Enablement Index is another strong feature because it gives leadership a clear view of what’s working across the team. Review collected by and hosted on G2.com.

A couple of areas where GTM Buddy could improve:

The UI can feel a bit overwhelming when you first start using it, especially with so many features packed in.

I’d also like to see more flexibility in the custom report builder to make reporting easier to tailor for different teams and leadership needs. Review collected by and hosted on G2.com.

I like the Digital sales rooms and how you get notified whenever a prospect access the room, how much time they are spending on any particular collateral, and you also get all these notifications in Slack through the Slack integration. Review collected by and hosted on G2.com.

Nothing specific that I dislike about GTMBuddy. Review collected by and hosted on G2.com.

I like the content management features, especially how easy it is to handle access control, uploading, and updating our content. I use those features every day. The AskBuddy option is also pretty amazing; it gives quick answers based on the content we upload, so our teams don't have to dig through 100s of uploads. The support we receive from the GTM Buddy team is fantastic, too. Review collected by and hosted on G2.com.

Some parts of the platform could use improvement in terms of user experience, particularly the learning management system. That being said, it's easy enough to figure out now, and I understand that updates are on the way. Review collected by and hosted on G2.com.