It is designed to cater the needs of modern marketing teams and can be used to send customised marketing messages. Review collected by and hosted on G2.com.
It is very much dependent on the development team on how they using it. Review collected by and hosted on G2.com.
I can make my mail templates easily and send it to lot of customers across different platforms. Review collected by and hosted on G2.com.
Some extensions are lagging sometimes otherwise its good. Review collected by and hosted on G2.com.
Its was very intuitive and allowed me to easily craft and send messages across platforms to boost product sales. We interpreted it with our email system to allow quick follow ups. Review collected by and hosted on G2.com.
I didn't like that some of the integration features did not work as smooth as I would have liked. Review collected by and hosted on G2.com.
At OpenAgent we run all our transactional emails through Vero and have been very impressed with its performance and functionality. The tool provides both great APIs as well as an interface to create segments, campaigns, email templates, and push in parameters. The customer service is also top-notch and local - for us in Australia anyway. Highly recommended Review collected by and hosted on G2.com.
Pushing a lot of events can quickly scale up the account in terms of the plan cost. I think a more sensible approach there based primarily on send volumes would be much more preferable to us. But I do understand the rationale in the pricing approach. Review collected by and hosted on G2.com.
Simple interface, feature rich:
- user segmentation,
- log searching,
- quite complex flows building
- possibility to insert parts of emails from our "dictionaries" (retrieved live from our servers)
One of the best things is good contact with Vero staff and their helpfulness and friendly attitude. :-) Review collected by and hosted on G2.com.
Some dev-focused features, like versioning wouldn't hurt. :-) Review collected by and hosted on G2.com.
We've been a customer of Vero's for years now. I've been incredibly impressed with their continued focus on customer feedback. They have always been transparent with where our requests fit in on their roadmap. I've always felt like they were willing to dig deep into any issues we were having and put the appropriate amount of resources behind investigating and resolving issues. You really feel like you have a true partner when working with Vero. It's not just another service you use -- it's a team that is there to grow alongside your business. Review collected by and hosted on G2.com.
Selfishly I would like some of our companies' requests to be prioritized above other product requests. It's a minor dislike, since I understand that may not always be realistic -- they have a business to run. Perhaps just more transparent voting on product requests that individuals can see where their requests would end up on a roadmap. Review collected by and hosted on G2.com.
Vero initially shines in its versatility. It tries to be your single source for all things messaging. While I've mostly used it for emails, it also does push notifications and the like. One area where it really simplified our flow was in its ability to not only tackle newsletter emails, but also transactional emails. A product like Mailchimp formerly relied on a companion product, Mandrill to achieve the same feat. With Vero, it's all built-in.
While previously having an acceptable 'live' email template interface for tweaking emails, they now have a fully WYSIWYG interface that allows marketers to not have to create their own emails without much knowledge of the intricacies of email HTML/CSS. Pair this with a robust rules interface that you can use to target specific segments and for specific events, and you get a pretty powerful solution for engaging with your customers.
Vero has steadily been improving their UI, and it's now quite good. This used to be a point of friction, as it could lag and some elements suffered from glaring usability issues, like email templates.
Lastly, the team is a pleasure to deal with. They're always very accommodating with customer support requests and are thoughtful. Review collected by and hosted on G2.com.
While not specifically a detraction of Vero itself, I don't believe it supports a direct integration with Salesforce. While there are solutions out there to connect the two, it's not as robust as a solution like Pardot that is tightly integrated with Salesforce. Customers that need that level of integration are probably better off with that, but for most, especially those with another CRM solution, Vero gets the job done admirably. Review collected by and hosted on G2.com.
I think Vero is incredibly easy once you get started. It is extremely intuitive, and logically structured. It differs in this way very positively relative to other large, complex and cumbersome systems. Review collected by and hosted on G2.com.
A phone support would be very helpful, and save time. It could, for example, be a paid solution. Review collected by and hosted on G2.com.
+ The ability to pull in data from external sources is a game-changer for both ad-hoc and drip campaigns; I love pulling in manual data from a Google Sheets API to enrich & personalise ad hoc campaigns
+ Powerful templating language with full access to Liquid; Thank you for having Loops!
+ True power user tool—I haven't seen anything I wasn't able to accomplish with Vero yet
+ In addition to user properties I can reference event properties in flows and content
+ Properties can contain nested objects (JSON data) Review collected by and hosted on G2.com.
- Need to "hack" together version control with environments which is a bit clunky
- Complex interface making it harder for non-technical users to get started Review collected by and hosted on G2.com.
Their sales team is amazing. We talked with Brandon, he helped a lot. Review collected by and hosted on G2.com.
When you cancel the subscription, they don't allow you to do that on the platform, they want you to send an email. Review collected by and hosted on G2.com.
Pricing provided by Vero Cloud.
