Fullpath Reviews & Product Details

I use Fullpath to organize customer data and send targeted emails based on the vehicles and pages people look at on our website. It helps me narrow down who gets each email campaign instead of sending everyone the same offer, reach shoppers showing buying signals, and exclude recent buyers or people who have already submitted a lead. I like being able to build an audience based on what people are looking at, and the customer data enrichment from Equifax helps too. The initial setup was very easy. Review collected by and hosted on G2.com.

I’m still learning Fullpath, and I’d like more flexibility when building emails. I’d like an easier way to add and resize images, move sections around, adjust layouts, and customize backgrounds. I’m also waiting for Fullpath to connect with Google Ads. Review collected by and hosted on G2.com.

I like how automated Fullpath is and how simple the platform is to use. I can put in different offers and automate emails to customers. That makes things really fast and lets me hand off tedious tasks so I can focus on selling cars, making ads, and the bigger-picture work. It’s like having an assistant in marketing. I also really enjoy working with my representative, Jessica. She always has answers for me, and the representatives do a great job helping with everything. Review collected by and hosted on G2.com.

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While this platform offers exceptional value across the board, its audience targeting is hands down the best feature of the program. The ability to hyper-target and reach the exact right buyers has completely transformed our marketing strategy. I use the tool weekly for campaigns and run monthly widgets to promote sales, and being able to zero in on the perfect customer segment is a total game-changer. When I am ever unsure of exactly which audience to pull or what messaging to use, the built-in AI tool steps in seamlessly to bridge the gap.

Beyond the unparalleled targeting, the platform excels in several other key areas:

VDP Views Filter: This specific filter is an absolute standout for identifying high-intent shoppers based on the Vehicle Detail Pages they are looking at.

Seamless DMS Integration: The real-time updates from our DMS keep our database perfectly synced and accurate.

Video Capabilities: Being able to add videos directly into our campaigns is a massive win, especially since our primary CRM lacks this functionality.

Unmatched Support: My dedicated Rep is incredible. I love that I can rely on her at any time; she is the absolute best at teaching me how to maximize the program.

Ease of Use: Setting up widgets and campaigns is incredibly straightforward and simple.

Overall, the performance of this tool is fantastic. It has influenced more vehicle sales than any other tool we use, making the investment more than worth the price. Review collected by and hosted on G2.com.

If there is one area for growth, it would be the addition of an AI feature to analyze campaign success. I would love to see the program automatically identify our top-performing campaigns in each category, gently breaking down key metrics like open rates, vehicle solds, and overall performance Review collected by and hosted on G2.com.

There are frequent updates and ongoing improvements. The platform is easy to use, and being able to quickly find information in the CDP and build a variety of campaigns is a big reason I regularly use Fullpath’s features. I also find the daily update emails very helpful, and I use them to have sales team members reach out to customers who might otherwise go uncontacted. The performance numbers are clearly presented and do a good job of showing which campaigns are working and which ones need improvement. The recent additions of Autotrader and KBB have added additional value so far. The reps and support team are responsive and helpful, both in resolving issues and in supplementing our campaigns. Review collected by and hosted on G2.com.

New campaigns sometimes take time to send out. The ability to send out immediately to all audience members would be helpful. A clearing timeline for the rollout on all campaigns would also make things clearer and reassure that things are moving to next steps properly Review collected by and hosted on G2.com.

I use Fullpath to reach customers quickly and access diverse opportunities. I find it a very robust platform with great reporting. I love being able to reach customers who have been looking at our website and track the customer itself. Setup was very easy, and everybody we’ve worked with behind the scenes has been fantastic. Michelle Dominguez has been fantastic, and I would recommend her to anybody. Review collected by and hosted on G2.com.

I’d like a little bit more integration with our CRM. Review collected by and hosted on G2.com.

The best part about Fullpath has been our Customer Success Manager, Lauren Chappo. She has helped us optimize our account for success from day one. The platform is amazing, but like any great system, you have to utilize it correctly to get the best results. Lauren has been instrumental in helping us do exactly that. Review collected by and hosted on G2.com.

On occasion, the platform interface may have a small glitch. Review collected by and hosted on G2.com.

The ease of use, it does homework for you Review collected by and hosted on G2.com.

It opens up multiple tabs when you click on new profiles. Review collected by and hosted on G2.com.

The dashboard is awesome and there is so much information to grab from. The customer support and reps are TOP NOTCH. Review collected by and hosted on G2.com.

My least favorite thing is how things in the dashboard change or move, but I understand it is for improvements. Just hard in the learning phase of the new! Review collected by and hosted on G2.com.

I find it easy to create new audience segments and identify in-market shoppers in my database. The lead handling agent interacts with customers until they’re ready to buy, taking the day 7–60 workflow off our staff so they can focus on customers on the floor or in the service drive. Fullpath was also very easy and extremely fast to onboard. Review collected by and hosted on G2.com.

I think the voice agent still needs fine-tuning, and there are too many negative keywords in digital ad campaigns. I’d also like better integration with service schedulers and DMSs. Review collected by and hosted on G2.com.

Fullpath is constantly innovating and using client feedback to enhance the product. I asked for a date selector for the data, and it was completed in a matter of weeks. But second to that, and as important, is that they provide real customer service. Review collected by and hosted on G2.com.

I do not love the paid media and the lack of flexibility I have for customizations. Review collected by and hosted on G2.com.