--- title: Freshmarketer Reviews meta_title: 'Freshmarketer Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 35 reviews by the users' company size, role or industry to find out how Freshmarketer works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 35 scale: '5' date_modified: '2026-09-28' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Freshmarketer Reviews & Product Details

Profile Status

This profile is currently managed by Freshmarketer but has limited features.

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Pricing

Pricing provided by Freshmarketer.

Free

$0.00
1 User Per Month

Enterprise

$15.00
1 User Per Month

User Insights

Average based on 35 real user reviews.

Typical contract price

$0k - $0k

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Per Month

SJ
Sakshi J.
Sales Coordinator
Hospitality
Enterprise (> 1000 emp.)
"One of the finest Marketing Tool"
5/5
What do you like best about Freshmarketer?

Freshmarketer is the best marketing tool which comes with great features that provides the best marketing & sales analytics support, great branding customisation features, email marketing. Review collected by and hosted on G2.com.

What do you dislike about Freshmarketer?

The customer support response is quite slow. The services are average. Review collected by and hosted on G2.com.

Eva Lynn A.
EA
Eva Lynn A.
Small-Business (50 or fewer emp.)
"Fresh Marketer Review"
5/5
What do you like best about Freshmarketer?

At the most basic level, they collected data on time spent on a page, which internal links visitors click, and how often visitors leave the site without clicking through to anything else. The latter helps decide whether your web content is right for your target audience. Fresh Marketer also processes the data and provides many reports. Review collected by and hosted on G2.com.

What do you dislike about Freshmarketer?

I wouldn't say I like the lack of creativity on and throughout the whole system, and it felt basic and not personalized. I want something where the people measuring my business are communicating with me. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Small-Business (50 or fewer emp.)
"Freshmarketer: The All-in-One Solution for Conversion Rate Optimization"
4.5/5
What do you like best about Freshmarketer?

Integration with other tools: Freshmarketer integrates seamlessly with other marketing tools, such as CRMs and email marketing platforms, making it easier for my business to manage its marketing efforts.

Powerful analytics: Freshmarketer's features provide valuable insights into user behaviour, allowing my business to make data-driven decisions and optimise marketing campaigns accordingly.

Excellent customer support: Freshmarketer has a helpful customer support team available via chat, email, and phone and is known for being responsive and knowledgeable. Review collected by and hosted on G2.com.

What do you dislike about Freshmarketer?

Pricing can be relatively expensive, especially for smaller businesses or startups.

Customization options can be limited in certain areas.

Occasional bugs or glitches can occur.

There can be a steep learning curve for some users.

Reporting options may be somewhat limited, making it difficult to get a comprehensive view of website performance. Review collected by and hosted on G2.com.

MS
Mugdha S.
Mid-Market (51-1000 emp.)
"Excellent and fabulous CRM tool!"
4.5/5
What do you like best about Freshmarketer?

As their tag line "ridiculously easy-to-use" already says everything. I don't feel like adding but I would say, It is damm easy to use it toggle around with this tool. Very responsive Ui and sharp features make it perfect. Review collected by and hosted on G2.com.

What do you dislike about Freshmarketer?

So far so good, I didn't find any reason to hate or dislike this tool. If I had any problems I would enquire with Freshmarketer's support team. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Verified User in Apparel & Fashion
Mid-Market (51-1000 emp.)
"Freshmarketer features"
4/5
What do you like best about Freshmarketer?

It has a user-friendly interface for landing page building which allows me to build it without any problem. Very straightforward and powerful tool that helps to make better-informed decisions using the data it provides. Review collected by and hosted on G2.com.

What do you dislike about Freshmarketer?

Statistical analysis, AB testing, behavior tracking, heatmaps, funnel analysis could be improved as it lags often which can be fixed. Conversion rate optimization doesn't work at all. Review collected by and hosted on G2.com.

Srikumar S.
SS
Srikumar S.
Director
Mid-Market (51-1000 emp.)
"Best marketing tool for Mid markets and enterprises"
4.5/5
What do you like best about Freshmarketer?

Freshmarketer helps to gain more context about your leads and deliver personalised and targeted emails that convert better. The overall product also seamlessly integrates sales and marketing Review collected by and hosted on G2.com.

What do you dislike about Freshmarketer?

The UI hangs sometimes, but that recovers quickly. The segmentation capabilities, especially on leads to prospects, can be a little better to allow marketers to filter out the right segments for targetting. Review collected by and hosted on G2.com.

AP
Ankit P.
Small-Business (50 or fewer emp.)
"Superb for online marketing"
4.5/5
What do you like best about Freshmarketer?

Fresh marketr is very helpful for go to business online, marketing, email marketing, customisation CRM Review collected by and hosted on G2.com.

What do you dislike about Freshmarketer?

Little bit price is high but velue for money Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Small-Business (50 or fewer emp.)
"Good Email Campaign manager"
4.5/5
What do you like best about Freshmarketer?

The tool is very easy to use and simplifies your email marketing campaigns. It has many other tools such as A/B testing, heatmaps, etc., to see the engagement of the visitors. Review collected by and hosted on G2.com.

What do you dislike about Freshmarketer?

The contact section is limited. The free option provides very few options. The paid services are very expensive. Review collected by and hosted on G2.com.

Verified User in Consumer Services
IC
Verified User in Consumer Services
Small-Business (50 or fewer emp.)
"Robust, easy to use and great support. Above the competition."
4/5
What do you like best about Freshmarketer?

Robust, easy to use, and great support. Above the competition. Review collected by and hosted on G2.com.

What do you dislike about Freshmarketer?

Time taken to resolve the issue many a times Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"Good for smb and mm companies"
3.5/5
What do you like best about Freshmarketer?

The tool is quite user friendly and allows for flexibility. Review collected by and hosted on G2.com.

What do you dislike about Freshmarketer?

Lack of certain useful features. A bit costly. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Freshmarketer.

Free

$0.00
1 User Per Month

Enterprise

$15.00
1 User Per Month
Freshmarketer Comparisons