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Compare Freshmarketer and Klaviyo 
Featured Products
At a Glance
Market Segments
Small-Business (47.1% of reviews)
Small-Business (82.0% of reviews)
Entry-Level Pricing
$0.00 1 User Per Month
No pricing available
Freshmarketer
Star Rating
(17)4.1 out of 5
Market Segments
Small-Business (47.1% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 1 User Per Month
Browse all 2 pricing plansKlaviyo
Star Rating
(1,299)4.6 out of 5
Market Segments
Small-Business (82.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in email marketing capabilities, with users praising its beautiful and attractive email templates. Many find it easy to send marketing campaigns to subscribers, highlighting the platform's user-friendly interface and effective marketing analytics tools.
- Users say Freshmarketer stands out for its robust automation features and customizable workflows. Reviewers appreciate the platform's strong reporting capabilities, which help visualize marketing analytics and stats, making it a smart choice for budget-conscious marketers.
- According to verified reviews, Klaviyo has a significantly higher overall satisfaction rating compared to Freshmarketer, indicating that users feel more positively about their experience with Klaviyo. This is reflected in the feedback about its effectiveness in increasing sales and reaching a larger audience.
- Reviewers mention that Freshmarketer's customer scoring feature is particularly useful, allowing agents to connect with high-potential leads effectively. This feature, along with multi-currency support, enhances its appeal for businesses looking to close deals across different markets.
- G2 reviewers highlight that while Klaviyo has a strong presence in the small-business segment, Freshmarketer also caters well to this market, though it has a smaller share of reviews. This suggests that Freshmarketer may be a good option for smaller businesses looking for a cost-effective solution.
- Users report that both platforms offer good ease of use, but Freshmarketer slightly edges out in setup and administration. Reviewers appreciate its intuitive interface, which makes it easy to navigate and manage marketing tasks, contributing to a smoother user experience overall.
Pricing
Entry-Level Pricing
Freshmarketer
Free
$0.00
1 User Per Month
Perfect for getting started and trying out the marketing platform
- Reach upto 500 monthly email sends
- Contact and list management
- Basic segmentation
Klaviyo
No pricing availableFree Trial
Freshmarketer
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.1
13
9.0
950
Ease of Use
8.8
13
8.6
956
Ease of Setup
8.7
5
8.5
604
Ease of Admin
Not enough data
8.9
520
Quality of Support
7.9
13
8.4
905
Has the product been a good partner in doing business?
Not enough data
8.9
524
Product Direction (% positive)
9.1
13
8.9
900
Features by Category
Email Marketing
7.6
7
9.0
555
|
Verified
8.6
6
9.3
543
|
Verified
8.6
6
8.9
501
|
Verified
8.1
6
8.9
482
|
Verified
Online Marketing
9.2
6
7.8
380
|
Verified
8.1
6
8.3
402
|
Verified
8.1
6
8.7
435
|
Verified
8.9
6
8.7
451
8.7
5
8.2
252
Lead Management
9.3
5
8.5
354
Not enough data
8.4
273
Not enough data
9.0
507
|
Verified
9.3
5
7.8
220
9.3
5
8.5
358
|
Verified
9.3
5
8.5
399
|
Verified
9.0
5
8.4
332
|
Verified
8.7
5
8.2
285
|
Verified
Campaign Management
8.6
6
8.7
348
|
Verified
9.7
5
8.0
199
Feature Not Available
8.1
288
|
Verified
Feature Not Available
7.6
198
Social
Feature Not Available
Feature Not Available
9.3
5
7.8
196
9.3
5
7.8
188
9.0
5
7.4
183
8.7
5
7.8
258
|
Verified
Reporting & Analytics
9.3
5
8.5
487
|
Verified
Not enough data
8.3
416
|
Verified
9.0
5
8.4
426
|
Verified
Not enough data
8.4
441
|
Verified
10.0
5
7.6
200
Platform
8.7
5
8.5
334
|
Verified
9.2
6
8.7
315
|
Verified
9.2
6
8.9
317
|
Verified
9.3
5
8.3
208
|
Verified
8.1
6
7.8
194
|
Verified
9.2
6
8.9
320
|
Verified
8.7
5
8.0
160
Agentic AI - Marketing Automation
Not enough data
6.9
26
Not enough data
6.9
24
Not enough data
7.5
25
Not enough data
7.0
23
Not enough data
6.7
25
Not enough data
7.3
25
Integration
9.4
6
8.5
323
|
Verified
10.0
5
8.6
318
|
Verified
9.3
5
8.4
264
|
Verified
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
Not enough data
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Channels
Not enough data
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Customers
Not enough data
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.2
29
Not enough data
8.6
30
Not enough data
8.3
31
Not enough data
8.5
31
Tracking
Not enough data
8.3
28
Not enough data
7.9
28
Not enough data
9.0
34
Not enough data
8.7
30
Not enough data
8.5
27
Reporting
Not enough data
9.1
32
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Agentic AI - Email Deliverability
Not enough data
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Templates
Not enough data
8.6
427
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
259
Edit
Not enough data
8.4
359
|
Verified
Not enough data
8.8
422
|
Verified
Not enough data
8.3
333
|
Verified
Logistics
Not enough data
8.7
426
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
401
|
Verified
Not enough data
8.4
198
Generative AI
Not enough data
7.5
65
Not enough data
7.4
51
Agentic AI - Email Template Builder
Not enough data
6.4
19
Not enough data
7.0
19
Text Messaging
Not enough data
8.6
150
Not enough data
8.1
101
Not enough data
8.8
133
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
126
|
Verified
Not enough data
8.5
107
Not enough data
8.9
135
|
Verified
Not enough data
8.7
55
SMS Platform
Not enough data
8.6
134
|
Verified
Not enough data
8.9
134
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
63
Not enough data
8.8
111
|
Verified
Agentic AI - SMS Marketing
Not enough data
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Data Sourcing
Not enough data
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Intelligence
Not enough data
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Design and Customization
Not enough data
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Campaigns
Not enough data
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Integrations
Not enough data
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Platform Basics
Not enough data
9.0
17
Not enough data
9.0
16
Platform Data
Not enough data
8.5
16
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.2
15
Platform Additional Functionality
Not enough data
8.4
16
Not enough data
9.2
14
Not enough data
8.3
14
Agentic AI - Customer Journey Analytics
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Collection
Not enough data
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Generative AI
Not enough data
7.8
6
Customization
Not enough data
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Additional Functionality
Not enough data
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
Not enough data
8.5
19
Not enough data
8.4
18
Not enough data
8.8
20
Not enough data
8.8
17
Not enough data
7.3
16
Not enough data
7.6
15
Campaign Activity
Not enough data
8.1
18
Not enough data
8.5
23
Not enough data
8.1
17
Not enough data
7.5
17
Not enough data
8.1
17
Not enough data
8.1
16
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Categories
Categories
Shared Categories
Freshmarketer and Klaviyo are categorized as Email Template Builder, Personalization, Conversational Marketing, Marketing Automation, and SMS Marketing
Unique Categories
Freshmarketer is categorized as Transactional Email and Heatmap Tools
Reviews
Reviewers' Company Size
Freshmarketer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
23.5%
Marketing and Advertising
17.6%
Apparel & Fashion
17.6%
Hospitality
11.8%
Computer Software
11.8%
Other
17.6%
Retail
19.1%
Apparel & Fashion
12.7%
Marketing and Advertising
12.5%
Consumer Goods
11.8%
Health, Wellness and Fitness
7.3%
Other
36.6%
Alternatives
Discussions
Freshmarketer has no discussions with answers
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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