Compare Freshmarketer and Klaviyo 
Featured Products
At a Glance
Market Segments
Small-Business (47.1% of reviews)
Small-Business (82.2% of reviews)
Entry-Level Pricing
$0.00 1 User Per Month
No pricing available
Freshmarketer
Star Rating
(17)4.1 out of 5
Market Segments
Small-Business (47.1% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 1 User Per Month
Browse all 2 pricing plansKlaviyo
Star Rating
(1,342)4.6 out of 5
Market Segments
Small-Business (82.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user satisfaction, boasting a higher overall rating compared to Freshmarketer. Users appreciate its intuitive design, which allows social media managers to handle email marketing without needing specialized training, making it a versatile tool for various team members.
- Users say that Klaviyo's integration of email and SMS marketing under one platform is a significant advantage, streamlining communication efforts. This feature is particularly praised by those managing eCommerce websites, as it simplifies their marketing strategies.
- According to verified reviews, Freshmarketer stands out for its robust automation capabilities and customizable workflows. Users highlight its user-friendly interface and strong reporting features, which help visualize marketing analytics effectively, making it a smart choice for budget-conscious marketers.
- Reviewers mention that while Klaviyo offers strong email marketing functionalities, Freshmarketer shines in areas like customer scoring and multi-currency support, which are beneficial for businesses looking to enhance their customer engagement and deal closure rates.
- G2 reviewers note that Klaviyo's implementation process is quick and straightforward, with many users praising its proactive solutions to potential issues. This ease of setup is a significant factor for businesses that need to get up and running quickly.
- Users highlight that Freshmarketer's dashboard is impressive, providing a clear visualization of marketing stats, which enhances the overall user experience. However, some users feel that Klaviyo's email building and personalization features are more advanced, making it a preferred choice for those focused on email marketing.
Pricing
Entry-Level Pricing
Freshmarketer
Free
$0.00
1 User Per Month
Perfect for getting started and trying out the marketing platform
- Reach upto 500 monthly email sends
- Contact and list management
- Basic segmentation
Klaviyo
No pricing availableFree Trial
Freshmarketer
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.1
13
9.0
981
Ease of Use
8.8
13
8.6
989
Ease of Setup
8.7
5
8.5
637
Ease of Admin
Not enough data
8.9
523
Quality of Support
7.9
13
8.4
933
Has the product been a good partner in doing business?
Not enough data
8.9
527
Product Direction (% positive)
9.1
13
8.9
929
Features by Category
Email Marketing
7.6
7
9.0
567
|
Verified
8.6
6
9.3
556
|
Verified
8.6
6
8.9
505
|
Verified
8.1
6
9.0
493
|
Verified
Online Marketing
9.2
6
7.9
383
|
Verified
8.1
6
8.3
406
|
Verified
8.1
6
8.7
439
|
Verified
8.9
6
8.7
454
8.7
5
8.2
253
Lead Management
9.3
5
8.5
356
Not enough data
8.4
273
Not enough data
9.0
520
|
Verified
9.3
5
7.8
221
9.3
5
8.5
359
|
Verified
9.3
5
8.5
400
|
Verified
9.0
5
8.4
333
|
Verified
8.7
5
8.2
288
|
Verified
Campaign Management
8.6
6
8.7
348
|
Verified
9.7
5
8.0
199
Feature Not Available
8.1
288
|
Verified
Feature Not Available
7.6
198
Social
Feature Not Available
Feature Not Available
9.3
5
7.8
196
9.3
5
7.8
189
9.0
5
7.5
184
8.7
5
7.8
258
|
Verified
Reporting & Analytics
9.3
5
8.5
492
|
Verified
Not enough data
8.3
416
|
Verified
9.0
5
8.4
428
|
Verified
Not enough data
8.4
442
|
Verified
10.0
5
7.6
200
Platform
8.7
5
8.5
337
|
Verified
9.2
6
8.7
327
|
Verified
9.2
6
8.9
318
|
Verified
9.3
5
8.3
208
|
Verified
8.1
6
7.8
194
|
Verified
9.2
6
8.9
325
|
Verified
8.7
5
8.0
161
Agentic AI - Marketing Automation
Not enough data
6.9
26
Not enough data
7.0
25
Not enough data
7.5
25
Not enough data
7.0
23
Not enough data
6.7
25
Not enough data
7.3
25
Integration
9.4
6
8.5
324
|
Verified
10.0
5
8.6
322
|
Verified
9.3
5
8.5
271
|
Verified
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
Not enough data
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Channels
Not enough data
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Customers
Not enough data
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.2
29
Not enough data
8.6
30
Not enough data
8.4
32
Not enough data
8.5
31
Tracking
Not enough data
8.3
28
Not enough data
7.9
28
Not enough data
9.0
35
Not enough data
8.7
31
Not enough data
8.6
28
Reporting
Not enough data
9.1
33
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Agentic AI - Email Deliverability
Not enough data
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Templates
Not enough data
8.6
427
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
259
Edit
Not enough data
8.4
359
|
Verified
Not enough data
8.8
422
|
Verified
Not enough data
8.3
334
|
Verified
Logistics
Not enough data
8.7
428
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
402
|
Verified
Not enough data
8.4
198
Generative AI
Not enough data
7.5
66
Not enough data
7.4
52
Agentic AI - Email Template Builder
Not enough data
6.4
19
Not enough data
7.0
19
Text Messaging
Not enough data
8.6
151
Not enough data
8.1
101
Not enough data
8.8
133
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
126
|
Verified
Not enough data
8.5
107
Not enough data
8.9
135
|
Verified
Not enough data
8.7
55
SMS Platform
Not enough data
8.6
135
|
Verified
Not enough data
8.9
135
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
63
Not enough data
8.8
111
|
Verified
Agentic AI - SMS Marketing
Not enough data
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Data Sourcing
Not enough data
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Intelligence
Not enough data
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Design and Customization
Not enough data
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Campaigns
Not enough data
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Integrations
Not enough data
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Platform Basics
Not enough data
9.0
17
Not enough data
9.0
16
Platform Data
Not enough data
8.5
16
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.2
15
Platform Additional Functionality
Not enough data
8.4
16
Not enough data
9.2
14
Not enough data
8.3
14
Agentic AI - Customer Journey Analytics
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Collection
Not enough data
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Generative AI
Not enough data
7.8
6
Customization
Not enough data
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Additional Functionality
Not enough data
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.4
16
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
Not enough data
8.5
19
Not enough data
8.4
18
Not enough data
8.8
20
Not enough data
8.8
17
Not enough data
7.3
16
Not enough data
7.6
15
Campaign Activity
Not enough data
8.1
18
Not enough data
8.5
23
Not enough data
8.1
17
Not enough data
7.5
17
Not enough data
8.1
17
Not enough data
8.1
16
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Categories
Categories
Shared Categories
Freshmarketer and Klaviyo are categorized as Email Template Builder, Personalization, Conversational Marketing, Marketing Automation, and SMS Marketing
Unique Categories
Freshmarketer is categorized as Transactional Email and Heatmap Tools
Reviews
Reviewers' Company Size
Freshmarketer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
23.5%
Marketing and Advertising
17.6%
Apparel & Fashion
17.6%
Hospitality
11.8%
Computer Software
11.8%
Other
17.6%
Retail
19.3%
Marketing and Advertising
12.7%
Apparel & Fashion
12.5%
Consumer Goods
11.6%
Health, Wellness and Fitness
7.3%
Other
36.6%
Alternatives
Discussions
Freshmarketer has no discussions with answers
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
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