--- title: Freshmarketer Reviews meta_title: 'Freshmarketer Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 35 reviews by the users' company size, role or industry to find out how Freshmarketer works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 35 scale: '5' date_modified: '2026-09-28' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Freshmarketer Reviews & Product Details

Profile Status

This profile is currently managed by Freshmarketer but has limited features.

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Pricing

Pricing provided by Freshmarketer.

Free

$0.00
1 User Per Month

Enterprise

$15.00
1 User Per Month

User Insights

Average based on 35 real user reviews.

Typical contract price

$0k - $0k

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Per Month

Nayanika B.
NB
Nayanika B.
HR & Marketing Coordinator
Mid-Market (51-1000 emp.)
"Satisfied, but need to be persuaded to recommend"
4/5
What do you like best about Freshmarketer?

the visual journey builder is super intuitive, and the A/B testing with heatmaps helps optimize campaigns quickly. Review collected by and hosted on G2.com.

What do you dislike about Freshmarketer?

sometimes the reporting can feel a bit limited it lacks the depth you’d want for really granular insights Review collected by and hosted on G2.com.

CP
Caroca P.
HR Project Manager
Retail
Enterprise (> 1000 emp.)
"Embedded analytics give insights into the campaign performance."
4/5
What do you like best about Freshmarketer?

With Freshmarketer I to design professional landing pages with lesser or no code at all as a novice. The email marketing tools are also inherent and are quite simple and effective and are fully compatible with the landing pages. Review collected by and hosted on G2.com.

What do you dislike about Freshmarketer?

The range of what can be tested is fairly restricted. For instance, I can’t experiment with the different subject line of sending emails or change the contents of it depending on the behavior of the user. Review collected by and hosted on G2.com.

Lizier J.
LJ
Lizier J.
Freshworks Solution Engineer
Small-Business (50 or fewer emp.)
"Keep engage with your leads and boost your deal generation"
5/5
What do you like best about Freshmarketer?

Freshmarketer brings all of the tools and automation you need to boost lead engagement and sales Review collected by and hosted on G2.com.

What do you dislike about Freshmarketer?

There's an additional cost for marketing contacts. Review collected by and hosted on G2.com.

ID
Irina D.
Payroll Specialist
Building Materials
Small-Business (50 or fewer emp.)
"Simple email cultivating tool with automation capability"
4.5/5
What do you like best about Freshmarketer?

FreshMarketer’s email builder lets me design beautiful and high converting emails with no design skills, within a few minutes and it is as easy as dragging and dropping various elements. Review collected by and hosted on G2.com.

What do you dislike about Freshmarketer?

I am only able to make one change on the landing page at a time, thus, it feels difficult to work with intricate layouts and establish what changes have the biggest impact. Review collected by and hosted on G2.com.

Verified User in Cosmetics
UC
Verified User in Cosmetics
Small-Business (50 or fewer emp.)
"Smart, Efficient, and Budget-friendly CRM system"
5/5
What do you like best about Freshmarketer?

It is a smart, efficient, and budget-friendly option that offers a user-friendly interface, robust automation capabilities, and excellent customer support. It also offers customizable workflows and dashboards, strong reporting features with customizable analytics, making it a comprehensive and user-friendly option for businesses of all sizes. Review collected by and hosted on G2.com.

What do you dislike about Freshmarketer?

This is a very comprehensive solution, and there is nothing significant we dislike about the product. Review collected by and hosted on G2.com.

Ahsan Z.
AZ
Ahsan Z.
Commercial AR Specialist
Small-Business (50 or fewer emp.)
"Highly recommended."
5/5
What do you like best about Freshmarketer?

Fresh Marketer is great for its user-friendly interface and its suite of marketing tools. I particularly like how it combines various functionalities like A/B testing, email marketing, customer journey mapping, and analytics in one platform. It's convenient and efficient for marketers to manage multiple aspects of their campaigns seamlessly. Review collected by and hosted on G2.com.

What do you dislike about Freshmarketer?

While Fresh Marketer offers a comprehensive set of marketing tools, some users have mentioned that the reporting and analytics could be more robust. There might be limitations in terms of the depth of analysis or customization available in the reporting features. Additionally, for certain advanced functionalities, there could be a learning curve for new users. However, these aspects can vary based on individual preferences and requirements. What aspects concern you the most or what features are you hoping to see improved in Fresh Marketer? Review collected by and hosted on G2.com.

Kapileshwar B.
KB
Kapileshwar B.
Member
Enterprise (> 1000 emp.)
"Useful Friend"
5/5
What do you like best about Freshmarketer?

I have been sending email campaigns through marketer and it has been very useful in terms of generating leads Review collected by and hosted on G2.com.

What do you dislike about Freshmarketer?

Nothing as such it is a great tool for the marketing team Review collected by and hosted on G2.com.

Rumshaa Y.
RY
Rumshaa Y.
Small-Business (50 or fewer emp.)
"Freshmarketer Review"
4/5
What do you like best about Freshmarketer?

The customer scoring feature is most useful for us. Based on the score, important details can be gathered and agents can actively connect with them to increase deals. Moreover, the multi-currency support also helps in effectively closing deals across multiple regions. Review collected by and hosted on G2.com.

What do you dislike about Freshmarketer?

We haven't had any I'll experience yet. We are still exploring and mapping features onto our use case. a walk through blog or guide on benefits of it should also be helpful. Review collected by and hosted on G2.com.

Geetika  C.
GC
Geetika C.
Sales & Marketing Manager
Enterprise (> 1000 emp.)
"Excellent All in One Marketing Tool"
5/5
What do you like best about Freshmarketer?

Freshmakers is the choicest software tool for marketers. The dashboard is so impressive that it visualises the marketing analytics and stats. Email marketing is so easy and fun to do in Freshmarketers. Review collected by and hosted on G2.com.

What do you dislike about Freshmarketer?

I have no regrets about working on this tool that comes at a good price. Review collected by and hosted on G2.com.

Joel B.
JB
Joel B.
Owner
Small-Business (50 or fewer emp.)
"A powerful marketing automation platform that can help businesses improve their customer engagement."
5/5
What do you like best about Freshmarketer?

Fresh Marketer's user-friendly interface is one of its most notable features. It is designed to be straightforward and accessible, even for businesses with limited marketing experience. This makes it easy for companies to quickly set up and launch their marketing campaigns, allowing them to see results sooner. Several tools are also included to help businesses, including creating and managing customer surveys, chatbots, and live chat feature to help companies to engage with customers in real-time. Review collected by and hosted on G2.com.

What do you dislike about Freshmarketer?

While Fresh Marketer's pricing is competitive with other marketing automation platforms in terms of its features and functionality, Fresh Marketer may still be more expensive than other options on the market, particularly for smaller businesses or startups with limited marketing budgets. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Freshmarketer.

Free

$0.00
1 User Per Month

Enterprise

$15.00
1 User Per Month
Freshmarketer Comparisons