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At a Glance
Market Segments
Mid-Market (49.0% of reviews)
Small-Business (59.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Fospha
Star Rating
(51)4.5 out of 5
Market Segments
Mid-Market (49.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about FosphaGoogle Analytics
Star Rating
(6,619)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in its Real-Time Reporting feature, scoring 8.8, which allows businesses to monitor user activity as it happens. In contrast, Fospha's real-time reporting is rated significantly lower at 7.0, leading reviewers to express disappointment in its ability to provide immediate insights.
- Reviewers mention that Google Analytics offers robust Custom Event Tracking capabilities with a score of 8.5, enabling users to tailor their tracking to specific business needs. Fospha, however, has a lower score of 7.6 in this area, with users indicating that its customization options are not as flexible or comprehensive.
- G2 users highlight the superior Quality of Support provided by Fospha, which received a score of 9.3, compared to Google Analytics' 7.5. Reviewers appreciate Fospha's responsive customer service and personalized assistance, making it a preferred choice for those needing more hands-on support.
- Users on G2 report that Google Analytics shines in Engagement Metrics, scoring 8.7, which helps businesses understand user interactions effectively. In contrast, Fospha's engagement score of 7.8 has led some users to feel that it lacks depth in analyzing user behavior.
- Reviewers mention that Fospha's Attribution Modeling features, particularly its Multi-Touch Attribution scoring 8.7, are highly regarded for providing a clearer picture of customer journeys. Google Analytics, while strong, scores slightly lower at 8.0 for Single-Touch Attribution, which some users find limiting in understanding complex customer interactions.
- Users say that Google Analytics' Custom Reports and Dashboards feature, rated at 8.5, allows for extensive data visualization and reporting options, which many find essential for data-driven decision-making. Fospha's score of 7.5 in this area has led some users to feel that its reporting capabilities are less intuitive and customizable.
Pricing
Entry-Level Pricing
Fospha
No pricing availableGoogle Analytics
No pricing availableFree Trial
Fospha
No trial information availableGoogle Analytics
No trial information availableRatings
Meets Requirements
8.4
41
9.0
5,508
Ease of Use
8.3
39
7.8
5,539
Ease of Setup
8.7
13
7.9
2,743
Ease of Admin
9.2
8
8.2
2,602
Quality of Support
9.3
40
7.5
4,585
Has the product been a good partner in doing business?
10.0
12
8.3
2,383
Product Direction (% positive)
8.8
38
8.5
5,386
Features by Category
Metrics
8.7
14
9.0
4016
7.8
13
8.8
3996
7.3
10
8.7
3935
8.3
13
8.6
3616
7.6
13
8.4
3386
6.8
13
8.4
3594
6.9
12
8.5
3640
8.3
15
8.6
3706
6.7
12
8.2
3296
Reporting
7.0
16
Feature Not Available
8.2
14
8.5
3541
8.4
16
8.2
3251
6.9
15
8.4
3494
7.7
11
8.5
3433
8.0
15
8.3
3111
7.5
14
8.5
3659
Other
6.8
13
8.5
3682
7.6
11
8.5
3496
6.8
11
8.3
3288
9.0
16
8.7
3427
9.0
16
8.5
2697
6.2
11
8.0
2424
6.9
9
8.2
2799
Agentic AI - Digital Analytics
Not enough data
7.8
85
Not enough data
8.1
86
Not enough data
7.8
85
Not enough data
8.4
90
Administration
8.6
14
8.5
2619
7.7
13
8.2
2330
8.8
16
8.9
3457
8.2
16
8.9
3564
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1150
Tracking & Reporting
Not enough data
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1070
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Metrics
Not enough data
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Attribution Modeling
8.0
22
Not enough data
8.7
29
Not enough data
8.5
25
Not enough data
7.8
23
Not enough data
6.2
17
Not enough data
7.4
17
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
6.4
12
Not enough data
8.5
23
Not enough data
8.8
26
Not enough data
8.0
21
Not enough data
Reporting
7.8
26
Not enough data
7.6
28
Not enough data
7.4
25
Not enough data
Exchange Functions
Not enough data
9.3
15
Not enough data
9.3
15
Data as a Service
Not enough data
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Management
Not enough data
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
8.3
1125
Not enough data
8.9
1496
Not enough data
8.3
1258
Metrics
Not enough data
8.9
1467
Not enough data
8.9
1501
Not enough data
8.9
1501
Not enough data
8.7
1419
Not enough data
8.7
1433
Not enough data
8.4
1369
Agentic AI - Content Analytics
Not enough data
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Marketing Operations
8.6
17
|
Verified
Not enough data
8.3
17
|
Verified
Not enough data
7.3
14
|
Verified
Not enough data
9.0
18
|
Verified
Not enough data
7.7
14
Not enough data
6.0
10
Not enough data
Campaign Activity
8.5
20
|
Verified
Not enough data
8.3
20
|
Verified
Not enough data
7.1
13
|
Verified
Not enough data
8.2
19
|
Verified
Not enough data
7.2
16
|
Verified
Not enough data
5.8
14
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Categories
Categories
Shared Categories
Fospha and Google Analytics are categorized as Digital Analytics
Unique Categories
Fospha is categorized as Attribution and Marketing Analytics
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
Reviews
Reviewers' Company Size
Fospha
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
31.4%
Marketing and Advertising
11.8%
Apparel & Fashion
11.8%
Food & Beverages
9.8%
Health, Wellness and Fitness
5.9%
Other
29.4%
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.7%
Internet
4.5%
Retail
2.8%
Other
56.7%
Discussions
Fospha has no discussions with answers
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
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