--- title: Folloze Reviews meta_title: 'Folloze Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 53 reviews by the users' company size, role or industry to find out how Folloze works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 53 scale: '5' date_modified: '2026-09-28' parent_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution ---

Folloze Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users commend the user-friendly design of Folloze, enhancing efficiency and simplifying complex marketing tasks effectively. (7 mentions)
Users praise the top-tier customer service of Folloze, highlighting the team's responsiveness and support in maximizing the platform's value. (6 mentions)
Users rave about the unmatched customer support from Folloze, highlighting their commitment to user success and responsiveness. (5 mentions)
Users highlight the easy setup of Folloze, aided by clear training videos and ongoing support from the team. (5 mentions)
Users value robust analytics in Folloze, which significantly enhances lead quality insights and campaign management efficiency. (3 mentions)
Users cite design limitations in Folloze, impacting customization and requiring support for integration challenges. (4 mentions)
Users find editing issues frustrating, as it limits the customization of board sections during creation. (2 mentions)
Users find the editing limitations in Folloze frustrating, as adjusting text size and formatting is often cumbersome. (2 mentions)
Users find layout issues in Folloze frustrating, though HTML and CSS integration offers some creative flexibility. (2 mentions)
Users find the limited customization frustrating, preventing more creative and flexible iterations in their boards. (2 mentions)

5 Pros or Advantages of Folloze

5 Cons or Disadvantages of Folloze

Verified User in Financial Services
AF
Verified User in Financial Services
Enterprise (> 1000 emp.)
"Great, easy and user friendly tool for your marketing needs"
4.5/5
What do you like best about Folloze?

It's very user friendly. It already has a template that you can easily build your board or promotion page but you can also explore many other ways to customize and build your board the way you want. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

Although it has options to customize there are a few limitations to it. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Great platform for ABM across teams"
4.5/5
What do you like best about Folloze?

We have used Folloze to implement several programs across different business units. The Folloze team is super helpful in advising best practices, setup support, and guiding everyone in the right direction for best results. What I like about this tool is anyone can use it and it allows for quick launches and creative personalization at scale. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

The reporting is already great but they have a couple of UX items they are planning to fix which I have to say are very minor. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
EM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Folloze Content Hub"
5/5
What do you like best about Folloze?

The team at Folloze is second to none in terms of being responsive and available. They were able to also customize their "out of the box" solutions for our needs. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

Some fixes are taking a little extra time due to our needs for customization. Minor issue. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Account Based Content Experiences at Scale"
4.5/5
What do you like best about Folloze?

Folloze makes it easy to scale up account-based experiences at scale to deliver the personalization buyers expect. No coding skills necessary, easy to build boards and personalize them, integrates with the cornerstones of our GTM stack, the use cases easily expand outside our jumping off point and the team has been there every step of the way to support those iterations. Easy to repurpose content across different experiences using the library and also to apply different levels of access (ungated, gated) to support different business needs and use cases. Easy to see who (person or account) is engaging with the content to better understand which content resonates best. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

Every platform which requires content has to onboard and refresh that content. This is the biggest factor to balance between good and good enough. Anyone can create some content, but well-crafted & designed assets (original, thumbnails w/ best CTA, etc.) can set a brand apart from competitors and it takes resources to create those. So if you don't have that built into your plan, you should be considering how you can support the growth of using Folloze. That said, once the content is up in its best format, it's easy to repurpose across all your Folloze assets so this is more of a lift for onboarding or new content development. Links to standard file storage platforms are really helpful and help to alleviate some of this effort, but ours only allows external links to an asset for 30 days, so it won't work for us without refreshing those every month (which doesn't make sense). Maybe a one-time link integration to automatically download that file into the Folloze library could solve that. Then that feature could be used to refresh those assets as needed without the manual effort of DL from file storage and re-uploading to Folloze Library. Review collected by and hosted on G2.com.

Verified User in Mechanical or Industrial Engineering
AM
Verified User in Mechanical or Industrial Engineering
Small-Business (50 or fewer emp.)
"There when we need it and then some"
4/5
What do you like best about Folloze?

The ease of standing up a board without the headache of planning the design. After your first few templates are there it is very easy to duplicate and re-use other boards to keep the similar branding while only editing the necessary elements. There are plenty of ways to customize your board without giving up too much control. The folloze team has really boosted their response to security per board as well with SSO functionality, two-factor authentication, and the personalization feature. Sales enablement will be a key piece of our goals this year so safeguarding customer-specific and company sensitive content will be easier with these functions. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

Reporting could be more robust but I know they are continuously improving on that. The content center could be better with folders/more organization of your internal content. Without searching your content, there isn't a surefire way to organize it, especially when trying to separate your content from another internal team. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Enterprise (> 1000 emp.)
"Folloze is fully featured and easy to use"
4.5/5
What do you like best about Folloze?

Folloze is super easy to use and very intuitive. The staff is always very helpful and always willing to step in to make sure my issues, if any, get resolved. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

The downside is nothing! Folloze is a great product and very affordable. Review collected by and hosted on G2.com.

Jason R.
JR
Jason R.
S
Small-Business (50 or fewer emp.)
"The core of our omnichannel ABM"
5/5
What do you like best about Folloze?

It's a quick and easy way to create personalized ABM campaigns. The landing pages are the center of our outreach. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

There is not much customizability in the format options. Review collected by and hosted on G2.com.

Sarah P.
SP
Sarah P.
Channel Marketing Manager
Enterprise (> 1000 emp.)
"Flexible and user-friendly"
4.5/5
What do you like best about Folloze?

Great way to keep sales and enablement content organized, fresh, and top-of-mind. The format is very flexible. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

Some learning curve, but customer success team is available to help. Our infosec policies restrict us from using some of the integration functionality. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Verified User in Financial Services
Small-Business (50 or fewer emp.)
"Using Folloze has been a fantastic way to elevate the client experience."
5/5
What do you like best about Folloze?

It is user-friendly and easy to produce a board quickly for our deals in flight. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

Our team does have a few technical restrictions due to our internal company policies. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"Folloze"
5/5
What do you like best about Folloze?

Outstanding customer service and technical assistance Review collected by and hosted on G2.com.

What do you dislike about Folloze?

Flexibility on design is a bit flat - looking forward to a roadmap for additional capabilities on that. Review collected by and hosted on G2.com.