--- title: Folloze Reviews meta_title: 'Folloze Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 53 reviews by the users' company size, role or industry to find out how Folloze works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 53 scale: '5' date_modified: '2026-09-28' parent_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution ---

Folloze Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users commend the user-friendly design of Folloze, enhancing efficiency and simplifying complex marketing tasks effectively. (7 mentions)
Users praise the top-tier customer service of Folloze, highlighting the team's responsiveness and support in maximizing the platform's value. (6 mentions)
Users rave about the unmatched customer support from Folloze, highlighting their commitment to user success and responsiveness. (5 mentions)
Users highlight the easy setup of Folloze, aided by clear training videos and ongoing support from the team. (5 mentions)
Users value robust analytics in Folloze, which significantly enhances lead quality insights and campaign management efficiency. (3 mentions)
Users cite design limitations in Folloze, impacting customization and requiring support for integration challenges. (4 mentions)
Users find editing issues frustrating, as it limits the customization of board sections during creation. (2 mentions)
Users find the editing limitations in Folloze frustrating, as adjusting text size and formatting is often cumbersome. (2 mentions)
Users find layout issues in Folloze frustrating, though HTML and CSS integration offers some creative flexibility. (2 mentions)
Users find the limited customization frustrating, preventing more creative and flexible iterations in their boards. (2 mentions)

5 Pros or Advantages of Folloze

5 Cons or Disadvantages of Folloze

Verified User in Marketing and Advertising
EM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Great solution to deploy ABM at scale."
5/5
What do you like best about Folloze?

Ability to launch an at scale ABM program. No need to create numerous sites, just a single template that is customized by the system. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

No much to dislike. Strong support and product team. Review collected by and hosted on G2.com.

Shira A.
SA
Shira A.
CEO
Small-Business (50 or fewer emp.)
"We love working with Folloze"
5/5
What do you like best about Folloze?

Being able to see who opened the email, when and who click-through to the board, in real-time is extremely helpful. Our clients love it. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

I want to be able to archive old boards. Review collected by and hosted on G2.com.

Alex M.
AM
Alex M.
GTM Manager
Enterprise (> 1000 emp.)
"An Amazing Gateway into B2B ABX Marketing"
5/5
What do you like best about Folloze?

I love to depth of functionality that is available to hyper-personalise marketing experiences, from the Get-Go. Advanced data integrations into 6Sense and Eloqua, allow for that 360-degree view of inbound and outbound prospects. Folloze are geared with an outgoing and supportive team who understand how to traverse large organisations, and the quirks involved in getting multi-faceted projects off the ground.

We assessed many vendors when selecting Folloze, but found the product complete, with a strong development roadmap. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

I have only found two minor areas for opportunity:

Design: I believe Folloze can work to ensure boards are more indistinguishable into an organisations branding. The team were very supportive of this conversation, and assisted to resolve this concern.

Email: I believe there is an are of opportunity to ensure the Folloze HTML emails are more customisable, allowing an organisation to leverage existing branded templates, from within Folloze. Review collected by and hosted on G2.com.

Angela Juat C.
AC
Angela Juat C.
Growth Marketing Associate
Mid-Market (51-1000 emp.)
"Easy to use platform and extremely helpful customer support."
5/5
What do you like best about Folloze?

I love how customizable the boards are. You can personally make changes to boards quickly and easily, and whatever you aren't able to change yourself (i.e., image sizing, other design aspects, etc.), you can easily reach out to their support team and submit design requests to fix things for you. The turnaround time for special customization requests is relatively quick and the customer support in general is fantastic! My team at Clari loves the Customer Success team at Folloze and appreciate how they listen to our suggestions and concerns.

Besides the customization features the boards have, the platform is so simple to use and the boards are clean and pleasant to look at. Without a doubt, Folloze is a must-have for our marketing team's tech stack! Review collected by and hosted on G2.com.

What do you dislike about Folloze?

While this isn't technically a "dislike," it would be nice to see more customization features (i.e., font changes, etc.) available for us to use without needing to collaborate with the support team. I know Folloze's team is constantly making changes and adding more capabilities to the tool, so I have a feeling that we'll be able to do more of these customizations ourselves! Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"The Evolution of the Buyer Journey & Account Experience"
4/5
What do you like best about Folloze?

What I enjoy the most about the platform is how easy is to put together the experiences and how quickly you can be up and running with a new campaign. I also enjoy that it serves multiple use cases for every stage of the journey and that it complements well as one of the pieces of the tactical portion for the ABM strategy. Also, the customer experience team is the best! Review collected by and hosted on G2.com.

What do you dislike about Folloze?

Some things still need to evolve in the platform, especially those related to email orchestration and overall flexibility for building and customizing the boards. But I know the Folloze team has been making a lot of progress there, even since we onboarded. They are also super open to hearing from their customers and including suggestions in their product roadmap. Review collected by and hosted on G2.com.

Verified User in Management Consulting
AM
Verified User in Management Consulting
Mid-Market (51-1000 emp.)
"Easy, Effective ABM Tool"
3.5/5
What do you like best about Folloze?

Very user-friendly. Not an over-complicated interface. Building blocks with core components make creating a page possible in minutes. The connection with Salesforce is also extremely simple so our sales team are able to make fast, actionable outreach. I also like the email capability and how it syncs with Outlook. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

There are bugs here and there that come up that sometimes takes a few days to fix. The team are always good at working with us to identify and resolve them, but often we are the ones to identify the issues. Review collected by and hosted on G2.com.

Verified User in Internet
EI
Verified User in Internet
Mid-Market (51-1000 emp.)
"Folloze - great platform and excellent customer support"
5/5
What do you like best about Folloze?

Folloze is easy to set up and implement and delivers an engaging experience for our prospects. I like that the templates are not overly complicated and we can have a board up and running in minutes. The analytics dashboard is my go-to report to see who spends how much time on what content. And, bonus points, we have a fantastic customer success manager assigned to us (thank you Krysta!). Review collected by and hosted on G2.com.

What do you dislike about Folloze?

Nothing not to like - they have been a great service provider. Review collected by and hosted on G2.com.

Jeremiah T.
JT
Jeremiah T.
Co-Founder
Mid-Market (51-1000 emp.)
"Powerful product, terrific team"
5/5
What do you like best about Folloze?

Folloze delivered exactly what we were looking for--a no-code, WYSIWYG web page creator that makes it easy for us to enrich our customer conversation Review collected by and hosted on G2.com.

What do you dislike about Folloze?

I have no criticisms at this time, only feature wishlists. Review collected by and hosted on G2.com.

Sanja M.
SM
Sanja M.
Global Head of Strategy and Transformation for Insurance
Enterprise (> 1000 emp.)
"Fast and easy engagement platform"
5/5
What do you like best about Folloze?

As part of my role in organizing a virtual Council, I had to set up a website to share information with the network. However, I soon realize that the engagement level of a website are not as efficient as I wanted it to be. That is when I learned about Folloze. Folloze is a really user-friendly tool: easy to use and fast to learn how to use it. Special thanks go to the Customer Support team led by Amanda Sapata was just great - really helpful and ready to answer any question. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

There are still some features and functions that could be improved ie. the calendar function. Another thing that could be improved is the link between the boards and registration option. At the moment, I can get people to register on one board and that takes them to the other board...but in case, someone shares the url of the other board, they can access it without registering. Also, some users said that they are unable to register, and I could not understand why? Review collected by and hosted on G2.com.

Maisa F.
MF
Maisa F.
Senior Integrated/ABM Marketing Consultant - Global Campaigns
Enterprise (> 1000 emp.)
"Folloze has been a gamer changer"
5/5
What do you like best about Folloze?

Folloze is an ideal enterprise marketing platform with innovative solutions for marketers needing to be agile, strategic and thoughtful about their interactions. The personalization features, content manager, distribution tools and integrations make Folloze a dream for delivering relevant messaging to our most strategic stakeholders Review collected by and hosted on G2.com.

What do you dislike about Folloze?

There is little to dislike. Folloze can look to build out a stronger content management infrastructure to get more sticky within a marketing organization; but I believe they are working on that. Review collected by and hosted on G2.com.