--- title: Folloze Reviews meta\_title: 'Folloze Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 49 reviews by the users' company size, role or industry to find out how Folloze works for a business like yours. aggregate\_rating: rating\_value: 4.8 review\_count: 49 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution --- ### Folloze Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users love the **ease of use** of Folloze, making it simple for teams to engage and manage campaigns effectively. [(6 mentions)](https://www.g2.com/products/folloze/reviews?filters%5Bsentiment_snippet%5D=1820001&qs=pros-and-cons#reviews) Users value Folloze for its **ease of use** and seamless integration, enhancing engagement and efficiency in marketing efforts. [(5 mentions)](https://www.g2.com/products/folloze/reviews?filters%5Bsentiment_snippet%5D=1819971&qs=pros-and-cons#reviews) Users praise the **exceptional customer support** from Folloze, highlighting their responsiveness and genuine partnership in success. [(4 mentions)](https://www.g2.com/products/folloze/reviews?filters%5Bsentiment_snippet%5D=1820119&qs=pros-and-cons#reviews) Users commend the **extremely easy setup** of Folloze, facilitating streamlined onboarding and efficient use across teams. [(4 mentions)](https://www.g2.com/products/folloze/reviews?filters%5Bsentiment_snippet%5D=1820222&qs=pros-and-cons#reviews) Users value the **robust analytics** of Folloze for effective lead tracking and engaging insights on customer interactions. [(3 mentions)](https://www.g2.com/products/folloze/reviews?filters%5Bsentiment_snippet%5D=2376678&qs=pros-and-cons#reviews) Users note **design limitations** in Folloze, particularly in editing sections and customizing board dimensions. [(2 mentions)](https://www.g2.com/products/folloze/reviews?filters%5Bsentiment_snippet%5D=1820142&qs=pros-and-cons#reviews) Users find **layout issues** in Folloze, as modifying text size and colors can be overly finicky and challenging. [(2 mentions)](https://www.g2.com/products/folloze/reviews?filters%5Bsentiment_snippet%5D=2510301&qs=pros-and-cons#reviews) Users desire **more flexible customization** options with Folloze, wishing to edit section sizes during board creation. [(2 mentions)](https://www.g2.com/products/folloze/reviews?filters%5Bsentiment_snippet%5D=2376585&qs=pros-and-cons#reviews) Users note the **limited functionality** in design options, wishing for more flexibility in templated sections for creativity. [(2 mentions)](https://www.g2.com/products/folloze/reviews?filters%5Bsentiment_snippet%5D=2376562&qs=pros-and-cons#reviews) Users find the **complexity** of setup and design limitations to be challenging, requiring multiple support calls for assistance. [(1 mentions)](https://www.g2.com/products/folloze/reviews?filters%5Bsentiment_snippet%5D=2376569&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Folloze ##### 1. Ease of Use Users love the **ease of use** of Folloze, making it simple for teams to engage and manage campaigns effectively. [ See 6 mentions ](https://www.g2.com/products/folloze/reviews?filters%5Bsentiment_snippet%5D=1820001&qs=pros-and-cons#reviews) See Related User Reviews MW Matthew W. 5.0/5 "A true Asset for Lead Capturing and Engagement" What do you like about Folloze? I find Folloze to be a valuable platform for engaging with various business channels strategically. The biggest value for us is the ability to create ![Katie O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Katie O.") KO Katie O. Mid-Market (51-1000 emp.) 5.0/5 "Fantastic Customer Service, Effortless Landing Page Creation" What do you like about Folloze? I love the top-tier customer service provided by Folloze; their team is always ready to assist whenever needed, which makes a significant difference i ##### 2. Helpful Users value Folloze for its **ease of use** and seamless integration, enhancing engagement and efficiency in marketing efforts. [ See 5 mentions ](https://www.g2.com/products/folloze/reviews?filters%5Bsentiment_snippet%5D=1819971&qs=pros-and-cons#reviews) See Related User Reviews MW Matthew W. 5.0/5 "A true Asset for Lead Capturing and Engagement" What do you like about Folloze? I find Folloze to be a valuable platform for engaging with various business channels strategically. The biggest value for us is the ability to create ![Katie O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Katie O.") KO Katie O. Mid-Market (51-1000 emp.) 5.0/5 "Fantastic Customer Service, Effortless Landing Page Creation" What do you like about Folloze? I love the top-tier customer service provided by Folloze; their team is always ready to assist whenever needed, which makes a significant difference i ##### 3. Customer Support Users praise the **exceptional customer support** from Folloze, highlighting their responsiveness and genuine partnership in success. [ See 4 mentions ](https://www.g2.com/products/folloze/reviews?filters%5Bsentiment_snippet%5D=1820119&qs=pros-and-cons#reviews) See Related User Reviews MW Matthew W. 5.0/5 "A true Asset for Lead Capturing and Engagement" What do you like about Folloze? I find Folloze to be a valuable platform for engaging with various business channels strategically. The biggest value for us is the ability to create ![Katie O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Katie O.") KO Katie O. Mid-Market (51-1000 emp.) 5.0/5 "Fantastic Customer Service, Effortless Landing Page Creation" What do you like about Folloze? I love the top-tier customer service provided by Folloze; their team is always ready to assist whenever needed, which makes a significant difference i ##### 4. Easy Setup Users commend the **extremely easy setup** of Folloze, facilitating streamlined onboarding and efficient use across teams. [ See 4 mentions ](https://www.g2.com/products/folloze/reviews?filters%5Bsentiment_snippet%5D=1820222&qs=pros-and-cons#reviews) See Related User Reviews MW Matthew W. 5.0/5 "A true Asset for Lead Capturing and Engagement" What do you like about Folloze? I find Folloze to be a valuable platform for engaging with various business channels strategically. The biggest value for us is the ability to create ![Katie O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Katie O.") KO Katie O. Mid-Market (51-1000 emp.) 5.0/5 "Fantastic Customer Service, Effortless Landing Page Creation" What do you like about Folloze? I love the top-tier customer service provided by Folloze; their team is always ready to assist whenever needed, which makes a significant difference i ##### 5. Analytics Users value the **robust analytics** of Folloze for effective lead tracking and engaging insights on customer interactions. [ See 3 mentions ](https://www.g2.com/products/folloze/reviews?filters%5Bsentiment_snippet%5D=2376678&qs=pros-and-cons#reviews) See Related User Reviews MW Matthew W. 5.0/5 "A true Asset for Lead Capturing and Engagement" What do you like about Folloze? I find Folloze to be a valuable platform for engaging with various business channels strategically. The biggest value for us is the ability to create ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Effortless landing page creation at scale, with personalisation" What do you like about Folloze? Folloze makes it incredibly easy to create landing pages at scale. We use the platform to create personalised landing pages by industry, use case or e ### 5 Cons or Disadvantages of Folloze ##### 1. Design Limitations Users note **design limitations** in Folloze, particularly in editing sections and customizing board dimensions. [ See 2 mentions ](https://www.g2.com/products/folloze/reviews?filters%5Bsentiment_snippet%5D=1820142&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Effortless landing page creation at scale, with personalisation" What do you dislike about Folloze? Some limitations to what's possible with design, although the support team are on hand to help. It's always hard setting up new integrations/tech aspe ![delaney d.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "delaney d.") DD delaney d. Mid-Market (51-1000 emp.) 5.0/5 "Exceptionally Easy to Use and Perfect for New Users" What do you dislike about Folloze? The only downside is that you can't particularly edit each section when creating a board, I'd like to be able to shrink the size of things. ##### 2. Layout Issues Users find **layout issues** in Folloze, as modifying text size and colors can be overly finicky and challenging. [ See 2 mentions ](https://www.g2.com/products/folloze/reviews?filters%5Bsentiment_snippet%5D=2510301&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 5.0/5 "Next level product to take B2B marketing higher" What do you dislike about Folloze? When designing a board, changing things like text size, color, formatting can be too finnicky. ![Alexandra D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexandra D.") AD Alexandra D. Enterprise (\> 1000 emp.) 5.0/5 "Not Just a Vendor, a Valued Partner" What do you dislike about Folloze? Folloze lacks some features and layouts we would like, but it allows for HTML and CSS integration, giving our team the flexibility to be creative with ##### 3. Limited Customization Users desire **more flexible customization** options with Folloze, wishing to edit section sizes during board creation. [ See 2 mentions ](https://www.g2.com/products/folloze/reviews?filters%5Bsentiment_snippet%5D=2376585&qs=pros-and-cons#reviews) See Related User Reviews ![Hannah C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hannah C.") HC Hannah C. Mid-Market (51-1000 emp.) 5.0/5 "We Don’t Just Use Folloze. We Co-Exist With It." What do you dislike about Folloze? Sometimes you want to break out of the box a bit more. More flexible templated sections would make creative iterations even faster. ![delaney d.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "delaney d.") DD delaney d. Mid-Market (51-1000 emp.) 5.0/5 "Exceptionally Easy to Use and Perfect for New Users" What do you dislike about Folloze? The only downside is that you can't particularly edit each section when creating a board, I'd like to be able to shrink the size of things. ##### 4. Limited Functionality Users note the **limited functionality** in design options, wishing for more flexibility in templated sections for creativity. [ See 2 mentions ](https://www.g2.com/products/folloze/reviews?filters%5Bsentiment_snippet%5D=2376562&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Effortless landing page creation at scale, with personalisation" What do you dislike about Folloze? Some limitations to what's possible with design, although the support team are on hand to help. It's always hard setting up new integrations/tech aspe ![Hannah C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hannah C.") HC Hannah C. Mid-Market (51-1000 emp.) 5.0/5 "We Don’t Just Use Folloze. We Co-Exist With It." What do you dislike about Folloze? Sometimes you want to break out of the box a bit more. More flexible templated sections would make creative iterations even faster. ##### 5. Complexity Users find the **complexity** of setup and design limitations to be challenging, requiring multiple support calls for assistance. [ See 1 mentions ](https://www.g2.com/products/folloze/reviews?filters%5Bsentiment_snippet%5D=2376569&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Effortless landing page creation at scale, with personalisation" What do you dislike about Folloze? Some limitations to what's possible with design, although the support team are on hand to help. It's always hard setting up new integrations/tech aspe ![Elvita C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Elvita C.") EC Elvita C. Product Marketing Manager Mid-Market (51-1000 emp.) 11/8/2022 "Folloze for useful info hubs" 5/5 What do you like best about Folloze? Being able to come up together with a bundle of information or useful links without having to depend on other internal teams, like the web team who typically manage corporate websites Review collected by and hosted on G2.com. What do you dislike about Folloze? It lacks some flexibility to edit "contact" info options... like, if you want any contact requests to be sent to another email (like a group handle, for example) other than yourself, it doesn't allow that. Review collected by and hosted on G2.com. What problems is Folloze solving and how is that benefiting you? Creation of landing pages and it's useful as a hub for links or specific information. This is useful when having different teams of people requiring different info, like, for example, regional and international teams, with different product offerings , or to collect resources for different product lines. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 11/21/2022 "Scaling ABM with Folloze" 5/5 What do you like best about Folloze? The most helpful thing about Folloze is that it easily integrates into our many programs and systems. Using Folloze doesn't require a web developer or any kind of CSS language. It's truly for the everyday marketer. My small team has been able to integrate Folloze into programs that have driven more qualified leads as well as more engagement overall. Review collected by and hosted on G2.com. What do you dislike about Folloze? Although the tool is great, there are still some areas we would like to customize but simply can't with the way the tool is set up today. I'd like to see more areas to easily customize still without CSS or other development. Review collected by and hosted on G2.com. What problems is Folloze solving and how is that benefiting you? Folloze is solving the scale problem that my small team has. We have a huge need to build things quickly and efficiently. With Folloze, we can do that while creating value for our customers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Aaron E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aaron E.") AE Aaron E. Digital Marketing Specialist Mid-Market (51-1000 emp.) 11/18/2022 "A great tool for account-based marketing" 4/5 What do you like best about Folloze? Folloze is great for account-based marketing (ABM) initiatives. It allows personalization on microsites down the content, logos, and much more. It allows you to take what you're already working on and expand it to multiple accounts. Review collected by and hosted on G2.com. What do you dislike about Folloze? Folloze has some new features that can be buggy. I've run into multiple annoyances that, luckily, get resolved quickly but can slow things down. Sometimes I feel like a beta tester. Review collected by and hosted on G2.com. What problems is Folloze solving and how is that benefiting you? Folloze allows us to craft highly thoughtful and personalized marketing journeys. It allows us to scale these efforts internally and work more swiftly across our marketing efforts. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite TC Troy C. Sales Executive, Large Enterprise Enterprise (\> 1000 emp.) 12/9/2022 "Folloze is a Differentiator for Sales" 5/5 What do you like best about Folloze? Great platform for providing materials all in one place for prospects and customers! Provides a very personal experience. The tool is intuitive and their support and training materials are excellent!! Review collected by and hosted on G2.com. What do you dislike about Folloze? A few of the sections are not overly intuitive though this is nitpicking as overall I think it is a great sales tool!! Review collected by and hosted on G2.com. What problems is Folloze solving and how is that benefiting you? Adding a very personalized and professional communication tool to my prospects and customers. It simplifies the ability for my customers to get access to materials all in one place! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite WS Will S. Sr. Marketing Manager Marketing Operations Enterprise (\> 1000 emp.) 11/18/2022 "Folloze helps speed development of effective ABM efforts" 3.5/5 What do you like best about Folloze? Folloze makes it easy to bring together content around a specific narrative so we can speak impactfully to specific market segments. Review collected by and hosted on G2.com. What do you dislike about Folloze? The reporting interface is a little cumbersome and would benefit from added functionality. Review collected by and hosted on G2.com. What problems is Folloze solving and how is that benefiting you? Folloze reduces the amount of resources we need to devote to ABM efforts and makes them more turnkey. The templates we create can easily be reused and repurposed. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 12/20/2022 "Flexible, no-code content creation for ABM" 5/5 What do you like best about Folloze? Being empowered to build personalized no-code websites and track engagement for targeted follow-up is intuitive. Expanding the platform across your Marketing and Sales organization is easy! Review collected by and hosted on G2.com. What do you dislike about Folloze? Some of the lower-ranked functionality has been addressed in the new product releases making it even easier to use and optimize the platform. Review collected by and hosted on G2.com. What problems is Folloze solving and how is that benefiting you? Reduces the time it takes to build personalized digital experiences and respond to customer interest with timely and relevant content. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") EM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 11/1/2022 "Great solution to deploy ABM at scale." 5/5 What do you like best about Folloze? Ability to launch an at scale ABM program. No need to create numerous sites, just a single template that is customized by the system. Review collected by and hosted on G2.com. What do you dislike about Folloze? No much to dislike. Strong support and product team. Review collected by and hosted on G2.com. What problems is Folloze solving and how is that benefiting you? Ability to quickly launch an ABM program and keep it updated with new messaging and content. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Shira A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shira A.") SA Shira A. CEO Small-Business (50 or fewer emp.) 5/17/2022 "We love working with Folloze" 5/5 What do you like best about Folloze? Being able to see who opened the email, when and who click-through to the board, in real-time is extremely helpful. Our clients love it. Review collected by and hosted on G2.com. What do you dislike about Folloze? I want to be able to archive old boards. Review collected by and hosted on G2.com. Recommendations to others considering Folloze: Have meetings with the sales team during the cadence and show them the board click-throughs. Review collected by and hosted on G2.com. What problems is Folloze solving and how is that benefiting you? Folloze enables me to make multiple versions of a board where I can adjust the messaging to the audience. This helps us with our account-based marketing programs. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Alex M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alex M.") AM Alex M. GTM Manager Enterprise (\> 1000 emp.) 10/25/2021 "An Amazing Gateway into B2B ABX Marketing" 5/5 What do you like best about Folloze? I love to depth of functionality that is available to hyper-personalise marketing experiences, from the Get-Go. Advanced data integrations into 6Sense and Eloqua, allow for that 360-degree view of inbound and outbound prospects. Folloze are geared with an outgoing and supportive team who understand how to traverse large organisations, and the quirks involved in getting multi-faceted projects off the ground. We assessed many vendors when selecting Folloze, but found the product complete, with a strong development roadmap. Review collected by and hosted on G2.com. What do you dislike about Folloze? I have only found two minor areas for opportunity: Design: I believe Folloze can work to ensure boards are more indistinguishable into an organisations branding. The team were very supportive of this conversation, and assisted to resolve this concern. Email: I believe there is an are of opportunity to ensure the Folloze HTML emails are more customisable, allowing an organisation to leverage existing branded templates, from within Folloze. Review collected by and hosted on G2.com. What problems is Folloze solving and how is that benefiting you? We are actively working on binding first party and third party data into Folloze, to add additional dynamic parameters to personalise against. We work with the team to ensure we are unlocking the full value of mini email sprints, marketing automation and maximised account engagement. We benefit from a supportive team always suggesting new areas for opportunities in developing impactful boards, utilising all cutting-edge functionality that is available. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Angela Juat C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Angela Juat C.") AC Angela Juat C. Growth Marketing Associate Mid-Market (51-1000 emp.) 10/21/2021 "Easy to use platform and extremely helpful customer support." 5/5 What do you like best about Folloze? I love how customizable the boards are. You can personally make changes to boards quickly and easily, and whatever you aren't able to change yourself (i.e., image sizing, other design aspects, etc.), you can easily reach out to their support team and submit design requests to fix things for you. The turnaround time for special customization requests is relatively quick and the customer support in general is fantastic! My team at Clari loves the Customer Success team at Folloze and appreciate how they listen to our suggestions and concerns. Besides the customization features the boards have, the platform is so simple to use and the boards are clean and pleasant to look at. Without a doubt, Folloze is a must-have for our marketing team's tech stack! Review collected by and hosted on G2.com. What do you dislike about Folloze? While this isn't technically a "dislike," it would be nice to see more customization features (i.e., font changes, etc.) available for us to use without needing to collaborate with the support team. I know Folloze's team is constantly making changes and adding more capabilities to the tool, so I have a feeling that we'll be able to do more of these customizations ourselves! Review collected by and hosted on G2.com. What problems is Folloze solving and how is that benefiting you? We've been using Folloze to create landing pages with several different use cases, both internally and externally, and we've found an increase in engagement with the introduction of these customized pages! Review collected by and hosted on G2.com. 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