1. [Home](https://www.g2.com/) 2. ... 3. [PR Firms](https://www.g2.com/categories/pr-firms) 4. [Firecracker PR Discussions](https://www.g2.com/products/firecracker-pr/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_89f75a13912c1ed1139d6a271df00b27/firecracker-pr.jpg "Product Avatar Image") ](/products/firecracker-pr/reviews) [ Firecracker PR ](/products/firecracker-pr/reviews) (26)4.7/5 Firecracker PR helps you get known, period. Our agency started in 2003 with a mission on helping brands tell their stories, particularly technology brands. Generally speaking, technology companies do not maximize their ability to properly communicate the great things they are doing. We aim to change that. Our proven 5-step process -- "Ignites" -- helps companies rapidly scale their awareness from Day 1: 1. Promotion 2. Thought leadership 3. Newsjacking 4. Source filing 5. Content marketing Benefit from our unique combination of digital media relations and cutting-edge content marketing. Our team is comprised of previous journalists and digital experts who are on the bleeding edge of online innovations such as: helping with Wikipedia page set up, creating and growing a Reddit community, assisting with online reputation profiles, securing feature articles in top tier publications, and more. Organizations we have worked with include Fujitsu, SRI International, Boeing, Shield AI, Baylor University, TP-LINK, the American Heart Association and many others. Firecracker has been recognized as a runner up for the American Business Awards and Clutch Awards. Their executives regularly contribute to publications such as Entrepreneur Magazine, O'Dwyer's Magazine, and have been featured in news outlets such as the OC Weekly and more. With headquarters in Brea, California and team members servicing cities across the country, Firecracker has represented companies from countries around the world looking to increase their exposure in the US, including China, Taiwan, Japan, India, the UK, France, Switzerland, Brazil and more. “As head of the Fujitsu Solutions Lab, we were seeking an experienced agency to help augment in-house communications efforts. We selected Firecracker to increase awareness of our data center solutions, both from a hardware and software perspective. Our lab created proof of concepts utilizing big data, AI, private & hybrid cloud and digital transformation to impact business value. Within 120 days, Firecracker amassed for us 37 media mentions in a wide range of technology and business publications.” -Alex Lam, Vice President & Head of the North America Strategy Office Show More * * * ### 84.0 Nps Score Already have Firecracker PR? ### All Firecracker PR Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - [ # What is Firecracker PR used for? ](/discussions/what-is-firecracker-pr-used-for) What is Firecracker PR used for? [ PR Firms ](https://www.g2.com/tags/pr-firms)[ SEO Services Providers ](https://www.g2.com/tags/seo-services-providers)[ Content Marketing Agencies ](https://www.g2.com/tags/content-marketing-agencies) * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Firecracker+PR+questions+and+get+answers+from+expert+users+in+our+Firecracker+PR+Discussions+section.&title=Firecracker+PR+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ffirecracker-pr%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Firecracker+PR+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ffirecracker-pr%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ffirecracker-pr%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Firecracker+PR+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ffirecracker-pr%2Fdiscuss%0aAsk+Firecracker+PR+questions+and+get+answers+from+expert+users+in+our+Firecracker+PR+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Firecracker+PR+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ffirecracker-pr%2Fdiscuss%0aAsk+Firecracker+PR+questions+and+get+answers+from+expert+users+in+our+Firecracker+PR+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • about 7 years ago Posted by Firecracker PR Posted by Firecracker PR More Options - [ # What is Ignite? ](/discussions/what-is-ignite) [ PR Firms ](https://www.g2.com/tags/pr-firms)[ SEO Services Providers ](https://www.g2.com/tags/seo-services-providers)[ Content Marketing Agencies ](https://www.g2.com/tags/content-marketing-agencies) * * * (true)\<0\>0\>Upvotes (false) * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Firecracker+PR+questions+and+get+answers+from+expert+users+in+our+Firecracker+PR+Discussions+section.&title=Firecracker+PR+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ffirecracker-pr%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Firecracker+PR+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ffirecracker-pr%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ffirecracker-pr%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Firecracker+PR+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ffirecracker-pr%2Fdiscuss%0aAsk+Firecracker+PR+questions+and+get+answers+from+expert+users+in+our+Firecracker+PR+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Firecracker+PR+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ffirecracker-pr%2Fdiscuss%0aAsk+Firecracker+PR+questions+and+get+answers+from+expert+users+in+our+Firecracker+PR+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • about 7 years ago Posted by Firecracker PR Posted by Firecracker PR More Options - [ # What can Firecracker do for me? ](/discussions/what-can-firecracker-do-for-me) [ PR Firms ](https://www.g2.com/tags/pr-firms)[ SEO Services Providers ](https://www.g2.com/tags/seo-services-providers)[ Content Marketing Agencies ](https://www.g2.com/tags/content-marketing-agencies) * * * (true)\<0\>0\>Upvotes (false) * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Firecracker+PR+questions+and+get+answers+from+expert+users+in+our+Firecracker+PR+Discussions+section.&title=Firecracker+PR+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ffirecracker-pr%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Firecracker+PR+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ffirecracker-pr%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ffirecracker-pr%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Firecracker+PR+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ffirecracker-pr%2Fdiscuss%0aAsk+Firecracker+PR+questions+and+get+answers+from+expert+users+in+our+Firecracker+PR+Discussions+section.) 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Answer a few questions to help the Firecracker PR community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/login?context=product_review&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ffirecracker-pr%2Fdiscuss%3Fsmall_ask%3Dfirecracker-pr) No ## Top Contributors in Firecracker PR 1 ![Edward Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Edward Y.") EY Loading... ### [Edward Y.](https://www.g2.com/users/edyang "Edward Y.") Managing Partner 2 pts