Firecracker PR Reviews & Provider Details

Firecracker PR helps you get known, period. Our agency started in 2003 with a mission on helping brands tell their stories, particularly technology brands. Generally speaking, technology companies do not maximize their ability to properly communicate the great things they are doing. We aim to change that. Our proven 5-step process -- "Ignites" -- helps companies rapidly scale their awareness from Day 1: 1. Promotion 2. Thought leadership 3. Newsjacking 4. Source filing 5. Content marketing Benefit from our unique combination of digital media relations and cutting-edge content marketing. Our team is comprised of previous journalists and digital experts who are on the bleeding edge of online innovations such as: helping with Wikipedia page set up, creating and growing a Reddit community, assisting with online reputation profiles, securing feature articles in top tier publications, and more. Organizations we have worked with include Fujitsu, SRI International, Boeing, Shield AI, Baylor University, TP-LINK, the American Heart Association and many others. Firecracker has been recognized as a runner up for the American Business Awards and Clutch Awards. Their executives regularly contribute to publications such as Entrepreneur Magazine, O'Dwyer's Magazine, and have been featured in news outlets such as the OC Weekly and more. With headquarters in Brea, California and team members servicing cities across the country, Firecracker has represented companies from countries around the world looking to increase their exposure in the US, including China, Taiwan, Japan, India, the UK, France, Switzerland, Brazil and more. “As head of the Fujitsu Solutions Lab, we were seeking an experienced agency to help augment in-house communications efforts. We selected Firecracker to increase awareness of our data center solutions, both from a hardware and software perspective. Our lab created proof of concepts utilizing big data, AI, private & hybrid cloud and digital transformation to impact business value. Within 120 days, Firecracker amassed for us 37 media mentions in a wide range of technology and business publications.” -Alex Lam, Vice President & Head of the North America Strategy Office

Seller

Firecracker PR

Discussions

Firecracker PR Community

Languages Supported

English, Spanish, Chinese (Simplified)

Services Offered

Public Relations, Online Reputation, Social media

Locations Serviced

Canada, United States

Overview by

Edward M. Yang (Helping brands get known | Investor | Author | My book is "RepGold: A Step-by-Step Guide to Successfully Repair & Build Your Online Reputation")

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Amy P.

2/11/2026

"Transformative PR Solutions with Creative Edge"

4/5

What do you like best about Firecracker PR?

I find Firecracker PR very valuable for developing press releases, social media posts, and thought-leadership content tailored to capture media attention. I appreciate their experience in working with tech start-ups and founder-led companies, which helped us choose them. They were great at making our content relevant for tech publications and increased awareness for our brand. I really liked the creativity they showed in aligning content with our brand voice, and their editing advice improved our internal content significantly. Plus, their eagerness to understand our business and help us achieve our goals stands out. I admired the smart and experienced people we worked with for their support. Review collected by and hosted on G2.com.

What do you dislike about Firecracker PR?

Nothing Review collected by and hosted on G2.com.

Peter K.

Chief Executive Officer and Co-Founder

Small-Business (50 or fewer emp.)

6/26/2024

"Good experience for our needs for a dental device launch"

5/5

What do you like best about Firecracker PR?

They are professional and quick to react. They met our needs in a timely manner everytime. Review collected by and hosted on G2.com.

What do you dislike about Firecracker PR?

Nothing that we encountered, the experience was overall very positive. Review collected by and hosted on G2.com.

Recommendations to others considering Firecracker PR:

We recommend their services. They got the job done and even pushed us and helped us to apply for a Red Dot award and we won it. They are not affraid to challenge your ideas for the sake of finding the right angle and right solutions. Review collected by and hosted on G2.com.

What problems is Firecracker PR solving and how is that benefiting you?

Firecracker is solving our PR needs to raise awarness for the launch of our dental device. We needed to launch not only a device, but a whole new category with all the challenges that it came with. Understanding the industry and finding a unique angle to establish our credibility and the need for our product was key and Firecracker are able to do that because of their experience in the dental industry and their open approach. Review collected by and hosted on G2.com.

Verified User in Medical Devices

Small-Business (50 or fewer emp.)

6/26/2024

"Firecracker PR were very engaged with us and wanted our project to succeed"

5/5

What do you like best about Firecracker PR?

Their hand on approach allows them to better understand our reality and provide better input. The team was very invested with us. Review collected by and hosted on G2.com.

What do you dislike about Firecracker PR?

Nothing much to say here! We really appreciated out experience. Review collected by and hosted on G2.com.

Recommendations to others considering Firecracker PR:

Take the time to ask them the right questions, so that they can show you how well they know your industry. Review collected by and hosted on G2.com.

What problems is Firecracker PR solving and how is that benefiting you?

Firecracker helped us get know in our industry by elaborating different important messages with us and making sure they reached the right people. Review collected by and hosted on G2.com.

Iryna R.

Communications Lead

Mid-Market (51-1000 emp.)

5/4/2023

"Professionalism and knowledge of media landscape"

4.5/5

What do you like best about Firecracker PR?

Professionalism, flexibility, overall knowledge of the target market, and in-depth insights into the industry. Review collected by and hosted on G2.com.

What do you dislike about Firecracker PR?

Our experience working with Firecracker PR was positive, and there weren't really big downsides to consider. The services cost is within the market range, and the results they deliver make it worth the investment. Review collected by and hosted on G2.com.

Recommendations to others considering Firecracker PR:

Highly recommended to consider Firecracker PR to those looking to expand their media presence and enhance the company's reputation. The team is always transparent about their resources and does their best to prioritize their clients' needs. Review collected by and hosted on G2.com.

What problems is Firecracker PR solving and how is that benefiting you?

Firecracker PR helps us secure media placements for the 2nd year in a row. Their approach is client-oriented, and we managed to expand our media presence and strenthen the brand awareness span across the target network. Review collected by and hosted on G2.com.

Kylie G.

Enterprise (> 1000 emp.)

5/25/2023

"Agile PR team helping us grow our presence"

4.5/5

What do you like best about Firecracker PR?

The team is great, always available and willing to aswer questions, and solve our pr challenges. Review collected by and hosted on G2.com.

What do you dislike about Firecracker PR?

The only downside is the location, we are in Miami. Being in the same area may have some benefits but it is not related to their quality of service. Review collected by and hosted on G2.com.

Recommendations to others considering Firecracker PR:

You will enjoy working with this team! Great pr implementation strategies that are adaptable to client needs. Review collected by and hosted on G2.com.

What problems is Firecracker PR solving and how is that benefiting you?

Firecracker has helped us jumpstart our PR efforts as we open in a new market and have assisted us in better understanding how we can make an impact in the market both locally and nationally. Review collected by and hosted on G2.com.

Scott Z.

Mid-Market (51-1000 emp.)

4/25/2023

"Great Team!"

5/5

What do you like best about Firecracker PR?

The people are great. Especially the owner Edward! Review collected by and hosted on G2.com.

What do you dislike about Firecracker PR?

Don't really have anything negative. Pretty solid team. Review collected by and hosted on G2.com.

Recommendations to others considering Firecracker PR:

Talk with them and they will shoot you straight. They'll let you know if they are a fit or not and exactly why. Good people here. Review collected by and hosted on G2.com.

What problems is Firecracker PR solving and how is that benefiting you?

FIrecracker helps with PR for a variety of brands. They really know the space and are great to work with. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

5/1/2023

"Experts in everything PR!"

5/5

What do you like best about Firecracker PR?

They have a great team that is sincere and direct - they will deliver! Review collected by and hosted on G2.com.

What do you dislike about Firecracker PR?

There's nothing to dislike about the company Review collected by and hosted on G2.com.

Howard C.

Mid-Market (51-1000 emp.)

2/13/2023

"Firecracker PR and the PC Industry"

4/5

What do you like best about Firecracker PR?

Wide range of contacts beyond the PC Industry Review collected by and hosted on G2.com.

What do you dislike about Firecracker PR?

There were some overlap with our internal PR team and Firecracker. Review collected by and hosted on G2.com.

Sarah M.

Communications Manager

Mid-Market (51-1000 emp.)

2/22/2021

"Firecracker PR - collaborative, informed, knowledgeable"

4.5/5

Describe the project or task Firecracker PR helped with:

Firecracker has been our PR agency for over a year now. They've helped with ongoing press releases, ensuring our company always had a consistent stream of news updates and stories to share with our stakeholders and various audiences. They have, additionally, been extremely thorough and supportive in assisting us with our thought leadership strategy. We've been very lucky to work with the entire Firecracker team; each member has been instrumental in ensuring we consistently 'get ink'. Review collected by and hosted on G2.com.

What do you like best about Firecracker PR?

There are a few things I'd like to list here. To start, our team has appreciated Firecracker's collaborative approach with all tasks. They're a friendly and approachable team, always willing to assist with a bit 'lift'. Also worth noting -- and of equal importance -- is that the Firecracker team has been especially speedy in providing us with the written communications we need, always delivering materials in a timely manner, never missing a deadline. Finally, the Firecracker team has cultivated a number of excellent relationships with trade media, as well as mainstream media, which has helped to ensure we have constant media coverage. Review collected by and hosted on G2.com.

What do you dislike about Firecracker PR?

There was nothing I disliked. We were pleased with every aspect of their services. Review collected by and hosted on G2.com.

What problems is Firecracker PR solving and how is that benefiting you?

Our team wanted to ensure (1) we were broadening our reach and (2) we were amplifying our storytelling. Having Firecracker on board proved to be invaluable; they were instrumental in ensuring we were able to accomplish both of the above primary goals. Our media coverage increased and our audience reach grew; overall we saw an expanded and improved brand awareness thanks to Firecracker's key 'PR pushes'. The benefits were numerous. Review collected by and hosted on G2.com.

Mark H.

Mid-Market (51-1000 emp.)

8/31/2020

"Firecracker is a great PR agency for startups to build solid foundation"

4.5/5

Describe the project or task Firecracker PR helped with:

Firecracker PR helped kick start a great PR campaign for AirDroid's business solutions. Over the course of a year, Firecracker PR established a solid foundation for the brand, guiding us on creating thought leadership and industry presence. Other tasks include writing blogs, press releases, podcast opportunities, and various contributed articles for different industries. Review collected by and hosted on G2.com.

What do you like best about Firecracker PR?

Firecracker PR is a partner who listens to customer feedback and is willing to make adjustments, which is credibly valuable for companies that are looking to tackle a new market. They can adapt to client schedules, timezone, and urgent requests. Review collected by and hosted on G2.com.

What do you dislike about Firecracker PR?

Knowledge and know-how in the customer's industry are a bit lacking in terms of depth and understanding of industry landscape, dynamics, competitors and etc. Review collected by and hosted on G2.com.

Recommendations to others considering Firecracker PR:

If you're a startup or an oversea company looking to tackle the US market, Firecracker PR is a good agency to partner with. Review collected by and hosted on G2.com.

What problems is Firecracker PR solving and how is that benefiting you?

Trying to establish a brand presence for our business solutions in the US market. We were able to put out a good number of articles and gained good media exposure over the course of a year. Review collected by and hosted on G2.com.