# Fathom Analytics vs Simple Analytics Comparison | | Fathom Analytics | Simple Analytics | |---|---|---| | **Star Rating** | 4.6 out of 5 | 4.4 out of 5 | | **Total Reviews** | 17 | 23 | | **Largest Market Segment** | Small-Business (73.3% of reviews) | Small-Business (77.3% of reviews) | | **Entry Level Price** | $15.00 Per Month | No pricing available | --- ## Top Pros & Cons ### Fathom Analytics Pros: - Ease of Use (2 reviews) - Insights (2 reviews) Cons: - Inadequate Analytics (1 reviews) - Limited Customization (1 reviews) ### Simple Analytics Pros: - Insights (1 reviews) Cons: - Navigation Difficulty (1 reviews) --- ## Ratings Comparison | Rating | Fathom Analytics | Simple Analytics | |---|---|---| | **Meets Requirements** | 9.3 (10 reviews) | 9.2 (16 reviews) | | **Ease of Use** | 9.7 (10 reviews) | 9.6 (16 reviews) | | **Ease of Setup** | 9.3 (5 reviews) | 8.7 (5 reviews) | | **Ease of Admin** | Not enough data | Not enough data | | **Quality of Support** | 9.7 (10 reviews) | 9.0 (16 reviews) | | **Has the product been a good partner in doing business?** | Not enough data | Not enough data | | **Product Direction (% positive)** | 10.0 (11 reviews) | 9.1 (13 reviews) | --- ## Pricing ### Fathom Analytics #### Entry-Level Pricing Plan: Up to 100,000 monthly pageviews Price: $15.00 Per Month Key Features: - 7-day free trial [Browse all 3 editions](https://www.g2.com/products/fathom-analytics/pricing) #### Free Trial Yes ### Simple Analytics #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **Fathom Analytics** | 9.4/10 | 5 | | **Simple Analytics** | 9.0/10 | 13 | #### Metrics | Feature | Fathom Analytics | Simple Analytics | |---|---|---| | **Sessions - Digital Analytics** | 9.7 (5 reviews) | 9.1 (13 reviews) | | **Engagement** | 10.0 (5 reviews) | 8.9 (11 reviews) | | **Entry and Exit Pages** | 9.3 (5 reviews) | 9.1 (11 reviews) | | **Standard Event Tracking** | 8.7 (5 reviews) | 9.0 (10 reviews) | | **Custom Event Tracking** | 9.3 (5 reviews) | 8.9 (9 reviews) | | **Retention** | Not enough data | 8.8 (11 reviews) | | **Return** | Feature Not Available | 8.9 (11 reviews) | | **Conversions** | Not enough data | 8.8 (10 reviews) | | **Funnels** | Feature Not Available | 9.4 (8 reviews) | #### Reporting | Feature | Fathom Analytics | Simple Analytics | |---|---|---| | **Real-Time Reporting** | 9.7 (5 reviews) | 9.5 (11 reviews) | | **Trending** | Feature Not Available | 9.2 (11 reviews) | | **Retroactive Reporting** | Not enough data | 9.2 (10 reviews) | | **Segmentation** | Not enough data | 8.7 (10 reviews) | | **Mobile Reporting** | 8.7 (5 reviews) | 8.9 (11 reviews) | | **Unification Across Devices** | Not enough data | 9.2 (10 reviews) | | **Custom Reports and Dashboards** | Not enough data | 9.3 (10 reviews) | #### Other | Feature | Fathom Analytics | Simple Analytics | |---|---|---| | **User Data** | Feature Not Available | 9.1 (11 reviews) | | **Site Search Reporting** | Feature Not Available | 9.2 (10 reviews) | | **Load Time Monitoring** | Feature Not Available | 9.2 (10 reviews) | | **Campaign Tracking** | Not enough data | 9.2 (11 reviews) | | **E-Commerce** | Not enough data | 8.8 (10 reviews) | | **Promotional Messages** | Feature Not Available | 8.7 (10 reviews) | | **Administration Alerts** | Feature Not Available | 9.1 (11 reviews) | #### Agentic AI - Digital Analytics | Feature | Fathom Analytics | Simple Analytics | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Administration | Feature | Fathom Analytics | Simple Analytics | |---|---|---| | **API / Integrations** | Not enough data | 9.1 (11 reviews) | | **QA Testing** | Feature Not Available | 9.0 (10 reviews) | | **Performance and Reliability** | 10.0 (5 reviews) | 8.8 (11 reviews) | | **User, Role, and Access Management** | Feature Not Available | 8.9 (11 reviews) | --- ## Categories **Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) --- ## Reviewer Demographics ### By Company Size | Segment | Fathom Analytics | Simple Analytics | |---|---|---| | **Small-Business** | 73.3% | 77.3% | | **Mid-Market** | 20.0% | 18.2% | | **Enterprise** | 6.7% | 4.5% | ### By Industry #### Fathom Analytics - **Marketing and Advertising:** 20.0% - **Computer Software:** 20.0% - **Writing and Editing:** 6.7% - **Program Development:** 6.7% - **Music:** 6.7% - **Legal Services:** 6.7% - **Higher Education:** 6.7% - **Computer Networking:** 6.7% - **Computer & Network Security:** 6.7% - **Banking:** 6.7% - **Other:** 6.7% #### Simple Analytics - **Marketing and Advertising:** 22.7% - **Information Technology and Services:** 18.2% - **Non-Profit Organization Management:** 9.1% - **Education Management:** 9.1% - **Human Resources:** 4.5% - **Health, Wellness and Fitness:** 4.5% - **Computer Software:** 4.5% - **Computer & Network Security:** 4.5% - **Commercial Real Estate:** 4.5% - **Broadcast Media:** 4.5% - **Other:** 13.6% --- ## Alternatives ### Alternatives to Fathom Analytics - [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1052 reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (440 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6851 reviews) - [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1645 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2938 reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3976 reviews) ### Alternatives to Simple Analytics - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6851 reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews) - [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (367 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2938 reviews) - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (635 reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (440 reviews) - [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews) - [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews) --- ## Top Discussions ### Fathom Analytics No discussions available for this product. ### Simple Analytics - Title: [What is the best way to?](https://www.g2.com/discussions/what-is-the-best-way-to-37fa8f89-5d24-4be5-b654-af16de17b08e) — 2 comments, 1 upvote > **Top comment:** "Good " - Title: [what is the best way to serve this analytic...?](https://www.g2.com/discussions/what-is-the-best-way-to-serve-this-analytic) — 1 comment, 1 upvote > **Top comment:** "Easy to use " --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/fathom-analytics-vs-simple-analytics)