# What native advertising platform works best for promoting a mobile app inside other apps without it feeling like a disruptive ad?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I'm researching native advertising platforms for promoting a mobile app inside other apps, the kind of placement that blends into the content instead of interrupting it. This one is tricky because a lot of app-install advertising leans on interstitials and pop-ups that annoy users, so I wanted to see which platforms in the<a class="a a--md" elv="true" href="https://www.g2.com/categories/native-advertising"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/native-advertising">native advertising</a> category reviewers actually describe as non-intrusive. Five that came up:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/evadav/reviews"><strong>EVADAV</strong></a>: reviewers use it for offer-driven and app traffic and like how fast native campaigns set up. Has anyone measured whether its native placements retain installs better than push formats?</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/mgid-inc-mgid/reviews"><strong>MGID</strong></a>: users say the ads read like an article and feel friendly rather than invasive, and it serves both advertisers and publishers. Does that article-style unit still convert for app installs specifically?</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/adskeeper/reviews"><strong>AdsKeeper</strong></a>: described as blending native ads into content and adapting cleanly across screen sizes. For app promotion, how does its in-feed unit hold up on smaller mobile placements?</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/sharethrough/reviews"><strong>Sharethrough</strong></a>: reviewers point to inventory quality and enhanced native and video formats. Does its supply include enough in-app inventory for mobile app campaigns?</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/inboxads/reviews"><strong>inboxAds</strong></a>: noted for a natural, customizable native experience inside inbox and app environments. Has anyone run app-install creative through it at any real scale?</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">If you've promoted a mobile app through native rather than standard interstitials, which platform kept the experience feeling non-disruptive and still drove quality installs?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 3 months ago
- Net upvotes: 2


## Comments
### Comment 1

&lt;p&gt;&lt;span style=&quot;color: rgb(0, 0, 0);&quot;&gt;Straight answer, most of the established native advertising platforms like Taboola and Outbrain are built for web content discovery, not specifically in-app mobile promotion. For genuinely in-app, non-disruptive mobile ad placement, you&#39;re looking at a different category of in-app ad networks, worth naming that distinction clearly before evaluating vendors.&lt;/span&gt;&lt;/p&gt;

##### Comment Metadata
- Posted at: 3 days ago



### Comment 2

&lt;p&gt;&lt;span style=&quot;background-color: transparent; color: rgb(0, 0, 0);&quot;&gt;The metric that exposes this is day-one retention by placement rather than install volume. An accidental install looks like a great CPI and a terrible retention curve.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;

##### Comment Metadata
- Posted at: 4 days ago
- Author title: Tech Consultant



### Comment 3

&lt;p&gt;I&#39;d separate the unit from the transition here. An in-feed native placement can read perfectly well in context and still feel disruptive at the click, because the interruption isn&#39;t the ad itself, it&#39;s being pulled out of the app you were using and dropped onto a store page mid-session. That&#39;s what decides whether an install is a considered one or an accidental one. It&#39;s also why article-style units like the MGID ones behave differently for content promotion than for app installs: the reader was promised something to read, and the payoff is a download prompt, so the creative has to do the work of making that feel like the natural next step rather than a swap.&lt;/p&gt;

##### Comment Metadata
- Posted at: 4 days ago
- Author title: Tech Consultant



### Comment 4

&lt;p&gt;Article units like MGID&#39;s clear the non-disruptive bar by reading as content rather than interstitials. Install quality is uncertain: in-feed native can engage but may underperform on retained installs. Track post-install retention rather than click-through.&lt;/p&gt;

##### Comment Metadata
- Posted at: 2 months ago
- Author title: Marketer





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