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# Fathom Analytics vs PostHog Comparison - What are their main differences?

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Fathom AnalyticsPostHog[+ Add Product](#)

Reviews

**Fathom Analytics** [

4.7/5(21)

](https://www.g2.com/products/fathom-analytics/reviews#reviews)

**PostHog** [

4.5/5(1,054)

](https://www.g2.com/products/posthog/reviews#reviews)

Pricing

**Fathom Analytics**
Free Trial

**$15.00** Per Month · Up to 100,000 monthly pageviews

**PostHog**
Free Trial

**Starting at $0.00** Per Month · Product Analytics & Data Stack

**Pricing Insights**
from reviews

Time to Implement

**Fathom Analytics**
Not enough reviews yet

**PostHog**
\<1 month

Based on 334 responses

Return on Investment

**Fathom Analytics**
Not enough reviews yet

**PostHog**
5 months

Based on 308 responses

Perceived Cost

**Fathom Analytics**
Not enough reviews yet

**PostHog**
$$$$$

Average Discount

**Fathom Analytics**
Not enough reviews yet

**PostHog**
13%

 ![Fathom Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/a4e4bea17d3c16d3bf4fe44322491365/fathom-analytics.svg "Fathom Analytics")

 ![PostHog](https://images.g2crowd.com/uploads/product/hd_favicon/072cdadc1ee951a3b1914e3a7dd95c91/posthog.svg "PostHog")

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Pros & Cons

**Fathom Analytics**
[
Ease of Use (2)
](https://www.g2.com/products/fathom-analytics/reviews?filters%5Bsentiment_snippet%5D=1365769&qs=pros-and-cons#reviews)[
Insights (2)
](https://www.g2.com/products/fathom-analytics/reviews?filters%5Bsentiment_snippet%5D=1365716&qs=pros-and-cons#reviews)[
Inadequate Analytics (1)
](https://www.g2.com/products/fathom-analytics/reviews?filters%5Bsentiment_snippet%5D=2376247&qs=pros-and-cons#reviews)[
Limited Customization (1)
](https://www.g2.com/products/fathom-analytics/reviews?filters%5Bsentiment_snippet%5D=2376236&qs=pros-and-cons#reviews)

**PostHog**
[
Ease of Use (187)
](https://www.g2.com/products/posthog/reviews?filters%5Bsentiment_snippet%5D=1352772&qs=pros-and-cons#reviews)[
Easy Setup (165)
](https://www.g2.com/products/posthog/reviews?filters%5Bsentiment_snippet%5D=1351290&qs=pros-and-cons#reviews)[
Learning Curve (106)
](https://www.g2.com/products/posthog/reviews?filters%5Bsentiment_snippet%5D=1351431&qs=pros-and-cons#reviews)[
Steep Learning Curve (88)
](https://www.g2.com/products/posthog/reviews?filters%5Bsentiment_snippet%5D=1350640&qs=pros-and-cons#reviews)

Integrations

**Fathom Analytics**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_84fd5bd582809f20ff5682d2746ffa82/shopify.png "Product Avatar Image")

Shopify

](https://www.g2.com/products/shopify/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cf3585642187318ab772bcc30b80ad5a/wordpress-org.png "Product Avatar Image")

WordPress.org

](https://www.g2.com/products/wordpress-org/reviews)[
View all
](https://www.g2.com/products/fathom-analytics/integrations)

**PostHog**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_98d4e0320aa8550aeeda473f45903fd3/angular.jpg "Product Avatar Image")

Angular

](https://www.g2.com/products/angular/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d08938b2bcd0f8cc93eb9321f26c74c4/claude-2025-12-11.jpeg "Product Avatar Image")

Claude

](https://www.g2.com/products/claude-2025-12-11/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a062b6097ef15d211bd8c1a5d606a2bb/anthropic-claude-code.jpg "Product Avatar Image")

Claude Code

](https://www.g2.com/products/anthropic-claude-code/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_638f7ddfbe9019b73f5abf2700a135a1/openai-codex.png "Product Avatar Image")

Codex

](https://www.g2.com/products/openai-codex/reviews)[
View all
](https://www.g2.com/products/posthog/integrations)

Screenshots

**Fathom Analytics**
 ![Fathom Analytics screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/186544/fathom-dashboard.png)

**PostHog**
 ![PostHog screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1220715/hogflix-dashboard.png)

Ratings

Meets Requirements

**Fathom Analytics**

9.4

9.413

**PostHog**

8.9

8.9908

Ease of Use

**Fathom Analytics**

9.6

9.613

**PostHog**

8.3

8.3924

Ease of Setup

**Fathom Analytics**

9.2

9.28

**PostHog**

8.9

8.9693

Ease of Admin

**Fathom Analytics**
Not enough data

**PostHog**

8.5

8.5461

Quality of Support

**Fathom Analytics**

9.7

9.713

**PostHog**

8.5

8.5473

Has the product been a good partner in doing business?

**Fathom Analytics**
Not enough data

**PostHog**

8.9

8.9350

Product Direction (% positive)

**Fathom Analytics**

10.0

10.014

**PostHog**

9.0

9.0886

Features

Digital Analytics[Hide 31 FeaturesShow 31 Features](javascript:void(0);)

9.6

8

8.1

419

Metrics

Sessions - Digital Analytics

9.8(won by 0.9)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.9

379

Engagement

10.0(won by 1.4)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.6

367

Entry and Exit Pages

9.5(won by 1.0)

7

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.5

365

Standard Event Tracking

9.0(won by 0.1)

7

8.9

372

Custom Event Tracking

9.0(won by 0.3)

7

8.7

360

Retention

9.7(won by 1.4)

6

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

349

Conversions

9.7(won by 1.4)

5

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

337

Return

Feature Not Available

8.3(won by default)

333

Funnels

Feature Not Available

8.3(won by default)

345

Reporting

Real-Time Reporting

9.7(won by 1.2)

6

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.5

369

Retroactive Reporting

9.8(won by 1.6)

7

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

332

Segmentation

9.7(won by 1.6)

5

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

337

Mobile Reporting

9.0(won by 1.2)

7

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

302

Custom Reports and Dashboards

9.3(won by 0.9)

5

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.4

340

Trending

Feature Not Available

8.3(won by default)

341

Unification Across Devices

Not enough data

8.0(won by default)

298

Other

User Data

Feature Not Available

8.6(won by default)

340

Site Search Reporting

Feature Not Available

7.9(won by default)

290

Load Time Monitoring

Feature Not Available

7.9(won by default)

290

Campaign Tracking

Not enough data

7.8(won by default)

275

E-Commerce

Not enough data

7.3(won by default)

251

Promotional Messages

Feature Not Available

7.2(won by default)

243

Administration Alerts

Feature Not Available

7.6(won by default)

249

Agentic AI - Digital Analytics

Autonomous Task Execution

Not enough data

7.0(won by default)

30

Cross-system Integration

Not enough data

7.3(won by default)

30

Proactive Assistance

Not enough data

7.2(won by default)

31

Decision Making

Not enough data

7.2(won by default)

31

Administration

Performance and Reliability

10.0(won by 1.4)

7

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.6

319

API / Integrations

Not enough data

8.5(won by default)

298

QA Testing

Feature Not Available

7.9(won by default)

263

User, Role, and Access Management

Feature Not Available

8.4(won by default)

308

Mobile App Analytics[Hide 59 FeaturesShow 59 Features](javascript:void(0);)

Not enough data

8.2

126

User Identification

Demographics

Not enough data

7.7(won by default)

107

User Segmentation

Not enough data

7.7(won by default)

105

Geolocation

Not enough data

8.1(won by default)

103

Predictive Analytics

Not enough data

Not enough data

Tracking & Reporting

Custom Event Tracking

Not enough data

8.8(won by default)

109

Real-Time Insights

Not enough data

8.4(won by default)

104

Attribution

Not enough data

7.8(won by default)

93

Activity Dashboard

Not enough data

8.3(won by default)

111

User Path Tracking

Not enough data

8.4(won by default)

102

User Activity History

Not enough data

8.4(won by default)

104

Multi-Channel Attribution

Not enough data

Not enough data

In-App Events Tracking

Not enough data

Not enough data

Metrics

Engagement

Not enough data

8.5(won by default)

106

Exit Tracking

Not enough data

7.9(won by default)

99

Retention

Not enough data

8.2(won by default)

106

Return

Not enough data

7.8(won by default)

99

Conversions

Not enough data

8.1(won by default)

101

Engagement Tracking

Not enough data

Not enough data

Uninstall Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Retention Tracking

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Revenue Tracking

Not enough data

Not enough data

Additional Functionality

Monitoring

Not enough data

Not enough data

Push Notifications

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Data Modeling

Not enough data

Not enough data

Funnel Analysis

Not enough data

Not enough data

For Marketers

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Session Recording

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Root Cause Analysis

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Cohort Analysis

Not enough data

Not enough data

Issue Management

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

API

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Session Replay[Hide 10 FeaturesShow 10 Features](javascript:void(0);)

Not enough data

8.0

429

User Behavior

Click Tracking

Not enough data

9.0(won by default)

394

Mouse Movement 

Not enough data

8.8(won by default)

379

Frustration Tracking

Not enough data

7.9(won by default)

332

A/B Testing 

Split URL Testing

Not enough data

7.2(won by default)

286

Data Analysis

Not enough data

8.1(won by default)

336

Error and Bug Tracking

Not enough data

Feature Not Available

Notes

Not enough data

Feature Not Available

Visitor Information

User Identification

Not enough data

8.5(won by default)

380

Search Box

Not enough data

7.8(won by default)

342

Agentic AI - Session Replay

Cross-system Integration

Not enough data

6.5(won by default)

64

Product Analytics[Hide 39 FeaturesShow 39 Features](javascript:void(0);)

Not enough data

7.8

541

Product Analytics

Account-Level Analytics

Not enough data

8.3(won by default)

428

User-Level Analytics

Not enough data

8.5(won by default)

478

Segmentation

Not enough data

8.0(won by default)

425

Funnels

Not enough data

8.2(won by default)

452

Alerts

Not enough data

7.6(won by default)

381

Multi-Product Analytics

Not enough data

7.8(won by default)

365

User Scoring

Not enough data

7.6(won by default)

363

Integrations

Not enough data

8.0(won by default)

403

Usage Tracking/Analytics

Not enough data

Not enough data

Agentic AI - Product Analytics

Autonomous Task Execution

Not enough data

6.7(won by default)

93

Cross-system Integration

Not enough data

6.8(won by default)

93

Adaptive Learning

Not enough data

6.6(won by default)

92

Proactive Assistance

Not enough data

6.6(won by default)

94

Machine Learning

Not enough data

Not enough data

Behavioral Analytics - Product Analytics

User level Analytics

Not enough data

9.0(won by default)

5

Funnels

Not enough data

9.4(won by default)

9

Multi-Product Analytics

Not enough data

Not enough data

Account level Analytics

Not enough data

Not enough data

Segmentation

Not enough data

Not enough data

Platform Infrastructure - Product Analytics

Cross System integrations

Not enough data

Not enough data

Alerts

Not enough data

Not enough data

Integrations

Not enough data

Not enough data

AI driven optimization - Product Analytics

User scoring

Not enough data

Not enough data

Adaptive learning

Not enough data

Not enough data

Automated insights

Not enough data

Not enough data

Autonomous task execution

Not enough data

Not enough data

Additional Functionality

Conversion Tracking

Not enough data

Not enough data

Funnel Analysis

Not enough data

Not enough data

Product Data Management

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Cohort Analysis

Not enough data

Not enough data

Session Recording

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Interactive Reports

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Feature Management[Hide 6 FeaturesShow 6 Features](javascript:void(0);)

Not enough data

8.3

202

Management

Flag Management

Not enough data

8.6(won by default)

182

Rollout & Rollback Control

Not enough data

8.0(won by default)

157

Monitoring

Not enough data

8.5(won by default)

162

Functionality

Multi-Environment Control

Not enough data

7.7(won by default)

148

Feature Testing

Not enough data

8.8(won by default)

175

Low-Code Interface

Not enough data

8.3(won by default)

166

A/B Testing[Hide 48 FeaturesShow 48 Features](javascript:void(0);)

Not enough data

7.8

125

Computing

Little to No Coding

Not enough data

7.7(won by default)

114

WYSIWYG

Not enough data

Feature Not Available

AI/Machine Learning

Not enough data

Feature Not Available

Generative AI

Not enough data

Not enough data

Experimental Design

Multivariate testing capacities

Not enough data

8.2(won by default)

101

Split Testing

Not enough data

8.0(won by default)

98

Mobile Testing

Not enough data

7.5(won by default)

95

AI Assisted Testing

Not enough data

Not enough data

AI Generated Variations

Not enough data

Not enough data

Multivariate Testing

Not enough data

Not enough data

Analytics

Reporting and Analytics

Not enough data

8.6(won by default)

116

Heatmaps

Not enough data

8.0(won by default)

111

Visual Analytics

Not enough data

Not enough data

Additional Functionality

Alerts/Notifications

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Visual Editor

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Funnel Analysis

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

API

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Assessment Management

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Statistical Analysis

Not enough data

Not enough data

Agentic AI - A/B Testing

Autonomous Task Execution

Not enough data

7.5(won by default)

10

Cross-system Integration

Not enough data

7.6(won by default)

12

Adaptive Learning

Not enough data

7.4(won by default)

12

Proactive Assistance

Not enough data

7.2(won by default)

10

Audience Targeting

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Mobile Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

Not enough data

8.1

117

Metrics

Engagement

Not enough data

8.5(won by default)

106

Exit Tracking

Not enough data

7.9(won by default)

99

Retention

Not enough data

8.2(won by default)

106

Return

Not enough data

7.8(won by default)

99

Conversions

Not enough data

8.1(won by default)

101

Engagement Tracking

Not enough data

Not enough data

Uninstall Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Retention Tracking

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Revenue Tracking

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Fathom Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/a4e4bea17d3c16d3bf4fe44322491365/fathom-analytics.svg "Fathom Analytics")](https://www.g2.com/products/fathom-analytics/reviews)

Fathom Analytics

Small-Business(50 or fewer emp.)

78.9%

Mid-Market(51-1000 emp.)

15.8%

Enterprise(\> 1000 emp.)

5.3%

[![PostHog](https://images.g2crowd.com/uploads/product/hd_favicon/072cdadc1ee951a3b1914e3a7dd95c91/posthog.svg "PostHog")](https://www.g2.com/products/posthog/reviews)

PostHog

Small-Business(50 or fewer emp.)

80.8%

Mid-Market(51-1000 emp.)

17.2%

Enterprise(\> 1000 emp.)

2.0%

Small-Business

(50 or fewer emp.)

78.9%

80.8%

Mid-Market

(51-1000 emp.)

15.8%

17.2%

Enterprise

(\> 1000 emp.)

5.3%

2.0%

Reviewers' Industry

[![Fathom Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/a4e4bea17d3c16d3bf4fe44322491365/fathom-analytics.svg "Fathom Analytics")](https://www.g2.com/products/fathom-analytics/reviews)
Fathom Analytics

Marketing and Advertising

22.2%

Computer Software

16.7%

Writing and Editing

5.6%

Program Development

5.6%

Primary/Secondary Education

5.6%

Other

44.4%

[![PostHog](https://images.g2crowd.com/uploads/product/hd_favicon/072cdadc1ee951a3b1914e3a7dd95c91/posthog.svg "PostHog")](https://www.g2.com/products/posthog/reviews)
PostHog

Computer Software

33.7%

Information Technology and Services

14.9%

Financial Services

5.3%

Health, Wellness and Fitness

3.0%

Marketing and Advertising

2.5%

Other

40.7%

Alternatives

**Fathom Analytics Alternatives**

 ![Google Tag Manager](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_7b4119209e6144203235149bd7024c8b/google-tag-manager.jpg "Google Tag Manager")

[
Google Tag Manager
](/products/google-tag-manager/reviews)

 ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel")

[
Mixpanel
](/products/mixpanel/reviews)

 ![Simple Analytics](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_2722a840bc038e70ddd8488f55d8f54c/simple-analytics.jpg "Simple Analytics")

[
Simple Analytics
](/products/simple-analytics/reviews)

 ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare")

[
Heap by Contentsquare
](/products/heap-by-contentsquare/reviews)

**PostHog Alternatives**

 ![LaunchDarkly](https://images.g2crowd.com/uploads/product/hd_favicon/e5aaf2adae6668e3a1bcd6c4bac042a5/launchdarkly.svg "LaunchDarkly")

[
LaunchDarkly
](/products/launchdarkly/reviews)

 ![Hotjar by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/882f58fdd9f66f7fb6f26e4c3ecabed8/hotjar-by-contentsquare.svg "Hotjar by Contentsquare")

[
Hotjar by Contentsquare
](/products/hotjar-by-contentsquare/reviews)

 ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel")

[
Mixpanel
](/products/mixpanel/reviews)

 ![LogRocket](https://images.g2crowd.com/uploads/product/hd_favicon/02a7cab8766411b9be06bbe68373a32a/logrocket.svg "LogRocket")

[
LogRocket
](/products/logrocket/reviews)