Brandwatch empowers over 5,000 of the worlds most admired companies to understand and engage with customers at the speed of social. Brandwatch Social Media Management, previously Falcon.io, is a leading solution for social media monitoring, advertising, publishing, audience and performance analytics, and managing customer data. Brandwatch Social Media Management enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services.