Great customer behaviour insights overall. However, it could be more accurate when it comes to AI LLMs and channels, since that’s where marketing trends are headed. Review collected by and hosted on G2.com.

There are limitations in dashboard creation, and the AI LLMs also lack accuracy. Review collected by and hosted on G2.com.

I like that Factors.AI combines website visitor identification, intent data, and attribution insights in a single platform. This gives me a complete view of which accounts are interacting with my website from different touchpoints and helps to prioritize high intent prospects. Review collected by and hosted on G2.com.

I find the reporting and dashboard customization disappointing because it takes extra time to configure it for my specific business needs. I wish there were simpler options like easier drag and drop sections and good report templates. Also, I'd like the ability to view different channel teams, like organic, paid, and direct. Review collected by and hosted on G2.com.

What I like best about Factors.AI is its ability to connect marketing data from multiple sources and turn it into actionable insights. The platform makes it easy to understand attribution, track performance, and identify which channels are driving pipeline and revenue. Review collected by and hosted on G2.com.

One area for improvement would be providing more out-of-the-box dashboard templates and report configurations. While the platform is powerful and flexible, new users may benefit from additional pre-built views to accelerate adoption and time-to-value. Review collected by and hosted on G2.com.

We have been using Factors.ai for over four years, and it has helped us identify which marketing channels are performing well and understand visitors’ journeys across our website. Review collected by and hosted on G2.com.

To make the platform even better, we would like to see user role management with customizable access permissions and more detailed activity logs to improve transparency and tracking. Review collected by and hosted on G2.com.

Overall value for the price is what I like most about factors Review collected by and hosted on G2.com.

With all de-anonymization platforms, there's a lot of noise in the data from incorrect IP matches Review collected by and hosted on G2.com.

Real-time activity tracking of our target companies on the company website. Review collected by and hosted on G2.com.

Individual-level information is missing for website activities. Review collected by and hosted on G2.com.

I like that they are very accommodating of our needs. For example, we were looking for a feature that tells us exactly who visited our website from a specific company and they were able to provide us with that. Review collected by and hosted on G2.com.

Sometimes companies end up in the mix that do not fit our criteria Review collected by and hosted on G2.com.

I use Factors.AI to deanonymize accounts, which helps me understand which pages those accounts are visiting on our website. The newer AI features are really strong, and the AI agents work well enough that I can set up different agents for different use cases. I especially like SmartReach in LinkedIn AdPilot, and overall the LinkedIn AdPilot experience has been very positive. The regular cadence with the Customer Success Managers (CSMs) also helps a lot, particularly because getting access to certain features sometimes requires their assistance. Also, it has the integration with slack which make easier to get alerts on slack. It's easy to use and user friendly. Talking about the performance, It's slow sometimes. Review collected by and hosted on G2.com.

It feels very complex. Also, many of the features that are available aren’t easily visible; to access a lot of them, we have to reach out to the CSM every time. Also it's slow sometimes Review collected by and hosted on G2.com.

Using Factor’s enhanced AI feature, we’ve been able to target hot and warm engaged audiences, which has helped us generate 2–3 per day from 2–3 leads per week. Review collected by and hosted on G2.com.

They should expand their full service offering to other platforms as well, such as Google Ads and Meta Ads. Review collected by and hosted on G2.com.

Clean UI, dedicated CSM, Integration with HubSpot Review collected by and hosted on G2.com.

UI feels a bit cluttered at time. The tables feel like google sheets. But, manageable. Review collected by and hosted on G2.com.