The way, Factors are able to capture the companies that come to our website and are able to segment it based on:

- different channels of ads that we run

- different pages that they've been to

- different interest groups, etc.

This is something that we really like. Review collected by and hosted on G2.com.

I think the dashboarding on factors or the predefined dashboard on factors is not really up to the potential it could be. Factors has a lot of data, through which they can come up with incredibly great insights for a company.

Now, I don't think they're doing it to that degree yet. The other bit is that every time you refresh a dashboard, it takes hours to reload the dashboard with the updated data. That is something that I do not like about the platform. Review collected by and hosted on G2.com.

FactorsAI has completely changed how we understand our pipeline

I had used a fair few analytics and account intelligence tools over the years, and FactorsAI is genuinely one of the best I've used. As a marketing professional working across several complex B2B verticals, I needed something that could give us real visibility into buyer intent and account level engagement, not just surface level traffic stats.

What stands out most is how much clearer our reporting has become. We can now tie marketing activity back to actual pipeline movement, which has made conversations with leadership far more productive. The platform is intuitive to use day to day, and the support team has been responsive whenever we've had questions.

Having used similar tools in the past that promised a lot and delivered very little, FactorsAI has been a refreshing change. It does what it says on the tin, and it's become a genuine part of how we make decisions now, not just another dashboard we log into occasionally.

Would recommend to any B2B marketing team looking to get a proper handle on their funnel. Review collected by and hosted on G2.com.

Honestly, there's very little to fault. I like most of the features and haven't come across anything that's caused real frustration. If I had to pick something, it would be that with so much depth to the platform, there's a bit of a learning curve at first to make the most of everything on offer. But that's a small trade-off for the value it gives us. Review collected by and hosted on G2.com.

Factors gives us a really clear picture of how our ICP is engaging with our brand. We have clear and streamlined reporting across all of our marketing and sales activities that gives us valuable insight but also a better understand of how many activities and touch points it takes to see a conversion. Where our CRM has limitations, Factors helps us to see and organize the data. Review collected by and hosted on G2.com.

There is not much I dislike. They are coming out with more and more features everyday, that are exciting and helpful. I wish there was a log of these new products somewhere to keep track of everything new that's been rolled out in the platform, a change log or something like that. Review collected by and hosted on G2.com.

Mainly the alerts when someone visited our website. We used factors to know when a prospect from an account was on our site, it was really good for accounts that had gone quiet on us. Someone not responding suddenly visits the site, we get the alert, now they're a hot lead. Pointed us in the right direction and helped us book meetings, which turned into conversations and eventually sales. Pretty good tool for that. Review collected by and hosted on G2.com.

It would miss a prospect sometimes. Not every visit got picked up, so we couldn't count on it to catch everyone. Still good enough to be worth using. Review collected by and hosted on G2.com.

I like how Factors.AI solves the problem of not knowing who's on your website before they convert, allowing marketing to know if we're attracting the right companies. I also appreciate how it helps sales to know who they should reach out to instead of just waiting for inbound leads. I find the segments feature really useful as it allows me to select firmographics or website events that I care about most, like identifying ICP companies with high intent. It's great that I don’t need multiple tools to understand this data. I’m also impressed with how helpful the support team is, especially in building custom reports and providing training, striking a good balance of ease of use and performance. Review collected by and hosted on G2.com.

You occasionally have to do a hard refresh in the platform to see reports. Also, there are occasionally bugs with sorting in the platform. Review collected by and hosted on G2.com.

We've been using Factors.ai for a while now, and it's one of the few tools in our stack I'd genuinely recommend without hesitation.

UI/UX: The interface is clean and intuitive. I can get to the insights I need without digging through endless menus, and the dashboards are easy to read at a glance, which matters when I'm pulling data for executive reporting.

HubSpot integration: This is a big one for us. The HubSpot sync is seamless and gives me a connected view of the funnel without manual stitching. Our pipeline data and marketing activity finally talk to each other the way they should.

Performance: Fast and reliable. The platform handles our data without lag, and the attribution reporting holds up when I need to defend numbers to leadership.

Pricing/ROI: The value has been well worth it. For what we pay, the clarity it brings to our campaign performance and spend efficiency more than justifies the investment.

Support/Onboarding: The team is absolutely fantastic. Onboarding was smooth, and whenever I've have a question, the team is responsive and thorough. It feels like a partnership.

AI/Intelligence: This is where Factors really stands out for me. The AI-driven insights surface things I would have missed on my own and help me move from raw data to decisions faster. It's a real force multiplier for a lean team.

If you're running B2B marketing and want attribution and intelligence that actually connect to your CRM, Factors.ai is worth a serious look. Review collected by and hosted on G2.com.

Some of the larger segments can take a while to process. Minor tradeoff for the depth of data, but it's the one spot where I find myself waiting. Review collected by and hosted on G2.com.

I love the AI / Intelligence that is now embedded in the Factors platform. It makes it faster and easier to pull a quick high-level summary of MTD performance, or a deep dive into specific campaign metrics. Review collected by and hosted on G2.com.

It can take some time to get used to the platform and how to use it Review collected by and hosted on G2.com.

The biggest upside is turning anonymous website activity into account-level intent we can act on. It plugs cleanly into our GTM stack and the API access lets us use Factors data inside our own automations and agents instead of it living in another dashboard nobody opens Review collected by and hosted on G2.com.

Our main friction has been on the integration and Scout side. We hit authentication issues connecting Factors to our AI/MCP workflows Review collected by and hosted on G2.com.

Integration with Hubspot has been straightforward for me. I’m using the new RB2B add-on, and it fits well with what I needed. I also appreciate the responsiveness of customer support when I’ve had questions. Review collected by and hosted on G2.com.

The UI for the RB2B add on can be better --- right now it's does take a little more effort to use Review collected by and hosted on G2.com.

What I like best about Factors.AI is its account-level attribution. It helps us understand how accounts engage with our paid campaigns, identify every channel involved in the conversion journey, and see how prospects move through the funnel. We can also build targeted audiences from these insights and activate them across LinkedIn Ads. Review collected by and hosted on G2.com.

The platform can feel complex at first, especially when setting up attribution models and customizing reports. More intuitive navigation, simpler report-building options, and clearer documentation would help new users get value from the platform faster. Review collected by and hosted on G2.com.