eZanalytics is an advanced analytics solution designed to enhance Google Analytics for eCommerce businesses. By organizing data according to an eCommerce site's product taxonomy, eZanalytics provides actionable insights at both product and category levels. This tool addresses common challenges such as data sampling issues and the complexity of accessing detailed product-level analytics, enabling teams to optimize their strategies effectively. Key Features and Functionality: - eZQuery: Organizes key eCommerce analytics data using the site's breadcrumb taxonomy, facilitating analysis by department, category, and product levels. - eZBrowse: Integrates Google Analytics data directly into the eCommerce site, providing real-time analytics through mouseover interactions for every product and category. - eZAlert: Monitors significant changes in key metrics such as sessions, orders, and conversion rates, sending notifications to promptly address potential issues. Primary Value and User Solutions: eZanalytics empowers eCommerce teams by transforming complex Google Analytics data into a structured, product-centric format. This organization allows for easy comparison of category analytics, testing of optimization strategies, and quick access to essential metrics like revenue, orders, and sessions. By solving the "data sampling" problem inherent in Google Analytics, eZanalytics ensures complete and accurate product-level data, enabling businesses to make informed decisions that drive traffic, increase sales, and improve conversion rates.