The Mall Engagement Platform consists of three modules that connects all the important stakeholders within shopping centers: Customers, tenants and mall administration. The Tenant Engagement Module encourages tenants to contribute marketing content with intuitive solutions for app and web, motivating effect reports and inspirational guidance. The Customer Experience Module engages customers in white-label app and website solutions, by distributing the content to interested customers and increases customer loyalty with the integrated loyalty program. The Mall Admin Module enables mall marketing departments to monitor and manage every aspect of the Mall Engagement Platform and is packed with tools to engage customers and tenants as well as lots of guidance to keep improving results.