Measure Creator Marketing Success *No magic spells or mystical proxy metrics required. A sophisticatedly simple measurement framework for campaign impact. This product is for insight, marketing and brand pioneers and power users who want visibility into brand data at every stage of the funnel relevant across digital channels. Compare creators, creatives, platforms, content types, and brands. Rank them vs. the Element Human Benchmarks. Craft the story in the way only you can. Stopping Power measures the content's ability to capture attention in the feed. Capturing attention leads to increased brand awareness. Staying Power measures the content's ability to create an enduring emotional association with the brand. Capturing memory leads to increased purchase intent. Make what's valuable, easily available. Measure once, cut once.