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# D&B Hoovers vs GTM Workspace - Powered by ZoomInfo Comparison - What are their main differences?

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D&B HooversGTM Workspace - Powered by ZoomInfo[+ Add Product](#)

Pricing

**D&B Hoovers**
Free Trial

No pricing available

**GTM Workspace - Powered by ZoomInfo**
Free Trial

**Contact Us** 1 Seat · ZoomInfo Professional

**Contact Us** 1 Seats · Copilot Advanced

**Contact Us** 1 Seats · Copilot Enterprise

**Pricing Insights**
from reviews

Perceived Cost

**D&B Hoovers**
$$$$$

**GTM Workspace - Powered by ZoomInfo**
$$$$$

Average Discount

**D&B Hoovers**
11%

**GTM Workspace - Powered by ZoomInfo**
15%4% more

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
See it for free

Time to Implement

**D&B Hoovers** 6 months
Based on 100 responses

**GTM Workspace - Powered by ZoomInfo** 6 months
Based on 100 responses

Return on Investment

**D&B Hoovers** 6 months
Based on 100 responses

**GTM Workspace - Powered by ZoomInfo** 6 months
Based on 100 responses

 ![D&B Hoovers](https://images.g2crowd.com/uploads/product/hd_favicon/1513352418/dun-bradstreet-d-b-hoovers.svg "D&B Hoovers")

 ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo")

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**Pros & Cons**
from reviews

**D&B Hoovers**

Ease of Use (51)

Contact Information (50)

Outdated Data (32)

Inaccurate Data (24)

**GTM Workspace - Powered by ZoomInfo**

Accurate Business Records (187)

Intuitive Daily Use (181)

Outdated Contact Data (158)

Expensive For Small Teams (88)

Integrations

**D&B Hoovers**
Not enough data

**GTM Workspace - Powered by ZoomInfo**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f701c2bc8e8128a9090458644727a7a4/3cx.jpg "Product Avatar Image")

3CX

](https://www.g2.com/products/3cx/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image")

Adobe Marketo Engage

](https://www.g2.com/products/adobe-marketo-engage/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_46151344436f2cac0118239865fbc170/athean-athean.png "Product Avatar Image")

Athean

](https://www.g2.com/products/athean-athean/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2f428d3a14b3ad2d4d2b4d295a9d01b8/bullhorn.png "Product Avatar Image")

Bullhorn

](https://www.g2.com/products/bullhorn/reviews)[
View all
](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/integrations)

Screenshots

**D&B Hoovers**
 ![D&B Hoovers screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/117693/Hoovers---Desktop.PNG)

**GTM Workspace - Powered by ZoomInfo**
 ![GTM Workspace - Powered by ZoomInfo screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1766266/ss1.png)

**Ratings**
from reviews

Meets Requirements

**D&B Hoovers**

**7.9** /10

Based on 659 responses

**GTM Workspace - Powered by ZoomInfo**

**8.7** /10

Based on 7,542 responses

Ease of Use

**D&B Hoovers**

**8.3** /10

Based on 668 responses

**GTM Workspace - Powered by ZoomInfo**

**8.8** /10

Based on 7,627 responses

Ease of Setup

**D&B Hoovers**

**8.4** /10

Based on 283 responses

**GTM Workspace - Powered by ZoomInfo**

**8.9** /10

Based on 2,387 responses

Ease of Admin

**D&B Hoovers**

**8.1** /10

Based on 184 responses

**GTM Workspace - Powered by ZoomInfo**

**8.7** /10

Based on 1,510 responses

Quality of Support

**D&B Hoovers**

**8.0** /10

Based on 561 responses

**GTM Workspace - Powered by ZoomInfo**

**8.7** /10

Based on 6,743 responses

Has the product been a good partner in doing business?

**D&B Hoovers**

**8.1** /10

Based on 183 responses

**GTM Workspace - Powered by ZoomInfo**

**8.6** /10

Based on 1,524 responses

Product Direction (% positive)

**D&B Hoovers**

**7.2** /10

Based on 649 responses

**GTM Workspace - Powered by ZoomInfo**

**8.7** /10

Based on 7,229 responses

**Features**
ratings from reviews

Sales Intelligence

**7.6** /10

Based on 539 responses

**8.0** /10

Based on 4,826 responses

AI Sales Assistant

**8.3** /10

Based on 65 responses

**8.1** /10

Based on 596 responses

Account Data Management

Not enough data

**8.1** /10

Based on 1,542 responses

Uncover more feature rated insights from real users to improve your shopping experience.

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Sales Engagement

Not enough data

**8.0** /10

Based on 1,029 responses

Auto Dialer

Not enough data

**8.5** /10

Based on 135 responses

Buyer Intent Data Providers

Not enough data

**8.3** /10

Based on 1,165 responses

Lead Intelligence

Not enough data

**8.7** /10

Based on 1,438 responses

Lead Capture

Not enough data

**8.4** /10

Based on 1,639 responses

Market Intelligence

Not enough data

**8.3** /10

Based on 918 responses

Email Verification

Not enough data

**7.7** /10

Based on 633 responses

Lead Mining

Not enough data

**7.1** /10

Based on 68 responses

Visitor Identification

Not enough data

**8.1** /10

Based on 28 responses

Salesforce AppExchange Apps

Not enough data

**7.9** /10

Based on 13 responses

Email Tracking

Not enough data

**8.5** /10

Based on 569 responses

Outbound Call Tracking

Not enough data

**8.4** /10

Based on 337 responses

Marketing Account Intelligence

Not enough data

**8.2** /10

Based on 1,214 responses

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
31.5%

Mid-Market(51-1000 emp.)
30.7%

Enterprise(\> 1000 emp.)
37.8%

Small-Business(50 or fewer emp.)
31.5%

Mid-Market(51-1000 emp.)
30.7%

Enterprise(\> 1000 emp.)
37.8%

Small-Business(50 or fewer emp.)
26.0%

Mid-Market(51-1000 emp.)
48.2%

Enterprise(\> 1000 emp.)
25.8%

Small-Business(50 or fewer emp.)
26.0%

Mid-Market(51-1000 emp.)
48.2%

Enterprise(\> 1000 emp.)
25.8%

**Reviewers' Industry**

[![D&B Hoovers](https://images.g2crowd.com/uploads/product/hd_favicon/1513352418/dun-bradstreet-d-b-hoovers.svg "D&B Hoovers")](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/reviews)
D&B Hoovers

Computer Software
15.2%

Information Technology and Services
10.4%

Financial Services
8.3%

Consumer Services
5.3%

Internet
4.5%

Other
56.3%

[![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo")](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews)
GTM Workspace - Powered by ZoomInfo

Computer Software
24.2%

Information Technology and Services
22.1%

Marketing and Advertising
4.9%

Staffing and Recruiting
4.7%

Telecommunications
3.4%

Other
40.7%

Alternatives

**D&B Hoovers Alternatives**

 ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")

[
Apollo.io
](/products/apollo-io/reviews)

 ![Lusha](https://images.g2crowd.com/uploads/product/hd_favicon/6876404e301dabd0ecc3ea2525b2fedd/lusha.svg "Lusha")

[
Lusha
](/products/lusha/reviews)

 ![Lead411](https://images.g2crowd.com/uploads/product/hd_favicon/b278674caab2afd14b15e04782404033/lead411.svg "Lead411")

[
Lead411
](/products/lead411/reviews)

 ![UpLead](https://images.g2crowd.com/uploads/product/hd_favicon/1553268797/uplead.jpg "UpLead")

[
UpLead
](/products/uplead/reviews)

**GTM Workspace - Powered by ZoomInfo Alternatives**

 ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")

[
Apollo.io
](/products/apollo-io/reviews)

 ![Amplemarket](https://images.g2crowd.com/uploads/product/hd_favicon/4160597976be5b95c7a226b9833f6fa2/amplemarket.svg "Amplemarket")

[
Amplemarket
](/products/amplemarket/reviews)

 ![Lead411](https://images.g2crowd.com/uploads/product/hd_favicon/b278674caab2afd14b15e04782404033/lead411.svg "Lead411")

[
Lead411
](/products/lead411/reviews)

 ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One")

[
Demandbase One
](/products/demandbase-one/reviews)

## D&B Hoovers vs GTM Workspace - Powered by ZoomInfo FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between D&B Hoovers vs GTM Workspace - Powered by ZoomInfo?

GTM Workspace - Powered by ZoomInfo stands out for its higher reviewer ratings, broader feature set, and stronger support scores compared to D&B Hoovers.

| [D&B Hoovers](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/reviews) | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) |
| --- | --- |
| 4.1/5 (782 reviews) | 4.5/5 (9,108 reviews) |
| Enterprise | Mid-Market |
| 8.4 | 8.9 |
| 8.0 | 8.7 |
| Ease of Use (51 all-time mentions) | Contact Information (413 all-time mentions) |

### How do the pricing models of D&B Hoovers and GTM Workspace - Powered by ZoomInfo compare?

GTM Workspace - Powered by ZoomInfo is rated higher for value, with a stronger Price/Cost satisfaction score than D&B Hoovers.

- **D&B Hoovers:** Recent reviewers note that while the platform delivers value, pricing feels high for startups and smaller businesses, with concerns about credit expiration and limited export options.
- **GTM Workspace - Powered by ZoomInfo:** Reviewers consistently cite high value for the breadth of features and data, but mention that the premium price point can be a barrier for smaller teams and startups.
- **Switching reasons:** Several reviewers mention switching to GTM Workspace - Powered by ZoomInfo for more accurate data, broader integrations, and advanced features, despite higher costs.

### What are the best alternatives to D&B Hoovers and GTM Workspace - Powered by ZoomInfo?

The top 3 alternatives to D&B Hoovers and GTM Workspace - Powered by ZoomInfo are Apollo.io, Demandbase One, and Lusha.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [D&B Hoovers](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/reviews) | 4.1/5 (782 reviews) | Enterprise | Pricing feels high for startups; limited export flexibility | Ease of Use (51 all-time mentions) |
| [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5 (9,108 reviews) | Mid-Market | Premium price point; high value for advanced features | Contact Information (413 all-time mentions) |
| [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5 (9,778 reviews) | Small-Business | Reviewers highlight strong value and affordability | Comprehensive contact database |
| [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5 (1,988 reviews) | Mid-Market | — | Account-based marketing capabilities |
| [Lusha](https://www.g2.com/products/lusha/reviews) | 4.3/5 (1,665 reviews) | Mid-Market | — | Direct contact information accuracy |

### Which Sales Intelligence features should I prioritize when comparing D&B Hoovers and GTM Workspace - Powered by ZoomInfo?

Buyers should prioritize Data Accuracy, Contact Information, Integrations, Automation, and Intent Data when comparing D&B Hoovers and GTM Workspace - Powered by ZoomInfo.

- **Data Accuracy:** D&B Hoovers (36 all-time mentions), GTM Workspace - Powered by ZoomInfo (384 all-time mentions)
- **Contact Information:** D&B Hoovers (50 all-time mentions), GTM Workspace - Powered by ZoomInfo (413 all-time mentions)
- **Integrations:** D&B Hoovers (14 all-time mentions), GTM Workspace - Powered by ZoomInfo (Outreach: 737 all-time mentions, LinkedIn Sales Navigator: 61, Salesloft: 61)
- **Automation:** GTM Workspace - Powered by ZoomInfo (132 all-time mentions); D&B Hoovers does not have automation features cited
- **Intent Data:** GTM Workspace - Powered by ZoomInfo (170 all-time mentions); D&B Hoovers does not have intent data features cited

### What are the pros and cons of D&B Hoovers vs GTM Workspace - Powered by ZoomInfo?

GTM Workspace - Powered by ZoomInfo's headline strength is its extensive, accurate contact information, while D&B Hoovers is praised for ease of use and company data coverage.

- **D&B Hoovers strengths:** Ease of Use (51 all-time mentions), Contact Information (50), Data Accuracy (36), Robust filtering and segmentation, Reliable company intelligence, Easy setup (14)
- **D&B Hoovers trade-offs:** Outdated Data (32), Inaccurate Data (24), Limited export options, Some integration challenges, Pricing concerns for startups
- **GTM Workspace - Powered by ZoomInfo strengths:** Contact Information (413), Data Accuracy (384), Ease of Use (403), Automation (132), Intent Data (170), Extensive integrations, Time-saving (195), Lead Generation (321)
- **GTM Workspace - Powered by ZoomInfo trade-offs:** Outdated Data (232), Data Inaccuracy (188), Premium pricing, Overwhelming feature set for new users, Data freshness issues in non-US regions

### Is D&B Hoovers or GTM Workspace - Powered by ZoomInfo better for small businesses?

Apollo.io is the top-rated alternative for small businesses, but between D&B Hoovers and GTM Workspace - Powered by ZoomInfo, GTM Workspace - Powered by ZoomInfo is better suited for small businesses based on reviewer sentiment and segment fit.

- **D&B Hoovers:** Largest segment is Enterprise; reviewers from small businesses cite value but mention pricing and export limitations as challenges.
- **GTM Workspace - Powered by ZoomInfo:** Largest segment is Mid-Market; small-business reviewers highlight ease of use, strong integrations, and time-saving features, though some note the premium price point.

### Which Sales Intelligence platform has better integrations?

GTM Workspace - Powered by ZoomInfo is favored by reviewers for integrations, with significantly higher mention counts and broader third-party tool support.

- **D&B Hoovers:** Integrations are mentioned in 14 all-time reviews, with Salesforce integration cited in recent feedback.
- **GTM Workspace - Powered by ZoomInfo:** Outreach (737 all-time mentions), LinkedIn Sales Navigator (61), and Salesloft (61) are the most frequently cited integrations, with reviewers praising the platform's ability to connect with multiple sales and marketing tools.

### How do D&B Hoovers and GTM Workspace - Powered by ZoomInfo compare on customer support?

GTM Workspace - Powered by ZoomInfo scores materially higher on Quality of Support, with an 8.7 versus D&B Hoovers' 8.0.

- **D&B Hoovers:** Reviewers describe support as responsive and helpful in most cases, but some cite inconsistent experiences and slow resolution during platform upgrades.
- **GTM Workspace - Powered by ZoomInfo:** Reviewers consistently praise support responsiveness, issue resolution, and onboarding, with many noting prompt assistance and helpful resources.

### Which is easier to implement, D&B Hoovers or GTM Workspace - Powered by ZoomInfo?

GTM Workspace - Powered by ZoomInfo is rated higher for Ease of Setup, scoring 8.9 compared to D&B Hoovers' 8.4.

- **D&B Hoovers:** Reviewers highlight straightforward setup and easy onboarding, though some mention challenges with CRM integrations and occasional manual configuration.
- **GTM Workspace - Powered by ZoomInfo:** Reviewers consistently report a simple and fast setup process, with strong CRM integration and minimal onboarding required.

### Which product has better Data?

GTM Workspace - Powered by ZoomInfo is the stronger product for Data, with higher scores and more reviewer-cited strengths.

- **D&B Hoovers:** Data Accuracy (36 all-time mentions), Contact Information (50), praised for company intelligence and segmentation, but reviewers note outdated and incomplete data as trade-offs.
- **GTM Workspace - Powered by ZoomInfo:** Data Accuracy (384 all-time mentions), Contact Information (413), praised for real-time data, intent signals, and database extensiveness, with reviewers citing high accuracy and coverage.