Digital Wave Technology’s Native AI Lifecycle Pricing solution helps organizations maximize profitability at every stage of a product’s journey—from launch through promotions to end-of-life markdowns. Built on the AI-native ONE℠ Platform, it brings together price optimization, promotion planning and optimization, and markdown optimization in a single, connected system that’s continually learning, adapting, and aligned to your business strategy. Unlike tools that offer static rules or one-size-fits-all recommendations, our Lifecycle Pricing solution uses advanced AI and GenAI to account for real-world variables like competitive moves, elasticity shifts, demand surges, and evolving shopper behavior. The result? Smarter pricing that protects margins, sharpens your value perception, and drives measurable growth. What sets us apart: Price Optimization: Go beyond rules-based pricing with dynamic, explainable recommendations based on elasticity, KVIs, private label vs. branded trade-offs, and cannibalization risk. Promotion Planning & Optimization: Design data-backed promotions that drive incremental revenue—not just volume—while aligning with supplier funding and category strategies. Markdown Optimization: Strategically manage markdowns to accelerate sell-through without unnecessary margin sacrifice, using real-time demand forecasting and seasonality insights. Connected Pricing Intelligence: Unify pricing data, workflows, and analytics—powered by the ONE™ Platform’s centralized infrastructure. Built for the Enterprise: Scalable, transparent, and tailored to your business model, with rapid time-to-value and easy integration into broader pricing or merchandising initiatives. Truly Unified: With one platform, one data model, and one version of the truth, your teams—from merchandising to ecommerce—stay fully aligned. From new product launches to end-of-season markdowns, Digital Wave Technology’s Native AI Lifecycle Pricing enables your teams to act quickly, price intelligently, and grow sustainably.