One of the biggest challenges in performance marketing is keeping track of why certain decisions were made. It's easy to remember what was tested, but harder to remember why a test was stopped or what we learned from it. Almond's approach to retaining that context could be useful for teams that run experiments regularly and want to make better-informed decisions. Review collected by and hosted on G2.com.
Nothing as such. But they could add more features to capitalize on the memory /context they capture so well. Review collected by and hosted on G2.com.
