Digital Link is a cloud platform that turns any product into a connected, interactive experience through next-generation QR codes on packaging. It allows brands to create GS1 Digital Link–compatible QR codes, build dynamic product pages, manage regulatory information, and engage directly with consumers—all from a single place. At its core, Digital Link replaces static, printed information with smart, updateable content that adapts to each market and each user. Brands can use any product identifier (GTIN or otherwise) to generate a single intelligent QR code that works across supply chains, retail environments, and consumer smartphones. Every scan leads to a mobile-ready product passport that consolidates ingredients, sustainability info, instructions, certification details, brand storytelling, or promotional content. Digital Link also helps companies stay ahead of global regulations such as Digital Product Passports (EU) and SmartFacts (Australia/New Zealand) by centralizing mandatory product data and making it accessible in a consistent, verifiable format. What truly sets Digital Link apart is Cleo, the AI product assistant. Cleo brings conversational packaging to life by answering consumer questions instantly—explaining ingredients, safety, usage, sustainability claims, certifications, and more. This transforms QR codes from simple links into real-time product support, improving transparency and reducing customer service load. The platform includes bulk creation tools, custom domains, localization engines, analytics, team collaboration, and integrations with ERPs, PIMs, and printing systems. Digital Link is designed for brands that want to modernize their packaging, improve compliance, and deliver richer digital experiences without needing developers. In short, Digital Link makes packaging smarter, consumer communication easier, and product data management future-proof.