Digital Link Reviews & Product Details

Digital Link is the GS1 Digital Link platform for brands preparing for Sunrise 2027 and the EU Digital Product Passport. It combines a GS1-compliant QR code generator, a standards-based resolver, Digital Product Passport pages, a landing page builder, analytics, and a REST API in one cloud dashboard; no developers required, with unlimited scans on every plan, including Free. ONE QR CODE FOR EVERYTHING Create GS1 Digital Link QR codes from your GTINs (or any product identifier) that do double duty: they scan at retail point of sale like a barcode, and open rich product experiences on consumer smartphones. Our GS1-standards-based resolver routes every scan intelligently by context (consumers see product pages, retailers see batch data, logistics sees traceability info) and by device, location, and link type. Destinations and content update in real time, without ever reprinting packaging. Also available: QRBARCODE®, our trademarked hybrid symbol combining a QR code and a 1D barcode in a single image; the practical bridge for the years when not every POS lane is 2D-ready. BUILT FOR COMPLIANCE Digital Product Passport pages auto-populate mandatory fields by product category — ingredients, nutrition facts, allergens, INCI lists, recycling and disposal instructions, sustainability certifications — and auto-translate for each market. Content stays editable after products ship, so a label correction or regulation change never triggers a reprint. Supported regulations and frameworks include the EU Digital Product Passport (ESPR), EU wine e-labelling (Regulation 2021/2117), FDA nutrition labeling, SmartFacts (Australia/New Zealand), and GDPR — with scan tracking that can be fully deactivated where privacy regulations require it. Dedicated solutions for cosmetics (including INCI-ready cosmetic DPPs), food & beverage, apparel & textiles, and FMCG. MEET CLEO, THE AI PRODUCT ASSISTANT Cleo turns every scan into a conversation. Consumers ask questions in natural language — about ingredients, allergens, usage, care instructions, sustainability claims, certifications — and get instant answers grounded exclusively in the brand's own verified product data. It's real-time product support from the packaging itself: more transparency for consumers, fewer routine tickets for your support team. BUILT FOR SCALE AND OPERATIONS Bulk-generate thousands of GS1 QR codes via CSV upload (available on all plans, including Free), REST API, or ERP/PIM integration, with GTIN validation and auto-populated product pages. Add batch, lot, serial number, and expiry data as per-item QR code variants through two-way integration with industrial printing systems at the end of your production line. Push targeted recall alerts to scanned product pages, precisely scoped by batch, lot, or serial. Apply expiry-driven dynamic pricing: automatically show discounts as products approach expiration. Track everything with real-time analytics: scan counts, locations, devices, engagement, page conversions, down to individual product variants, with Google Analytics integration. BRAND CONTROL AND TEAMWORK Custom domains from the $15/month plan, so every link carries your brand. No-code drag-and-drop landing page builder with your fonts, colors, and layout. Workspaces and projects, role-based access control, SSO, and 2FA. >99.9% uptime. Platform available in 9 languages (English, Spanish, German, French, Italian, Portuguese, Japanese, Chinese, Arabic). FOR GS1 MEMBER ORGANIZATIONS AND ASSOCIATIONS Digital Link is the only independent platform offering a white-label GS1 Digital Link generator and resolver: launch a branded national QR/resolver service for your members, with custom domains, a member self-service portal, bulk tools, and analytics without a multi-year development project. TRANSPARENT PRICING Free plan: 5 GS1 QR codes, unlimited scans, bulk creation. Paid plans from $15/month (100 codes) to $200/month (10,000 codes); custom plans from $3,000/year with white-label options. Every plan includes unlimited scans: no per-scan fees, ever. WHO IT'S FOR Brands of any size facing the 1D→2D barcode transition (Sunrise 2027), EU DPP deadlines (batteries 2027, textiles to follow), wine e-labelling requirements, or FDA labeling, and any company that wants packaging to work as an owned marketing and support channel. Customers include ALQVIMIA, Evolve Organic Beauty, Zoé Water, Salssa, Canigooil, Treat Street, and Sayka. CREDENTIALS GS1 Australia Business Alliance Partner. Sponsor of GS1 Global Forum 2025. Member of the EU Digital Product Passport Foundation ecosystem. From the team building dynamic QR platforms since 2009. Public API documentation available. Digital Link makes packaging smarter, compliance easier, and product data management future-proof, one QR code at a time.