Klarity by DemandScience Reviews & Product Details

DemandScience Audience Builder empowers B2B marketers with smarter data to define, refine, and activate target accounts with precision. Built on a verified global first-party data ecosystem of 247M+ contacts and 26M+ companies, it integrates firmographics, technographics, and intent signals so users can move beyond outdated static lists and build dynamic audiences that align with real buyer behavior. With this intelligence at your fingertips, Audience Builder helps you prioritize accounts showing real interest and engage them with the right message at the right time. At its core, Audience Builder is designed to bring clarity to your Total Addressable Market (TAM) and Ideal Customer Profile (ICP). It provides tools to size your market accurately, continuously refine your ICP based on the traits of best-fit accounts, and uncover in-market signals that reveal where prospects are actively researching and evaluating solutions similar to yours. This layered insight ensures campaigns are grounded in verified reality—not assumptions—reducing wasted effort on irrelevant accounts. The platform’s strength lies in its seamless list creation and refinement capabilities. Teams can build and optimize account lists in real time, combining firmographic, technographic, and behavioral intent criteria to construct audiences that reflect evolving buyer behavior. Lists can be exported directly into CRMs or marketing automation platforms, allowing sales and marketing teams to activate insights without friction. All data is backed by DemandScience’s Confirmed Connect™ validation, which guarantees quality and replaces records that don’t meet accuracy standards. Audience Builder is ideal for ABM practitioners, demand gen leaders, sales teams, and any organization seeking to sharpen targeting, improve TAM/TAL accuracy, and prioritize outreach to high-potential accounts. Whether you’re struggling with unreliable data or looking to align segmentation with messaging across initiatives, it delivers a robust foundation for smarter targeting and more impactful engagement. By anchoring audience decisions in verified data and real intent signals, DemandScience Audience Builder helps organizations build confidence in their targeting strategy, reduce wasted campaign spend, and drive measurable momentum throughout the demand generation funnel.

Seller

DemandScience

Discussions

Klarity by DemandScience Community

Languages Supported

English

Solution Type

All-in-One

Overview by

AJ DeMarco

Value at a Glance

Averages based on real user reviews.

Time to Implement

<1 month

Return on Investment

8 months

View More Pricing Information

Top-Rated Alternatives

GTM Workspace - Powered by ZoomInfo

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User Insights

Average based on 172 real user reviews.

Implementation Time

<1 month

Perceived Cost

$$$$$

Klarity by DemandScience Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Klarity by DemandScience, and what problem is it built to solve?

The offering combines proprietary data with activation across events, content, programmatic advertising, and chat to reach buyer groups. It is built to help generate demand from target accounts and support pipeline development across the sales funnel.

What languages does Klarity by DemandScience support?

It supports one language: English.

What company sizes and industries is Klarity by DemandScience the best fit for?

Positive experiences are concentrated among small-business and mid-market teams, with marketing and technology-related industries appearing most often. The clearest segments are:

Small businesses: the most represented company-size segment among positive reviewers.
Mid-market companies: another prominent segment.
Marketing and advertising: a leading industry represented in positive reviews.
Computer software and information technology services: also well represented.

How long does it take to implement Klarity by DemandScience across a team?

Teams most often report getting started in less than a day. Longer implementations are also reported, but they are less common.

Time to go live	Relative frequency
Less than 1 day	Most common
Less than 1 month	Less common
1–3 months	Occasional

What customer support options does Klarity by DemandScience provide, and how do users find the overall support experience?

Support is available by phone, email or help desk, and chat. The support experience is often described as responsive and helpful, though some users have encountered frustrating communication or service issues.

What is the experience like for teams switching to Klarity by DemandScience from another tool?

Switching from tools such as ZoomInfo, D&B Hoovers, DiscoverOrg, and Seamless.AI was often motivated by the need for more affordable access to prospect data. Users also point to more useful targeting and intent filters, better data for their needs, or a simpler experience; others found the transition worthwhile because of improved data quality or support.

What features or capabilities could make Klarity by DemandScience even more useful?

More flexible search and filtering would make the product more useful for narrowly defined targeting. Improvements that users would value include:

More granular filters and search controls, including stronger ways to combine or exclude criteria.
Broader, more current contact coverage, including better coverage in specific regions and niche markets.
More direct and mobile phone numbers, alongside improved contact-data accuracy.

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Verified User in Computer Software

Mid-Market (51-1000 emp.)

7/1/2023

"Quality leads to maximise the revenue"

4.5/5

What do you like best about Klarity by DemandScience?

Simple intuitive UI makes it user friendly Review collected by and hosted on G2.com.

What do you dislike about Klarity by DemandScience?

I feel data base is limited. There is a scope to improve data quantity without compromising the quality. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

6/26/2023

"So far good with G2"

2.5/5

What do you like best about Klarity by DemandScience?

It help to gain insight quickly about the companies Review collected by and hosted on G2.com.

What do you dislike about Klarity by DemandScience?

Not all features are free which is very concerning factor. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

6/23/2023

"NA"

4/5

What do you like best about Klarity by DemandScience?

B2B Marketing is very good on the Platform Review collected by and hosted on G2.com.

What do you dislike about Klarity by DemandScience?

Nothing as far as now and i haven't got any updates. Review collected by and hosted on G2.com.

Krishna S.

Peformance Marketing

Mid-Market (51-1000 emp.)

7/27/2022

"Demand Side Review"

3.5/5

What do you like best about Klarity by DemandScience?

The assistance is not difficult to utilize, great UX. The purchaser plan include is smart. I like the capacity to target in light of the plan - and the choice to download previously downloaded contacts or reject them at the click of a button. There are some search functions that I wish it had. Review collected by and hosted on G2.com.

What do you dislike about Klarity by DemandScience?

Needs to make it accommodating to non-technical staff. Just like some pieces are challenging for different designers. It needs to work on its technical interface to cater to digital marketers. Review collected by and hosted on G2.com.

What problems is Klarity by DemandScience solving and how is that benefiting you?

With the simple search capabilities, you're able to dive into your specific audience. So we search for the industries, size of companies, and intent data to truly focus on who we should target our sales and marketing efforts towards. Our marketing campaigns have significantly improved in deliverability and interest, and our sales reps can easily follow up with their precise contact information. Review collected by and hosted on G2.com.

Jessica R.

Director of Marketing & Business Development

Small-Business (50 or fewer emp.)

Originally submitted 7/12/2021

"Easy to use - buyer intent is a nice feature. Wish there were more search options and cleaner data."

2.5/5

What do you like best about Klarity by DemandScience?

The service is easy to use, good UX. The buyer intent feature is a great idea. I like the ability to target based on intent - and the option to download previously downloaded contacts or exclude them at the click of a button. There are some search functions that I wish it had - by SIC etc. Review collected by and hosted on G2.com.

What do you dislike about Klarity by DemandScience?

I would like the buyer intent and tech install to be expanded. I'd also like some features to make it easier to find the right person from the company - although I'm not sure exactly how to accomplish that. There are a lot of results that don't have an email and quite a few people we've contacted are no longer with the company. I know lists are hard to keep up-to-date, but I'd like to see a bit better. Review collected by and hosted on G2.com.

Recommendations to others considering Klarity by DemandScience:

Good pricing and the buyer intent is a great concept. Review collected by and hosted on G2.com.

What problems is Klarity by DemandScience solving and how is that benefiting you?

We don't currently have the bandwidth to do large SEO campaigns and bring in leads that way, we're using Leadiro so that we can make cold/warm calls to people who are potentially interested in our services. Review collected by and hosted on G2.com.

Kristina F.

Digital Marketing Coordinator

Mid-Market (51-1000 emp.)

11/8/2022

"Good Demand Generation Service"

4/5

What do you like best about Klarity by DemandScience?

Provide regular updates and helpful insights throughout the campaign cycle, not just at the conclusion Review collected by and hosted on G2.com.

What do you dislike about Klarity by DemandScience?

Frequent changes to team in our instance resulted in a lot of back and forth communication Review collected by and hosted on G2.com.

Courtney P.

Director Marketing

Mid-Market (51-1000 emp.)

4/22/2022

"Helping us increase our demand gen efforts"

4/5

What do you like best about Klarity by DemandScience?

I am loving the ability to qualify target organizations and titles based on buyer intent. There is also a great feature for what technology they are using which has been helpful to us. While they have many ways they keep their database up to date, they also have something in place to record hard bounces and get credits back for those contacts. Review collected by and hosted on G2.com.

What do you dislike about Klarity by DemandScience?

You can't expect immediate results from the first use of a new contact. It can take time, several attempts and different types of outreach to get someone engaged if they are not familiar with your company. The advantage here is having deeper insights and contact details for your target buyers that you otherwise would not. Review collected by and hosted on G2.com.

Ayush R.

COO and shareholder

Small-Business (50 or fewer emp.)

7/21/2022

"Automation and Technological Integration is the future technology running the future humans"

5/5

What do you like best about Klarity by DemandScience?

Generate great ROI and making great for Bulk data development and segmentation for bulk analysts. To get the desired revenue from existing clients and new customers as well. Review collected by and hosted on G2.com.

What do you dislike about Klarity by DemandScience?

Needs to make it helpful to non Technical staffs. As its some bit difficult for other developers. It needs to working on its technical interface to deal for digital marketors Review collected by and hosted on G2.com.

Verified User in Real Estate

Enterprise (> 1000 emp.)

12/29/2021

"Accurate and Very Easy to Use"

5/5

What do you like best about Klarity by DemandScience?

DemandScience Intelligence contains extremely accurate information and is very easy to use. Building marketing/prospecting lists, is fast, clear and easy. This great tool saves a lot of time and allows us to constantly expand our current database. The buying experience and onboarding was just as easy and fast with the customer support team, like Daniela and Rosie, pulling out all the stops to help. Review collected by and hosted on G2.com.

What do you dislike about Klarity by DemandScience?

They can keep building out the APAC contacts further as we’re looking to expand globally. EMEA and US they are stronger than other platforms I’ve looked at. Review collected by and hosted on G2.com.

Recommendations to others considering Klarity by DemandScience:

Really great, easy to use platform which expands your current database. Easy to find contacts with accurate contact information, intent data and other specifics to put data into action. Review collected by and hosted on G2.com.

What problems is Klarity by DemandScience solving and how is that benefiting you?

With the easy search functions, you’re able to dive into your specific audience. So we look for the industries, size of companies and intent data to really hone in on who we should be targeting our sales and marketing efforts towards. Our marketing campaigns have drastically improved in deliverability and interest and our salespeople are able to easily follow up with their accurate contact data. Review collected by and hosted on G2.com.