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The Brief Reviews & Product Details

The Brief is the AI agency for marketers. It brings your entire campaign process—strategy, creation, media, and optimization—into one intelligent flow. Powered by connected AI agents, The Brief helps you move from idea to impact faster, learning and improving with every cycle. Here’s what you can do with The Brief: 1. Discover what works - Fuel your next campaign with instant market intelligence. - The Discover agent analyzes your category, competitors, and creative trends in seconds—then translates them into actionable insights and inspiration. Break creative ruts, spark new ideas, and plan with confidence. 2. Create standout ads at scale - Turn a single concept into hundreds of high-performing assets. - Design static or animated ads, localize in a click, and generate full sets of personalized variations using AI. - Collaborate in real time and keep your brand consistent across every platform and language. This is creativity without compromise—or burnout. 3. Launch everywhere, instantly - Go live in record time. - Publish directly to Meta, Google, TikTok, and Pinterest without handoffs or extra tools. - Control targeting, budgets, and localization from one place, and update campaigns in real time. 4. Optimize and get smarter every cycle - See what worked—and make it work harder. - The Optimize agent connects to your ad accounts, surfaces what’s performing, and recommends new creative directions. - Every insight feeds the next campaign, turning results into momentum. Why teams choose The Brief 1. Continuous improvement: Each campaign cycle fuels the next. 2. Time saved: Customers cut campaign timelines by up to 90%. 3. Lower costs: Average savings of 35% through automation and optimization. 4. All-in-one system: Replace tool sprawl with one intelligent loop. 5. Start your smarter campaign cycle today. Reclaim your agency with The Brief — where campaigns begin, optimize, and begin again, smarter than before.

Seller

The Brief

Discussions

The Brief Community

Languages Supported

English

Solution Type

Best-of-Breed

Overview by

Customer Support

Pricing

Pricing provided by The Brief.

Pro

Starting at $36.00

Plus

$245.00

5 Editors Per Month

View More Pricing Information

Top-Rated Alternatives

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Parker B.

Marketing Manager

Small-Business (50 or fewer emp.)

5/26/2021

"Did exactly what I needed"

5/5

What do you like best about The Brief?

I needed to create display ads at scale, and creating them in all different sizes was going to be a pain. A quick google led me to this tool, and within 15 minutes I had tons of nice-looking display ads ready to go in tons of sizes. It just always great when you have a problem and a tool solves it almost instantly Review collected by and hosted on G2.com.

What do you dislike about The Brief?

Some of the changes I made in the editor didn't take effect when I downloaded the ads, but it was a quick fix. Review collected by and hosted on G2.com.

Response from of The Brief

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Hello Parker,

Thank you for taking the time to review Creatopy and we are very glad that you enjoy using our platform. All of our departments are constantly working on improving Creatopy day by day, and as such we appreciate your feedback! Technical errors may arise occasionally, as is the case with any software product, but rest assured you will always have an extremely competent and experienced team by your side, ready to diagnose and troubleshoot any issue you might be facing.

Should you have any inquiries, feel free to let us know! In the meantime, have a wonderful day!

Matt H.

Digital marketor

Mid-Market (51-1000 emp.)

8/10/2021

"Well balanced, well priced, easy for scale"

5/5

What do you like best about The Brief?

I love the ability to create on ad set from one design and have all of the sizes to execute on various paid channels. Review collected by and hosted on G2.com.

What do you dislike about The Brief?

Sometimes it can be clunky to log in since the creatopy acquisition. Review collected by and hosted on G2.com.

Response from of The Brief

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Hello Matt!

Thank you kindly for reviewing our platform. Your feedback is greatly appreciated!

Our technical team is continuously working on improving our platform. We sincerely hope that you have not encountered similar issues since the time of the review.

We’re very happy to hear that you’ve managed to complete tasks using our product. If we can assist you with anything, please contact us via our live chat. We are happy to help!

Vincent M.

Co-fondateur

Small-Business (50 or fewer emp.)

7/20/2021

"Performant and constantly evolving"

4.5/5

What do you like best about The Brief?

It is very fast to design ads, and post for social medias. Template are useful and you can create your own. Design set can save you a lot of time. It integrates partners like Shutterstock ! Batch creative via CSV is very interesting :). Brand kits are a must

Evolving ! Review collected by and hosted on G2.com.

What do you dislike about The Brief?

Few essential features to add, but they will surely be added soon. (folder for layers, more animations for text, better management for brand kits...) Review collected by and hosted on G2.com.

Response from of The Brief

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Hello Vincent,

Your constructive feedback is much appreciated! We are in a full ongoing process in developing Creatopy and making it the best version it can be. We encourage our users to inform us in a way or another over the new features they are interested in, for the development purposes of course.

If you encounter any issues or have any suggestions, feel free to contact our support team anytime!

Have a glowing day!

Verified User in Automotive

Small-Business (50 or fewer emp.)

7/20/2021

"A better alternative to photoshop"

5/5

What do you like best about The Brief?

Create banners and ands in a consistent manner. Easy of use and yet so powerful and fast Review collected by and hosted on G2.com.

What do you dislike about The Brief?

Would like to have a feature to make content I multiple languages. Review collected by and hosted on G2.com.

Response from of The Brief

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Hello there,

Thank you for your amazing feedback! We are very happy to hear that our product brings you joy and excitement. Our goal is indeed making sure that you can scale your creative process in the most efficient way, making your job much easier. Please be aware that on Creatopy there is the Feed Ad Builder that will allow you to automate the creation of designs such as multiple languages content! Feel free to ask the support team about this functionality anytime as they will be more than happy to assist!

Have a great day!

Dan R.

Lead Digital Designer

Publishing

Mid-Market (51-1000 emp.)

2/23/2021

"Great all around ad building platform"

4.5/5

What do you like best about The Brief?

How easy it it to make multiple digital ads very quickly. Review collected by and hosted on G2.com.

What do you dislike about The Brief?

The complexity of the ads you can build is limited Review collected by and hosted on G2.com.

Recommendations to others considering The Brief:

This is great for display and social advertising. It has some easy drag and drop animation components Review collected by and hosted on G2.com.

What problems is The Brief solving and how is that benefiting you?

making multiple display ads the need to have more than one output.

It is super easy to make many different ad units and then export them with more than one output format for the different publishers Review collected by and hosted on G2.com.

Response from of The Brief

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Hi Dan,

We are grateful for your positive review and wish to say thank you! As you mentioned, with our platform you can create multiple ads at the same time and animate them real easy that can save a lot of your precious time and resources. We would love to hear more details about the complexity of the ads so please don’t hesitate to contact our customer support team and see what we can do for you.

Verified User in Gambling & Casinos

Small-Business (50 or fewer emp.)

7/22/2021

"Great tool with a lot of potential"

4/5

What do you like best about The Brief?

Ease of use and the design. It feels like a new and exciting tool. Review collected by and hosted on G2.com.

What do you dislike about The Brief?

Lack of translation support. Not being able to make master edits to slides that sync across all slides, more cool widgets to use (confetti, flying coins etc) Review collected by and hosted on G2.com.

Response from of The Brief

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Hello!

Thank you for your feedback! The suggestions are indeed very welcome!

We do have some methods of syncing layers across all sizes in case of banner sets. We will be happy to show you these methods and other workarounds. Please do not hesitate to contact us via our live chat!

Verified User in Computer Software

Small-Business (50 or fewer emp.)

7/21/2021

"Easy, convenient and fun. Creatopy helps you create beatifull ads in seconds"

3.5/5

What do you like best about The Brief?

What i like most is the ability to create a whole set of display ads, how easy it is to create it and personalize it. Review collected by and hosted on G2.com.

What do you dislike about The Brief?

The fact that you cant dowload your projects onces your trial is over. You shouldnt be able to edit them but at least download them Review collected by and hosted on G2.com.

Response from of The Brief

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Hello there,

We are happy to hear that you enjoyed our app and you found it useful. Every bit of feedback is welcomed! Regarding the download of your designs, after the trial period is over, you will not be able to access or download them. However, there is an option for an Asset subscription, where you can access and download your designs that you created at the time of the trial.

We hope that the information provided was useful to you.

Have a great day!