--- title: The Brief Reviews meta\_title: 'The Brief Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 37 reviews by the users' company size, role or industry to find out how The Brief works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 37 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Design url: https://www.g2.com/categories/design --- ### The Brief Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **clear and engaging format** of The Brief, making it easy to understand complex information quickly. [(1 mentions)](https://www.g2.com/products/the-brief/reviews?filters%5Bsentiment_snippet%5D=2493625&qs=pros-and-cons#reviews) Users value the **brand consistency** of The Brief, noting its effectiveness across different formats with insightful content. [(1 mentions)](https://www.g2.com/products/the-brief/reviews?filters%5Bsentiment_snippet%5D=2498414&qs=pros-and-cons#reviews) Users love the **superb asset creation** and brand consistency with The Brief, providing valuable insights across formats. [(1 mentions)](https://www.g2.com/products/the-brief/reviews?filters%5Bsentiment_snippet%5D=2498406&qs=pros-and-cons#reviews) Users appreciate the **ease of use** of The Brief, making it simple to stay informed with clarity. [(1 mentions)](https://www.g2.com/products/the-brief/reviews?filters%5Bsentiment_snippet%5D=2493622&qs=pros-and-cons#reviews) Users value the **meaningful insights** provided by The Brief, enhancing brand consistency and asset creation across formats. [(1 mentions)](https://www.g2.com/products/the-brief/reviews?filters%5Bsentiment_snippet%5D=2498409&qs=pros-and-cons#reviews) Users find **insufficient information** in The Brief, wishing for deeper explanations to enhance understanding and experience. [(1 mentions)](https://www.g2.com/products/the-brief/reviews?filters%5Bsentiment_snippet%5D=2493626&qs=pros-and-cons#reviews) Users note a **learning curve and integration issues** with The Brief, hindering seamless functionality and user experience. [(1 mentions)](https://www.g2.com/products/the-brief/reviews?filters%5Bsentiment_snippet%5D=2498413&qs=pros-and-cons#reviews) Users face a notable **learning curve** as some features and integrations are still developing and require adjustment. [(1 mentions)](https://www.g2.com/products/the-brief/reviews?filters%5Bsentiment_snippet%5D=2498407&qs=pros-and-cons#reviews) Users note a **limited feature set** , facing challenges with the learning curve and underdeveloped integrations. [(1 mentions)](https://www.g2.com/products/the-brief/reviews?filters%5Bsentiment_snippet%5D=2498408&qs=pros-and-cons#reviews) Users note a **lack of mature integrations and advanced features** , making the learning curve challenging for new adopters. [(1 mentions)](https://www.g2.com/products/the-brief/reviews?filters%5Bsentiment_snippet%5D=2498411&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of The Brief ##### 1. Audience Engagement Users appreciate the **clear and engaging format** of The Brief, making it easy to understand complex information quickly. [ See 1 mentions ](https://www.g2.com/products/the-brief/reviews?filters%5Bsentiment_snippet%5D=2493625&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Clear, Concise Updates That Keep Me Informed" What do you like about The Brief? The Brief delivers complex information in a straightforward manner. Its fast, streamlined format allows me to easily grasp updates. Each section appea ##### 2. Branding Consistency Users value the **brand consistency** of The Brief, noting its effectiveness across different formats with insightful content. [ See 1 mentions ](https://www.g2.com/products/the-brief/reviews?filters%5Bsentiment_snippet%5D=2498414&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Effortless Asset Creation and Consistent Branding with Actionable Insights" What do you like about The Brief? Super fat asset creation, god brand consistency across formats with meaningful insights. ##### 3. Content Creation Users love the **superb asset creation** and brand consistency with The Brief, providing valuable insights across formats. [ See 1 mentions ](https://www.g2.com/products/the-brief/reviews?filters%5Bsentiment_snippet%5D=2498406&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Effortless Asset Creation and Consistent Branding with Actionable Insights" What do you like about The Brief? Super fat asset creation, god brand consistency across formats with meaningful insights. ##### 4. Ease of Use Users appreciate the **ease of use** of The Brief, making it simple to stay informed with clarity. [ See 1 mentions ](https://www.g2.com/products/the-brief/reviews?filters%5Bsentiment_snippet%5D=2493622&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Clear, Concise Updates That Keep Me Informed" What do you like about The Brief? The Brief delivers complex information in a straightforward manner. Its fast, streamlined format allows me to easily grasp updates. Each section appea ##### 5. Insights Users value the **meaningful insights** provided by The Brief, enhancing brand consistency and asset creation across formats. [ See 1 mentions ](https://www.g2.com/products/the-brief/reviews?filters%5Bsentiment_snippet%5D=2498409&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Effortless Asset Creation and Consistent Branding with Actionable Insights" What do you like about The Brief? Super fat asset creation, god brand consistency across formats with meaningful insights. ### 5 Cons or Disadvantages of The Brief ##### 1. Insufficient Information Users find **insufficient information** in The Brief, wishing for deeper explanations to enhance understanding and experience. [ See 1 mentions ](https://www.g2.com/products/the-brief/reviews?filters%5Bsentiment_snippet%5D=2493626&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Clear, Concise Updates That Keep Me Informed" What do you dislike about The Brief? I find that some parts of The Brief progress a bit too rapidly. Providing more thorough explanations would make it even more helpful. At times, import ##### 2. Integration Issues Users note a **learning curve and integration issues** with The Brief, hindering seamless functionality and user experience. [ See 1 mentions ](https://www.g2.com/products/the-brief/reviews?filters%5Bsentiment_snippet%5D=2498413&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Effortless Asset Creation and Consistent Branding with Actionable Insights" What do you dislike about The Brief? There is a learning curve, and some integrations and advanced features are still maturing. ##### 3. Learning Curve Users face a notable **learning curve** as some features and integrations are still developing and require adjustment. [ See 1 mentions ](https://www.g2.com/products/the-brief/reviews?filters%5Bsentiment_snippet%5D=2498407&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Effortless Asset Creation and Consistent Branding with Actionable Insights" What do you dislike about The Brief? There is a learning curve, and some integrations and advanced features are still maturing. ##### 4. Limited Features Users note a **limited feature set** , facing challenges with the learning curve and underdeveloped integrations. [ See 1 mentions ](https://www.g2.com/products/the-brief/reviews?filters%5Bsentiment_snippet%5D=2498408&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Effortless Asset Creation and Consistent Branding with Actionable Insights" What do you dislike about The Brief? There is a learning curve, and some integrations and advanced features are still maturing. ##### 5. Missing Features Users note a **lack of mature integrations and advanced features** , making the learning curve challenging for new adopters. [ See 1 mentions ](https://www.g2.com/products/the-brief/reviews?filters%5Bsentiment_snippet%5D=2498411&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Effortless Asset Creation and Consistent Branding with Actionable Insights" What do you dislike about The Brief? There is a learning curve, and some integrations and advanced features are still maturing. ## Top-Rated Alternatives [ ![Bannerwise](https://images.g2crowd.com/uploads/product/hd_favicon/311eacc245bf6fde5694deb32c316e0f/bannerwise.svg "Bannerwise") Bannerwise 4.5/5(61) ](https://www.g2.com/products/bannerwise/reviews) [ ![Canva](https://images.g2crowd.com/uploads/product/hd_favicon/020885d89318f0483f6222194b3ee8ff/canva.svg "Canva") Canva 4.7/5(7,647) ](https://www.g2.com/products/canva/reviews) [ ![Flexitive](https://images.g2crowd.com/uploads/product/hd_favicon/c8b46869a9422e631dcd736a0427e2bb/flexitive.svg "Flexitive") Flexitive 4.5/5(19) ](https://www.g2.com/products/flexitive/reviews) [ View All Alternatives ](https://www.g2.com/products/the-brief/competitors/alternatives) ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") UC Verified User in Consumer Goods Mid-Market (51-1000 emp.) 3/10/2026 "Easy Ad Generation at Scale with Fast Translations—Smooth Implementation" 3.5/5 What do you like best about The Brief? It’s easy to use for generating ads at scale, and translating ads is also very fast. The system was straightforward to implement, and we’ve been using it regularly. I can’t share any experience with customer service yet, since we haven’t needed help so far. A plus is that it also integrates with Shopify Review collected by and hosted on G2.com. What do you dislike about The Brief? So far we haven't faced any issues, in case some neg points come up I will update here Review collected by and hosted on G2.com. What problems is The Brief solving and how is that benefiting you? Easier ad creation in bulk Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Max P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Max P.") MP Max P. Small-Business (50 or fewer emp.) 4/10/2024 "A Very Good Creative Tool for Non-Designers" 4/5 What do you like best about The Brief? Creatopy makes it easy for non-designers to create ads and other creative pieces. As a Marketer who is not great with Photoshop and doesn't have a great creative eye, i'm able to use their easy to use templates to create ads that look great. Review collected by and hosted on G2.com. What do you dislike about The Brief? Honestly, really just nitpicking here, but things like when you work on a creative asset it reorders the main page, you also can't save versions which would be great. The UX is ok and can cause some headaches when there are too many cooks in the kitchen. Review collected by and hosted on G2.com. What problems is The Brief solving and how is that benefiting you? We have a single designer who is always swamped, but we have a need for creative ads. This allows us to create templates and then easily create new ads and assets using the previously approved templates. Review collected by and hosted on G2.com. Show More Response from Customer Support of The Brief [Editedit](https://www.g2.com/survey_responses/the-brief-review-9526703/official_response/edit) Hello Max, Thank you for your lovely review! We're very excited to hear about your delightful experience with Creatopy and we wanted to let you know that our team is diligently working to improve the UX & UI, so that you can enjoy the smoothest possible designing flow. We have some fantastic new features coming out in the future that we think you’ll be thrilled to try out! Current UserValidated ReviewerIncentivizedSource: G2 invite ![Dušan J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dušan J.") DJ Dušan J. Small-Business (50 or fewer emp.) 5/3/2024 "Creating animated html ads made easy." 5/5 What do you like best about The Brief? I love multiple options for exporting design, from animated to static. After creating few campaigns, you get familiar with the UX. After working with google designer, this feels much easier and faster. And loving the new beta editor. Review collected by and hosted on G2.com. What do you dislike about The Brief? There are a lot of diference beetween all the plans, and for basic ads, basic is more than enough. It is confusing at first to know the diference, and what you need. Review collected by and hosted on G2.com. What problems is The Brief solving and how is that benefiting you? Making html ads easy. Review collected by and hosted on G2.com. Show More Response from Customer Support of The Brief [Editedit](https://www.g2.com/survey_responses/the-brief-review-9604419/official_response/edit) Hi Dušan, We are truly thankful for your review and we're thrilled to hear that you're enjoying Creatopy, especially after transitioning from another platform. Our goal is to simplify the creation of HTML ads, and your feedback helps us in that endeavor. If you have any further suggestions or questions, please don't hesitate to reach out, we're here for you! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Sergio P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sergio P.") SP Sergio P. Small-Business (50 or fewer emp.) 4/25/2024 "Fast and Reliable" 5/5 What do you like best about The Brief? It saves you a ton of time and is very intuitive to use. Review collected by and hosted on G2.com. What do you dislike about The Brief? Needs to add more templates every month to keep designs fresh. Review collected by and hosted on G2.com. What problems is The Brief solving and how is that benefiting you? I can adapt any ad to any size very fast now and generate test A/B with no effort. Review collected by and hosted on G2.com. Show More Response from Customer Support of The Brief [Editedit](https://www.g2.com/survey_responses/the-brief-review-9576356/official_response/edit) Hi Sergio, Our team is unbelievably grateful for your support! We strongly believe we can help you increase the efficiency and quality of your designs with our AI features. As for the template and composition variety, we plan on releasing this soon! Current UserValidated ReviewerIncentivizedSource: Seller invite LM Liz M. Mid-Market (51-1000 emp.) 4/26/2024 "Very easy tool to use for work projects." 5/5 What do you like best about The Brief? Very user friendly and the creations look super professional. Review collected by and hosted on G2.com. What do you dislike about The Brief? There is not much that I dont like about this tool. Review collected by and hosted on G2.com. What problems is The Brief solving and how is that benefiting you? We create banners a lot faster than building it from scratch using Adobe. Review collected by and hosted on G2.com. Show More Response from Customer Support of The Brief [Editedit](https://www.g2.com/survey_responses/the-brief-review-9579370/official_response/edit) Hello Liz, Thank you kindly for choosing us! We are happy to hear that you appreciate our editor, especially since we put a lot of work into the Smart Resize and Feed Ad Builder, which greatly help expedite the design generation process. If you have any suggestions or feedback for further enhancements, feel free to let us know. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Timothy K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Timothy K.") TK Timothy K. Freelance Graphic Designer Small-Business (50 or fewer emp.) 4/25/2024 "Creatopy has made making digital ads in different formats easy." 5/5 What do you like best about The Brief? Creatopy has an intuitive user interface. It's very easy to streamline graphic work. Review collected by and hosted on G2.com. What do you dislike about The Brief? Maybe Creatopy will more features in the future. Review collected by and hosted on G2.com. What problems is The Brief solving and how is that benefiting you? Creatopy lets me create multiple ads in different sizes and formats. Review collected by and hosted on G2.com. Show More Response from Customer Support of The Brief [Editedit](https://www.g2.com/survey_responses/the-brief-review-9577289/official_response/edit) Hi Timothy, We're glad that you are enjoying Creatopy! We plan on releasing even more awe-inspiring features, please stay tuned for our upcoming releases! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 4/25/2024 "Intuitive Interface and Extensive Tools for HTML-5 Banners and Video Ads" 4.5/5 What do you like best about The Brief? As a video editor, I find Creatopy incredibly easy to use. Its intuitive interface makes navigation a breeze, allowing me to focus on the creative aspect of creating html-5 banners or Video Ads. The platform offers a wide range of tools for basic editing needs, and its extensive library of templates and stock assets provides endless inspiration. Review collected by and hosted on G2.com. What do you dislike about The Brief? Sometimes the interface crashes and you have to Meta-Refresh your browser. Review collected by and hosted on G2.com. What problems is The Brief solving and how is that benefiting you? Making html-5 Banners accessible for anybody. The support by a chat window is amazing. Review collected by and hosted on G2.com. Show More Response from Customer Support of The Brief [Editedit](https://www.g2.com/survey_responses/the-brief-review-9576114/official_response/edit) Hello, Thank you for your incredibly kind words! We always strive to create the fastest and most reliable designing experience for all our users. We wholeheartedly invite you to try out the improved version of Creatopy, which is gaining a lot of popularity among our users! Our colleagues have put their hearts and souls into the new Creatopy AdStudio, in order to give you the chance to create even more amazing designs. And of course, if you need help making the most out of it, our lovely Support team will gladly assist you. Validated ReviewerIncentivizedSource: Seller invite ![Christine G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Christine G.") CG Christine G. Small-Business (50 or fewer emp.) 4/25/2024 "Easy learning curve" 4/5 What do you like best about The Brief? We started using Bannersnack several years ago and seemlessly transititioned to Creatopy. It's been an easy learning curve for the design team. Review collected by and hosted on G2.com. What do you dislike about The Brief? More control over size of files would be great Review collected by and hosted on G2.com. What problems is The Brief solving and how is that benefiting you? Quick animations Review collected by and hosted on G2.com. Show More Response from Customer Support of The Brief [Editedit](https://www.g2.com/survey_responses/the-brief-review-9576289/official_response/edit) Hello Christine, We sincerely appreciate your continuous support and trust in us! Your feedback greatly motivates us to continue creating amazing tools for both designers and aspiring creators alike. Regarding the file sizes, please make sure to check out our newly-added Minify HTML option! This new feature is designed to optimize your experience further, and we hope it will prove useful to you. Validated ReviewerIncentivizedSource: Seller invite ![Sheila B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sheila B.") SB Sheila B. Regional Marketing Manager (BNL & International) Mid-Market (51-1000 emp.) 9/7/2023 "Easy to use and to jointly work on designs with colleagues" 4.5/5 What do you like best about The Brief? Love the amount of design sets that are available and it makes it so much easier to design my online ad series in various formats just in once. From there it's easy to tweak and go into each size to customize. Review collected by and hosted on G2.com. What do you dislike about The Brief? To get started with Creatopy I missed video tutorials. Creatopy only provides articles in text. So in the end I went to YouTube and found a few useful recordings. Review collected by and hosted on G2.com. What problems is The Brief solving and how is that benefiting you? Creatopy solves a long and lengthy process of designing display ads. Now with the brand kit uploaded, we can easily create our own sets and have it checked by the designteam before we go live. Review collected by and hosted on G2.com. Show More 3/11/2025 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Mike T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mike T.") MT Mike T. VP, Senior Creative Director Enterprise (\> 1000 emp.) 2/15/2023 "the ideal tool to create advertising designs quickly and easily." 4/5 What do you like best about The Brief? I have used Creatopy to create ads for several projects and have been very happy with the product. The platform is intuitive and easy to use and has many tools to help users create engaging and effective ads. These tools include a number of pre-configured templates to save time, while the editing tools allow users to modify their ads to make them unique. Ads can also be uploaded in a variety of formats, including JPG, PNG, HTML5, GIF and MP4, and shared across platforms. Review collected by and hosted on G2.com. What do you dislike about The Brief? There are several aspects that could be improved. For example, the platform does not yet support all file formats, which limits its flexibility when working with other design programmes. In addition, there are few free design materials, which means that users must purchase additional materials to use in their projects. Review collected by and hosted on G2.com. What problems is The Brief solving and how is that benefiting you? Creatopy is a tool that solves the problem of creating graphic designs for advertising and digital marketing. It is ideal for anyone who needs to create attractive designs in a short time without investing a lot of money in hiring a graphic designer. Review collected by and hosted on G2.com. 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