Conversion Pricing Overview

We switched to Conversion mostly because we were exhausted.

Our old MAP was expensive, but the bigger cost was the constant friction. Every small change felt harder than it should have. We were paying a premium and still spending far too much time managing the tool, and for a small team, that’s brutal.

Product data was the last straw. We wanted to run campaigns based on what users were actually doing in the product—not just form fills and email clicks. In our previous setup, bringing in usage data meant repeatedly asking our data team for help, and that got old fast.

With Conversion, the product data is simply there. We can segment and trigger based on real behavior without overthinking it, and we don’t need the data team’s help anymore.

Overall, everything feels lighter: less babysitting, and more time for actual marketing. Review collected by and hosted on G2.com.

Conversion moves fast, which is great, but it also means you occasionally run into some rough edges. There are moments when you can tell a feature is newer and still evolving. If you’re used to a 15-year-old platform with every possible setting buried somewhere, you’ll probably notice a few areas that aren’t fully built out yet. Review collected by and hosted on G2.com.

I love Conversion's support team; they're unmatched. We have weekly calls with their deployment specialists and a dedicated Slack channel, which is great. What sets them apart is their engagement in these channels, always responding to our needs, usually within minutes. They not only answer questions about the product but also offer suggestions and feedback on our marketing usage. It's clear they're builders of both a great marketing product and also great marketing insight. The setup of Conversion is light years ahead of other solutions, taking just minutes, with a one-click integration with Salesforce. For managing a two-way CRM sync, it was shockingly easy to start seeing value. Conversion solves the challenge of staying in touch with prospects by allowing us to drip relevant content to them during their buying journey. It saves our team time and streamlines how we create nurture flows, email campaigns, and lead forms. The intuitive interface, wide array of trigger events, intelligent email construction tools, and AI enrichment make it easy for our team to create content and collaborate quickly. Additionally, Conversion's innovative core features and AI functionality are ahead of the competition, with a faster pace of feature creation. Review collected by and hosted on G2.com.

I would have loved to be able to do a free trial or online demo of Conversion before purchasing. This would have allowed me to come to a decision quicker. Review collected by and hosted on G2.com.