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We switched to Conversion mostly because we were exhausted.
Our old MAP was expensive, but the bigger cost was the constant friction. Every small change felt harder than it should have. We were paying a premium and still spending far too much time managing the tool, and for a small team, that’s brutal.
Product data was the last straw. We wanted to run campaigns based on what users were actually doing in the product—not just form fills and email clicks. In our previous setup, bringing in usage data meant repeatedly asking our data team for help, and that got old fast.
With Conversion, the product data is simply there. We can segment and trigger based on real behavior without overthinking it, and we don’t need the data team’s help anymore.
Overall, everything feels lighter: less babysitting, and more time for actual marketing. Review collected by and hosted on G2.com.
Conversion moves fast, which is great, but it also means you occasionally run into some rough edges. There are moments when you can tell a feature is newer and still evolving. If you’re used to a 15-year-old platform with every possible setting buried somewhere, you’ll probably notice a few areas that aren’t fully built out yet. Review collected by and hosted on G2.com.
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